Seven reasons why your business needs SEO marketing

seo-business

Every business needs promotion and SEO is one of the best techniques to promote your business online. Many people consider that ‘SEO is Dead’ but this is not true. This is the most effective marketing technique that enhances your online presence and boosts your ranking in search results. Here in this guide, we have mentioned top reasons that make SEO most successful marketing tool.

  • It still works

This is a proven strategy even major search engines release major updates to its algorithm. Nowadays the core aspect of Search Engine Optimization is focus on experiences of users. If you have user friendly site with proper navigation, then you will definitely get good rankings in SERPs. SEO will work as long as people will use search engines.

  • SEO is an Investment

You will definitely get high return on your investment. You can check web analytics data to observe that there are certain keywords that have great conversion rates for which you rank on page#3 or #2 on major search engines.  If your keywords rank on 1 or 2nd page of Google, you will get lots of clicks and massive traffic to your website. This would be the highest ROI into Search Engine Optimization

  • This is a crucial part of your marketing mix

Search engine optimization is the master when it comes with boost sale and conversion. This is not the only process that is required to take your business to next level or reach your highest marketing potential.  But SEO is important to strengthen each segment of your marketing process.

  • Search Engines are a major gateway

The numbers of products are increasing day by day that rises demands and offers. People check reviews of products online by using major search engines. You have to adapt this trend as this is must. You have to increase your online presence via boosting ranking of your web pages in major search engines.

  • It saves your money

The pricing of SEO differs and this is cost effective. You can promote your business online by using SEO services. This is easier and cheaper way to spread word about your business.  It takes some time to provide results but it produces lasting results. You can get much greater return on investment than anything else. If you get listed on 1st page of Google, you can attract massive traffic to your website that helps increase conversion rate.

  • Your competitors are doing SEO

If you don’t invest in SEO, you may have risk of losing major benefits to know who your competitors are. You can also play ahead of your competitors by engaging in Search Engine Optimization activities.

  • Rise of Mobile:

Nowadays businesses have reached in the palm of customers. People have started using mobiles and they use search engines to find any product and service.

These are seven top reasons that make SEO a necessity for a business. You should look for SEO services to get your business ranked on 1st page. Cross Graphic Ideas is the best SEO Company in Jaipur which offers result driven SEO services Jaipur at best price.

[“Source-udaipurtimes”]

SEO: 7 Reasons to Use a Site Crawler

Image result for SEO: 7 Reasons to Use a Site Crawler

Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings.

No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that can sink your SEO ship.

Search engines use highly developed bots to crawl the web looking for content to index. If a search engine’s crawlers can’t find the content on your site, it won’t rank or drive natural search traffic. Even if it’s findable, if the content on your site isn’t sending the appropriate relevance signals, it still won’t rank or drive natural search traffic.

Since they mimic the actions of more sophisticated search engine crawlers, third-party crawlers, such as DeepCrawl and Screaming Frog’s SEO Spider, can uncover a wide variety of technical and content issues to improve natural search performance.

7 Reasons to Use a Site Crawler

What’s out there? Owners and managers think of their websites as the pieces that customers will (hopefully) see. But search engines find and remember all the obsolete and orphaned areas of sites, as well. A crawler can help catalog the outdated content so that you can determine what to do next. Maybe some of it is still useful if it’s refreshed. Maybe some of it can be 301 redirected so that its link authority can strengthen other areas of the site.

How is this page performing? Some crawlers can pull analytics data in from Google Search Console and Google Analytics. They make it easy to view correlations between the performance of individual pages and the data found on the page itself.

Not enough indexation or way too much? By omission, crawlers can identify what’s potentially not accessible by bots. If your crawl report has some holes where you know sections of your site should be, can bots access that content? If not, there might be a problem with disallows, noindexcommands, or the way it’s coded that is keeping bots out.

Alternately, a crawler can show you when you have duplicate content. When your sifting through the URLs listed, look for telltale signs like redundant product ID numbers or duplicate title tags or other signs that the content might be the same between two or more pages.

Keep in mind that the ability to crawl does not equate to indexation, merely the ability to be indexed.

What’s that error, and why is that redirecting? Crawlers make finding and reviewing technical fixes much faster. A quick crawl of the site automatically returns a server header status code for every page encountered. Simply filter for the 404s and you have a list of errors to track down. Need to test those redirects that just went live? Switch to list mode and specify the old URLs to crawl. Your crawler will tell you which are redirecting and where they’re sending visitors to now.

Is the metadata complete? Without a crawler, it’s too difficult to identify existing metadata and create a plan to optimize it on a larger scale. Use it to quickly gather data about title tags, meta descriptions, and keywords, H headings, language tags, and more.

Does the site send mixed signals? When not structured correctly, data on individual pages can tie bots into knots. Canonical tags and robots directives, in combination with redirects and disallows affecting the same pages, can send a combination of confusing signals to search engines that can mess up your indexation and ability to perform in natural search.

If you have a sudden problem with performance in a key page, check for a noindex directive and, also, confirm the page that the canonical tag specifies. Does it convey contradictory signals to a redirect sending traffic to the page, or a disallow in the robots.txt file? You never know when something could accidentally change as a result of some other release that developers pushed out.

Is the text correct? Some crawlers also allow you to search for custom bits of text on a page. Maybe your company is rebranding and you want to be sure that you find every instance of the old brand on the site. Or maybe you recently updated schema on a page template and you want to be sure that it’s found on certain pages. If it’s something that involves searching for and reporting on a piece of text within the source code of a group of web pages, your crawler can help.

