Seven reasons why your business needs SEO marketing

seo-business

Every business needs promotion and SEO is one of the best techniques to promote your business online. Many people consider that ‘SEO is Dead’ but this is not true. This is the most effective marketing technique that enhances your online presence and boosts your ranking in search results. Here in this guide, we have mentioned top reasons that make SEO most successful marketing tool.

  • It still works

This is a proven strategy even major search engines release major updates to its algorithm. Nowadays the core aspect of Search Engine Optimization is focus on experiences of users. If you have user friendly site with proper navigation, then you will definitely get good rankings in SERPs. SEO will work as long as people will use search engines.

  • SEO is an Investment

You will definitely get high return on your investment. You can check web analytics data to observe that there are certain keywords that have great conversion rates for which you rank on page#3 or #2 on major search engines.  If your keywords rank on 1 or 2nd page of Google, you will get lots of clicks and massive traffic to your website. This would be the highest ROI into Search Engine Optimization

  • This is a crucial part of your marketing mix

Search engine optimization is the master when it comes with boost sale and conversion. This is not the only process that is required to take your business to next level or reach your highest marketing potential.  But SEO is important to strengthen each segment of your marketing process.

  • Search Engines are a major gateway

The numbers of products are increasing day by day that rises demands and offers. People check reviews of products online by using major search engines. You have to adapt this trend as this is must. You have to increase your online presence via boosting ranking of your web pages in major search engines.

  • It saves your money

The pricing of SEO differs and this is cost effective. You can promote your business online by using SEO services. This is easier and cheaper way to spread word about your business.  It takes some time to provide results but it produces lasting results. You can get much greater return on investment than anything else. If you get listed on 1st page of Google, you can attract massive traffic to your website that helps increase conversion rate.

  • Your competitors are doing SEO

If you don’t invest in SEO, you may have risk of losing major benefits to know who your competitors are. You can also play ahead of your competitors by engaging in Search Engine Optimization activities.

  • Rise of Mobile:

Nowadays businesses have reached in the palm of customers. People have started using mobiles and they use search engines to find any product and service.

These are seven top reasons that make SEO a necessity for a business. You should look for SEO services to get your business ranked on 1st page. Cross Graphic Ideas is the best SEO Company in Jaipur which offers result driven SEO services Jaipur at best price.

[“Source-udaipurtimes”]

4 Content Marketing Hacks To Attract High Paying Freelance Clients

content marketing for freelancers

content marketing for freelancers

If you work online, you’ve probably heard of content marketing before. In just a few years, it’s become one of the most powerful tools companies use to attract new business. And it works! When you compare businesses that use content marketing to those who don’t, adopters have a nearly six times higher conversion rate than competitors.

Have you ever thought about using content marketing to attract new freelance clients? You should. Content marketing can do a lot to improve your online presence and help your business grow.

Here are four content marketing hacks to make it happen:

1. Solve your dream client’s problems

Content marketing is all about seeing things through the eyes of your customer. Instead of using paid advertisements around the web explaining how great you are as a freelancer, you want to focus in how your service solves your potential clients’ problems.

These are called “pain points” that you need to identify if you want to succeed with content marketing. Brainstorm issues that keep your target clients up at night. Say you’re a freelance writer. Your potential clients’ pain points might be:

  • They can’t blog frequently enough to grow their business.
  • They’re worried their writing is boring or lacks depth.
  • They don’t have time to figure out how to optimize their content for search engines.

These are all problems a freelance writer can help with! When you start creating your own content to market, cater it to addressing these needs, instead of focusing on yourself.

2. Use the power of search

Most professional freelancers have at least a static website set up to showcase their portfolio and offer some contact information. But there’s simply no way a 5-page site with no blog can compete with other freelance businesses in search results.

But if you’re going to start a blog for your content marketing strategy, you can take advantage of search engine optimization in the process. Every time you come up with a new blog post idea, find relevant long-tail keywords you can optimize it for. Use tools like KWfinder.com, Keywordtool.io or LongTailPro.com. Choose a keyword that has the right mix of the following:

  • Relevance – Does the keyword work well with what you’re writing about, and what your target audience is looking for?
  • Search Volume – Does the keyword get enough monthly searches to attract traffic to your site?
  • Competition – Is it possible to rank well for this keyword or are too many other pages targeting it?

Even if you’re not an SEO expert, it’s still really easy to optimize your posts. Just use a plugin like SEO by Yoast to analyze your content and show you where they keywords need to go.

