I spend quite a few time browsing e-trade sites.
whilst there are a few websites which might be doing e-commerce fantastically well (searching at you, Amazon), there are very few that cover all the bases: search engine optimization-optimized, clean to navigate, cellular-friendly and fast. generally, e-commerce web sites miss out on at least one key piece of the puzzle.
That being stated, in case you had been to stitch together elements from many unique web sites, you could create a effective e-commerce Frankenstein. That’s the concept of this put up. I’m going to reveal you my best domestic page, class page, product web page, weblog, mobile internet site and placement primarily based on velocity.
examine on in case you dare!
it could now not be “pretty,” but i love what BikeBandit has happening with their homepage. they bring about a ton of inventory, that may make it difficult to navigate. They do a awesome process of structuring the homepage with a search bar in simple sight, and the icons make it clean to choose the proper class.
motorcycle Bandit promoting fre
they’ve 4 clean motives why you need to keep with them. when you have loose delivery, it’s essential that the customer is aware of, because it’s a huge promoting function. people additionally need to understand that the components are true. provide human beings motives to choose you over competition.
consider seals can also growth conversion fees, and BikeBandit includes : Bizrate and BBB. in conjunction with the charge alternatives, this will increase accept as true with for consumers and lets them realize exactly how they can pay.
bike bandit description
In terms of search engine optimization, I like the reality that they encompass a text blurb at the bottom of the web page. It makes it easier to rank for long-tail key phrases when you include them in textual content at the homepage. Google can’t study your thoughts. in case you don’t encompass keywords on pages, you maximum probably won’t rank for them.
category page: MyProtein.com
MyProtein has a super category web page for usability and seo. The sidebar allows you to narrow your class seek by listing the sub-classes. The “you can additionally Like” phase lists complementary products which might interest the person as nicely.
The category content material is descriptive, consists of internal links to vital pages, is broken up with subheadings and has references to real research.
The product listings are top notch-informative and encompass most of the important facts to make the sale right then and there:
consumer reviews are in plain sight.
consists of symbols to allow you to know whether the product is vegan or gluten-free.
Key selling features are listed in checklist form.
Coupon offers are covered inside the product list.
The price helps you to realize how lots you shop.
Product page: rent The Runway
hire the runway
hire The Runway has an excellent product page setup. an awesome product page sells the product and additionally includes the search engine optimization fundamentals; lease The Runway is going beyond.
to start, their images are excessive-decision in outstanding pleasant. additionally they consist of real human beings the usage of their merchandise in specific sizes, that is a brilliant consumer enjoy.
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Their product descriptions provide everything you want to understand. The stylist notes are beneficial, and the scale and fit data is surely written by way of a professional. This isn’t merely content placed on the site to gain their seo.
The excellent element about their product pages is the client evaluations. They’re tremendously in-depth and consist of information like height, age and so forth, which makes it easier for potential buyers to relate.
most reviews encompass images of the customer sincerely using the product, and the written opinions are very descriptive. not to say that every one of these opinions are hard-coded onto the web page, which turns a 2 hundred-word page into a three,000+-phrase page. think of all the long-tail key phrases!
blog: home Depot
i like the way home Depot is managing the weblog on their e-commerce web site. It’s simple, however effective, with a clear navigation on the pinnacle which we could users get around without problems.
The blog posts are nicely dependent, fine to read and very shareable. they are absolutely going after the Pinterest crowd, and all the content material at the blog is best to share, with the “shop” (previously called “Pin It”) buttons actually visible.
domestic depot weblog posts
in addition they welcome guest posters directly to the website, which does two essential things:
It gets them unfastened content material from 86f68e4d402306ad3cd330d005134dac bloggers. Getting a niche on domestic Depot is a huge deal for maximum bloggers, in order that they’ll placed a whole lot of effort into these posts. home Depot also can choose and choose from a huge variety of candidates and choose the great ones.
It encourages those visitor bloggers to proportion the post with their community. The humans following those bloggers are going to be interested in DIY, recipes, home renovation and so forth, and they’re home Depot’s target market.
on the end of maximum blog posts, domestic Depot also lists the products used within the venture.
this is a splendid way to power income at once via weblog posts. If humans want to try this challenge, they’ll need to shop for some things from domestic Depot. This also drives hyperlinks to deep product and category pages of the trade web site.
They actually have a widget on the aspect which helps you to print the list of the gadgets used within the weblog post. Seeing as many people will prefer to simply pop into a home Depot region, that is genius.
Hobbycraft is a uk-primarily based hobby save that has a high-highexcellent cellular interface. The menu is actually laid out with a shop seek, user login, cart, search bar and hamburger menu. whilst you amplify the menu, it’s easy to navigate to find what you need.
The homepage is user-pleasant and allows you to locate the class you’re searching out. It’s simple to add products to the cart, and checking out is a breeze. Hobbycraft has it happening for mobile e-commerce.
web page pace: Walgreens
page speed is important for any website, but even extra so for e-trade web sites. it can have a direct effect to your conversion rate, which has a direct impact to your sales. no longer to mention that it’s miles a recognized rating signal from Google and influences person indicators like jump charge and time on page. Having a fast-loading website is an all-round win for e-trade websites.
Walgreens clocked in for me at 1.29 seconds, that’s a first-rate load time for any such huge internet site. part of this is because of the small page length. With the common page length of the top million web sites hitting over 2 MB, Walgreens is available in at underneath half of that. My perfect e-trade site would load right away, but whatever below seconds is acceptable.