Plan Crawl Times

It’s important to remember, however, that third-party crawlers can put a heavy burden on your servers. They tend to be set to crawl too quickly as a default, and the rapid-fire requests can stress your servers if they’re already experiencing a high customer volume. Your development team may even have blocked your crawler previously based on suspected scraping by spammers.

Talk to your developers to explain what you need to accomplish and ask for the best time to do it. They almost certainly have a crawler that they use — they may even be able to give you access to their software license. Or they may volunteer to do the crawl for you and send you the file. At the least, they’ll want to advise you as to the best times of day to crawl and the frequency at which to set the bot’s requests. It’s a small courtesy that helps build respect.

[“Source-practicalecommerce”]

10 Reasons Why Your Blog Is Underperforming

Image result for 10 Reasons Why Your Blog Is Underperforming

It’s true that 47% of consumers read between 3-5 pieces of blog content before making a purchasing decision.

Are you making sure your content is connecting with your audience?

Millions of businesses are writing content every single day (myself included) but you will find that they aren’t achieving the results they are looking for.

Writing content is time consuming, but after understanding what doesn’t work, you will find that the time you are spending writing content, will pay off for you.

After understanding my audience, and thousands of successful pieces of written content over the last nine years, I want to share with you 10 reasons why your blog is underperforming.

1. Un-Engaging Headline

When it comes to creating written content, the first thing someone will see is your headline, and one of the biggest reasons why your blog is underperforming is because your headlines are not engaging with your audience.

Research your industry to see what your audience are most engaging with, and take a look at your past articles to understand the type of content your audience wants to read.

2. Having A Boring Tone Of Voice

Every single company you come across that has a successful marketing strategy will have their own tone of voice that connects with their customers. People will always buy from people, so your brand has to have emotion, and a personality which they can connect with and relate to.

3. Using Short Keywords For Your SEO

Using one word keywords for a focus keyword for your metadata will not drive you traffic. You need to get more niche, and use long-tail keywords to make sure that when people are searching for the type of content you are creating, your blog is showing up in their search results. Think about how your audience searches, and make your long-tail keywords more conversational.

4. There’s No Powerful or Persuasive Hook

When you are writing content, you need to make sure that you are sharing compelling facts and statistics to connect with your audience. Having a powerful hook by writing something that will persuade your audience to read your content will help you when it comes to building trust and helping your prospect make that purchasing decision.

5. Lack Of Variety

You will notice that I have articles which are just written content, and then I will also have other articles that have visuals. It is important that you are always varying the type of content you create, as your audience want information in a variety of different ways.

6. No Call-To-Action

This is something I have been doing more of over the last 12 months. I always make sure to offer a call-to-action at the end of my blogs whether this be to sign up to a webinar, resource or just answer a question. Use a call-to-action as a way to encourage a two-way conversation.

7. Short Content

Just two years ago, optimum content used to be around the 300-word mark, but now, content that is 600 words + is performing better. I make sure that my content is at least 700 words long. If you find it hard to write longer content on a more regular basis, focus on writing less content that is longer, and more in depth.

8. You’re Not Telling A Story

In every piece of content I write, I like to share some sort of anecdote to give what I am saying credibility, and use it as a way to connect with you audience on a more personal level. Think about how you can talk about your story to help your audience.

9. Repurposing All Of Your Content

Only recently I discovered that repurposing every single piece of content, and sharing it on the likes of LinkedIn Pulse and Medium within a week of posting on my website actually decreases the traffic I get to the article. Because LinkedIn Pulse and Medium are considered more “authoritative” websites, content of yours that sits on your website, and on these sites within a month of each other are in essence competing for traffic and you don’t want that.

10. Not Promoting Your Blog

Are you sharing your content across all of your Social Media platforms? To get traffic back to your website, sharing a link to your blog posts on Social Media is important. You should also look at other ways to promote your blog including email marketing, and other forms of digital marketing.

I hope that the above 10 tips will help your blog perform more effectively for your business.

Over the last nine years I have written over 1,000 articles, and have acquired more than ONE MILLION visitors reading my blogging content. How would you like to be able to achieve the same?

In the modern world, every business needs to communicate with their customers through content, and the best way to do this is through blogging.

To understand whether this webinar is for YOU, I have four questions I would like you to ask yourself:

  1. Do you know how to set up a blog?
  2. Are you happy with the blog traffic you are generating?
  3. Are you on the first page of Google for your blog content?
  4. Do you know how to find your target customers online?

If you answered NO to the above questions, this will be one of the best blogging learning opportunities you’ll have this year, and it’s 100% free, certified and live!

Here’s Why You Should Care:

  • Websites with a blog tend to have 434% more indexed pages
  • 47% of buyers view 3-5 pieces of content before engaging with the company
  • B2B marketers that use blogs get 67% more leads than those that do not

In my NEW and EXCLUSIVE 1 hour webinar, I will share with you how I have generated thousands of leads through the content I create on a weekly basis.

As a small business, writing content is something that should be a huge focus for you, especially if driving traffic is important to your success.

Join me on the 21st June at 7pm and in just 60 minutes I will take you through my formula to small business blogging success that has helped me generate thousands of leads, and can be attributed to a 6-figure income.

Places limited to 100 people, so be sure to sign up below to secure your place. If you cannot make it live, still register to make sure that you receive a link to the recording post-webinar!

