SearchCap: Google search games, AMP experiments & more


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AMP now supports A/B testing and other experiments
    Aug 25, 2016 by Barry SchwartzCheck out the new amp-experiments component that lets you easily test different variations of your AMP pages.
  • Google rolls out new solitaire & tic-tac-toe games directly in search
    Aug 25, 2016 by Amy GesenhuesA quick query for “solitaire” or “tic-tac-toe” will surface either game within both desktop and mobile search results.
  • Google now requires more reviews for Seller Ratings to show in ads
    Aug 25, 2016 by Ginny MarvinThe higher threshold will put added pressure on smaller businesses to gather reviews.
  • Spell-check your new expanded text ads with this AdWords script
    Aug 25, 2016 by Russell SavageExpanded text ads are here, and advertisers will likely be doing significant ad copy revisions as a result. Luckily, columnist Russell Savage reminds us that you can use AdWords scripts to ensure that your new ads are devoid of spelling errors.
  • ScribbleLive buys SEO platform Linkdex
    Aug 25, 2016 by Barry LevineThe acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.
  • 7 quick SEO hacks for the SEO newbie
    Aug 25, 2016 by Stephan SpencerWant some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.
  • US National Parks Google doodle surfaces list of parks from Crater Lake to Acadia
    Aug 25, 2016 by Amy GesenhuesDoodler Sophie Diao says she hopes the doodle she designed inspires everyone to enjoy the outdoors.
  • It’s time to raise your game on social media
    Aug 25, 2016 by Digital Marketing DepotModern social media marketing is still marketing. So if you understand your audience by listening, and if you publish content that resonates, engage them and measure your success, you will make great social strides in this digital world. Download this guide from Oracle to up your game on social media — become more aligned with […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Chatsuite announces new chatbot creation and management features for agencies
  • Are marketers missing the mark on mobile?
  • Optimizing your internal link structure
  • 3 things every PPC beginner needs to try
  • Facebook paid $22 billion for WhatsApp’s user data, and now it’s getting it
  • Bing Ads Editor now supports separate ads for search and native ads
  • Amazon launches Vehicles, a new destination for car shoppers
  • Snapchat is pushing for shorter ads between Stories, within Live Stories
  • A CMO’s View: StubHub rebrands itself to show it is “more than just a ticket”
  • Email marketing is more than just hitting the send button
  • From great to world-class: How the CMO of Belkin International transformed his organization
  • The wonderful, horrible world of creating a new product category
  • Jivox launches dynamic personalization for video ads
  • MarTech Today: Fuisz partners with Sizmek, cross-screen data standards & internal link structure
  • Twitter adds a button for people to direct-message businesses from their sites
  • ScribbleLive buys SEO platform Linkdex

Search News From Around The Web:

Local & Maps

  • Apple Maps team enhances Japanese station data, setting stage for transit directions in iOS 10,
  • Yelp’s Stoppleman on Interstitials & My Yelp Account, Mike Blumenthal


  • Hidden Google Command: Search “**” For a List of Local Business Websites, Search Engine Journal


  • Google Titles In Snippets Gone Awry Recently?, Search Engine Roundtable
  • Optimize product images for your online shop, Yoast

SEM / Paid Search

  • Team USA Sponsors Excelled at Expanding Ad Campaign Reach through Digital, Merkle
  • Two Important Warnings for Google Expanded Text Ads, Metric Theory



[source :-searchengineland]