Nursery review ratings now showing in Google search results

Leaving your child in someone else’s care can be extremely hard for parents who can find their first days back at work are consumed by anxiety and guilt. Finding the right nursery can be difficult as parents will want one that is easy to get to but also one that has been judged to be of a good standard by education regulators such as Ofsted, Estyn or the Care Inspectorate.

However parents will also want a nursery they can trust where their child feels happy and content and where the staff are warm and caring. The only way of finding this out is to ask other parents. teams up with Google

Now, the leading nursery reviews website, has made things even easier for parents and carers, by teaming up with Google so people can quickly see a nursery’s average review rating.

Oli Blackwell, technical director of, said: “We are very pleased to take advantage of a recent Google update that enables service based businesses such as nurseries to use their reviews from third party review websites, like, to generate a rating against their own listing in Google’s search results. We expect to see a significant impact to the Click Through Rate, for day nurseries and nursery schools which enable this feature.”

The best way to find out the quality and standard of a nursery is to ask the parents whose children go there. features reviews from parents and relatives giving a clear and accurate picture of a nursery in terms of its staff, facilities, food, care, activities and learning.

There are currently over 23,000 reviews of day nurseries and nursery schools on making it the go to site for anyone looking for a nursery.

Trust factor

For childcare providers, having their nurseries given star ratings by Google, is a definite bonus. As many people now search for a nursery online, the first place they will look is Google. Highly rated nurseries on Google can expect to get more traffic than those with no ratings due to the trust factor.

Childcare providers can ensure their nursery gets these valuable star ratings by using’s review widget which also displays their latest reviews on their own website.

Mr Blackwell added: “The widget is very quick and easy to add to your website, and once embedded on your website the widget will automatically display your latest new reviews. Groups can create separate review widgets for each of their locations on their website.”

Once the review widget is embedded on the childcare provider’s website, Google will then display their average review rating.

Nursery reveals ‘traffic to its website has increased’

Mandy Richardson, owner of Naturally Learning nurseries has been using the review widget on their website since it was first introduced in 2016. She said: “It’s an ideal way of highlighting the excellent reviews left by parents, right at the moment that potential customers are considering us and browsing our website.

“We know that one of the biggest influences on parents looking for a nursery is feedback from others, and the widget is a highly visible demonstration of that feedback. It also updates automatically each time a new online review is left, without us having to do anything, which saves us time and keeps our listing fresh.”

She has found “traffic to the website has increased since the star rating started appearing in Google search results – those bright yellow stars right at the top of page one of Google really stand out, making it an effective part of our SEO strategy.”

The rating displayed in Google search results which is out of five uses part of the childcare provider’s review score.

The review score which is out of 10 is based on the average rating out of five and the number of positive reviews out of five.