Seven reasons why your business needs SEO marketing

seo-business

Every business needs promotion and SEO is one of the best techniques to promote your business online. Many people consider that ‘SEO is Dead’ but this is not true. This is the most effective marketing technique that enhances your online presence and boosts your ranking in search results. Here in this guide, we have mentioned top reasons that make SEO most successful marketing tool.

  • It still works

This is a proven strategy even major search engines release major updates to its algorithm. Nowadays the core aspect of Search Engine Optimization is focus on experiences of users. If you have user friendly site with proper navigation, then you will definitely get good rankings in SERPs. SEO will work as long as people will use search engines.

  • SEO is an Investment

You will definitely get high return on your investment. You can check web analytics data to observe that there are certain keywords that have great conversion rates for which you rank on page#3 or #2 on major search engines.  If your keywords rank on 1 or 2nd page of Google, you will get lots of clicks and massive traffic to your website. This would be the highest ROI into Search Engine Optimization

  • This is a crucial part of your marketing mix

Search engine optimization is the master when it comes with boost sale and conversion. This is not the only process that is required to take your business to next level or reach your highest marketing potential.  But SEO is important to strengthen each segment of your marketing process.

  • Search Engines are a major gateway

The numbers of products are increasing day by day that rises demands and offers. People check reviews of products online by using major search engines. You have to adapt this trend as this is must. You have to increase your online presence via boosting ranking of your web pages in major search engines.

  • It saves your money

The pricing of SEO differs and this is cost effective. You can promote your business online by using SEO services. This is easier and cheaper way to spread word about your business.  It takes some time to provide results but it produces lasting results. You can get much greater return on investment than anything else. If you get listed on 1st page of Google, you can attract massive traffic to your website that helps increase conversion rate.

  • Your competitors are doing SEO

If you don’t invest in SEO, you may have risk of losing major benefits to know who your competitors are. You can also play ahead of your competitors by engaging in Search Engine Optimization activities.

  • Rise of Mobile:

Nowadays businesses have reached in the palm of customers. People have started using mobiles and they use search engines to find any product and service.

These are seven top reasons that make SEO a necessity for a business. You should look for SEO services to get your business ranked on 1st page. Cross Graphic Ideas is the best SEO Company in Jaipur which offers result driven SEO services Jaipur at best price.

[“Source-udaipurtimes”]

3 Reasons Why Your Website Needs an SEO Audit

3 Reasons Why Your Website Needs an SEO Audit

Most of the time when we hear the word “audit,” our minds immediately picture run-ins with the IRS, unsavory tax attorneys and boxes of old business receipts. But, don’t panic! Because not all audits are the same.

Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google

In fact, an SEO audit is a good thing. It’s an absolutely essential process that will empower your business with real, actionable insights. When done correctly, an SEO audit will tell you what’s working on your current website, what’s falling short and how you can improve your site to rank higher and generate more leads.

What type of site audit does your business need?

With a website audit, you pay a company to forensically examine your site and apply its expertise to identify problems and offer solutions. Most comprehensive audits contain the follow elements:

Overall health: How does your current traffic compare against industry benchmarks? Are there any initial red flags, like a recent change in bounce rate, referrals or time on the site that are reasons for investigation? This general health assessment will identify potential problems your SEO team should further investigate.

Overall health edits include a holistic analysis of your site, internal linking structures, site map, anchor text, citations and social media profiles. Depending on the scope of your audit, the assessment may also include technical elements, like hosting, server metrics, caching and down time. Remember, site load time is a key SEO performance metric.

Red flag/penalties: Are there any SEO practices in use on your site that are known to generate a red flag or penalty from Google that could hurt your site rank? SEO best practices change rapidly and what made sense from a ranking statement just a few years ago could be landing you in hot water today. It can be hard to keep up with all the algorithm changes, so I recommend bringing in the experts on this one.

Related Book: Ultimate Guide to Optimizing Your Website by Jon Rognerud

Competitive audits: How does your website stack up against the competition? While an overall health assessment will certainly touch on general industry benchmarks, a competition audit will be much more in-depth. What are competitors doing that your website is not? For example, the competition may have a better site map and search system in place. Maybe they’ve optimized product listings with long-tail keywords, and you have not.

Or, better yet, maybe the competition is failing to implement industry best practices and, should your site implement them, you’ll gain a clear competitive advantage. The key here is to identify otherwise overlooked opportunities for enhancements on your site.

Penalties and negative attacks: Could a downturn in site traffic be due to an SEO violation or penalty? An experienced agency can determine whether your site has been algorithmically or manually penalized or been the victim of an attack by negative SEO methods.

In-house or agency: Which is best?

