chinese scrutiny of Baidu advertisements after bogus most cancers remedy reasons loss of life


in advance this week, chinese authorities officers introduced an research into the way Baidu presents paid search outcomes following the demise of university sophomore Wei Zexi. He died after pursuing a bogus most cancers treatment marketed on the site.

chinese language marketing regulations reportedly don’t currently encompass search effects. The case has sparked an outcry in China amid situation that Baidu is misleading chinese customers due to the fact many human beings won’t be conscious that results at the top of the web page are paid search advertising and marketing. but, the site does label ads in search outcomes.

according to published reports, Wei Zexi pursued a most cancers remedy advertised on Baidu at a navy medical institution that claimed an experimental cure advanced in collaboration with Stanford scientific college. That become a false statement (there was no collaboration), but Wei Zexi relied on it, underwent the remedy and died on April 12 this 12 months.

Many chinese have expressed anger at the government for now not doing greater to defend purchasers who may be pressured via the accuracy or veracity of seek consequences.

chinese language seek marketplace
Baidu controls greater than 70 percent of the chinese language search market and serves more or less 600 million month-to-month users. information of the chinese research induced Baidu’s inventory to drop on fears that the authorities intervention would possibly impact the enterprise’s seek advertising business.

At a minimal, Baidu’s recognition has been harmed with chinese purchasers. in spite of this, Baidu’s marketplace proportion is not going to go through given the relative weakness of its competitors.