10 Best WordPress Themes to Choose From for Your Next Website Project

10 Best WordPress Themes to Choose From for Your Next Website Project

The digital world is spawning at an exponential rate. Every hour, roughly 1,000 websites are created. We’re talking petabytes of new data every single hour. To understand the sheer size and volume of that, there’s one million gigabytes in a petabyte or 1,000 terabytes. Considering that the human mind is estimated to be able to hold 1.25 terabytes of data, one petabyte is equivalent to approximately 800 human minds.

While those numbers could most certainly shock and awe you, the truth is that many of the newcomers to the online world rely on the WordPress platform to help streamline the process of getting their website up and running quickly and easily. With over 100 million websites and counting, WordPress is by far the most popular CMS in existence. That might be why the WordPress theme market is burgeoning and exploding.

However, with tens of thousands of themes in existence, how do you know which WordPress theme is the best one for your next website project? While this can most certainly be a subjective topic, these pre-built themes, which offer a far smoother transition into cyberspace, are scooped up in droves.

Some of these themes are terrific for ecommerce stores while others are great for starting a blog. However, the best theme for your project will be based on a few criteria. Not only should they be aesthetically appealing to the eye, but they also need to be mobile responsive. Considering that Google’s search is now a mobile-first index, and mobile searches far outpace desktop, responsiveness in design is important.

When a design is responsive, it looks and functions just as well on mobile and tablet devices as it does on desktop. However, building a responsive design on your own is no simple feat. Trust me, I’ve built loads of them. And unless you rely on a system like Twitter’s Bootstrap, building responsive designs for different media types is an exhaustive endeavor. That’s why some of the best WordPress themes have placed special weight on this one crucial aspect.

Related: CMS Battle for Beginners: WordPress vs Joomla vs Drupal (Infographic)

How to choose the best theme for your website.

Whether you’ve just started a business, or you’re trying to figure out the type of business you want to start, there are some things to look for when selecting a theme for your WordPress site. Some themes offer great support for ecommerce stores while others are terrific for membership-based sites. Either way, you’ll usually need some plugins to make everything function smoothly with one another.

After nearly two decades of software engineering, web development and SEO mastery, I can tell you that there are 7 critical categories that any software application or extension (i.e. WordPress theme) is judged on.

1. Ease-of-installation: While there are tons of WordPress themes out there, the best ones are easy to install. There should be a simple interface that will help you get started quickly and easily, without a lot of fuss or programming know-how.

2. Degree of customization allowed: Pre-built add-ons, tailor-made plugins and a high degree of customization make themes that much more powerful. While some themes focus on a high degree of customization, others don’t.

3. Mobile usability: Mobile usability is crucial. Considering Google places heavy weight on this, finding the right WordPress theme that supports a responsive mobile design should be one of the defining factors in your quest for the ideal theme.

4. Overall speed: As a developer, I can tell you firsthand that your style of coding counts for a lot. It can either be bogged down by excessive code, or be light and compact. The latter is important to facilitate the overall speed of page loads, which is a crucial factor when it comes to things like SEO and visitor retention.

5. Aesthetic appeal of design: The aesthetic appeal of the theme is important. How polished is the look and feel? Does it look amateur or professional? People pay acute attention to design, so be sure to select the right theme that supports a high-quality design.

6. Customer reviews: Reviews are important when it comes to any product or service. And, when it comes to discovering the right theme, you should do your due diligence into the experiences of others. What’s the general consensus on that theme? Are they authentic reviews?

7. Ongoing support and upgrades: Support is an important aspect in any business, especially in one that requires constant evolution and upgrades to keep up with core upgrades to the WordPress platform. Be sure that whatever theme you purchase, that they provide some sort of on-going or limited support and that they’re constantly evolving, upgrading and adding new features.

Related: 25 Reasons Your Business Should Switch to WordPress

Top themes for WordPress sites.

While any list of themes for WordPress might be considered subjective, the preceding list of criteria help to laser-focus the approach to finding the perfect one. Below are what I consider to be some of the best themes that are out there.

1. X-Theme

I’m partial to X-Theme. It’s the theme that I presently use on my blog. And I’ve had an incredible experience with it. It hits all 7 of the criteria that I’ve laid out and does so particular well. X-Theme was created by ThemeCo, and it offers a highly-customizable, mobile-friendly, easy-to-use interface for your WordPress website. This one is definitely worth checking out.

2. Avada

Another one of the most versatile themes I’ve come across out there, Avada is one of the best-selling themes of all time and was created by Theme Fusion. It offers up a powerful design interface, allowing you to customize nearly all of the graphical elements of your WordPress site.

3. Hexater

Hexater is a fantastic theme that allows you to quickly and easily customize your site without investing hundreds of hours trying to figure out how it works or having a PhD in graphic design. This theme offers quick-to-market renditions for things like product launches, ebooks and niche authority sites, as just a few examples.

4. BeTheme

BeTheme is a massive theme built for WordPress with over 260 variations that can be launched with a single click. This powerful theme is beautiful, responsive, fast-loading and highly customizable. The company offers fast and reliable support, lifetime updates and the framework is optimized for SEO.

5. The7

The7 is one of the most customizable themes that are available for the WordPress platform. It includes a visual composer with a beautiful design wizard and over 750 theme options, along with over 26 pre-built websites that are quickly and easily launchable with a single click.

6. Flatsome

Flatsome is a great theme if you’re planning to run an ecommerce store with the WooCommerce plugin. It’s by far one of the best-selling WordPress themes for WooCommerce out there. It’s highly customizable, provide on-going updates, is fast-loading, boasts a responsive design and has beautiful pre-built designs with on-going updates.

7. Uncode

Uncode is a WordPress theme that gives you with the ability to create beautiful designs within an ultra-fast-loading framework. There are over 200+ layouts, a versatile visual composer and provides over 30 ready-for-market designs to get you up and running quickly and seamlessly.

8. Genesis

Gensis is a framework for WordPress that allows you to create beautiful and stunning websites that are highly customizable. This theme offers a light-weight design that’s highly optimized for speed, and provides advanced customization options, giving you the ability and flexibility to build just about any type of website with the framework.

9. Pixelgrade

Pixelgrade offers a visually-stunning WordPress theme that’s designed for a variety of situations, best suited for a variety of occupations such as restaurateurs, photographers, bloggers, designers and more. The theme is customizable, responsive and very easy-to-use.

