If you work online, you’ve probably heard of content marketing before. In just a few years, it’s become one of the most powerful tools companies use to attract new business. And it works! When you compare businesses that use content marketing to those who don’t, adopters have a nearly six times higher conversion rate than competitors.
Have you ever thought about using content marketing to attract new freelance clients? You should. Content marketing can do a lot to improve your online presence and help your business grow.
Here are four content marketing hacks to make it happen:
1. Solve your dream client’s problems
Content marketing is all about seeing things through the eyes of your customer. Instead of using paid advertisements around the web explaining how great you are as a freelancer, you want to focus in how your service solves your potential clients’ problems.
These are called “pain points” that you need to identify if you want to succeed with content marketing. Brainstorm issues that keep your target clients up at night. Say you’re a freelance writer. Your potential clients’ pain points might be:
- They can’t blog frequently enough to grow their business.
- They’re worried their writing is boring or lacks depth.
- They don’t have time to figure out how to optimize their content for search engines.
These are all problems a freelance writer can help with! When you start creating your own content to market, cater it to addressing these needs, instead of focusing on yourself.
2. Use the power of search
Most professional freelancers have at least a static website set up to showcase their portfolio and offer some contact information. But there’s simply no way a 5-page site with no blog can compete with other freelance businesses in search results.
But if you’re going to start a blog for your content marketing strategy, you can take advantage of search engine optimization in the process. Every time you come up with a new blog post idea, find relevant long-tail keywords you can optimize it for. Use tools like KWfinder.com, Keywordtool.io or LongTailPro.com. Choose a keyword that has the right mix of the following:
- Relevance – Does the keyword work well with what you’re writing about, and what your target audience is looking for?
- Search Volume – Does the keyword get enough monthly searches to attract traffic to your site?
- Competition – Is it possible to rank well for this keyword or are too many other pages targeting it?
Even if you’re not an SEO expert, it’s still really easy to optimize your posts. Just use a plugin like SEO by Yoast to analyze your content and show you where they keywords need to go.
3. Showcase your expertise
Content marketing is also a great opportunity to show your worth as a freelancer. Use your blogging as an opportunity to discuss and highlight your work.
If you’re a freelance graphic designer, for example, you might also share progress updates of your latest art on social media. The more engagement your work gets, the more reach you’ll have to potential freelance clients.
You can also show your expertise in a certain area by blogging about best practices. Say you’re an SEO expert. Your blog can be all about how to navigate on-page and technical SEO to rank well in search engines. This will attract people to your site who are interested in improving their SEO. Then you can put a call-to-action on your site asking them if they need help!
4. Don’t forget content promotion
Content marketing isn’t all about getting your pages to rank in search engines. In fact, SEO is just one platform of many that you should use to promote your content and attract traffic back to your site. I believe content marketing should be 20% content creation and 80% promotion.
At the most basic level, you’ll also want to share your content on all your social media profiles. But don’t stop there!
You should dig deeper into the internet by joining and engaging on relevant forums as well. When it makes sense, suggest some of your content to help answer people’s questions. The same goes with deeper social communities like Facebook Groups, LinkedIn Groups, and relevant Twitter hashtag conversations.
Try to enlist the help of others to start promoting your content as well. Identify influential people in your industry (maybe they have a popular blog or a huge social following). If your content is something their audience would like, then reach out to them asking them to share.
There are so many possibilities for success when you use content marketing to attract new clients. Just cater your message to their needs and take advantage of every platform out there to reach your audience. Be consistent, and you can’t go wrong!
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