Five Potential Cap Casualties For The Dallas Cowboys In 2017

Our sister site Pride of Detroit, the SB Nation community for fans of the Detroit Lions, had an interesting piece earlier this week on Detroit’s potential cap casualties.

As teams around the league get ready for free agency, many have started cutting players to create some additional cap space. The New York Giants for example released Victor Cruz and Rashad Jennings on Monday, freeing up $10 million in cap space. The Dolphins on Thursday released defensive linemen Mario Williams and Earl Mitchell to free up $12.5 million in cap space, and offensive tackle Branden Albert will likely follow either via cut or trade, clearing an additional $7.2 million in cap space.

For the Cowboys, Tony Romo is the most obvious candidate to be cut or traded, but he’s not the only one.

1. Tony Romo

Cap Saved: $5.1 million/Cash Saved: $14 million

The Cowboys can clear $5.1 million of cap space by trading or releasing Romo now, and could clear even more space by making Romo a June 1 cut, which would free up $14.0 million in cap space. However, as a June 1 cut, Romo would remain on the Cowboys’ books in 2018 with $8.9 worth of dead money counting against the cap.

Romo will not play for Dallas in 2017, and his impact on the 2017 salary cap will depend on whether the Cowboys find a trade partner for Romo or release him outright

2. Alfred Morris

Cap Saved: $1.6 million/Cash Saved: $1.6 million

Morris arrived in Dallas as a two-time Pro Bowler and a three-time 1,000+ yard rusher and was expected to share carries with Darren McFadden. That all changed when the Cowboys drafted Ezekiel Elliott and McFadden was injured, but in the end, he totaled just 69 carries for a career-low 3.5 yards per attempt, and was inactive when McFadden was back in the lineup over the final two regular season games and in the playoffs .

The Cowboys will restructure some big contracts to get under the cap by March 9, and may not need the $1.6 million cap savings from Morris, but they are likely to move on from him at some point, as they can get that type of production for a lot less.

3. Cedric Thornton

Cap Saved: $0.5 million/Cash Saved: $0 million

Cedric Thornton signed a 4-year, $17.0 million contract last year, including $9.0 million guaranteed, which means his entire $3.0 million base salary this year is fully guaranteed. The Cowboys can’t save any real money by cutting him, and the $0.5 million in cap savings isn’t going to make any difference in the grand scheme of things.

Thornton didn’t start a single game last year, and only played 262 defensive snaps, but he was fairly productive in the process, recording 18 tackles, 3 TFLs, 1.5 sacks, and 9 QB pressures, along with one forced fumble and a fumble recovery.

The Cowboys will almost certainly stick with Thornton for now, but if they find an upgrade in free agency or the draft, that could change. If the Cowboys make him a June 1 cut, they could create $3 million in cap space for 2017 (though they’d be left with $3 million of dead money in 2018).

4. Joe Looney

Cap Saved: $0.8 million/Cash Saved: $0.8 million

On paper this looks like a substantial potential saving for a backup interior lineman who played just 156 snaps on offense, but those are “fake” savings as the Cowboys would have to find a replacement for Looney, and it’s not clear that that replacement would be any cheaper.

5. James Hanna

Cap Saved: $1.5 million/Cash Saved: $2.3 million

Hanna may come as a bit of a surprise on this list, and it’s unlikely that he would be a cap casualty. But there is a chance Hanna could get released with an injury settlement.

Hanna had developed into a solid No. 2 tight end behind Jason Witten, and the Cowboys signed him to a 3-year, $8.25 million contract extension in March 2016. But then Hanna entered training camp complaining about knee soreness and was subsequently placed on the PUP list with what was initially described as a “bone bruise.”

For Cowboys fans, “bone bruise” set off all kinds of alarms because that was the same description the Cowboys used to describe an injury that effectively ended the career of Anthony Spencer. In Spencer’s case the term was used as a euphemism for potential microfracture injuries, and those almost never resolve well.

In mid-August, Hanna and the Cowboys opted for knee surgery to address his knee issue, but that apparently didn’t result in a significant improvement, so Hanna underwent a second knee surgery in November.

The Cowboys are not going to cut Hanna now as they are going to wait and see how his recovery progresses. But if he is unable to play by training camp, the Cowboys could cut him, thereby creating $2.3 million cap space in 2017.

[Source:-Blogging The Bpys]

Utilizing Local SEO and Evaluating the Potential Results of Effective Strategies

Utilizing Local SEO and Evaluating the Potential Results of Effective Strategies

When using local search engine optimization, a company should add localized keywords to a website’s posts, create responsive webpages that are compatible with mobile devices, post listings on Google Places, position backlinks on websites that are associated with a company’s geographic region and develop citations that feature incoming links. Typically, local SEO is able to improve a webpage’s conversion rates, increase traffic, boost the amount of customers who post reviews about a business and augment the number of visitors who follow the company’s pages on social media networks.

Examining the Importance of Local SEO

According to one study, more than 64 percent of individuals utilize search engines in order to find local companies. Within one hour of generating leads, approximately 47 percent of local customers answered phone calls from nearby businesses, replied to an email, completed a local company’s contact form again or made a purchase. When local visitors are using smartphones, at least 82 percent of the potential buyers followed up with companies after they initially generated leads.

A recent report indicated that less than 28 percent of businesses have created listings on Google Places, and by establishing an advertisement on Google Places, a company can commonly position the listing above the search results for several localized keyword phrases. The advertisement will feature a link to reviews of the business, the company’s address, the URL of the business’ website, the company’s phone number and the store’s business hours.

The Effects of Local SEO

Many reports have shown that a company can typically improve the positions of localized webpages in the search results more easily than pages with keywords that are used nationwide, yet localized search results produce substantially higher conversion rates than results that are related to generalized keywords. Moreover, local customers are more likely to post positive reviews of a business, make multiple purchases and refer a friend to the local company.

Implementing Effective Strategies

A business owner can integrate keyword phrases into the meta tags and the headers of pages. When creating backlinks, a proprietor should add keywords to the anchor texts of the links. Ideally, marketers can position incoming links on websites that feature blogs, local directories, the social media profiles of local companies and news stories.

A company may also use software that will determine a website’s rankings for searches that are related to local keyword phrases. Many cutting-edge tools can indicate the geographic areas of a site’s visitors, the percentage of guests who are using smartphones, the number of visitors who like the local company’s pages on social media networks and the parts of a webpage that each guest clicks.

Utilizing Resources

In order to augment the conversion rates and the profits that local customers generate, an entrepreneur should analyze strategies that leading industry publications describe. Likewise, Search Engine Land’s experts have evaluated techniques that may help business owners to boost local traffic. When visiting the site, marketers can examine a guide that allows advertisers to analyze links, encourage customers to create reviews, optimize a localized page for the search engines, establish citations on multiple websites and evaluate the strategies of competing companies.