3. Showcase your expertise

Content marketing is also a great opportunity to show your worth as a freelancer. Use your blogging as an opportunity to discuss and highlight your work.

If you’re a freelance graphic designer, for example, you might also share progress updates of your latest art on social media. The more engagement your work gets, the more reach you’ll have to potential freelance clients.

You can also show your expertise in a certain area by blogging about best practices. Say you’re an SEO expert. Your blog can be all about how to navigate on-page and technical SEO to rank well in search engines. This will attract people to your site who are interested in improving their SEO. Then you can put a call-to-action on your site asking them if they need help!

4. Don’t forget content promotion

Content marketing isn’t all about getting your pages to rank in search engines. In fact, SEO is just one platform of many that you should use to promote your content and attract traffic back to your site. I believe content marketing should be 20% content creation and 80% promotion.

At the most basic level, you’ll also want to share your content on all your social media profiles. But don’t stop there!

You should dig deeper into the internet by joining and engaging on relevant forums as well. When it makes sense, suggest some of your content to help answer people’s questions. The same goes with deeper social communities like Facebook Groups, LinkedIn Groups, and relevant Twitter hashtag conversations.

Try to enlist the help of others to start promoting your content as well. Identify influential people in your industry (maybe they have a popular blog or a huge social following). If your content is something their audience would like, then reach out to them asking them to share.

There are so many possibilities for success when you use content marketing to attract new clients. Just cater your message to their needs and take advantage of every platform out there to reach your audience. Be consistent, and you can’t go wrong!

Follow me on Twitter and visit my website for more resources to market and grow your business online.

[“Source-ndtv”]

Search Engine Marketing Specialist

Overview:
Atypic is a Charlotte-based multidisciplinary digital marketing and brand development agency doing kick-ass work for some amazing brands and people. We are currently seeking a talented Search Engine Marketing Specialist to join our creative team.

Our environment:
We are a small team of creative problem solvers who work with brands across various industries, both locally and nationally. Our team’s extensive list of capabilities includes design, development, marketing and brand strategy, but that just scratches the surface. We live by a “work hard, play hard” mentality and hold each other accountable for both. Our team members engage in a creative and collaborative effort to produce spectacular work while maintaining a healthy work/life balance.

The perks:
• Flexible work schedule.
• Exciting work environment.
• Monthly potlucks, lunch & learns and company outings.
• 100% health insurance coverage including dental and vision plans.
• Generous vacation policy including floating holidays and sick days.
• 401K with company match.
• Performance based compensation.
• Support for professional development opportunities.
• Office snacks and stocked beer fridge.
• Foosball tournaments.
• Summer hours – half day Fridays.

The rundown:
The Search Engine Marketing Specialist will be assigned to both SEO and PPC client accounts and will be responsible for the following day-to-day tasks: optimizing blog posts; backlinking, analyzing websites to provide optimization recommendations; writing meta descriptions, keywords and title tags for websites; keyword research; AdWords campaign set up and management; monthly reporting on both organic and paid search efforts; social media account management and advertising, and more. Staying on top of search algorithm changes and SEO news as well as detecting and resolving technical SEO issues is an expectation of this role. The Search Engine Marketing Specialist will be able to handle multiple clients and projects simultaneously while prioritizing tasks to ensure time is used appropriately and effectively for each client. Concise and clear communication with clients and internal team members is a necessary function of this role.

Skills to pay the bills:
• 1-3 Years Professional Search Engine Marketing Experience.
• Experience with analytics applications (Google Analytics preferred) and SEO tools such as Google Search Console and Bing Webmaster Tools.
• Exceptional written and verbal communication skills with experience writing optimized web page content, meta titles and descriptions.
• Ability to target and report on key performance indicators for clients and have a clear understanding of ROI analysis.
• Desire to maximize lead generation opportunities (via all current digital channels) to achieve client’s business performance goals.
• Hunger to learn and experiment with new techniques, analyze what works and what doesn’t and apply learnings to new programs or clients.

Bonus points:
• Some experience with technical aspects of SEO from optimal site architecture to proper coding of HTML, CSS and JavaScript.
• Strong analytical skills.
• Intermediate to advanced knowledge of SEO.
• Strong understanding of best practices for web usability and design.
• Certifications in Google Adwords, Google Analytics and HubSpot.

**This is a Full-Time On-Site position. Please do not apply if you are interested in freelance work or you are Headhunting.

