11 Tips for Writing Better Blog Posts

business woman writing

Accountants aren’t generally known for their writing skills. Yet in today’s digital world, writing blog posts can be one of the most powerful tools for marketing your firm. Because Google loves websites that frequently add new, relevant, and useful content, blogging is one of the best ways to boost search engine rankings.

And while it’s true that you can hire a freelancer or download posts from your software provider’s library of pre-written blogs, writing your own blog has distinct advantages.

Strengthens your relationships with current and future clients

As accounting and tax services become commoditized, it’s the relationship clients have with their accountant that keeps them coming back. Writing these posts yourself is a way to express your own personality and the distinct personality of your firm. It’s a way to connect with others in your own voice. And because you’re choosing the topics to write about, your posts will reflect the immediate concerns of your clients and community.