This is one of the best blogging learning opportunities you’ll have this year and it’s 100% free and certified.
[“Source-ndtv”]

5 Reasons Your Local SEO Company Isn’t Providing Results

5 Reasons Your Local SEO Company Isn't Providing Results

You get the point. There are a lot of reasons and variables which can influence a local SEO campaign. However, even though it is difficult, you can see a great impact from a well-executed local SEO campaign.

If you are not getting the results you want from your local SEO campaign, then it could be your vendor. Here are the top reasons your local SEO company isn’t getting you the results you want:

Reasons Your Local SEO Company is Failing

Disconnect Between Client & Vendor

This seems to be the biggest reason for failure: an overall lack of understanding SEO. Back in 2010-2013, I audited a lot of SEO companies’ reporting of campaigns, mainly due to the client not knowing if the vendor was providing results or not. The reporting was always very advanced, cookie cutter, and automated. Almost 100 percent of the time the issue was it was too advanced, cookie cutter, and automated — it was hard for the client to understand.

The clients were all the same. They were small business owners who did not have time to learn SEO, which is why they hired an SEO company. Then, after they hired the SEO company, they received this automated report which they didn’t understand. Half of them didn’t understand what “organic search” meant in Google Analytics. There was this huge disconnect between “success” from the point of view of the SEO company and the vendor.

Your campaign could be performing and you wouldn’t know it! If your reporting and measures of “success” are different from the SEO company — i.e., you care about phone calls and they care about keyword rankings — set up a meeting to discuss the different key performance indicators and make sure you are aligned. Make sure you get monthly calls scheduled to review the data and make sure your key performance indicators are being measured.

Inaccurate Reporting

Local SEO is hard to report, being that the local search pack skews results and you have to track them all. I have found ranking trackers really help show keyword performance, and most of them can incorporate local search pack and the web results as well. So, if you rank for “Atlanta Plastic Surgeon” in the local pack and the web results, it would track both. That would be a big win!

Some SEO companies also report organic search traffic and phone calls from organic search traffic. In theory, this is a great idea, right? Well, not exactly. Usually, a lot of people search for your brand name. This is much more so, in general, than for an eCommerce business or someone selling products online.

You could run TV shows, radio spots, or other offline marketing, which creates people searching Google for your name to find your local business. This traffic and these phone calls can go up and down depending on thousands of factors outside of whether SEO is working for you or not.

To combat this problem, I suggest looking at Google Webmaster Tools data and deleting all branded keywords so you know if it is working or not. Alternatively, if you don’t have a lot of people searching for your brand name, then organic search traffic, calls from organic search traffic, and submission form requests are good key performance indicators.

Lack of Knowledge

There are a lot of SEO companies out there, the reason being it is very easy to make an SEO company and be in business immediately. All you need is a laptop, a WordPress site, some business cards, and every networking event you can attend. Best of all, SEO takes a while, so, even if you are bad at SEO, you usually get 4-6 months of a retainer until the client leaves you! It is the perfect business, which is why so many people are in it.

In fact, a lot of website design agencies, IT businesses, and other businesses also do SEO to complement their internet marketing services. Some are good, but the majority are really bad and a waste of money.

When doing your due diligence, make sure the agency you choose has a good track record of success, does the right things when it comes to SEO, and has clients you can talk to. You can also see if they have any employees who just do SEO or who are working on your account. The majority of the time they outsource it all, and you are just paying a premium for usually an outsourced overseas company to do the work.

Ineffective Strategies

In the same boat that they do not have knowledge, their strategies might not work at all. This happens a lot when companies use outdated strategies, outsource the work, or never update their strategies. If they are going in and adding meta keywords, you are throwing money down the drain. Make sure you know exactly what they are doing and, if need be, consult other SEO companies about whether it is the right thing to do. Just take their work with a grain of salt, as they will most likely try to say anything to get you in the door.

Competition

Competition can also be a reason for not producing results. Everyone likes to think they can just leapfrog everyone and go straight to the top. Every time you rise in the rankings, someone else drops. Real estate in Google is extremely competitive, and you are not just going to go in there day one and jump to the top. Usually, businesses in the first 20 results for a highly competitive keyword are using SEO companies. Maybe even the same company you use!

To beat them, you really have to think outside the box, and it takes time. For some of our local clients, it has taken 1-3 years before they are 1-5 for their main phrases. SEO is tough, and if you use a company which says they will get you there in no time, it usually means there is no competition or they are just saying whatever to earn your business.

Conclusion

Overall, local SEO is not impossible, but there are a lot of failures compared to success stories. As long as your local SEO company avoids these 5 points above, you have a much better chance of success.

[Source:-Small Business Trend]

3 Reasons Why Your Website Needs an SEO Audit

3 Reasons Why Your Website Needs an SEO Audit

Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don’t panic! Because not all audits are the same.

Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google

In fact, an SEO audit is a good thing. It’s an absolutely essential process that will empower your business with real, actionable insights. When done correctly, an SEO audit will tell you what’s working on your current website, what’s falling short and how you can improve your site to rank higher and generate more leads.

What type of site audit does your business need?

With a website audit, you pay a company to forensically examine your site and apply its expertise to identify problems and offer solutions. Most comprehensive audits contain the follow elements:

Overall health: How does your current traffic compare against industry benchmarks? Are there any initial red flags, like a recent change in bounce rate, referrals or time on the site that are reasons for investigation? This general health assessment will identify potential problems your SEO team should further investigate.

Overall health edits include a holistic analysis of your site, internal linking structures, site map, anchor text, citations and social media profiles. Depending on the scope of your audit, the assessment may also include technical elements, like hosting, server metrics, caching and down time. Remember, site load time is a key SEO performance metric.