[Source:-CA]

7 SEO Trends that will Shape Internet Marketing in 2017

seo trends 2017

As the online world is already in motion for 2017, it is the perfect time for a retrospection on what changed last year and what is probably going to change now. Since optimization is a multilayered organic process, you would find several individual perspectives on 2017. Trend forecasting in SEO is a complex task. It is mainly because of the apparent ambiguity maintained by search engines and partly due to the unpredictable character of internet.

Some of the points predicted here come common with other forecasts, but hopefully you can take home some unique giveaway from this post. Here are the top 7 SEO trends to focus your attention on in 2017. Stay prosperous, stay organic.

  • Unmatched Content

If any single SEO prediction has always been true over all these years, then it has to be the importance of developing quality content. The textual value of online resources has increased immensely over the years. Keyword rich content is already passé long time since. 2016 required content writers to optimize a key phrase to a minimum possible extent, often limited to a double repetition over a 500 words piece. The frequency of it may not change in this year, but the quality focus is definitely going to be better.

  • Making it Humanly

Viewer analytics suggest that websites that can facilitate a better humane connectivity with the readers do fare better compared to peers. There would be an expected growth of SEO strategies that aim to deliver a more direct, realistic connection with the reader. Strategies such as blog commenting, instagram management, Facebook promotions, etc are going to get a great boost by all assumptions. In fact, this is where the much discussed AMP thing also becomes relevant.

  • Search on the Run

Although some pundits are assuming that Google is going to shift all its operations by a mobile centric outlook, yet as of now it may just be a radical assumption. However, 2016 definitely showed significant activity on part of the premium search engine to promote AMPs or Accelerated Mobile Pages. These are simply light-coded content that loads faster than 3 seconds, and therefore have a better chance of surviving user attention span. AMPs hold a lot of prospect as well, so it should be a wise idea to dig them deeper.

Share your growth journey or market research with iamwire’s community of professionals: Submit a Post

  • Screen Power

A few months ago, Facebook released a statement on the surprising rise in video viewership. The truth is that, this year, videos made a huge comeback. More and more companies are already focusing on audiovisual marketing in 2017.

  • No Fake Content

Last year, Zuckerberg also released a statement on developing comprehensive strategies to combat Fake News circulating in social media. Apparently, there are lots of untrustworthy resources doing rounds online, and you need to be careful on developing research oriented content for websites.

Expect in-depth writing in the lines of Wikipedia. That is simply because it is one of those sites that always manage to be on the first page for most direct queries you put to Google. Webmasters would be vying for their place in the ‘People Also Ask’ suggestions provided by the search engine from last year or so.

  • Details Matter

As the internet continues to evolve in macro mode, micro level data also becomes more granular. In effect, 2017 is definitely going to be another year of richer analytics, because details matter!

  • Prepare for the Unpredictable

One pertinent trend that should be a mainstay in any SEO planning is the importance of remaining open minded. Nothing is for certain, and an abrupt change in algorithm dynamics in 2017 can prove to be a game changer. Google is almost overdue on its next big update, so just keep an open eye and be ready for a new year ahead!

Liked the Post? Share it with your team-mates, colleagues, clients and partners. You can also share your experiences of growth and innovation with iamwire’s global community. Ask your questions from the community in comments section below.

The Marketing Edge – 5 useful WordPress plugins

The Marketing Edge – 5 useful WordPress plugins

Do you have a website hosted on WordPress? WordPress is an excellent content management system used by millions of people. There are a bunch of WordPress plugins that can improve a website, but sometimes finding the best ones for your business is difficult.

Plugins – tools that add functionality to your website – can help improve your relationship with your customers. Here are five useful WordPress plugins that might improve the functionality of your website:

Google Analytics. This WordPress plugin is one that all websites should have. Google Analytics tracks and reports web traffic so you know how many people are visiting your website, which pages they find most interesting, how much time they invest in browsing through your offerings, and more. It’s a great way to get to know your audience and make your website better suited to serve them.

WPForms. Your customers should always have a way to contact you via your website. This WordPress plugin offers that service for you. This online form builder will help you create contact forms, order forms, and more. It’s a simple way to keep in touch with your customers – and keep them coming back!

Constant Contact. This is a great plugin that will help you build an email list so you can contact those who are interested in your product or service. It’s beginner-friendly and helps you tackle email marketing efficiently.

BackupBuddy. This plugin in does exactly what you probably think it does – it backs up your website. If something goes wrong and you experience computer failure or a cyber attack, a backup plugin like this can save you a lot of time and headache.