10. Storefront

Storefront is a bulletproof WordPress theme that was specifically designed for the WooCommerce add-on. It’s a great way to build an ecommerce store quickly and easily, offering up extensible customization options with a fast-loading framework that makes creating an online story easy and straightforward.

[“Source-entrepreneur”]

How to Install a WordPress Plugin on Your Website

If your website was built using WordPress, one of the best things you can do for your small business is to learn how to install a WordPress plugin.

While that may sound like hyperbole, consider this: WordPress plugins, the majority of which are free, extend and expand the functionality of your website up to and including the ability to automate and manage your business — from online marketing to lead capture and from sales to delivery — faster and more consistently than you do today.

How many more clients or customers could your business add and serve using that extra time?

That’s the power of WordPress plugins.

There are currently more than 36,375 plugins available at wordpress.org. That’s a lot. But don’t let the sheer number of plugins scare you away, because we’re going to show you how to pick a good plugin out of that pile. Then we’re going to show you how to install a WordPress plugin you chose on your own site so you can start reaping the benefits of the plugin’s added functionality to manage your business.

Good to Know Before Moving On

Hosted vs. Non-Hosted

Of course, WordPress comes in two flavors: hosted  and self-hosted.

When you create your WordPress site over at wordpress.com, you’re using the hosted option. While not as customizable as the self-hosted option, it’s the perfect platform if you want to get up and running quickly. Unfortunately, your choice of plugins is much more limited when your site is hosted and that curtails the benefits you can realize from using plugins.

If you create your WordPress website over at one of the many available hosting companies, you’re using the self-hosted option. Infinitely customizable, self-hosted WordPress sites can use any of the 36,375 plugins available over at wordpress.org and that’s a good thing.

Two Key Factors to Consider Before Selecting a WordPress Plugin to Install

Because of feature enhancements and bug fixes, WordPress’ code is updated on a fairly regular basis. After each update, there’s always a chance that a plugin that worked with the older version of WordPress may not work with the new one.

To make a particular plugin work with the latest version of WordPress, it needs to be updated as well and therein lies the problem. Since most plugin developers offer their work for free, they sometimes drop the project somewhere along the way and the plugin stops getting updated.

These plugins are “dead” and if a plugin you are using dies, you’ll need to search for a replacement.

To minimize the chance that you’ll face this headache, you should always pay attention to these two factors when selecting a plugin to install:

When Was the Plugin Last Updated?

A plugin that gets updated often is a plugin that is less likely to die.

To figure out if your plugin has been updated to the latest version of WordPress, first visit the plugin’s page on wordpress.org and look underneath the header on the right. There you’ll see up to which version the plugin is compatible (in the image below, that’s version 4.1.1).

how to install a wordpress plugin

Next, head on over to the front page of wordpress.org and look at the lower of the blue download buttons on the right. As you can see, WordPress version 4.1.1 is the latest WordPress update, so the plugin above is A-OK.

how to install a wordpress plugin

Another way to check this is to search for a plugin using your WordPress dashboard (more on how to run that search in just a bit).

As you can see in the search results below, one of the plugins was tested and declared “Compatible” and one was not. Always try to select plugins that are tested and compatible as that means they’re up to date (assuming of course that you keep your WordPress version up to date which you should).

how to install a wordpress plugin

One other thing to beware of is when the “Last Updated” date is more than a year old (and many, many of them are). If that’s the case, it’s likely that the plugin is dead.

Do the Developers Provide Timely Support?

Since most plugins are free, there’s not a lot of incentive for a developer to provide support. They need to have the passion to continue supporting their work and the drive to see it through.

As this is the case, you should always check on the level of attention a developer devotes to support before selecting their plugin. To do so, visit the plugin’s page on wordpress.org and click on the “Support” tab as shown below:

how to install a wordpress plugin

Once you’re at the support discussion forum for that plugin (as shown below), look around to see what you can find. Does the developer respond in a timely manner or do questions languish for weeks? Do they provide service with a smile or are they snippy and rude?

how to install a wordpress plugin

Bad service is a strong sign that the plugin may be dying.

How to Install a WordPress Plugin

There are two ways to install a WordPress plugin using the WordPress dashboard:

  1. Search for a plugin and install the one you want to use, and
  2. Upload a .zip file containing the plugin and install its once it’s ready.

Search for a Plugin and Install the One You Want to Use

Here are the steps to follow:

  1. Login to your WordPress dashboard and click “Plugins” in the left column:

Your WordPress Dashboard

  1. Click on “Add New” under “Plugins in the left column to be taken to the, “Add Plugins” screen:

how to install a wordpress plugin

Here, you can begin your search for plugins using the first of three methods. Using the links at the top, you can look for “Featured”, “Popular”, Recommended” and “Favorites” plugins. This is the best way to search if you want to explore what’s out there for you to use for your own site.

  1. If you know the name of a plugin you want or some keywords for what the type of plugin you want does (e.g. social sharing, image slider), the second way to search is the search field on the top right of the “Add Plugins” screen:

how to install a wordpress plugin

This image also shows the, “More Details” link that we’ll talk about in step 5.

  1. The third and final way to search for a plugin is to use the tags at the bottom of the “Add Plugins” screen. This method combines the exploring of the first search method with the refinement of the second search method:

how to install a wordpress plugin

  1. When you want to take a closer look at a plugin, click the “More Details” link (as shown in the image under step 3 above) and you’ll get this pop-up details screen:

how to install a wordpress plugin

Note the tabs along the top (under the red image). Here’s where you can learn all about the plugin as well as see screenshots of the plugin in action.

If you’re ready to install this plugin, click the blue “Install Now” button on the bottom left of the details screen.

  1. Once the install is complete, you’ll see the following screen:

WordPress Plugin Installed - Activate?

It is possible to install a plugin without activating it (e.g. you install a new plugin but want to minimize the impact if something goes wrong when you activate it so you don’t activate it until the weekend when your website traffic is lower), which is why you see the choice to activate the plugin above. Let’s say we’re ready to forge ahead and click the, “Activate Plugin” link.

  1. And your plugin is installed! Congrats! To start using your plugin, look for it’s menu link in one of three places:
  • The left column,
  • Under the “Plugins” menu, or
  • Under the “Tools” menu as shown in this example:

how to install a wordpress plugin

Upload a Zip File Containing the Plugin and Install its Once it’s Ready

Often, a WordPress plugin will have a free version with basic functionality and a premium version with expanded features.

