MarTech Today: SurveyMonkey goes public, the role of the SEO in the martech stack & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • SurveyMonkey files to go public
    Aug 31, 2018 by Barry Levine
    Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base.
  • The MarTech Minute: Bynder unveils analytics tool, Causal IQ spins out on its own & more
    Aug 31, 2018 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • The role of SEO in the martech stack: The voice of the customer
    Aug 31, 2018 by Jim Yu
    As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly plays a foundational role.

From Marketing Land:

  • US senator calls on FTC to open new antitrust investigation against Google
    Aug 30, 2018 by Greg Sterling
    Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry.