Apple’s use of the term “widgets” may not match what Android users consider a widget, but at the end of the day the two distinct approaches serve the same purpose: To provide snippets of information at a glance.
With iOS 10, widgets are still displayed in the Today view, and can still be accessed by sliding down the Notification Center and swiping to the left.
However, you can now access widgets in more places and they can and (eventually) do more.
More than just notifications on your lock screen
iOS 10’s lock screen has completely changed. Beyond the new unlocking method (which requires you to click the home button), you now swipe to the left to view your widgets. Using this same gesture, you can view widgets to the left of your main home screen on an unlocked device.
On an iPhone, you’ll see a single column, while on an iPad there are now two columns of widgets. You can edit the left and right side, or the single column but scrolling to the bottom of your widgets and tapping on Edit. Select the green “+” icon to add a widget, or the red “-” to remove one. Tap and hold on the three lined icon to put your respective widgets in order.
On a locked device, when you attempt to view a widget where personal information can come into play, such as the Activity widget, you will need to place your finger on the home button to unlock your device. Notice, you don’t actually press the home button to open the home screen. With your device unlocked, information in the Activity or Find My Friends (just two current examples) will fill in.
Beyond iOS 10 widgets hiding just off the left side of your screen, apps that have been updated for iOS 10 can now show a widget when you Force Touch on its icon.
Pressing on an app icon reveals the standard shortcuts, plus a widget regardless of whether or not you’ve added it to your curated list in the Today View.
If you haven’t added a particular widget but want to, you can tap on the Add widget button when viewing it.
Streaming video, interaction and more!
Now that we know how to access widgets in iOS 10, let’s talk about just what you can do with widgets.
While viewing your widgets, you will notice a button in the top-right corner of some widgets that says “Show more.” Selecting it will expand the widget. For something like the Calendar widget, you’ll see more of your upcoming agenda, whereas the Weather widget will show you the week’s forecast along with current conditions.
During the iOS 10 announcement, Apple used a sports app to demonstrate viewing stats for a basketball game and video highlights directly within the widget. This is an area of iOS 10 that will undoubtedly grow in feature set now that iOS 10 has officially launched and as developers begin to push updates to the masses.
Many critics and commentators look to the chief executive when crisis hits a brand or organisation. It’s recently become a matter of anecdotal wisdom that those businesses that survive crises best only do so because of the authority, credibility and empathy of their senior leaders.
Certainly those organisations with inept executives or spokespeople are heavily criticised and lambasted during, and even well after, the crisis event. But be clear, chief executive crisis appearances are often about the semiology of sincerity and the appearance of a swift response.
Historically, under-fire brands needed a consistent, calm authority figure that became the sole point of company crisis information; someone who could present a personable face for the business while it was under duress.
And there’s our first huge problem; many businesses still use a historic media and crisis communication model, rather than a contemporarily configured one. You see, in the modern media arena, the number of experts, pundits and sources—each replete with their opinions and retrospective ‘shoulda’s and woulda’s’—have multiplied significantly. One (chief executive) person cannot address all those fragmented audiences simultaneously.
In crisis, critics and detractors publish incessantly, inaccurately, and certainly more frequently than the under-the-cosh corporate. Crisis companies lose fair share of voice, almost as soon as the crisis breaks.
Erroneous content can fuel search results first
Online channels pick up much of this early, frequently erroneous, content. Due to the source traffic volumes and search engine rankings, the ‘wrong’ content infiltrates search engine results. And as over 90% of online searchers click on the highest-ranking webpages and sites first, ‘the fix’ is often in! Crisis-hit entities need to use search engine optimisation (SEO) to ensure their pages get priority perusal.
But typically, I still lament what the majority seem to be doing. Many are waiting for the board or legal to approve holding statements, or rehearsing the chief executive with sound bites designed to placate a media ever ready to pounce on mispronunciations or misallocation of accountability or blame. The communications focus has become erroneous; technology makes it so.
Chief executives are outgunned by SEO speculation
In terms of message spread and traction, your chief executive is easily outgunned by speed, by speculation and by volume of overwhelmingly critical search engine optimised content. As a consequence, the effectiveness and impact of the chief executive in a crisis is fast being overtaken by the pre-eminent role of search engines (and SEO) in ‘framing the crisis narrative’.
After all, when a crisis breaks, many people trust search engines first to help them divine which channel they’ll follow for news on the incident information. So the big challenge facing brands-in-disaster is: ”Who are crisis followers listening to?” (And by association, “how do we get them to listen to us?”)
Why do companies still cede narrative relevance?
We could realistically expect a business at the sharp end of any crisis to be best positioned to explain and expose what’s truly happening—with updates, footage and on-the-ground interviews. For this to happen, companies need to move into the proprietary news business rather than just the reactive communications business.
DiscoverOrganizationWeb pageCrisis communication
But too often, businesses don’t just fail to command narrative authority in a crisis. Their message management methodology is pre-programmed to hand over that authority to third party media channels. They quickly cede influence.
In only grooming and training their chief executive to perform for traditional news outlets, the beleaguered ‘body corporate’ cedes influence to a process that sees them lose narrative relevance as soon as the crisis breaks. In so doing, they’re again relinquishing their power, the privilege of their reporting position at the crisis coalface and, ultimately, their reputation.
Move into the news business
Despite the newer digital media offering plentiful opportunities to publish crisis updates straight to stakeholders (and search engines), only a minority of Aussie corporates have restructured their message distribution strategies—and resourced their communications teams—to get into the news business.
Now I’m not saying the role of any chief executive in a crisis is redundant—not at all. But given the changes in our information, news and content sharing environments, the importance and impact of good SEO is an absolute mandatory in determining a fairer share of how the story is created, disseminated and located.
Ideally, you twin your chief executive’s status with all the SEO smarts at your disposal and drive your narrative to best represent your business; in crisis times and in peace times.
The big question is: “Do you really know the drill of modern crisis management?”
You will not find a person on this planet who wishes Tony Romo well more than I do. He has been one of the greatest football players I have ever seen and, from everything that I can see, one of the best public individuals, too. People should be pointing to Romo and telling their children “that’s how you do it.” The world would be a much better place.
But none of that should factor at all into what the Dallas Cowboys decide to do with him. While they could cut him loose and let him make his own choices as a favor to him, they really should not do that. While NFL history does have several examples of franchise quarterbacks moving for relatively low value, the circumstances around this year need consideration.
Most important is the Cowboys’ salary cap situation. The answer here is that it is not an issue. The Cowboys clearly intended to keep Romo on the roster for 2017 before the emergence of Dak Prescott. While they are currently (according to overthecap.com) $11 million over the 2017 cap, they have a number of moves available to them which put them in a very reasonable situation in short order without touching Tony Romo’s contract. The $5 million he could potentially save them is useful, but not necessary. The possibility of a June 1st cut is also out there, but if I’m the Cowboys, I’d prefer to take the hit now and not in 2018 where Zack Martin, La’el Collins, Anthony Hitchens, and DeMarcus Lawrence all await free agency simultaneously.
But what can’t be underestimated is the value of a top notch back-up. The Vikings, Raiders, and Dolphins all suffered for losing their quarterback last year, and we’ve seen other teams, including our own, lose seasons to injuries at the quarterback position. Not just the obvious 2015, but even quality backups like Kyle Orton and John Kitna were not enough to save Dallas seasons, and, in 2008, one victory from Brad Johnson against the 2-14 Rams might have saved the season. $5 million in cap space is worth it to have insurance against not being next year’s version of the Raiders. Dallas absolutely does have a reason to hold on to Tony Romo that goes beyond the wish-fulfillment scenario of him retiring here to coach.
So what is he worth? Well Cleveland wanted a second-rounder for Josh McCown. Certainly Romo is worth more than him. Some point to Sam Bradford’s trade value last year. Others will say Bradford is much younger, which is true, but he’s also much worse a quarterback and has been a significant injury risk himself, so perhaps that is not too far off after all. But people will say that Minnesota was over a barrel and Cleveland thought Dallas was as well. But this is just more incentive for Dallas to wait until the right opportunity comes along. Franchise quarterbacks are a rare thing and having one in your pocket should not be tossed aside lightly.