Yoast SEO. This WordPress plugin will help you optimize your site for search engines. SEO is an important part of your website, and can sometimes be confusing. Yoast makes it a bit more simple for you.

Some of these plugins come with a cost, but they’ll be worth it in the end. These plugins can help you create a website that is best suited to serve your customers.

[Source:-Maine Edge]

How Guest Blogging Is Becoming Mainstream Marketing

Guest blogging is not a new technique. In fact, business leaders have been guesting on high-profile blogs for years. Marketing-savvy professionals know the power guest blogging has to amplify their messages, in addition to the networking benefits it brings. What started as a great way to improve search engine results is now a mainstream marketing strategy, used by almost all savvy marketers.

Over the past 5 years I’ve become somewhat an expert guest blogger. I’ve put out more than 5000 articles in the past 5 years. Yes, that’s almost 3 articles a day. I write a lot. I saw a trend starting to happen and I went after it.

While I love guest blogging and know that it’s amazing for my business. The many benefits of guest blogging will only become clearer in the next few years to most business owners.

Here are a few reasons guest blogging is poised to become mainstream among marketers and business professionals in the “very” near future.

Thought Leadership

When members of a business’s leadership team are considered experts in their field, customers pay attention. Whether a brand specializes in products or services, that expertise instills confidence, leading to sales. This is especially true of brands appealing to the millennial generation, who tend to mistrust marketers more than previous generations did.

Unfortunately, with so many marketers in every industry trying this strategy, it will be crucial that a professional fully commit to establishing thought leadership in order to compete with the many other brands attempting it. Guest blogging has become one of the best ways to establish thought leadership, especially if you can land a spot on a well-respected blog. When you can get a guest post to rank prominently in search results whenever an industry-relevant search term is entered, you have a chance to move ahead of the competition.

[SOURCE:-Forbes]

Want to become a marketing whiz? This SEO certification training is essential

SEO certification

SEO Remains the secret sauce of the web. Everyone knows understanding Search Engine Optimization is vital to a high-performing website — but very few know how to execute it in a way that matters. Be among those learned few with this Expert Lecture Series for SEO Certification, now just $29 from TNW Deals.

This training is just six full hours, but it covers a lot of material in that time — all of it essential to any aspiring SEO pro. You’ll learn how having the right keywords and site architecture are instrumental to leading more of Google’s six billion daily searches to your site. And after mastering fundamentals like link building and analytics, you’ll delve into how to market your business locally and maximize your local search rankings to help your business soar.

As you track and evaluate your SEO performance, you’ll establish your credentials as an online marketer, equipped to find digital avenues to expand a business’ reach and ultimately, its sales. Plus, the course comes with certification upon completion, proving you’ve got what it takes to build online traffic.

Make waves (and the big bucks) getting great content in front of the right audiences. This SEO training is valued at nearly $500, but you can be an SEO wizard now for only $29 from TNW Deals.

[sOURCE:-TNW]

Logiclix is a known search engine marketing (SEM) company

Logiclix is a known search engine marketing (SEM) company that has technical acumen in search engine optimization (SEO) and pay-per-click (PPC) advertising for clients. Logiclix has an integral platform for complete management of SEO and PPC. Logiclix has made a reseller program for companies who desired to outsource SEO. White label SEO approach is being followed so that the web design company could deal with the client and represent the outsourced work in its name. Logiclix takes special care and provides customer care round the clock so that the web designing company does not have to worry about commitments done to its client.

SEO outsourcing of Logiclix has been a big success and has gained praises from the companies worked for, the SEO reseller project team has a list of satisfied clients as the rankings of their client’s website improved drastically. Cost effectiveness of outsourcing SEO is again a key factor as cost for seo outsourcing were significantly lower than building a in-house search engine optimization capability. Moreover even if an in-house team is built for SEO without core competence, it ends up in hazardous results of getting sites penalized. Lots of hard work and man hours are required for quality SEO process and those who do not give its due have to suffer at the end. Logiclix does only manual work comprising of complete white hat strategies. Most of the companies use shortcut methods using black hat tools and mass link building to get ranked faster, which is totally wrong and ends up with devastating results. Logiclix works with patience and with a focused approach for long lasting results. Various researches have revealed that following the laid down guidelines of Google (original content, useful material, relevant linking, client satisfaction etc) leads to fantastic SEO rankings.

