When using local search engine optimization, a company should add localized keywords to a website’s posts, create responsive webpages that are compatible with mobile devices, post listings on Google Places, position backlinks on websites that are associated with a company’s geographic region and develop citations that feature incoming links. Typically, local SEO is able to improve a webpage’s conversion rates, increase traffic, boost the amount of customers who post reviews about a business and augment the number of visitors who follow the company’s pages on social media networks.
Examining the Importance of Local SEO
According to one study, more than 64 percent of individuals utilize search engines in order to find local companies. Within one hour of generating leads, approximately 47 percent of local customers answered phone calls from nearby businesses, replied to an email, completed a local company’s contact form again or made a purchase. When local visitors are using smartphones, at least 82 percent of the potential buyers followed up with companies after they initially generated leads.
A recent report indicated that less than 28 percent of businesses have created listings on Google Places, and by establishing an advertisement on Google Places, a company can commonly position the listing above the search results for several localized keyword phrases. The advertisement will feature a link to reviews of the business, the company’s address, the URL of the business’ website, the company’s phone number and the store’s business hours.
The Effects of Local SEO
Many reports have shown that a company can typically improve the positions of localized webpages in the search results more easily than pages with keywords that are used nationwide, yet localized search results produce substantially higher conversion rates than results that are related to generalized keywords. Moreover, local customers are more likely to post positive reviews of a business, make multiple purchases and refer a friend to the local company.
Implementing Effective Strategies
A business owner can integrate keyword phrases into the meta tags and the headers of pages. When creating backlinks, a proprietor should add keywords to the anchor texts of the links. Ideally, marketers can position incoming links on websites that feature blogs, local directories, the social media profiles of local companies and news stories.
A company may also use software that will determine a website’s rankings for searches that are related to local keyword phrases. Many cutting-edge tools can indicate the geographic areas of a site’s visitors, the percentage of guests who are using smartphones, the number of visitors who like the local company’s pages on social media networks and the parts of a webpage that each guest clicks.
In order to augment the conversion rates and the profits that local customers generate, an entrepreneur should analyze strategies that leading industry publications describe. Likewise, Search Engine Land’s experts have evaluated techniques that may help business owners to boost local traffic. When visiting the site, marketers can examine a guide that allows advertisers to analyze links, encourage customers to create reviews, optimize a localized page for the search engines, establish citations on multiple websites and evaluate the strategies of competing companies.