When you purchase a premium plugin, you typically receive a .zip file containing the plugin. Use this approach to install your new plugin:

  1. Download the plugin according to the developer’s instructions. You can also download any of the free plugins on wordpress.org if you want to use this install method as opposed to the one above. In that case, each plugin has a button like the one shown below:

how to install a wordpress plugin

  1. Once you click the download button, you’ll see a pop-up like this:

Choose to save the file and then click, “OK”:

how to install a wordpress plugin

  1. Next you’ll need to tell your browser where you want the file saved to. Make sure you select a spot that you’ll remember.

Note: if you don’t see a screen like the one below, your file was saved to you “Downloads” directory automatically so look for it there.

how to install a wordpress plugin

  1. Now that you have the plugin .zip file downloaded, it’s time to upload it to your site using the WordPress dashboard.

Head on over to the “Add Plugins” screen and click the “Upload Plugin” button as shown below:

how to install a wordpress plugin

  1. On the next screen, click the “Browse” button:

how to install a wordpress plugin

  1. Then, in the window that pops up, find the plugin’s .zip file, click on it and then click the “Open” button:

how to install a wordpress plugin

  1. Now that you’ve told WordPress which file to upload, click the “Install Now” button to begin:

how to install a wordpress plugin

  1. And finally, we’re back at this screen. Head on back to the, “Search for a Plugin and Install the One You Want to Use” section and pick up from step 6 to finish up. Congrats! You’ve installed a WordPress plugin for your site.

[“Source-smallbiztrends”]

9 Best WordPress Security Plugins to Secure Your Website

Wordpress security

WordPress is an open-source platform and it also is the most popular content management platform there is today. But the problem is it offers basic security that is not equipped for dealing with DDoS and brute force attack as well as spamming.

The worst part is that hackers get crafty each time WordPress beefs up security and many users are vulnerable to hacking and intrusive strikes. Protecting your WordPress website doesn’t only mean installing plugins. You have to make sure that you have done your homework by taking all the necessary measures to secure your website. Installing a security plugin means going the extra mile in order to protect your website from malware and other attacks.

Therefore, it falls on us to guide such impulsive users on how they should harden the security of their WordPress site by using the following plugins:

1. Sucuri Security

Sucuri happens to be one of the most recognized names when it comes to online security in general. It offers a mass of amazing features such as:

Security Activity Audit Logging: This feature is used to monitor all security-related events that regards your WordPress site. For this thing, any changes that occur with the application is taken as a security event.

File Integrity Monitoring: This feature compares a known good with the current state. If the current state is different from the known good, then you have a problem. When the plugin is installed, it will create a known good that is all of the directories of the root of the install.

Remote Malware Scanning: This is powered by the free security scanner – SiteCheck, which basically scans your site remotely for any malware.

Blacklist Monitoring: Another great feature of the Security Malware Scanner is that it makes use of various blacklist engines such as Sucuri Labs, Google Safe Browsing, Norton and AVG among so many others.

Effective Security Hardening: Sucuri is tasked with cleaning over 100 websites a day and that too with security hardening configurations.

Post-Hack Security Actions: No matter how solid you think your security is, it is inevitable that you will get hacked. That’s why security offers Post-Hack Security Actions that enable you to get around the problem.

Security Notifications: It’s useless having all those security features unless you are alerted of the issues and that is where security notifications come into play.

2. iThemes Security

iThemes Security is by far the best WordPress security plugin that you will ever find. It has over 30+ ways of protecting and securing your WordPress website. It also blocks suspicious users and prevents brute force attacks.

Seeing as how WordPress is a common target for hackers due to weak passwords, plugin vulnerabilities and obsolete software, iThemes Security aims to lock down WordPress, repair common holes, prevent automated attacks and enhance user credentials.

3. Jetpack

In spite of it not being a security plugin so to speak, Jetpack includes an array of modules that strengthens your site. You no longer have to worry about downtime, data loss or hacking anymore.

Jetpack intelligently monitors your site, guards it against brute force attacks, scans for malicious codes, secures your logins, and backs up all of your data. It also includes a 2-factor authentication module via WordPress.com. The premium plans let you use malware scanning and automatic site backups.

4. All In One WP Security & Firewall

Here is another commendable WordPress security plugin that is robust, stable, well-supported and easy to use. It even goes the extra mile by adding further security and firewall using a security plugin that enforces plenty of good security practices.

It lessens the risk of security by looking for vulnerabilities and by implementing the latest WordPress security practices and techniques. It uses a phenomenal security points grading system just so it measures how you have protected your based on the security features that you have used.

The security firewall rules are categorized into “basic”, “intermediate” and “advanced”. This way, you can apply the firewall rules without having to break your site’s functionality. Add that to the fact that All In One WordPress Security does not slow your site down and is 100 percent free.

5. Wordfence

Wordfence is a powerhouse of a security plugin is just what your WordPress site is looking for. Its web application firewall prevents your site from getting hacked as it is powered by Threat Defense Feed. It takes advantage of the proprietary feed, which alerts you immediately whenever your site gets hacked.

It includes a Live Traffic view that gives you a real-time hawk’s eye view of your online traffic as well as any hacking attempts that are made. It has over 22 million downloads and is 100 percent open-source as well as free. As long as you download from the WordPress directory, you should be fine.

It also features a Premium API key that grants you premium support, scheduled scans, country blocking, password auditing, real-time updates to the Threat Defense Feed, a two-factor authentication and also checks your IP address if it is being used to spam-vertised.

6. WPS Hide Login

WPS Hide Login is a simple plugin that comfortably lets you change the URL of the login form page to anything that you desire. However, it does not rename or change files in core, and neither does it add rewrite rules.

What it does it intercept page requests and it works on any WordPress site. As a result, users cannot access the wp-admin directory and wp-login.php page. So, you should be able to bookmark or remember the URL.

7. BulletProof Security

BulletProof Security is indeed a force to be reckoned with. It guards your site against SQL injections as well as other exploits. The plugin consists of a firewall that stops malicious script from executing before it goes for your WordPress core files. Its key features include: real-time file monitor auto-restore intrusion detection & prevention system, quarantine intrusion detection & prevention system, DB monitor intrusion detection system, JTC anti-spam | anti-hacker, uploads folder anti-exploit guard, security logging, HTTP error logging, PHP error logging.

8. Security Ninja

Security Ninja gives you the ability to go into hiding whenever bots, hackers or spammers come knocking at your door. It grants you virtually full control over what security features you would implement on your site. Its biggest trait is conducting over 50 security tests with a single click.