Logiclix has a functional team of seo reseller and seo outsourcing services for agencies and web design companies. With list of long satisfied and repeat clients, Logiclix is inviting new firms looking to outsource SEO to join hands and see the results themselves. Long track-record of positive results using white hat SEO techniques and providing white labeled services assures of amazing results. For more information about seo outsourcing.

[Source:-Your Story]

‘Influencer marketing’: honest blogging or fake endorsement?

You haven’t seen anyone wearing a varsity jacket since the Breakfast Club, and suddenly they’re everywhere. You look around and realise that everyone else is sporting eyebrows that look like they were drawn on with a Sharpie by a Japanese anime artist – a trend known as the ‘Instagram brow’ – and you wonder how you managed to miss that memo.

This may have less to do with the mystical forces of fashion, and more to do with the forces of something entirely less transcendent. That something is “influencer marketing”.

Defined by Forbes as a “form of marketing that identifies and targets individuals with influence”, influencer marketing is the phenomenon whereby brands pay people with large social media followings to plug their products on their channels, for anything from a few hundred euro per post up to – for the top influencers working in Ireland – €3,000.

For international social media stars such as models Kendall Jenner, Gigi Hadid and Cara Delevingne, a single post on Instagram or Snapchat is rumoured to make them around $300,000. Fellow model Miranda Kerrreputedly earns a comparatively more modest $50,000.

Invariably fresh-faced, thick-skinned and likeable, and often with an interest in areas such as fashion, food or fitness, Ireland’s growing army of influencers are one-person media machines, creating content across YouTube, Snapchat and Instagram primarily – sometimes multiple times a day.

The barriers to entry are low: any 17-year-old with a smartphone and a bit of attitude can set themselves up as an influencer. So, too, in the early days, are the rewards. “Don’t expect to get rich quick,” says Andrea Roche, who earlier this year set up a separate influencers section within her model agency, and now represents 60 Irish influencers.

Apart from the few who are famous for something else first – most often as a model or TV presenter – aspiring influencers can spend up to five years building a big enough following on these channels to allow them to “go professional”.

“When I describe myself as a social influencer, I usually subtitle it by saying what that means is that I’ll talk about your brand online for money. But I don’t often describe myself as an influencer, because it does feel a bit like a dirty word here in Ireland,” says Rosemary Mac Cabe, a blogger who has 35,000 followers on Instagram and a presence on Facebook, Snapchat, YouTube and Twitter.

Dirty word or not, if you haven’t yet heard of influencer marketing, you’d better start paying attention because its reach is spreading. It is the reason that, on a single day last year, the same dress – a floaty, paisley-print, asymmetrical number by Lord & Taylor – turned up simultaneously on 50 popular international Instagram accounts, promptly selling out in stores across the U.S. And it may already be shaping what ends up underneath your Christmas tree this year.

A study by Salesforce found that 70 percent of brands are planning to increase their social media spend this year. A Google Trends search reveals that searches for the term “influencer marketing” has climbed by over 5,000 per cent, making it a “breakout” trend.

There are two schools of thought about whether this is a good thing. The first says that, in an era of content saturation, hard-to-reach millennials, ad-blockers and “banner blindness” – whereby web users have trained themselves ‘not to see’ banner ads – influencers can offer brands an innovative and authentic way to tell their story to consumers, and in particular to that most elusive and sought-after of demographics, millennials, who typically trust word-of-mouth recommendations over advertising.

“It is really just another form of advertising, but it’s much more organic. Each influencer would promote something that genuinely fits their lifestyle or their personalities, and that’s why it works,” says Roche. “Younger age groups are hard to reach with traditional forms of advertising, but they will relate to somebody that they have chosen to follow and they trust.”

That’s one school of thought. The other says that in an era of fake news, this is something almost as shabby: fake product endorsement by people creating a version of themselves for their online audience. Marketing by performance, if you like.

A recent piece in the New York Times by Cal Newport, an associate professor of computer science at Georgetown University, entitled Quit Social Media: Your Career May Depend On It pointed out its cultural shallowness and time-wasting properties, and worried that “a dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention away from producing work that matters and toward convincing the world that you matter.”

Then there’s the question of how exactly it benefits those followers. The appeal for brands is clear but the upside for consumers is harder to see – especially when it’s not always easy to distinguish between products that an influencer happens to like, and products they are being paid to say they like. Are your favourite bloggers and Snapchatters sporting that new watch or drinking that protein shake because they genuinely love it? Or is it because someone is paying them to?

