Widgets in iOS 10: Notifications, streaming videos, 3D Touch and more

Apple’s use of the term “widgets” may not match what Android users consider a widget, but at the end of the day the two distinct approaches serve the same purpose: To provide snippets of information at a glance.

With iOS 10, widgets are still displayed in the Today view, and can still be accessed by sliding down the Notification Center and swiping to the left.

However, you can now access widgets in more places and they can and (eventually) do more.

More than just notifications on your lock screen

Screenshot by Jason Cipriani/CNET

iOS 10’s lock screen has completely changed. Beyond the new unlocking method (which requires you to click the home button), you now swipe to the left to view your widgets. Using this same gesture, you can view widgets to the left of your main home screen on an unlocked device.

On an iPhone, you’ll see a single column, while on an iPad there are now two columns of widgets. You can edit the left and right side, or the single column but scrolling to the bottom of your widgets and tapping on Edit. Select the green “+” icon to add a widget, or the red “-” to remove one. Tap and hold on the three lined icon to put your respective widgets in order.

On a locked device, when you attempt to view a widget where personal information can come into play, such as the Activity widget, you will need to place your finger on the home button to unlock your device. Notice, you don’t actually press the home button to open the home screen. With your device unlocked, information in the Activity or Find My Friends (just two current examples) will fill in.

3D Touch

Screenshot by Jason Cipriani/CNET

Beyond iOS 10 widgets hiding just off the left side of your screen, apps that have been updated for iOS 10 can now show a widget when you Force Touch on its icon.

Pressing on an app icon reveals the standard shortcuts, plus a widget regardless of whether or not you’ve added it to your curated list in the Today View.

If you haven’t added a particular widget but want to, you can tap on the Add widget button when viewing it.

Streaming video, interaction and more!

Screenshot by Jason Cipriani/CNET

Now that we know how to access widgets in iOS 10, let’s talk about just what you can do with widgets.

While viewing your widgets, you will notice a button in the top-right corner of some widgets that says “Show more.” Selecting it will expand the widget. For something like the Calendar widget, you’ll see more of your upcoming agenda, whereas the Weather widget will show you the week’s forecast along with current conditions.

During the iOS 10 announcement, Apple used a sports app to demonstrate viewing stats for a basketball game and video highlights directly within the widget. This is an area of iOS 10 that will undoubtedly grow in feature set now that iOS 10 has officially launched and as developers begin to push updates to the masses.

[Source:-Cnet]

Report: The Most Shared Blog Posts Include Multiple Images and Videos

TrackMaven recently released their “How to Build a Better Blog Than Your Competitors: 2017 Blogging Report,” with specific best practices for content marketers to improve the shareability of their posts.

After analyzing more than 18 million posts, TrackMaven found blog posts with multiple images and videos are shared more than those without. Blog posts with 11 images had 200 average social shares and posts with 8 videos had 506 average social shares. However, posts with too few or too many images and videos are shared less often.

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The report also concluded that optimal distribution of images in content is different than video. Blog posts with 800-1000 words per image perform best, whereas blog posts with 1200-1400 words per video perform best. The researchers note that “blog posts are more shareable with more written content per video than per image.”

Longer and more complex blog content is also shared more frequently, according to the data. Posts with 1200-1400 words perform best with an average of 428 social shares per post. Blog posts with a fairly difficult readability score (50-59 Flesch score) also perform best with an average of 144 social shares per post. Content with a very difficult (0-29) readability score performed the worst.

These best practices are critical since the content marketing landscape has changed dramatically over the past 5 years.

blogs-social-shares-over-time

Though the average number of blog posts published per brand has increased by 800 percent, the average number of social shares has decreased by 89 percent.

Social Media is Indispensable Tool for B2B Content Marketers

A recent Regalix survey showed B2B marketers use social channels as a key tool to distribute content. Twenty-seven percent of respondents identified social media as an “indispensable” channel for content distribution in 2016, up 6 percentage points from 2015.

The top three objectives for content marketing tactics included lead generation (87 percent), creating awareness (76 percent) and nurturing prospects and influencing purchases (69 percent).