The people speaking to the inflated values of Bradford or McCown are correct, though. The market will set the value and what Dallas can get for Romo depends on who is bidding. So, the first question is “how many teams need a quarterback and how many might be looking to improve?”
Need a QB: Jets, Browns, Texans*, Jaguars, Broncos*, Rams, 49ers
I believe teams marked with an asterisk become immediate Super Bowl contenders with Romo at the helm. But what I believe isn’t important. Do they believe it?
There’s no way to know, but all that needs to happen is for two of these asterisk teams to feel that way and you have a bidding war. We haven’t really seen a bidding war for a franchise quarterback before. It could get into scary territory.
Why do I say we only need two teams? Because the 2017 quarterback class is getting roundly panned. Walterfootball.com only has one quarterback rated with a pure first-round grade. These teams are not going to draft someone to come in and carry them. But as ugly as the draft list is, the free agent list is even worse. You have Kirk Cousins, who the Redkins will either sign or confirm as the next Brock Osweiler (beware quarterbacks that are allowed to walk after a successful season). Then the next guy on the list is… Case Keenum? Shaun Hill? Matt McGloin? Any of those guys inspire you?
No, this is a unique situation. There are a number of teams looking for salvation at quarterback, and there’s only one guy out there who is anything like a proven commodity. And he happens to be fourth all-time post-merger in passer rating, yards per attempt, adjusted, net, and adjusted net yards per attempt, and tied for second in touchdown percentage with Peyton Manning. This is a unique opportunity for Dallas and they should not waste it. It’s not like early 90s San Francisco with Joe Montana and Steve Young both insistent on starting, or mid 2000s Green Bay with bad blood between Brett Favre and Aaron Rodgers. Nor is it like Drew Brees or Peyton Manning, where injury concerns made the teams leery of spending large amounts of guaranteed money — Romo would come with no guaranteed money and, unlike those men, his injuries do not come with attendant concerns of whether he can actually continue to throw a football. We’ve seen him do it.
Furthermore, Tony and Dak have shown that they co-exist well and put the team first, so Tony has real value to Dallas and they have no need to get rid of him.
As a post script, one dark horse possibility: I have publicly said that I am quitting the team if they trade Tony to Cleveland, but that was more a joke than anything. Cleveland has some interesting young talent and a ton of draft picks. With a weak 2017 quarterback class, Cleveland could use those picks to bolster its young talent, trade one of them for Romo, and use its multiple high 2018 picks on what they could reasonably hope to be a better quarterback class. In 2017, they have three picks in the top 33 (two in the top 12), and four in the top 52. They could trade one of those to Dallas along with, say, pick 128 (or one of their anticipated fourth-round compensatory picks) and still put a sizeable talent addition on their roster through the draft. Not an unreasonable possibility. Though I shudder to think of Romo at the end of that infamous jersey, perhaps he couldbethe end of said jersey. If I was Cleveland, I’d think about it.
Software suites like JIRA are complicated, and each company needs it to do something just a little bit different. Atlassian knows this, which is why JIRA is relatively barebones: They expect you to supplement it with some of the hundreds of plugins available in the Atlassian Marketplace.
Here are 10 plugins that are sure to add much-desired features to any JIRA setup.
Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results?
SEO is the perfect complement to your search advertising and can help you generate more traffic and leads from search results pages and lift the results of your efforts. But there are so many factors that go into search engine optimization, how do you know where to start? And what SEO tactics will have the biggest impact on your lead generation efforts?
Recommended for YouWebcast, February 2nd: Behavioral Marketing Tactics to Drive Sales and Retention
Get on Google My Business
Google My Business is the first place you need to add your business information so your profile can show up for local, Maps, and organic searches on desktop, mobile, and apps. By making sure your business information is accurate and robust, you can help drive search traffic to your Google business profile, which can result in phone calls, in-person visits, and website visits that can all contribute to leads and sales for your business. Learn more about setting up Google My Business with our in-depth ebook.