Some influencers use hashtags like “#spon” or “#ad” in some posts to denote that an advertiser has paid for it, but not in others, even when both appear to be plugging a product. Some influencers say they only use the hashtags when they are contractually required to by the brand they’re working with. And there’s variation across the channels too – some hashtags seem to be used more often on Instagram than on Snapchat.

Digital influencer and online content creator Ciara O’Doherty has been blogging for six years, since shortly after she graduated in English, Sociology and Political Studies. Now 27, she gave up her job in Easons two years ago to become a “professional influencer”, and now has a presence of 32,000 on Instagram, Snapchat, YouTube and her own blog, with a mix of paid and organic content, covering fashion, lifestyle and travel. She says: “As Snapchat is becoming more popular, there’s loads of sponsorship going on. People can be paid thousands to talk about a product on Snapchat, and I don’t see it being hashtagged. It’s not that these Snapchatters are setting out to deliberately dupe their audience, but that’s what is happening.”

Mac Cabe, who is 31, worked as a journalist before turning to blogging and posting about her life, fashion, politics, shopping and feminism. She says: “The number one thing my followers care about is not being deceived. They want to know when you get something free, they want to know if you got paid for something.” They don’t like affiliate links “or sponsored content as much as they like everything else”, but if she’s open about it, they will accept it.

She cites her frustration with what she calls the “tarnishing that’s going on. There’s a perception that all bloggers lie. If everybody was honest, we’d all be doing a lot better.” She recently watched one YouTube video that was 12 minutes long, and was clearly an ad. “But it didn’t say anything about it being an ad until the end, when there was a single line about it being a collaboration.”

In January this year, the Advertising Standards Authority of Ireland (ASAI) issued a reminder that its Code of Standards for Advertising and Marketing Communications – a self-regulatory code – applies to blogging and social media. It says it has since contacted a number of bloggers in relation to their content as part of standard procedure, though it has yet to bring a case to the Complaints Committee.

In November, it issued another note to make those guidelines clearer. “Where celebrities are sponsored by brands or paid directly to promote a brand’s products, it must be clear that their posts are marketing communications,” the note states. “The context of the post or accompanying # may make it clear that it is a marketing communication.”

And it must do so upfront. A disclaimer “below-the-fold on websites, in terms and conditions, or at the end of the piece is not sufficient.” Usually, in blogs or on social media, this disclaimer takes the form of the hashtags “#ad”, “#sp” or “#spon”.

Independent reviews are not regarded as marketing communication, but if “an advertiser has paid the reviewer (directly or in kind) and where the advertiser has significant control over the content of the review”, then it is an ad. If a brand sponsors a blogger but has no control over the material, it is not regarded as a marketing communication. But if the blogger reviews the brand’s products, it is.

“The primary responsibility is on the brand” to ensure the guidelines are followed, says Orla Twomey, chief executive of the ASAI.

Andrea Roche says the influencers who work with her are urged to follow the guidelines. “It’s in the interest of both the brands and the influencers to be very above board and let people know when there’s payment involved. That shouldn’t dilute the appeal to followers: often, these are creative campaigns that the influencer and the brand will work on together.”

Earlier this year, in an effort to bring more clarity to the guidelines, O’Doherty published a YouTube video called How Bloggers and Digital Influencers Make Money in 2016, in which she broke down the different revenue models open to influencers, and made clear why she has chosen to be transparent. O’Doherty adds that “some brands will make it clear at the outset that they want you to flag that the post is an ad, and some won’t. I think it’s up to the content creator to make it clear, and to make sponsored content just as interesting and just as useful to their followers.”

She says she won’t work with any brand that isn’t the right fit. “I once turned down a campaign worth €11,000, because it wasn’t right for me. I still lose sleep about that one.”

To those of us on the outside, the sums of money paid to influencers seem staggering. O’Doherty cites rates for a single Instagram post of between €200 and €700, and up to €2,000 or €3,000 for integrated campaigns across several channels, usually incorporating video. “The bigger the audience, the bigger the fee the brand will be willing to pay,” she says. “But you might only get one of those campaigns in a month.”

Mac Cabe says promoted ads or sponsored posts offer brands a good return, and one is that is – crucially – measurable: “An Irish magazine might have 20,000 to 25,000 people who buy it each month, and they might read that magazine once, if you’re lucky. If you pay €1,000 to take out a full page ad in an Irish magazine, out of 20,000 people who buy it, how many are going to stop and look at your ad? But I can show you that if I talk about your ad on my Snapchat, 14,000 people are seeing that moment. If I talk about it once a week for four weeks, that’s a very good return on investment.”