It is sad though that the free version does not include a malware scanner. But that can be rectified by purchasing the premium version of this plugin. When that’s done, you will also get a WordPress core file scanner and an event logger, as well as gain the ability to schedule your scans.

9. WP Hide & Security Enhancer

WP Hide & Security Enhancer is the easiest way for you to hide your WordPress core files, theme and plugin paths from being visible on the front end of your site. This vastly improves upon Site Security and no one will ever realize that you’re running a WordPress.

It provides a great way to clean up HTML by removing all of your WordPress fingerprints. You can change the default WordPress login URLs from wp-admin and wp-login.php to something completely random.

To Conclude

That about wraps up all of the best WordPress security plugins that are a shoo-in to give you a peaceful online experience and absolute privacy. If you feel the need to mention more for this list, don’t hesitate to let me know in the comments below.

[“Source-techspective”]

Google My Business website builder SEO review

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website.

Google’s Marissa Nordahl made the announcement it in a Google My Business Help thread on Tuesday, June 13. Here is what she wrote:

One of the most common actions people take when exploring a Google listing is to go to the website, but we know that getting a website can still be a challenge for a lot of small business owners around the world: too complex, too expensive, too time consuming. Millions of small businesses (60% of small businesses globally) don’t yet have a website.

Website is a free tool that allows small business owners to create a simple, striking website in just a few minutes. It’s easy, and you can create and edit your new website from your computer or your phone!

Costs

The tool is free to use, but to get a custom domain (such as a .com, .biz or .net), you will have to purchase a domain through Google domains, or else you will be stuck with an ugly URL such as yourbusinessname.business.site — which, presumably, would be less memorable to users and lack the ranking potential of a .com site.

Features

Some notable features of the Website Builder include the following:

  • It’s free to use.
  • You get a custom domain name (at an additional cost).
  • It’s mobile-friendly.
  • It automatically updates.
  • You can manage it on your mobile phone.
  • You can easily place ads on the site.

Note that you need to have a verified listing on Google My Business to use the website builder. A quick site:business.site check within Google shows about 113,000 results, which consist of both US and international small business owners. Business types include real estate, travel & tourism, computer training and software, summer camps, pest control and many others.

Google My Business Website Builder Usage

Test drive

I decided to take a stab at creating my own site for a mock local business profile I created and verified. The process took me just over five minutes to get up and running. Here is what the site looks like: http://tony-seo-shop.business.site/

Tony's SEO Shop Website

 

Here are some screen shots of the process for creating and editing the site.

First, I added my business profile and verified it.

Once I finished creating my business profile, I was prompted to create a free website.

Once I selected a URL for my site, I was given the option to buy a custom domain.

Within the website builder, you have multiple theme options. You can select the color scheme and font that best fits your business branding.

You have the option to edit site elements such as Headline, Description and Body content.

You have the ability to change your site address, buy a custom domain or unpublish your website.

My initial impressions

So, how does the Website Builder hold up, particularly with regard to SEO best practices? Here are my thoughts.

The good

  • Easy to create a website.
  • Can be highlighted as your website on your Google My Business Profile.
  • Easy to add custom cover photo, images, etc.
  • Includes Google Map embed and highlights contact and business hours info.
  • Can easily be managed in your Google My Business Profile.
  • Mobile-friendly.

The bad

  • One-page site, no option to create additional pages.
  • No ability to add custom page titles and meta descriptions (or any type of meta, for that matter).
  • No Analytics integration.
  • Lacks social sharing buttons.
  • Lacks the ability to add structured data markup. Local Business Schema being the most relevant for small businesses.
  • Cannot add alt text to images.
  • Cannot add additional call-to-action buttons.

As you can see, there are quite a few negatives from an SEO perspective. Hopefully, Google will continue to update and expand this tool to provide businesses with more robust functionality.

Should small business owners use the Google My Business website builder?

As usual, the answer is, “It depends.” If you absolutely don’t have the time to build a small, four- to five-page website on a more robust platform such as a Squarespace or Yola, then you should leverage this tool. At a bare minimum, I would recommend purchasing a custom domain rather than using the default URL.

In my opinion, there are many free alternatives which offer more customization and are more SEO-friendly — even Google’s free blogging platform, Blogger.com, is more SEO-friendly. However, if you’re not in a competitive local market, and you want a one-page website that you can manage from within your Google My Business dashboard, this simple website builder may be for you.

[“Source-searchengineland”]

How To Avoid SEO And UX Disasters When Migrating Or Redesigning Your Website

Migrating or redesigning a website can be a boon to any online business and their users. When doing so, there is ample opportunity to target and ameliorate issues that might be plaguing your users’ experience when navigating your site. Of course, data migration and site redesign can likewise be paths fraught with peril.

Make a mistake in your redesign and you’ll risk alienating users. When customers begin to feel like their experience isn’t being taken into consideration, you’ll lose traffic and revenue and risk alienating investors as well.

Many businesses make similar mistakes when it’s time to migrate, re-platform or redesign. As the owner of a digital marketing agency, I’ve overseen several site redesigns and migrations, experiencing all of the happy accidents and (not so happy accidents) that can occur. Below is a guide to help you navigate the process.

Deciding On Your Redesign

Reasons for redesign are fairly commonplace: Early mistakes in the development process often prove too daunting to fix due to time and/or finances. Create a highly strategized plan for overhaul. Focus on specific problems with UX or UI instead of redesigning simply because the site seems outmoded. Keep in mind that users may have simply wanted a few broken pieces fixed instead of a new experience. A whole new experience may be difficult or frustrating for returning or regular users to navigate.

Likewise, it may be difficult for search engines to crawl, index and rank pages that have gone through extensive updates or have been moved completely without attention paid to SEO.

[Source:-Forbes]

3 Major SEO Steps for a Website Relaunch

3 Major SEO Steps for a Website Relaunch

You’ve had the same site for years. Finally, you get the funding for a new one. The team’s been working together for weeks and you’re finally ready to re-launch. Where do you start?

The website relaunch process is a critical time for SEO. It  involves planning, transition, and post-launch phases of activities to ensure that previously earned relevancy and authority are transferred from the old site to the new. Also to make sure there are no hidden issues that tank rankings and traffic.

The three phases will take a varying level of resources and time depending on the size of the site, as well as the goals of the site. A 50-page informational site will be much easier than a 50,000-page e-commerce website in many regards. Note that I’m assuming the new site is mobile-friendly and the UX team confirms it passes Google’s testing tools–a given in 2017.

