Google introduced it will likely be adjusting how Dynamic Search Commercials are brought on over the following couple of months.
The purpose is to enhance Ad relevance on queries. From the assertion:
As an instance, Commercials that factor to a touchdown page approximately iced coffee makers might be less in all likelihood to reveal for much less relevant searches like “iced coffee.”
Because the updates roll out, performance may also differ, says Google. You’ll need to maintain an eye on the Seek phrases file even greater vigilantly than standard with DSA campaigns in the course of the transition length to see how question matching is affected.