Rob Lipsett, a 23-year-old fitness blogger who has launched his own range of clothing, quit his job in a start-up over a year ago to focus on working for himself. He now works with brands like Lynx, HTC, Lifestyle Sports and MyProtein and has a following of over 100,000 on his YouTube channel, a blog, and online store and a Facebook page.

He says: “The first year, like any business, is very hard work. I was working full time and I’d do maybe four videos on the weekend, so I could spread them out over the week. Now it would definitely be one of my main sources of income.”

Like Mac Cabe and O’Doherty, he regards authenticity as essential to his appeal, and once turned down a €5,000 deal because it wasn’t right for him. He says a “six-figure salary” is well within reach for top influencers in Ireland. “It’s literally a dream come true to be able to work with brands I love and get paid for it.”

Roche points out that not every post created by an influencer is paid for. “For most influencers and bloggers, it’s their full-time job. They create lots of content that they don’t get paid for, so when they do get paid, they get paid very well. If you want to get rich quickly it’s definitely not the road to go down, because there is a lot of work involved. But if you’re doing well and you have the followers, and your followers understand you have to make a living from it, then it works well for everyone.”

The 60 influencers Roche represents are a mix of celebrities, such as model-turned-author Rozanna Purcell, and those who, like O’Doherty, grew their reputation entirely online. They range in age from their teens to 30s, and she is looking to recruit influencers in their mid-40s. Around 15, she says, are working “flat out” as influencers.

So are there any downsides?

A lack of work-life balance is one issue social influencers seem to suffer from, though they are reluctant to complain about it. Mac Cabe says that although she hopes to blog full time, she still needs to supplement her income with other work. O’Doherty, who is now a full-time influencer, says she works seven days a week, every week, posting multiple times a day. “I absolutely love what I do. I don’t see it as work. But it’s not as easy as just pushing a post to Instagram. There can be a lot of behind the scenes work to get the content right.”

It’s a lifestyle that doesn’t offer a lot of room for, well, a private life. But both O’Doherty and Mac Cabe say they keep their relationships largely separate from their social media lives, at the request of their partners. “Other than that, I don’t hold a lot back,” says O’Doherty.

“I want to share more about the industry, and what goes on behind the loveliness. I’m quite open, for instance, about the fact that I use FaceTune to make myself look better in selfies. I’m planning to get Botox soon, and I’m planning to vlog about that.”

The other issue you might expect to hear more about is online trolling – but there seems to be surprisingly little of that too. “If you have a decent following and you’re putting your life online, you will no doubt get a bit of hate, but it literally couldn’t faze me any less. If someone has time in their day to post a bit of negativity about me, they have way too much free time,” says Lipsett.

“You have to remember that your followers are human. Most of the negative reaction is jealousy,” Mac Cabe says. “They’re at home with four kids, and looking at you on Snapchat getting a free make-up palette along with six other things that day. You need to have some self-awareness and empathy. Sometimes, I’ll ask for their address and send something out to them. God, that makes me sound like Mother Theresa. I’m really not.”

How do they explain what they do to their families?

Lipsett laughs. “It’s funny you should ask that. My parents literally don’t get it. I live on my own with my girlfriend in an apartment, I drive my own car and support myself completely, so as long as I’m not living off them, they don’t care. One thing they do get is that I do a bit of public speaking, so they’ll say ‘so Rob when is your next talk coming up?’ but they wouldn’t ask ‘when is the next video out’?”

Mac Cabe says her mother shared her excitement when she starting making money from promoting brands. She adds: “You do have to maintain your sense of humour about it all. You’re a human being who has somehow garnered a semi-decent online following, and you’re now making a living recommending things to buy. You’re a glorified online sales person, except you’re getting free veneers.”

[Source:-IT]

SEO Forecast for 2017 by SEO Expert Qamar Zaman a Dallas SEO & Lawyer Marketing Expert

As the new year approaches we remain skeptical about things that will good on the internet marketing front and help us achieve our digital marketing targets. Does internet of things have any surprise for us in 2017.

2016 was more than eventful.

Mobile internet marketing grew and SEO trends shifted due to constant Google updates.

This has been a feature of the world wide web that has transformed with lightning speed over the years. With the completion of 2016, one may be uneasy of 2017 and how web marketing, particularly SEO trends, will proceed.