Red flag/penalties: Are there any SEO practices in use on your site that are known to generate a red flag or penalty from Google that could hurt your site rank? SEO best practices change rapidly and what made sense from a ranking statement just a few years ago could be landing you in hot water today. It can be hard to keep up with all the algorithm changes, so I recommend bringing in the experts on this one.

Related Book: Ultimate Guide to Optimizing Your Website by Jon Rognerud

Competitive audits: How does your website stack up against the competition? While an overall health assessment will certainly touch on general industry benchmarks, a competition audit will be much more in-depth. What are competitors doing that your website is not? For example, the competition may have a better site map and search system in place. Maybe they’ve optimized product listings with long-tail keywords, and you have not.

Or, better yet, maybe the competition is failing to implement industry best practices and, should your site implement them, you’ll gain a clear competitive advantage. The key here is to identify otherwise overlooked opportunities for enhancements on your site.

Penalties and negative attacks: Could a downturn in site traffic be due to an SEO violation or penalty? An experienced agency can determine whether your site has been algorithmically or manually penalized or been the victim of an attack by negative SEO methods.

In-house or agency: Which is best?

So, you’re ready to undertake a proper SEO website audit. Should you go with an agency or handle this in-house? It’s possible to manage the entire process internally. Both Moz and Search Engine Land have published comprehensive guides to performing basic audits, internally. However, keep in mind that your ability to identify and correct problems is limited by your team’s expertise.

If your internal SEO team happens to be the best and brightest, this won’t be a problem. But if your SEO “team” is one overworked staffer in your marketing department (who is also juggling social media updates, blog articles and inbound lead generation), you’re better off outsourcing.

A comprehensive audit is a major undertaking. That’s because an audit should not stop with a list of what’s working and what’s not. It’s not enough to identify problems. You need to take immediate, actionable steps to implement changes. And agency teams are typically better positioned to help you make these changes.

Teams also bring a wealth of best-practice experience. The team at Digital Rescue, for example, has reviewed more than 4,000 websites and saved clients thousands when it comes to costly SEO mistakes. Many agencies also offer free or low-cost basic site audits, which can be useful for determining whether the agency is the right fit for your business’ long-term SEO needs.

Related: How to Do an SEO Audit of Your Website

Bottom line:

A site audit is a must for any growing business and is essential for a robust SEO strategy. Even if you believe your web traffic is pretty strong, there’s always room for improvement. By identifying potential problems and taking actionable steps now, you can position your business for long-term growth and avoid any unpleasant surprises in the future.

[Source:-Entrepreneur]

5 Reasons You Need a Blog for Your Small Business

u’re a small business with a company website. Maybe you have a few pages about your company, describing products or services. That’s enough, right?

Not necessarily.

Along with your site, you need a business blog page. And you need to fill that blog with high-quality content that relates to your industry.

Why? Great questions. I’ve got five reasons for you.

1. To make the search engine gods happy.

If one of your top goals isn’t to climb to that number one spot in Google search rankings, well…it’s time to make a new goal. Case in point: the top 4 spots in a Google search get 83% of the clicks. That’s right. So if you’re down on page 3 or 4, no one will ever see you.

So how do you climb the rankings? I could write an entire book on it, but one way is to make sure you’re getting plenty of content out there for Google to index. Your blog is the perfect vehicle for that. And as your site gets crawled and new content is found, you increase the chances of rising in the search engines.

2. To provide fresh content for your users.

Google isn’t the only one who loves fresh content. People who come to your site do as well. That can include customers, potential customers, and people in your industry.

Why do you want to keep plenty of content out there for people to enjoy? Simple. The more they like your content, the more they come back. The more they come back, the more likely they are to buy.

3. To have something to share on social media.

Social media is something many small businesses really have no clue how to run. What’s the purpose of social media? It’s to engage your customers. It’s to connect with influencers. It’s to get your brand name out there.

Yeah, all of that.

But if you aren’t producing content, what are you sharing that lets people get to know you? The more content you produce on your blog, the more you can share with your social followings. Need help promoting your content on social media? Check out this guide.

4. To give something for others to share on social media.

Of course, sharing your content on social media is only half the story. The other half is that you want others to share it too. After all, if you’re producing quality blog content, odds are your followers will start sharing it with their friends, and their friends with their friends, and their friends with their friends…

You get the picture. The word spreads. Or more importantly your word spreads.

5. To show off your expertise.

Think of it this way… who would you buy from–the company with a 4-page website with a bit of info about themselves or their product, or the company with 50 published articles detailing the ins and outs of the industry, products, etc.?

Yes, the latter.

See, the more you write knowledgeably and share on your topic, the more you’ll be seen as the expert in your field. This will build trust with your customers, and could even land you some great press as a source for news articles or even contributor roles.

So it’s clear you need a blog for your business. So that begs the question, how do you get started blogging? There are a ton of blogging tutorials online to help you do it. Here’s a great one to check out. It’s quick and simple–just make sure you follow the directions. Happy (business) blogging!

[Source:-Busoiness Zone]

10 reasons why SEO is just like fitness

fitness-gym-ss-1920

SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true.

Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises. In the process, they do a disservice to themselves, their clients and the industry’s reputation.