Emphasize Your Local Presence
When a local search is conducted, search engines scan your website for local information, like your business name, address, and phone number (known as your NAP). So, by listing your contact information clearly on your site’s content and in the structured metadata, search engines can more easily find your website (and help you collect more leads.) Local SEO also includes making sure local directories (not just Google’s!) contain information about your business that’s consistent with your website. Since these local listings can show up as a link or Map result separate from your website, they help you grow your overall presence in search results.
Update Your Website Experience
Today’s search engine algorithms favor a positive and consistent website experience that includes mobile friendliness, simple navigation, fast load times, and relevant content. Not only will updating your website with these features help it index quickly for relevant searches, but it can also help keep visitors on your website when they find it and help them convert.
Publish SEO-Friendly Content
To show up in the organic search results for search queries related to your business, it’s important to do thorough keyword research, then create content for your website or blog. Make sure your content appeals first to your target audience, since search engines now have sophisticated ways to understand searches and no longer rely only on exact keyword matches. You should also optimize your site with keyword-optimized metadata including page titles, tags, and short descriptions that help search engines quickly read and index your site.
When you couple SEO and search advertising, you increase your chances of attracting more online searchers and converting leads into customers. Learn more about using SEO to boost lead generation on our website and download our free on-demand webinar below to learn five search marketing trends you need to know.
Before even getting into Brandon Carr’s play against Tampa Bay, I’d like to acknowledge the fact that the five-year, $50 million contract the team signed him to in the 2012 offseason was most definitely a mistake. He is not a number one cornerback, he is not an elite player, he is not even a Pro Bowl player, he’s not particularly versatile, nor is he a playmaker, with only one interception over the last three seasons.
What he is though is a dependable starting cornerback in the NFL who will get beaten from time to time, but by and large he does his job, and perhaps his most important trait is availability. Since 2013 Morris Claiborne has only played in 32 of a possible 62 regular season games, to say nothing of the fact that he has been entirely inconsistent and downright awful at times until this season. Since 2014 Orlando Scandrick has missed 22 of a possible 46 regular season games due to a torn ACL that cost him the entire 2015 season, a suspension that cost him two games in 2014, and various ailments have forced him to miss four games in 2016.
In the meantime, Carr has not missed a game in five years. He led the entire defense in snaps played in 2014 and 2015, and so far this season he is only two snaps behind the defensive leader, Sean Lee. Now, as mentioned previously, he isn’t much of a playmaker and he certainly didn’t deserve that contract, but there is something to be said for carrying such a heavy workload on some very good teams (2014 and 2016 that is, 2015 notwithstanding).
It seems that for years now Cowboys fans have been all too willing to run the guy out of town on a rail due to the contract that he signed, but perhaps that contract has blinded some to his quiet dependability. Sure, the defense hasn’t been dominant for years now, but the defensive back playing the most snaps has to be doing something right if a team without much of a pass rush could win 12 games in 2014, and get within a hair of the NFC Championship, and is now just one game away from clinching home-field advantage in 2016.
Now, you certainly don’t want to pay $10+ million a year for a player of Carr’s caliber but that was solved this offseason when he restructured his base salary down to just $5.5 million. That is a very reasonable number for a number two, or even number three cornerback in today’s NFL and yet fans still seem to want to get rid of him as soon as they can.
That sentiment seems to be even stronger following Sunday night’s game against Tampa Bay, but if you look closely that game was something of a microcosm of his tenure in Dallas. He was called for a questionable pass interference penalty that was more of a theatrical sell-job by Mike Evans, and had a near interception bounce off his hands and into the waiting arms of a receiver for a touchdown, couple those two very visible plays with a lack of positive “splash” plays, as well as his former salary that is still in the back of many minds, and all of a sudden he’s a bum who should’ve been gone yesterday.
But if you take a closer look at what happened Sunday night you will have much more appreciation for the job that Carr did.
Everybody knows Mike Evans has established himself as an elite receiver this year. He ranks in the top five in receptions, yards, and touchdowns, and he is a match-up nightmare at 6-5, 230. So how did the Cowboys look to contain him?
By having Carr shadow him all over the field for the vast majority of the game. And the result?
A mostly quiet four catches for 59 yards and zero touchdowns.