Website Relaunch SEO Planning Excel File Image

Website Relaunch SEO Planning Excel File

Phase 1: Planning

This phase is crucial to project success. Speaking from experience, the goal is for the re-launch to be a well-planned process absent of surprises. In the planning phase, there are several important initiatives:

  • Page URLs
  • Keyword mapping
  • Title and meta descriptions
  • Canonical tags

Planning doesn’t have to be fancy or elaborate. It can be as simple as starting with an Excel file plotting page URLs for the new site. Hopefully up to this point a sitemap has been developed that you can work from. If you have a development or staging site in place, you can likely run Screaming Frog or your crawler of choice to export the HTML page files.

And if you’re not getting results when trying to crawl, it’s likely your developer is doing the right thing and disallowing all robots from indexing the site with a disallow “all” in the robots.txt file (robotstxt.org is a great resource). You might need to remove this for a moment while you crawl the site.

Once the URL list for the new site is set, you can make updates in your Excel file to optimize based on content structure and desired page groupings. You’ll likely need to work with your UX team and developer on this. From the page list, it’s easy to identify the pages that carry over from the old site and those that will change. Now you’re ready to identify the pages and sections that should be targeted for specific keywords.

After identifying the pages and focus keywords/topics on the new site, it is time to plan or write title and meta description tags. If you have a static site or one that requires manual tag writing, this is the time to get to work.

Write custom tags for each page and tailor them to the focus keyword(s) and relevant topics of the page. Don’t forget to follow best practices on the character length (Moz has helpful information for titles and descriptions). If you have a large site or one that’s very data-driven, you will likely need to write formulas for the tags you want for your development team.

For example, on an e-commerce site, write tag structure for category, sub-category, and product pages. This will include a lot of fill-in-the-blank slots from the database for the developer to map specific fields as well.

The last aspect of the planning phase requires questions of the technology you’re using on the new site, and of your development and IT teams. It’s the canonical aspects of the site to ensure that the search engines properly see one site for indexing. Beyond the more obvious needs where there’s known duplicate content (products in multiple categories), it’s important to understand if URLs with and without trailing slashes render as separate pages or redirect to one another.

Additionally, the root domain global 301s are important to plan and talk through at this phase. Changing these after the re-launch can be a risky and painful process. Switching all URLs to https after the fact can be a much bigger deal than it seems.

Phase 2: Transition

The second phase of SEO for a relaunch includes:

ADVERTISEMENT
  • 301 redirects
  • XML sitemap
  • Robots.txt

These items may start prior to launch and possibly alongside planning items, but they’ll be a focus when the site actually launches.

301 redirects are the most important aspect of a relaunch. I always expect to be on call when a site launches to catch missed 301s and other issues that arise. It’s important to plan–using the spreadsheet discussed earlier or other similar methods–to map out the old site pages to the most relevant new site page. In some cases, this is a straightforward process–and in other projects, it can take days or weeks of work.

To track down all old URLs that need to be redirected, don’t just crawl and look at the old (current) website. Do a “site” operator search in Google, and look at Google Search Console and Bing Webmaster Tools to see what URLs the search engines index and deem important. Create this list and hand it to your dev team or implement it yourself through the CMS.

Once the site launches, you need to go back to your redirects list and spot check the old site links to make sure the redirects took effect. Make note of those that go to 404 pages or have issues. Also, make sure they are 301 redirects and not other server codes–there are a bunch of web based tools like redirectcheck.com to help you verify. Lastly, go back and perform that “site” search in Google again and click on links throughout the results pages to make sure nothing was missed or configured improperly at launch.

When your redirects are in good shape, it’s time to crawl the site and develop a new XML sitemap if one isn’t already automatically generated by your CMS. Whether it’s a dynamic or static sitemap, I strongly encourage you to manually review it. Make sure it’s void of duplicate or 404 page URLs. This is an important step because the search engines lose trust in your sitemap if there are errors.

When your sitemap file is in good shape and you have a solid robots.txt file on the site, it’s time to submit their locations to Google Search Console and Bing Webmaster Tools.

Phase Three: Post-Launch

With the launch phase complete, it’s time audit and test the site with these steps:

  • Redirects audit
  • Canonical audit
  • GSC/BWT tests & submissions
  • 30-day auditing
    • 404s
    • Tag issues
    • Canonicals
    • Indexing issues
    • Content and ranking issues
    • Overall traffic issues

In this final phase, some steps will repeat to include review of URLs, tags, canonical structures, redirects, and more. After all, there’s nothing worse than doing the right stuff to this point only to realize a month later that a minor detail was missed and traffic tanked.

Fortunately, Google and Bing provide great diagnostic information in GSC/BWT to make it easy to keep an eye on progress. Google Analytics also can help you to quickly flag any drops in traffic or problems.

It’s critical to monitor the health of the site and the implementation of planned and transition activities at least weekly after launch. This will ensure the search engines give the new site credit for relevancy, the authority status of your old site, plus the enhancements you made for the relaunch.

Don’t waste the time and approvals it took for your team to do a relaunch. Try a three-phased approach like this one to ensure the new site has a firm SEO foundation and promising future to provide a return on investment and opening new opportunities for your SEO strategy.

[Source:-SEJ]

How a popular website plugin became a serious security liability

How a popular website plugin became a serious security liability

For the vast majority of people in 2017, creating a website is simply a matter of combining a number of off-the-shelf components until they end up with something that does what they want it to.

Anyone wanting to create an online shop could just hack together WordPress and Shopify. There are a plethora of affordable plugins and tools that allow you to turn a barebones blog into a fully-featured social network – like Peepso – or a YouTube-style video sharing site.

Now is a great time to have lofty aspirations, but lack any sort of technical prowess whatsoever.

But there’s a big problem with this approach. Whenever you use someone’s code, you’re essentially making a big leap of faith that they know what they’re doing. There’s always a possibility that any plugin or tool you use comes with a serious security vulnerability. That was certainly the case with the popular (and self-explanatory) HTML Comment Box plugin, which is used by around 2 million blogs and websites.

Stored XSS: An Explainer

Karim Rahal, a brilliant 14-year-old security researcher and ethical hacker from Lebanon, discovered the stored XSS (cross-site scripting) vulnerability in the plugin. Before we delve into how he did it, it’s probably a good idea to explain what Stored XSS is.

Many websites let you upload your own text-based content. This could be anything – from an entry in a guestbook, to an insightful comment on a blog post.

Now, what if the text you added was actually a piece of malicious code that got stored and rendered to anyone who visited the website from that point on? That’s called stored XSS.