Search engine optimization and the recreational sports industry have, at first glance, seemingly little in common. On a second, closer look, however, both industries almost mirror each other when it comes to honest expectation management:

  1. For starters, in both search engine optimization and fitness training, there are no guarantees. There’s only so much a consultant or trainer can do in terms of both planning and execution. At the end of the day, the hard work of improving the site or taking the first step of a run must be done by the client.
  2. In both areas, it’s all about stamina and following a long-term plan. One-off optimization initiatives have about as much potential to bear lasting results as one intense training session: zip.
  3. Serious athletes and SEOs will agree: there are no short cuts that work over an extended period of time and that do not cause serious side effects. No “wonder pill” will turn a couch potato into an athlete, and no automated link-building program will make a poor website soar in organic search (or not for long). Results demand hard work.
  4. Nutrition is extremely important. Not even the best planned and executed training regimen will translate into desired results if an athlete ends up supplementing it with poor nutrition. In the same way, great on-page optimization will not be enough if it’s hampered by half-hearted, low-quality link building. Links are the bloodline for a website. Like poor eating habits, the results of bad link building will negatively impact overall performance.
  5. Neither SEO nor sports is a level playing field competition. In sports, the body type determines, to a high degree, how far an athlete can get. Relatively few people have a perfect mesomorphic body that requires little effort to shape up, just as relatively few websites bring a great unique sales proposition to the table — an outstanding feature, product and service that makes them instantly popular with users. Sometimes that handicap can be overcome. But ultimately, many people and websites simply don’t have what it takes to be number one.
  6. Optimizing websites and training at a competitive level can be a frustrating experience, because the world has not stopped dead in its tracks, and there’s a chance that someone else (or a competing website) will still do better, despite your best efforts. This is why the next point is absolutely critical for long-term success.
  7. Motivation is important. No workout should be motivated by the approval of other people, which may or may not be forthcoming. In sports, the intrinsic drive towards a more balanced lifestyle is a much more sustainable reason to maintain course. Optimization for search engines may or may not translate into desired organic search visibility. Optimizing a website for passionate users — or better yet, in order to grow a great online business — does not guarantee success with search engines, but it does help in dealing with short-term setbacks.
  8. With both fitness programs and SEO, measuring progress is everything. Without metrics and trends to follow, success cannot be sustained.
  9. Very much like physical exercise, search engine optimization initially requires little more than focus and few tools; a pair of decent running shoes here, Google Search Console data there. Both disciplines, however, demand more advanced equipment in order to continue progressing over time. A specialized heart rate monitor can be for an athlete what a MajesticSEO or Onpage.org are for a committed site owner or a professional SEO.
  10. For search engine optimization and sports, there’s a simple rule of thumb when it comes to special deals: if it sounds too good to be true, it probably is too good to be true.

Like with physical exercise for the recreational athlete, long-term search engine optimization for brands is a lot about avoiding (site) health risks, maintaining focus on the right objective, and keeping course. It’s all about staying lean and fit over a prolonged period of time. Jumping on the latest trend, in either case, can often be nothing more than a distraction.

Lastly, there’s one more quality both SEO and fitness have in common: the more it becomes a habit and part of a regular routine, the better the chance that the success achieved will exceed all initial expectations.

[Source:-Search engine Land]

A Language Learning Phenomenon — 5 Reasons 1,000,000 People Use This App To Learn Languages

Facebook now has approximately 1.6 billion users, which equates to about one quarter of the world’s population. This number becomes even more astonishing when you consider that 3.3 billion of the world’s 7.2 billion people are connected to the internet — Facebook has registered over half the world’s connected population. The other internet giant, Google, handles around 4 billion search queries a day. Our information age of hyper-connectivity has heralded a new understanding of achievable scale. Every two days we generate the same amount of information as we did from the dawn of civilization until 2003 — five exabytes — and platforms with skittish names and basement origins categorize and index this information, mediate how we interact with one another, and mould the channels through which we access the vast repository of human knowledge.

Companies that operate on the breathtaking scale of Google and Facebook address and satisfy core fundamental human needs; namely, access to information and social interaction. It’s a formula for success: identify or create a need and provide a product or service which fulfills this need. In our networked world, this can be done at a global level: Uber can hail you a car either side of the Atlantic, Airbnb can secure you an apartment in Bombay or Buenos Aires, and Foodora can deliver you a takeaway in Birmingham or Berlin.

What happens, though, when a web company focuses not on need, but on aspiration? Can it also unite thousands of people in a common desire to educate and better themselves?

In 2007, the language experts at Babbel set out to make language learning easy, effective, and accessible to everyone. Fast-forward nine years and the four founders have multiplied into over four-hundred language enthusiasts — among them linguists, teachers, polyglots and content creators — who produce courses for learners of fourteen different foreign languages from seven different native languages, which equates to ninety-eight combinations of individually tailored courses.

So how’s it working out?

The numbers speak for themselves: over 1,000,000 people choose to learn a language with Babbel, and that number continues to grow. But why have the Babbel apps proved so popular? We’ve selected our top five reasons:

1. The People

From a rabble of budding language enthusiasts working in a loft in the Kreuzberg neighborhood of Berlin, Babbel HQ has since evolved to house a broad range of experts united by the common goal of creating the best language learning tools possible. That may all sound rather, um… lofty, but as I heard Eric Schmidt say just this week, such overt ambition possesses a strong force of attraction. For a company that requires specialists in ninety-eight language combinations, this force of attraction is integral to finding the right people, whether it’s an Italian linguist who can design a course in Indonesian, or a graphic designer who can help localize the look and feel across seven languages. This imperative of multilingual, intercultural expertise has endowed the company with a truly unique topography of skills, and an unrivaled potential for innovation within the world of language learning.