For most of 2016 the Cowboys have chosen to keep their outside cornerbacks at the same spot no matter who lines up across from them. Carr was on the right side of the defense while Claiborne or Anthony Brown was on the left side. That changed Sunday night as Carr played on the right, the left, and even the slot depending on where Evans lined up.
Here is third and goal on the first Tampa drive of the game:
That’s Carr at the top of the screen, playing the left outside corner spot across from Evans. He has no help over the top and is in pure man on a critical third and goal. You can see that he is in Evans’ hip pocket throughout the play.
How about the next third and goal, this time from the 16 later in the half?
Now Carr is on the outside at the right corner spot, but this time he is playing zone and has some help from Jeff Heath to the inside. It’s clear that he is playing with outside leverage, forcing Evans towards his help, but the fact remains that Carr is following Tampa Bay’s most dynamic weapon all over the field in critical situations.
Here is Cameron Brate’s touchdown towards the end of the third quarter:
Now Carr is back on the left side at the bottom of the screen, matched up against Evans. He has some help to the inside as Barry Church lines up below the “O” in the end zone, but if Winston decided to throw it up to Evans towards the sideline Carr was on his own. Again, a critical situation where the coaching staff leaves Carr mostly on an island.
And here is an absolutely crucial third and 2 with just under nine minutes to go on the first Tampa drive after the Cowboys took a 23-20 lead:
Amazingly, that’s Carr in the slot at the bottom of the screen, and he actually does a great job of sticking in Evans’ hip despite the subtle pick play Tampa is trying to run with Adam Humphries. I couldn’t tell you how many times Carr has lined up in the slot this season but it has to be less than 20. The fact that he could cover a target like Evans from that position in such a critical situation is impressive.
From what I can tell Carr followed Evans no matter where he lined up on all but five of about 40 Winston dropbacks, and one of those five times actually resulted in an 18-yard reception by Evans where he was covered in the slot by Scandrick. So in essence Carr only allowed three catches for 41 yards despite traveling with Evans for almost every snap. By no means was Carr singled up on Evans all game, it was a combination of man, zone, and various coverage concepts, but the fact remains that it was primarily Carr who was tasked with covering Evans.
Yes, there were a few glaring mistakes, namely the Humphries touchdown where Carr undercut the receiver and did almost everything right except come down with the interception, and the fact that it miraculously bounced into the receiver’s hands for a touchdown obviously just made matters worse. There was also the deep shot to Evans late in the fourth quarter that was just a bit overthrown where it looked like he had gotten behind the coverage, but one could argue that if Tampa had connected on that pass the fault was on Jones just as much as Carr.
At the end of the day, this is a cornerback who has a base salary of just $5.5 million and he just shadowed one of the best receivers in the game, and that receiver’s line was 4/59/0. Many Cowboys fans won’t want anything to do with that cornerback once 2016 is over and his contract is up, but in a league where decent starting cornerbacks are being paid upwards of $10 million a year, if he’s willing to sign a deal with an annual value of what he’s currently being paid, sign me up for two or three more years of the quietly dependable Brandon Carr.
WiredTree specialized in delivering the managed hosting experience, which puts client in total command; covering dedicated, virtual, and hybrid web hosting. prweb.com posted on December 7th, 2016, stating that WiredTree warns hosting clients of WordPress to be cautious regarding SEO malware signs.
Warning is given due to increase in SEO malware attacks occurrence and sophistication, targeting the unsecure WordPress sites (Sucuri reported on 15th November).
SEO malware – the malicious software – tries leveraging resources of the server or the hosting account for benefiting the third party search ranking. SEO malware might inject links in the genuine content of site, include new pages, or else create complete WordPress sites in sub-domains of server’s domain.
This type of attacks can harm reputation of genuine sites that are hosted in the same domain or IP. If developers of browsers, including Google, find that SEO malware has infected a site, then browsers can use the security warnings for discouraging visitors to load that site.
Zac Cogswell, WiredTree President, said that SEO malware are just common these days. Site owners and search engines become better in reducing the efficiency of conventional black hat SEO techniques, such as comment and link spam. He further said that, “in response, bad actors are more likely to use SEO malware to bypass protections built into content management systems, with devastating consequences for businesses that depend on search referrals.”