SEO is the first marker of internet marketing as it helps to improve the online visibility of your web presence on search engines. It will be beneficial monitor how SEO will progress in 2017.

Forbes contributes its thoughts on what might be the SEO trends in the coming year.

7 Online Marketing Trends That Will Dominate 2017

2016 was an amazing year for online marketing, but the industry never slows down. We haven’t quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017—and how you can prepare accordingly.

Marketing is a field dominated by those with the foresight to plan ahead, anticipate changes, and jump on trends before your competitors do, so take note of these trends to come and prepare for them. You don’t have to use all of them, but you should be aware of their existence if you want to continue being competitive in your industry.

http://www.forbes.com/sites/jaysondemers/2016/11/14/7-online-marketing-trends-that-will-dominate-2017/#6c73fb56dec8

Mobile has grown over the years and will continue to grow in 2017

Mobile’s growth in the past led way to the prediction of 2016 being the year of the mobile, and it certainly was. The upcoming 2017 will see continual growth as more people adapt to the use of smartphone and mobile tablets.

  • Its Mobile social internet world
  • Its Mobile search
  • Its about Mobile online purchases
  • Its about Mobile online payments

Everyone who searches on the go, does so with a purpose. The intent is to reach a destination, locating a coffee shop, or buying online. The world has adopted a somewhat changed intent as compared to when we used to surf the net through desktops and laptops. We search differently when we are in stage 1 of the buying cycle, education begins  however, we are using mobile handheld devices as compared to desktops.

MORE AND MORE MOBILE

1 purchase on a mobile every 15 seconds in Europe, over 50% of local searches on a smartphone in the world, 50% of internet connections made on mobile in France.  The use of mobile is already preponderant and will intensify in 2017.

The brands and businesses that  improve the appearance responsive to their site will draw all the better their game Also, a complementary pattern emerges. Think of a mixed-use PC / laptop / tablet. As many carriers, that continue to be predominantly used. |Business2Cummunity

Top Mobile Marketing Trends for 2017

The more individuals become contingent to phones, precisely smartphones, the trend of mobile marketing becomes increasingly important and critical for the modern brand. The sooner you understand mobile marketing, the better for your business. With time, few trends have become obvious and approaching towards development of business. Ignoring the trend could damage your business greatly. Here is the list of trends that you might see in 2017.

Top Mobile Marketing Trends for 2017

Video marketing will remain an IMPORTANT internet marketing medium in 2017

Among the types of content that will be used and those that will dominate the internet marketing horizon, VIDEO is and will remain an important online marketing medium.

  • YouTube has over a billion users, which is almost a third of the internet population.
  • It’s estimated that content delivery network traffic will deliver over half of all internet video traffic by 2019.
  • On mobile devices, users spend more than 40 minutes watching videos.

Source |Envato.com

So what are they predicting?

Videos everywhere: Videos in emails, Videos in blogs, even videos in email subject lines? People are consuming videos more than ever, Facebook videos, videos ads, videos in websites etc.

The likelihood for consumers to have multiple devices is growing. Because of this expect in 2017 that cross-device video consumption will increase. Consumers are more likely to seek out videos from multiple different social media channels and websites. On top of that you can expect consumers to be watching video content from a traditional format, while also watching content from a modern format like a phone or tablet at the same time. | Boast.io

7 Video Marketing Trends for 2017 (and What They Mean for You)

Social media is always in flux, and one of the biggest shifts right now is video.

The development of improved mobile technology has enabled widespread video consumption – available always and at anytime. And although video content isn’t new, it’s certainly growing, and will to continue to expand in 2017 and beyond.

Check out the following video statistics reported by Insivia:

  • One-third of all online activity is spent watching video
  • The average user is exposed to 32.3 videos in a month
  • 75% of online video viewers have interacted with an online video ad this month
  • 75% of executives watch work related videos on business websites at least once a week
  • 36% of online consumers trust video ads

http://www.socialmediatoday.com/marketing/7-video-marketing-trends-2017-and-what-they-mean-you

Closing

Experts keep watch on how things will progress in the world of web marketing. The online marketers who have been, from year to year, working hard can offer expert online marketing advice and can help in carrying over your web marketing to the next year without letting your business disappear online.

About the Author:

Qamar Zaman can help in this transition. Qamar’s web marketing expertise spans over 20 years. He’s helped over 25,000 clients worldwide to achieve online marketing success. Qamar is a Dallas, U.S. based online marketing expert who can be reached at 972-437-8942.

[Source:-EIN news]