2. The Product AND The Service

App-based learning carries a few inherent advantages. It’s convenient: you have your smartphone by your side at all times, fully-charged and ready to guide you through the labyrinth of contemporary life, from the gentle tap of the snooze in the morning to the emoji-peppered goodnight-message you compose for a loved one in the evening.

Furthermore, an online product can be constantly improved and updated, blurring the distinction between product and service. A Babbel learner’s progress is measured, and junctures within courses that prove difficult are optimized in order to ensure information is conveyed as effectively as possible. Yes, all that German grammar may sometimes seem complicated, and yes, some of those French words don’t look anything like they sound, but that’s exactly where Babbel comes in handy: it prides itself on making the complicated simple.

3. The Learners

All of the 1,000,000+ learners have their own story, their own reason for endeavoring to learn a language. As Babbel is in frequent contact with them, some truly inspiring tales have emerged.Gianni, for example, is probably our oldest learner at the age of 101. He’s a technophile who has long used Skype to communicate with his daughter in New York, and who likes to practice his new language with his great-granddaughter’s English speaking nanny. Cecilia is also Italian but has lived abroad for many years and speaks multiple languages. She now uses Babbel to learn German with a view to moving to Berlin in the next few years. The Babbelonians themselves are also keen Babbelers, having taken part in numerous challenges to see how much they can learn within a given period of time, whether that be Turkish in seven days, or French in a working week…

4. The Magazine

The Babbel Magazine was founded two years ago with the aim of promoting entertaining, educational articles, artwork and video on the topics of language and culture. It’s written in six different languages – English, French, German, Spanish, Italian and Portuguese – and is visited on average by over ten million people every month. The editorial team now consists of thirteen people from eight different countries, and you can read about anything from the secret languages of twins to how soccer players in international teams communicate with one another. If this sounds like your cup of tea, then you can easily register with Babbel and receive all the latest updates from our magazine.

5. The Future

Artificial intelligence, virtual reality, augmented reality… Science fiction is rapidly becoming science reality. The education industry has often lagged behind other industries, such as gaming and travel, in adopting and developing new digital technologies. Babbel aims to change this – driving innovation in order to keep education in step and simultaneously addressing the soaring trend toward informal, autodidactic learning that’s been ushered in by the Information Age.

[Source:-Babble Magazine]

10 Reasons Why Your E-Commerce SEO Campaign is Failing

10 Reasons Why Your E-Commerce SEO Campaign is Failing

To succeed as an e-commerce retailer, you need to succeed at SEO. No ifs, no buts.

The harsh reality is that a reported 80% of e-commerce stores fail. The causes of this range from a lack of investment and poor cash flow to having a website which consumers do not trust, low-quality product photography, and even a lack of traffic. No traffic means no sales, and this ties in perfectly with a poor-performing SEO campaign.

That’s not to say that e-commerce SEO is easy. Far from it.

To succeed at e-commerce SEO, you need to have in place a team whose abilities span multiple disciplines, including:

  • Technical SEO
  • Copywriting
  • Link Building
  • Content Marketing
  • Conversion Rate Optimization

Looking at the requirements in this way makes it a little clearer as to why most e-commerce retailers fail. Competition is fierce in most niches, and it’s no longer possible to rely on a single SEO approach.

Having so much talent with one team is expensive, as are agencies who specialize in such campaigns. Why? Because experts cost money, and it’s nothing short of experts which are needed to succeed at e-commerce SEO.

But such funds aren’t always available, especially for startups and many retailers find themselves either relying on a small in-house team (who are likely also managing PPC campaigns, email marketing campaigns and social media campaigns, at the very least) or having no choice other than to implement campaigns themselves.

Further Your E-Commerce SEO Skills

Luckily (or maybe that should be, unfortunately), most e-commerce SEO campaigns fail. If you’re serious about getting to grips with the tactics needed to see results in competitive niches, there’s a whole host of fantastic resources including:

  • Search Engine Journal’s step-by-step guide to SEO for e-commerce websites
  • Backlinko’s 8,616-word guide to e-commerce SEO
  • Kissmetric’s ultimate guide to SEO for e-commerce websites

What there is no point doing here is repeating what you can learn from these resources! Each of the three guides above is fantastic; full to the brim with actionable advice and guidance.

If your e-commerce SEO campaign is struggling, however, there may be a relatively simple reason.

Here’s a look at ten reasons why most e-commerce SEO campaigns fail:

1. Poor Site Architecture

Getting the architecture of your site, that is, how pages are organized and arranged, is important for any site, however, it’s even more so for e-commerce stores.

It must be easy for both users and search engines to find and understand the core areas of your site but too many e-commerce stores suffer from poor decisions being made regarding site architecture.

As a general rule, every page should be no more than three clicks away from your homepage; ideally fewer.

All too often, web designers and developers fail to understand how consumers browse e-commerce stores and propose a solution which follows no real logic and often centers on a single ‘all products’ category, a further sub-category and a whole host of others off from this.

If your site architecture makes it difficult to find the products or categories which a user wants to browse; it’s time for a re-think. Remember the three clicks rule and you’ll ensure users can find the products which they’re looking for and that search engines will also be able to fully understand your product ranges.

As always when it comes to e-commerce, if in doubt as to the right site architecture, do as Amazon do!