Most competent web developers know how to filter it. The problem is, there are a myriad of ways in which you can obfuscate XSS attacks so that they slip past any filters, and it’s extremely hard to account for all of them.

That’s essentially how Karim was able to compromise the HTML Comment Box plugin. He embedded a small JavaScript proof-of-concept within an IMG tag, and then concealed that with what’s known as an “Extraneous open brackets” payload. This is a technique he learned from his friend, fellow teenaged security researcher Ibram Marzouk, who discovered a similar vulnerability in PasteCoin a few months earlier.

This was the code he used. It doesn’t look like much. Indeed, it doesn’t do much. When executed, it merely forces the browser to create an alert pop-up that says ‘1’. But it was able to bypass all the XSS protections the developers had created.

Credit: Karim Rahal

In the wrong hands, it could be used to spread malware, either through drive-by download attacks, or by redirecting people to malicious websites.

Communicating the vulnerability

Getting in touch with the developers was harder than Karim expected. But thanks to an ongoing relationship he has with Swedish security giant Detectify Labs, they were able to help.

Karim explained: “About two months ago I was invited to Detectify’s Crowdsource program, which is a program where hackers contribute to their scanner with known vulnerabilities and in return they get paid. Through the Detectify Crowdsource program I reported the HTML Comment Box vulnerability stating that I wasn’t able to find the developer’s contact info. After some research from their side, they were able to find the developer’s email address.”

All things said, the developers of HTML Comment Box were pretty sanguine about their cherished plugin getting pwned by someone still in high school. Karim let them know about the vulnerability on November 30, 2016. By December 1, the vendors had created and issued a fix.

Upon reflection, Karim has some pretty strong advice for anyone using any form of CMS system: “If you fully want to be secure then you shouldn’t be using external plugins.” If that’s unavoidable, you should also ensure that auto-update is enabled.

At the very least, this episode is a reminder of the dangers inherent in relying on other people’s code.

Stored XSS-ing Millions Of Sites Through HTML Comment Box on Detectify

[Source:-TNW]

A Guide for Creating Temporary Logins on WordPress Website

Temporary Logins on WP.png

Once you surmount the beginning of WordPress learning curve like how to make a blog and how to login to the dashboard or how to navigate around, it quickly becomes apparent that the WP back-end gets packed with a lot of menus and options. Consequently, at some point, mainly, if operating with guest authors, many WordPress users come across an essential question i.e. what do you do when you need to give someone access to your dashboard, provided that access is limited regarding how long it lasts?

The Challenges of Cloud Integration
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Many of the users quickly figure out that user roles are the basis of WordPress access, which you can manage from the dashboard. Hence, you can add extra user functions and obtain more control over the specific points of authority, and access by setting and configuring user role plugins.

1. Some of the defaults user’s roles are:

·         Administrator: Administrator is the main admin of the website and has the full access to its features and functionalities.

·         Editor: Editor can publish, edit, and moderate every post. They are usually the user role that approves content submitted by contributor role.

·         Author: Author can publish posts without any need to moderate

·         Contributor: he can write posts, but needs to have them reviewed by an editor or an administrator.

·         Subscriber: The basic user role, which can comment and manage user profile.

You still have the ability to grant and revoke access to specific users, as well as to manage user roles from the dashboard even without adding functionality through plugins. For instance, the moment you need to give access to a new user or customer, through the user’s menu on your dashboard, you can create a new user, set the functionalities of that user’s access by assigning the right role, and then delete the user.

Preferably, and more effectively, you can design a temporary user account that automatically expires so that you don’t have to work on deleting it later. Even better, the access you form for this temporary user isn’t bound to login usernames and passwords. It works off one URL that you create and control. With the help of this post, we’ll assist you in creating temporary user accounts that expire automatically using a particular plugin called Temporary Login Without Password.

2. When you may need temporary access to a website!

Temporary Access To A Website.png

While you’re wondering, why would you ever need to give someone access to your admin area, we have listed few scenarios that fit right to the creation of temporary logins.

        I.            Outsourcing of WordPress: Many a time you would want to outsource your WordPress website to freelancers, developers, designers or security technicians to perform basic or advanced tweaks. They’ll need the complete access to your website to assure a good job that couldn’t get completed when you initially create WordPress blog. You wouldn’t want an administrator-level account dangling out there in the cosmos well past the event that accelerated the requirement. Once the work is complete, you’d most likely prefer accessing your WordPress website to revoke.

      II.            Guest Author: Whenever you want to include guest editor or blogger, you would want to create an automatically-expiring, temporary account for your WordPress website. It can happen when you invite an outside author or writer to join your website for few hours, day or days about certain events or topics like a book launch, a national event, the Election Day and much more. Strategies like guest editors and guest bloggers are highly beneficial in exposing your website to a whole new audience. You can engage in influencer marketing and attract new users and subscribers to your website. To pursue this strategy, you would want to set up lots of guest user accounts i.e. temporary logins to implement it energetically.

Irrespective of the different scenarios we have covered, you don’t want those accesses to be open-ended.

 3. Temporary access Solution: Plugins

WordPress Plugins.png

As mentioned above, there are two significant ways where you need to give permission to someone to access your WordPress website. For the first option, you can create a new user account with a particular level of access. Delete the account once the job has completed or when the access has passed. It can easily get done by creating temporary login credentials with an automatic expiration time.

For the second one, you can use plugins like Temporary Login Without Password, which is available in the official Plugin Directory free of cost.

It helps to create a set of login credentials for a user whose account expires automatically. Every new user obtains an individual link, which gives them direct access to your WordPress dashboard, without having to use a username and password at all.

The plugin’s settings allow you to establish parameters for the account’s automatic expiration as well as the user role. Various developers even claim that if you integrate this WordPress plugin with another WordPress plugin, i.e., WordPress Security Audit Log, you will be able to track what exactly a user do on your website after using the link you created to give the access.

4. Setting up temporary access for a WP site User

If you want to use Temporary Login Without Password on your website, simply go to your WordPress website’s plugin page and search by typing the exact words. It’ll pull up the plugin which you can install on your account by just clicking on the ‘Install’ button. Once you’ve setup and activated the plugin, click on the plugin menu and go to user menu. After that, click on temporary Logins to set up the accounts you want to give access to your website.

You’ll see a form with heading as ‘Temporary Logins’. Fill the form with name and email. Also, choose the level of access you’d like the user to have and then set the user’s access expiration date. Once done, click on ‘Submit’.