It might not be evident immediately to owners of a site that SEO malware has infected the site. Attackers make the malware presence obscure by hiding the malicious content from normal visitors as well as site administrators.
Software of malware scanning may identify the SEO malware. If analytics of a site start showing search referrals of unexpected queries which are irrelevant to genuine content of the site, then it may be possible that hidden content is there in site that is not visible to the owners.
The best method of protecting the WordPress site from the SEO malware is by making sure that content management system along with its plugins should be updated for removing the vulnerabilities, as well as administrators should select complex passwords which don’t produce to brute-force the attacks.
A week after seeding the first iOS 10.2 beta test to developers, Apple Inc. has now seeded the second version.
The latest features for iOS 10.2 beta 2 include the new TV app, which the company introduced at its Oct. 27 event, as well as a TV widget. IOS 10.2 beta 2 also includes tweaks for Apple Music and a new SOS feature.
These new features join the various changes that were introduced last week with iOS 10.2 beta 1. They include the ability to preserve your camera settings, new emojis, a Videos widget, new wallpapers and full-screen animations.
If you are already part of the Apple Developer Program you can get the iOS 10.2 beta 2 as an over-the-air download. If you are part of the public beta program, the iOS 10.2 beta 2 will likely be available later this week. Apple plans for several of the new changes in iOS 10.2 to be available to the general public in December.
At Apple’s MacBook Pro event, the company also introduced a TV app that will allow users to discover and access TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The TV app, which has been introduced with iOS 10.2 beta 2, also includes support for Single Sign-On, Live Tune-In with Siri and a Store where users can buy iTunes content, TV subscriptions and see recommendations.
The TV app stays in sync across your Apple TV, iPhone and iPad so you can start watching on one device and pick off where you left off on another.
Cable subscription – Single Sign-On
When iOS 10.2 beta 1 was seeded to developers last week, Apple introduced Single Sign-On for certain cable networks, allowing users to sign in once on their Apple TV, iPhone and iPad and get access to their pay-TV subscription content.
Single Sign-On is currently only supported for Dish Network, GVTC Communications, Hotwire and Sling TV.
To enable Single Sign-On, open the Settings app > TV Provider > select your provider > enter your username and password.
Tip: To disable Single Sign-On, open the Settings app > TV Provider > tap on your account name > tap Sign Out.
Live Tune-In with Siri
With the TV app you can use Siri to tune into live news and sporting events on Apple TV, allowing users to simply say “Watch the Stanford game” or “Which games are on right now?” In addition, Siri can provide live scores and take a viewer directly to the live stream of the game in the relevant app. Users will no longer need to navigate to the live stream within a specific app, for example, they can say “Watch CBS News” and Siri will direct them to CBS’ live stream.
To coincide with the launch of the TV app, Apple has also introduced a TV app widget, which you can access from your Lock or Home screen by swiping right.
To add the TV widget tap Edit at the bottom of the widgets screen > find the TV widget > tap the ‘+’ green icon next to TV widget > tap the Done button in the top right.
Read our iOS 10 widgets article to learn more about adding, removing and completely disabling widgets on your iPhone and iPad.
Apple has introduced a new SOS feature that will automatically contact emergency service’s if a user presses their iPhone’s power button five times. At this stage, the SOS feature is available in the U.S., U.K., Australia, Belgium, Brazil, Canada, China, France, Hong Kong, India, Italy, Japan, Russia and Spain.
To enable the SOS feature, open the Settings app > General > toggle the button next to “Click Sleep/Wake to Auto Call.” If you want a warning sound to play during the countdown to the emergency services’ call, you can also enable “Countdown Sound.”
Apple Music updates
In the first beta of iOS 10.2, Apple introduced new sorting features for Apple Music, allowing users to sort playlists by type, title, and recently added, as well as sort songs and albums by title or artist.
Apple Music has also received slight tweaks in the second beta of iOS 10.2 with the introduction of more prominent Shuffle and Repeat buttons.