Are you dissatisfied with the performance of your website? Maybe it’s time to take another close look at your web pages to make sure that they will perform better in 2016.
Sometimes, it is necessary to step back and take a neutral look on your website. Look at your website with the eyes of an uninterested third party and you might see things that you can improve.
Be honest: are your web pages fast enough?
Within 5 seconds: what is your website about?
Tell your website visitors what’s in it for them. Your website visitors do not care about you or your company. They care for themselves.
Appearance is important: do your web pages look pretty and up-to-date?
Is it easy to see that your pages are regularly updated? Would you buy from a website that looks like yours? Really?
Dude, where’s my car? Do your visitors get lost on your site?
Show your website visitors on which page they are and which options they have. The easier it is to navigate your website, the higher the conversion rate.
Yada yada yada: do you offer compelling content and a call to action?
Answer the visitor’s question “What’s in it for me?” as clearly as possible. Each page should have a clear call to action.
These are the first things that you should check if your website does not perform as expected. There are many more things that influence the position of your web pages in Google’s search results.