You’ll receive a message with a URL, which means the information has added successfully. Note that, the URL that you’ll receive will give access to whosoever use that. So, be careful before sharing those URL. Provide access to those who are going to work on your website. To send URL into an email message, click and copy the URL to your device’s clipboard and paste it into your email, and then, send it.

End-Note

The given access through that URL expires right when you have set it for, and there’s no need to delete that user manually. Ensure that you set it before leaving your dashboard. If you also have some other method to grant temporary access to your WP dashboard, do let us know in the comments!

Once you surmount the beginning of WordPress learning curve like how to make a blog and how to login to the dashboard or how to navigate around, it quickly becomes apparent that the WP back-end gets packed with a lot of menus and options. Consequently, at some point, mainly, if operating with guest authors, many WordPress users come across an essential question i.e. what do you do when you need to give someone access to your dashboard, provided that access is limited regarding how long it lasts?

The Challenges of Cloud Integration

Many of the users quickly figure out that user roles are the basis of WordPress access, which you can manage from the dashboard. Hence, you can add extra user functions and obtain more control over the specific points of authority, and access by setting and configuring user role plugins.

1. Some of the defaults user’s roles are:

·         Administrator: Administrator is the main admin of the website and has the full access to its features and functionalities.

·         Editor: Editor can publish, edit, and moderate every post. They are usually the user role that approves content submitted by contributor role.

·         Author: Author can publish posts without any need to moderate

·         Contributor: he can write posts, but needs to have them reviewed by an editor or an administrator.

·         Subscriber: The basic user role, which can comment and manage user profile.

You still have the ability to grant and revoke access to specific users, as well as to manage user roles from the dashboard even without adding functionality through plugins. For instance, the moment you need to give access to a new user or customer, through the user’s menu on your dashboard, you can create a new user, set the functionalities of that user’s access by assigning the right role, and then delete the user.

Preferably, and more effectively, you can design a temporary user account that automatically expires so that you don’t have to work on deleting it later. Even better, the access you form for this temporary user isn’t bound to login usernames and passwords. It works off one URL that you create and control. With the help of this post, we’ll assist you in creating temporary user accounts that expire automatically using a particular plugin called Temporary Login Without Password.

2. When you may need temporary access to a website!

Temporary Access To A Website.png

While you’re wondering, why would you ever need to give someone access to your admin area, we have listed few scenarios that fit right to the creation of temporary logins.

        I.            Outsourcing of WordPress: Many a time you would want to outsource your WordPress website to freelancers, developers, designers or security technicians to perform basic or advanced tweaks. They’ll need the complete access to your website to assure a good job that couldn’t get completed when you initially create WordPress blog. You wouldn’t want an administrator-level account dangling out there in the cosmos well past the event that accelerated the requirement. Once the work is complete, you’d most likely prefer accessing your WordPress website to revoke.

      II.            Guest Author: Whenever you want to include guest editor or blogger, you would want to create an automatically-expiring, temporary account for your WordPress website. It can happen when you invite an outside author or writer to join your website for few hours, day or days about certain events or topics like a book launch, a national event, the Election Day and much more. Strategies like guest editors and guest bloggers are highly beneficial in exposing your website to a whole new audience. You can engage in influencer marketing and attract new users and subscribers to your website. To pursue this strategy, you would want to set up lots of guest user accounts i.e. temporary logins to implement it energetically.

Irrespective of the different scenarios we have covered, you don’t want those accesses to be open-ended.

 3. Temporary access Solution: Plugins

WordPress Plugins.png

As mentioned above, there are two significant ways where you need to give permission to someone to access your WordPress website. For the first option, you can create a new user account with a particular level of access. Delete the account once the job has completed or when the access has passed. It can easily get done by creating temporary login credentials with an automatic expiration time.

For the second one, you can use plugins like Temporary Login Without Password, which is available in the official Plugin Directory free of cost.

It helps to create a set of login credentials for a user whose account expires automatically. Every new user obtains an individual link, which gives them direct access to your WordPress dashboard, without having to use a username and password at all.

The plugin’s settings allow you to establish parameters for the account’s automatic expiration as well as the user role. Various developers even claim that if you integrate this WordPress plugin with another WordPress plugin, i.e., WordPress Security Audit Log, you will be able to track what exactly a user do on your website after using the link you created to give the access.

4. Setting up temporary access for a WP site User

If you want to use Temporary Login Without Password on your website, simply go to your WordPress website’s plugin page and search by typing the exact words. It’ll pull up the plugin which you can install on your account by just clicking on the ‘Install’ button. Once you’ve setup and activated the plugin, click on the plugin menu and go to user menu. After that, click on temporary Logins to set up the accounts you want to give access to your website.

You’ll see a form with heading as ‘Temporary Logins’. Fill the form with name and email. Also, choose the level of access you’d like the user to have and then set the user’s access expiration date. Once done, click on ‘Submit’.

You’ll receive a message with a URL, which means the information has added successfully. Note that, the URL that you’ll receive will give access to whosoever use that. So, be careful before sharing those URL. Provide access to those who are going to work on your website. To send URL into an email message, click and copy the URL to your device’s clipboard and paste it into your email, and then, send it.

End-Note

The given access through that URL expires right when you have set it for, and there’s no need to delete that user manually. Ensure that you set it before leaving your dashboard. If you also have some other method to grant temporary access to your WP dashboard, do let us know in the comments!

[Source:-HTML Goodies]

Top SEO Tips Every WordPress Website Should Embrace

What’s the essence of having a beautiful and enhanced website with no traffic? The joy of every website owner sees the tremendous growth of traffic; a feat that is perfectly achievable through SEO. A website, however, glamorous it is, is not worth it if it is not to search engine optimized.

Knowing that search engines like Google, Yahoo and Bing care less about web design and embedded photos is a critical step towards ensuring a perfect search engine optimized website.

It narrows your scope to what you should focus on; keywords, alt tags, file name, links, and content. So how do you use this knowledge to ensure notable search engines notice your WordPress website?

1. Reset Permalinks

The default permalink setting in WordPress doesn’t have an efficient structure for SEO. To reap the most out of it, you need to adjust the URL to post name manually.

Although (/%postname%/) is an ideal option, some prefer using /%category%/%postname%/. The latter can, however, result in various issues when there’s no optimization of contents of categories.

In the default settings for WordPress, all pages are designed to run via URL parameters. This is against Google’s recommendations. Changing the default settings maximizes the potential of your website for SEO.