Let’s say you’re looking to purchase a new laptop. Amazon’s site architecture makes perfect sense, getting you to their laptops page in just two hovers and one click:

Amazon Site Architecture

You are then served with the following intuitive category page:

Amazon Laptops Category

Let’s say you then want to purchase a gaming laptop. Click on the clear and concise ‘GAMING LAPTOPS STORE’ box at the top of the page and you’re taken to:

Amazon Gaming Laptops
In just two clicks, you’re presented with a range of gaming laptops, with further filter options available if you wish to continue to refine a step further.

Anyone involved in developing or marketing an e-commerce store can learn a lot from Amazon (at the end of the day, you’d expect a company who has a marketing spend of millions of dollars per year to have ‘got it right’ by now), especially when it comes to both search engine friendly and user-friendly site architectures.

2. Poor URL Structure

Long and almost nonsensical URLs are no good to anyone. They’re unclear to users, and they’re without a doubt confusing to search engines and are often a reason for poor performance.

If your URLs look like this, you could be in trouble:

https://www.site.com/shop/en/categories/product-group-a/product/8392749073

Similarly, if your store uses product URLs which look like:

https://www.site.com/category/product?id=394839 

Both unnecessarily long and nondescript or query string URLs are no good for SEO and need rewriting. The same rule applies to both category and product URLs, as well as generic site pages.

Best-practice is to implement search engine friendly URLs in a clear and simple format. Let’s say your store is an online bedding retailer and you know you need to fix issues with query strings across categories and products.

Example Category URL: https://www.beddingshop.com/pillows/
Example Product URL: https://www.beddingshop.com/pillows/goose-feather-pillow-pair.html

URLs should be concise and descriptive, yet include the main target keyword, without being over-optimized.

Getting your URL structure right will make it easier for Google to crawl, index and, ultimately, rank your category and product pages.

3. Duplicate Content

Despite duplicate content being one of the easiest SEO concepts to get to grips with (it’s simple; don’t do it), a large number of e-commerce stores are plagued with it.

The problem lies in the fact that Google struggles to determine which page to rank, whether link juice should be assigned to a single page or multiple versions and which is most relevant.

The aforementioned e-commerce SEO resource from ahrefs perfectly highlights a case study where a webmaster saw significant traffic growth once duplicate content issues were resolved.

The most common causes of duplicate content on e-commerce websites are:

– Duplicate pages caused by URL parameters
– Printer-friendly versions of pages
– Session IDs
– Stock manufacturer product descriptions

It’s said often enough, but leaving duplicate content in place for an e-commerce store is like committing SEO suicide.

Take the time to identify where duplicate content exists across your store, both using everyone’s new favorite tool, OnPage.org and Copyscape.

Whether there are 10 pages or 10,000 pages which contain duplicate content; make it a priority to resolve the issues by creating in-depth, unique content across every individual product and category. Always avoid using manufacturer-supplied product descriptions as that’s the lazy option and the one which the majority of retailers take.

Don’t duplicate; be unique and stand out for it. Adopt your tone of voice and add your business’ personality to help sell.

4. Thin Content

Almost as bad a having duplicate content is having thin content and almost all e-commerce stores are guilty of it. Why? Because for one reason or another, SEOs have typically looked for the easy routes to take.

A few years back, the most commonly recommended word-count was 300 words for just about anything, be it a blog post or category page.

One thing is for sure is that Google’s Panda algorithm has always targeted sites which offer thin content. Their webmaster guidelines also clearly state that:

One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

However, some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.

Could Google be any clearer?

If you want to succeed at e-commerce SEO, you need to ensure that your core pages, category, and product listings offer plenty of informative, relevant content.

How long should content be on e-commerce pages? You won’t find it hard to read conflicting reports, but it is recommended by the likes of Brian Dean that 1,000 words should be seen as a minimum.

While it may be impossible (short-term) to write 1,000 + words for every single product and category page, place priority on your best-selling or most popular products and work your way down the list.

It’s no use writing 1,000 words of rubbish either! Whether for a product page or category page, every single word must add value and go above and beyond what competitors are doing.

Content, alongside images and videos (and the price), can help to sell a product so make the most of it and get it right!

5. Slow Site Speed

Matt Cutts (remember him?!) outlined back in 2010 that Google use site speed as a ranking factor, yet we all still experience painfully slow e-commerce stores on a daily basis.

If your store is slow, you’re offering a poor user experience and Google believe that it’s a reason why a site shouldn’t rank in the top spots.

Do yourself a favor and head over to the PageSpeed Insights tool and run a test for your domain. You’ll then be presented with a list of actionable suggestions to improve the speed which, in turn, could result in higher ranking positions.

Macys Page Speed

Yes, the suggestions are sometimes too technical and beyond the standard scope of many SEOs but there isn’t any shame in asking for a helping hand from your developer!

Google suggestions aside, recommended ways which go above and beyond what most will do to improve your site speed is:

– Invest in better hosting
– Move images to a CDN
– Optimize image file sizes

See a full guide on page speed improvements for e-commerce stores fromecommerceguide.com for further improvements which may not have been considered.

6. Low CTR

If you haven’t heard that Google is likely using CTR as a ranking signal, you must have been hiding under a rock for the past year! The two main purveyors of this are Brian Dean and Larry Kim, both of whom have shared a wealth of content in recent months.

The thinking behind the theories is that a poor CTR reflects users not being enticed to click on your site and that those with a higher CTR are, essentially, more relevant results.

Many e-commerce stores suffer from a poor CTR, and there’s every reason to believe that this is negatively impacting upon rankings and the overall performance of an SEO campaign.

To put it simply, a higher CTR means more traffic and more traffic usually means more sales!

