Entertainment continued to fuel India’s search momentum in 2017, with Baahubali 2: The Conclusiontopping Google’s trending charts – or more specifically, “Bahubali 2”. Six other Bollywood movies made it to the Top 10 Trending Overall queries list this year. The lists, according to Google, are compiled based on search terms that had a high spike in traffic in 2017, compared to 2016.
Bollywood and cricket remained the top two themes that ruled the charts, according to Google India 2017 Year in Search results.
ALSO SEEGoogle Year in Search 2017: iPhone 8 the Top Trending Mobile Phone
“After breaking several records at the Box office, India’s most expensive movie also broke the language boundaries attracting humongous search interest from movie buffs across the nation,” the search giant said.
On the overall list, Baahubali 2: The Conclusion was followed by searches around Indian Premier League and searches for “Live Cricket Score”. Also making it to the Top 10 list were Bollywood blockbusters Dangal and Badrinath Ki Dulhania, in the fourth and sixth spots.
Among the top trending songs this year, Hawa Hawa from the Arjun Kapoor starrer Mubarakan held the top spot on the charts, followed by Sufi track Mere Rashke Qamar originally sung by legendary Nusrat Fateh Ali Khan and recreated by vocalist Rahat Fateh Ali Khan.
Songs like Luis Fonsi’s Despacito and Ed Sheeran’s Shape of You also featured in the top trending tracks.
Sunny Leone once again featured among the top entertainers this year, followed by Big Boss entrant Arshi Khan, Sapna Choudhary and YouTube singing sensation Vidya Vox.
“CBSE results, UP elections, Goods and Services Tax (GST) and Budget featured among the trending news events that witnessed huge interest among Indian users,” Google said.
Indian users were also interested when it came to knowing more about Bitcoin prices or expressing interest about ransomware. India’s historic win at the Miss World ceremony generated much traffic which catapulted Manushi Chhillar to fame.
Among the top ‘What is’ queries this year, GST, Bitcoin, Jallikattu and BS3 vehicle remained the most trending themes.
As for the Top ‘How To…’ queries of 2017 in India, saw users sought answers on a range of subjects from “How to link Aadhaar with PAN card” to “How to book Jio phone” to “How to remove Holi color from face.”