2. Capitalize on Update Services

It takes time for URLs of newly added posts and pages to be indexed by search engines. To enhance the speed of this process, WordPress offers the opportunity of adding an update to the service, a feature that is visible in the general settings.

image: http://cdn2.business2community.com/wp-content/uploads/2016/12/Wordpress-Updates.png.png

wordpress-updates

It is not worth adding content periodically if the search engines cannot update it as soon as possible. Having your pages indexed is the most important thing for any website owner.

Recommended for YouWebcast, December 14th: Measuring Micro-Moments With Google Analytics

Without URL indexing, it will never be possible for it to be shown in any SERP. It becomes even worse when your site relies on recent or breaking news, and the indexing takes time before being reflected. You might end up missing on great organic search opportunities that would have changed the destiny of your business.

3. Customize Media Settings

Another critical WordPress SEO tip is capitalizing on the media settings. To make the most out of media settings, it is advisable to customize all the available image options including thumbnails, medium and large. Using the default settings denies you the opportunity of reaping some hidden SEO benefits.

image: http://cdn.business2community.com/wp-content/uploads/2016/12/Image-Sizes.png.png

image-sizes

Thumbnails enhance the appearance of images smaller than their full sizes. Thumbnails increase bandwidth performance and ensure that the uploaded photos on your site fit on most screens. The result is different from uploading a bigger image then resizing it after the upload in the image settings.

4. Embrace Google Analytics

The worst thing you can do is to try managing a site without tracking. You might never have any idea of whether you are making progress or not if you do not have critical records using suitable software. Google Analytics eases the whole process by supplying you with relevant and necessary data regarding your performance.

All you need to do is create a simple analytics profile and then follow the directions by installing the Google Analytics version for WordPress. With this, you wouldn’t have to struggle with copying and pasting when connecting your profile to WordPress. To get the most out of Google Analytics, it is advisable to activate site search in your analytics profile.

image: http://cdn.business2community.com/wp-content/uploads/2016/12/Google-Analytics.png.png

google-analytics

Using Google Analytics can help you with critical data such as the average time a user spends on your site. Also, you can also learn the amount of traffic gained from search engines, making it possible to enhance your SEO campaigns based on the results.

Even better, Google Analytics allows 404-page errors to be identified quickly. The WordPress version of Google Analytics makes it possible to track users by their usernames. Top SEO companies particularly recommend this for e-commerce sites where extremely high page views count.
google-analytics-wordpress-1

5.Install .xml Sitemap Plugin

It is important to install .xml sitemap plugin for WordPress sites. This enhances the provision of links to various pages on your site, which improves the indexing of various pages on your site. One such plugin that enables easy creation and update of sitemaps is Google XML sitemaps.

6.Go Beyond the Norm

Most people don’t reap the most out of search engines because they are too conservative. It comes to a point where your traffic can never increase if you stick to your way of information dissemination. Going beyond the norm and embracing trending topics in your niche puts you in a better position of getting the most out of SEO. It becomes particularly important for WordPress bloggers who can escalate traffic on their sites by simply blogging about the recent updates in their niche. Once in a while, you need to change something in your style of writing, or it’s structure and observe the possible results. Remember always to make one significant change to measure because implementing many of them will make it impossible to identify the impact of single optimization.

If there is the significant increase in traffic because of certainly added content, more energy should be focused on producing that extra content.

7.Focus More on Content Quality

To be able to rank high on the search engine pages, you need to ensure your content is perfect. Websites with long and highly optimized pages tend to rank higher in search engine pages. Many search engines prefer lengthy and detailed posts, and the reason is simple; users love it that way. As such, your top articles should be detailed and contain the right keywords. However, that should not make you lengthen even the non-extendable posts like reviews and other brief articles.

It is not just about the length; your content should be well researched and appealing in nature. You ought to put finer details into your article. Carry out some research and link your site to related sources of information. This will not only enhance the credibility of information held therein but also steers up your search engine rankings because link building is one of the fundamental ranking factors.

Having your WordPress site rank highly in important search engines does not have to be as hectic as many people perceive it. All you need are simple idealistic steps like embracing Google Analytics, changing the default media settings, focusing on the updating services and enhancing the quality of your content!

image: http://cdn2.business2community.com/wp-content/uploads/2016/12/header-devices1_2x-610×467.png.png

[Source:-B2 C]

4 Essentials for SEO & Mobile Optimization for Your Website

You know full and well that your business or website needs to be syncing up with its exact correct audience on the web, and you definitely know it’s possible, but understanding the formula to that SEO and conversion optimization can be riddling to those who don’t directly offer SEO services.

Everybody who needs to market their website isn’t going to be an SEO guru, but a good web design company with optimization features can be a great choice for trying to fully reach your potential audience with internet marketing if you’re not going to be optimizing in any way on your own. This is also because search engine optimization and mobile optimization in the design of your site are both very important aspects, and so a good web design company can usually handle both for you more professional all at once.

Best SEO and Mobile Optimization Essentials for Your Site?

There are several factors that are going to affect the ability for people to easily access your site, in general, your ability to target and reach your desired audience and the ability for a website to flourish properly within the search engines. To get your site on its way to proper optimization you should start with a few essentials that will help you to achieve these goals sooner and more effectively.

1. Prep with a plan.

Don’t go into SEO blind, and if you’re using SEO services, having your web design company assist your SEO factors, make sure you don’t blindly choose a service and hope it works. A good web design company or SEO company that can help you optimize your website will always start off by helping you prep with a plan for keywords. The level of involvement can vary sure, but you’ll need to perform an assessment on your target market and business goals in order to set forth on proper keyword research to be used in your SEO efforts.

2. Stay consistent.

This means, by all means, that you can start slower and build things up, but don’t ever use or perform SEO services and tactics to your website that buoy your website’s activeness back and forth too much. This means content publication and article creation should happen at a steady pace, rather than all in one day of the month. This also would include the steadiness of link building for your backlink profile, which should never be suddenly interrupted, while it can be flux – just not stagnant. You could really hurt your existing and potential rankings.

3. Make sure you have responsive design.

An incredibly critical step in making sure your audience is going to be able to reach your phone is making sure that you are full mobile-friendly and built on responsive design. If your website isn’t able to be viewed properly from phones and tablets, no matter what audience we are looking at, is an audience that you’ll miss out on a huge portion of. With Google and other search engines taking into account if you are mobile-friendly to rank your website and its value, and with your viewers who are trying to get around your site, you need to make sure you’re taking these factors into account when you build and market your website.

[Source:-TG Daily]