The study’s author noted that “Social media is fast gaining traction as a channel for content distribution. And social is all about engagement. Marketers need to get over their excessive focus on meeting pre-sale objectives with their content strategy and consider using content marketing to also engage deeply with customers.”

[Source:-Komarketting]

Create Videos and Diversify Your Content Marketing with These Tools

I’m a huge fan of incorporating videos into my content marketing strategy because it allows me to add some diversity into my content. For example, bloggers understand the power of videos to drive traffic to their blog and using them as a video aid to content that otherwise would be very difficult to understand. If you haven’t been implementing videos into your marketing strategy, then you’re behind the trend. They can provide you leverage in an otherwise very competitive market. From my experience, I’ve found that videos work well in the following ways to diversify your content marketing strategy….

First, certain people and demographics prefer content that has been translated into videos. People find them easy to follow through and understand, especially when there is a language barrier. Next, with the explosion of YouTube.com and other platforms, you have more channels to market your content. These channels provide loads of traffic opportunities. Finally, because videos are easy to grasp and understand, they are engaging and people tend to share them, increasing the chance of them going viral.

Before you can start implementing videos into your content marketing strategy, it’s important that you have the right tools available. You have both downloadable editing programs, which require some more work so let’s take a look at “3” cool online editing tools to streamline your creation process.

WeVideo.com

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Rated as one of the top online video creation tools and it’s very simple to use. The whole interface is drag and drop so you can edit videos in a flash. In a competitive market, you need to be able to create videos quickly so this tool allows you to do just that. You have several pre-designed themes perfect for every niche and you even have some advanced features at your disposal. For those bloggers creating videos that need to tell a story, then make use of the snap to add text, transitions, effects, and audio.

WeVideo.com has an app for mobile phones so you can snap a video together and upload it while you’re on the move. In my previous blog posts, I mentioned how some of your most valuable ideas come when you’re on the move so having the ability to edit videos on the go is very important. WeVideo.com offers 3 different price plans from Free to $15/mo, which is affordable for all people in every niche.

PowToon.com

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Many bloggers in my network had mentioned this video editing tool a few months ago, however, I never really paid close attention to it. At that time, I wasn’t heavy into creating videos, which I regret because the very few I did afterward generated enormous traffic for my blog. Either way, if you need an online tool to quickly create videos, then PowToon.com is the way to go. Here are the cool features…

PowToon.com is great when creating explanation videos or tutorials, which is perfect for bloggers who spend time creating “How-To” content. The interface provides a drag and drop style that provides numerous text, highlighting, and crafting tools. A major difference between WeVideo.com and PowToon.com is that with PowToon.com, you can add pre-made people into your videos, which is amazing for presentations, etc. There is one catch with PowToon.com, which is that you can only create or edit 45 seconds worth of video at any given time. To extend this time, you’ll have to purchase a full version of the tool, which ranges from $19/mo to $57/mo

Magisto.com

MAJEST_JOHN

I’m not too familiar with Magisto.com, however, I have heard a lot about this online tool and its effectiveness to create albums quickly and efficiently. As bloggers, our main purpose isn’t to create albums, but video tutorials for content marketing. Magisto.com has an interface that is great for creating online Podcasts of you talking or providing your feedback on a topic. Many bloggers have done very well with these types of videos, with a prime example being JohnChow.com and his “Driving With JohnChow Series”. He uses a completely different tool to create his videos, however, you can understand how effective these types of videos are when you are a credible blogger like John Chow.

Wrapping It Up…

Your focus should be to have a tool that allows you to do exactly what you need to. Obviously, by now, you know your audience and the content they love to read. If you are creating videos going forward, then use the tools above to easily create and edit videos to fit the preference of your readers. The more you tap into your readers, the higher the chances of them engaging with what you’ve posted. This increases shares and popularity.

Don’t forget to publish your videos on your blog and video platforms like YouTube.com and Vimeo.com. These platforms make your videos accessible to those who will find them useful, increasing engagement and traffic.

 

[SOURCE :-johnchow]