Make your title tags stand out from the competition by using click magnet words such as:

– X% Discount
– Free Shipping
– Lowest Prices
– Next Day Delivery
– Sale

Not only should you be optimizing your title tags for a higher CTR but your meta descriptions, too. Apply the same theory behind optimizing your title tag to your descriptions and highlight why searchers should click on your site over the competition. Spend time analyzing what those who rank alongside you are doing and better it.

7. Duplicate Title Tags

Google wants to see unique title tags across each and every page on a site and one of the most common problems identified with e-commerce stores is duplicate title tags. Why? Because adding unique title tags to each category and product variant takes time and the harsh reality is that many so-called SEOs are lazy.

From detailed keyword research through to mapping each one to the correct landing page, working to prevent keyword cannibalisation at the same time; there’s a process which must be followed to prevent duplicate title tags, and there’s no denying that it is time-consuming but one which in itself yields results.

The first place to turn to identify duplicate titles is Google Search Console, under the Search Appearance > HTML Improvements tab.

Duplicate Title Tags
Other sources for identifying duplicate title tag issues are OnPage.org and DeepCrawl.com.

The bottom line is that removing the issue of duplicate title tags is one which yields results. Title tags which are poorly optimized (or even over-optimized) are another common issue and resolving these alongside removing duplicates is almost guaranteed to result in noticeable ranking improvements, as demonstrated in this Ahrefs case study.

8. Poor Keyword Strategy

Perhaps an extension on the topic of poorly optimized title tags is that of having a poor keyword strategy. All too often, e-commerce stores fight over and chase the most generic search terms. This means they don’t consider those keywords which capture consumers at different stages of the funnel.

It’s important to employ a keyword strategy which ensures your store ranks in strong positions regardless whether consumers are carrying out initial product research, comparing options or ready to purchase.

While you want to optimize for keywords which deliver a high search volume, these generic terms typically have a lower conversion rate than long-tail terms. Ensure the keywords are relevant to the products and ranges which you offer and don’t make the mistake of forgetting those with commercial intent. To add, these generic terms are great for volume and brand awareness. They shouldn’t form the entirety of a keyword strategy, but an important one nonetheless.

Try to understand the search intent surrounding a particular term. From this, you can then ensure at least a large proportion of your keyword strategy is targeting those terms consumers search for when they’re ready to buy!

9. A Google Penalty

Look back five years and SEO was very different. In the pre-Penguin era, e-commerce managers often did the one thing which gave them a quick and easy win; they bought links. Links which used over-optimised anchor text. This, as anyone who has been in the industry for more than a couple of years (come on Google; everyone is waiting for Penguin to refresh!) knows all too well; resulted in hundreds of thousands of sites being penalized. Some as a result of the Penguin algorithm, some with manual penalties.

As such, there are still large numbers of e-commerce sites who have some form of a penalty in place. Often, these are as a result of unnatural links.

If an e-commerce SEO campaign is struggling, despite having great on-page and technical foundations and a current run of earned links, there’s a possibility that the site has a penalty which hasn’t been revoked or recovered from.

If you suspect that this may be the case, you need to determine the type of penalty in place. Use Moz’s algorithm change history to compare your Google Analytics data to look for any correlation. Check Search Console for manual actions and, lastly, carry out an in-depth link audit to be in a position to prepare and submit a disavow file if Penguin is the most likely culprit.

10. A Struggle to Earn Links

While technical optimization is the foundation of any e-commerce SEO campaign; links are still a vital component in driving success. Unfortunately, earning links for an e-commerce store isn’t easy.

In fact, Google recently confirmed that content and links are two of the top ranking signals.

Retailers typically don’t have the same opportunities to earn links as those in some industries do, however, that simply means a creative link builder is needed to drive results. If your campaign is struggling to overtake your competition, take a look at your link profile. Compare it to your main competitors.

E-commerce link building is typically tough because most editorial content links to other content; not commercial pages. Earning a link to a product page or category page isn’t easy and, mostly, isn’t natural.

If you’re offering our products for review, those links should be nofollowed. If you’re sponsoring ‘guest posts’ with bloggers, those links should be nofollowed. Seeing the pattern? Google values earned, editorial links but it takes a very creative link builder to earn these to commercial pages.

Despite this though, e-commerce link building can be both fun and rewarding, when done correctly. Take the time to approach the process creatively and work out what would make a publisher link to a commercial page. Maybe you’re an exclusive seller for a particular brand? If so, ask them to link directly to their category on your store.

Stocking ‘extreme’ products (even if they don’t actually exist) can be a great link building tactic. This has famously been done by Wish.co.uk. Remember their ‘zombie paint balling’ experience? Or their ‘dinner at number 10’ experience? There’s nothing wrong with getting creative as it still works to earn natural links.

Don’t forget traditional link building approaches, however. The Skyscraper Technique, broken link building or authoritative guest posting are just a few approaches which work well.

Links still matter and are likely to do so for a long time yet. If you haven’t mastered e-commerce link building yet, it’s about time you did. Great, relevant links, will transform any campaign for the better.

Final Thoughts

These are just 10 of the most common reasons why e-commerce stores fail. If you’re running a campaign which you know could be doing better, create a quick checklist. That way, you can dig a little deeper and try to understand what’s going on.

It takes time to get e-commerce right, and there’s often no instant wins above and beyond the basics. Too often, though, it’s simple things causing issues and part of winning the battle is knowing exactly what these are and knowing how to fix them.

[Source:-SEJ]

7 tremendous reasons to attend SMX superior in three weeks

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