So, you’re ready to undertake a proper SEO website audit. Should you go with an agency or handle this in-house? It’s possible to manage the entire process internally. Both Moz and Search Engine Land have published comprehensive guides to performing basic audits, internally. However, keep in mind that your ability to identify and correct problems is limited by your team’s expertise.

If your internal SEO team happens to be the best and brightest, this won’t be a problem. But if your SEO “team” is one overworked staffer in your marketing department (who is also juggling social media updates, blog articles and inbound lead generation), you’re better off outsourcing.

A comprehensive audit is a major undertaking. That’s because an audit should not stop with a list of what’s working and what’s not. It’s not enough to identify problems. You need to take immediate, actionable steps to implement changes. And agency teams are typically better positioned to help you make these changes.

Teams also bring a wealth of best-practice experience. The team at Digital Rescue, for example, has reviewed more than 4,000 websites and saved clients thousands when it comes to costly SEO mistakes. Many agencies also offer free or low-cost basic site audits, which can be useful for determining whether the agency is the right fit for your business’ long-term SEO needs.

Related: How to Do an SEO Audit of Your Website

Bottom line:

A site audit is a must for any growing business and is essential for a robust SEO strategy. Even if you believe your web traffic is pretty strong, there’s always room for improvement. By identifying potential problems and taking actionable steps now, you can position your business for long-term growth and avoid any unpleasant surprises in the future.

[Source:-Entrepreneur]

Are Practical Needs of Millennials Addressed in the App Market Race?

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Millennials do not like to be separated from their mobile devices for a second, and find it hard to

imagine a world without them, though they successfully navigated such a world in a period of their life

they have actual memories from. The day often starts with a phone alarm waking them up, and ends

with setting the alarm clock for the next day, or starting some sort of sleep metrics app. Also known as

the Generation Y, this diverse group is the first one that grew up with the Internet. Hence, incorporating

technology into their daily lives is a seamless experience for them.

 

Wireless and Tireless

Millennials are tech-savvy, and for the most part, already employed – so they possess tremendous

buying power, and want the latest piece of tech cake. Big and small companies alike are keeping their

eyes fixated upon them, trying to guess what the next big obsession will be before the mainstream pics

up on it. There is a lot of money to be made on a generation that has grown up on commercials and a

call-to-order lifestyle. The result of this is a surge of the applications market. Some apps seem to have

captured the millennial mindset, but unlocking their budget does not come easy. Marketers invest a

great deal of effort to figure out this generation, but are their needs really satisfied?

 

Gadgets enable millennials to stay connected and digitalize aspects of their life. Whether it is celebrity

gossip or breaking news, they want it in short form, immediately. The internet is an immense source of

information, and millennials sure know how to navigate it. They are usually well-informed and less

prone to marketing tricks and manipulations, expecting nothing less than a hiccup-free, slick user

experience. The internet generation wants more money for the buck, and to make a difference with

their personal spending decisions.

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Convenience

The digital landscape teems with visual content, as everyone tries to come up with images that stand

out. Many millennials use Snapchat to stay in touch with friends and send them photos, although

Instagram is still (barely) maintaining their spot as the #1 image-oriented platform. Snapchat lets users

capture their creative expression in daily tasks, and share it with a staggering amount of people. That

way, it is possible to brand yourself through visuals, something that brings personal and professional

benefits.

 

It seems that millennials are both self-centered and community-oriented, which is a great lecture

businessmen have learned. Another crucial thing to note is that the fast-paced lifestyle often robs them

of everyday pleasures and comforts, so they make it a priority to compensate – often over-compensate.

But, that is when cutting-edge technology steps is and transcends the limitations of time and space.

Uber, for example, allows users to call a car and pay for it online, which comes in handy more often than

we would like. Authenticity is what floats every millennial’s boat, but applications that solve real-life

problems always find their audience.

 

The Venmo application is in the roll as it gives an instant access to credit card accounts when you do not

want to cope with a pile of recipes and money on the table. Millennials can pay each other back for

meals and drinks and get it over with. Today it is also possible to pay rent through an app, and gain

benefits for it, which saves precious time and energy. Solving inconveniences with a touch of a button

makes us feel empowered because we use technology to manipulate the world around us.

 

 

Millennials use technology as an extension of their own abilities and capacities. This consumer

experience suits their on-demand lifestyle, and they are prepared to pay a little extra for that privilege.

 

A needle in a haystack

It is easy to complain about moral decay and loss of human touch like some time-worn philosopher. It

might be that millennials have their eyes glued to a smartphone, but their minds are set on the future.

They are in tune with modern technology that has made its home in every aspect of our daily lives, and

they are fine with it. There is an application for nearly every whim and need, but finding it in the

overwhelming online ocean is another story. A millennial is always only a few clicks away from their

goal, but with a myriad of unworthy apps and ads clouding the vision.

 

[SOURCE :-problognews]