“Smart City is no doubt one such initiative where we will get to see a lot of AI enabled technologies”


Artificial Intelligence and its application in our daily life is a hot topic of discussion, with pros and cons being looked at and worked upon in a major way. Recently IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, released its survey report Generation AI:  A Study of Millennial Parents of Generation Alpha Kids’, which shows how generation alpha – those born in 2010 and through 2025, and most tech-infused – will be impacted with ubiquitous presence of latest technology and smart devices in their lives. The report looks at how AI will have an effect on the quality of life of people in the coming years.

Main 3 of key findings of the report show:

#1: Parents are less worried if AI is behind the wheel: Getting a driver’s license is a new stage of independence for teens, but with self-driving car technology on the horizon, the IEEE survey found that 31% of the parents are more acceptable of their child riding/driving in an autonomous vehicle for the first time.

 #2: AI, not kids are preferred by millennial parents for care during golden years: 63 percent of the millennial parents would rather have AI help them live independently in their golden years. Experts say AI will power smart devices in the home that support physical, emotional, social and mental health, from monitoring and assistive devices like intelligent walkers to robot-assisted dressing.

#3: AI helping gen alpha kids learn faster; AI tutors are attractive option in future: In the future, smart toys and AI apps currently in development have the potential to respond to human language and a child’s behaviour or enable real-time monitoring and enhancement of vocabulary learning.  According to the IEEE survey, 80% of the millennial parents say AI technology increases their expectations that their Generation Alpha babies will learn faster and 74 percent of the parents say they would consider an AI-powered tutor for their child.

Sukanya Mandal, Data Science Professional and IEEE Member, shares some salient points with HPC Asia about how AI will have an impact on the Indian lifestyle, and how it may be adopted in this market.

How do you see AI taking over major aspects of our lifestyle in the coming years?

Whether we like it or not, AI is definitely going to be a part of our lives. Starting from personal digital assistant to children’s education to monitoring the food we eat – AI will be all around us. Automatically our lifestyle will change. Consider the time when we did not have a smartphone. Our lives were moving ahead without it. Then came a time when smartphone started booming and nowadays almost everyone uses one and a large extent of population has made it a part of their life. In the coming years AI seems to make a bigger effect. Our lifestyle will change from ‘trying to overcome the hard task’ to ‘just deploying a solution that will do the work for us’. While in some situation this shift would be helpful whereas in other situations it would just make one lazy.

(The report shows that to keep Gen Alpha kids engaged, millennial parents are using apps, interactive screens and artificial intelligence-powered devices. 44 percent say it also increases their own focus as parents.  Although two-thirds (64 percent) of millennial parents of generation Alpha kids say that AI and other technologies give them time to do other things, two-thirds (63 percent) agree that technologies, including AI, have diminished quality time with their child.)     

When people start adopting AI into their everyday living, what kind of emotional impact will this have?

AI can be of huge assistance to the elderly providing the much needed attention and care required at their age! Same goes for the toddlers while keeping their parents informed about every step. For teenagers, AI could be a very good friend helping and guiding them to take steps towards the right direction. On the other hand, AI could make teens lazy by doing those essential problems solving task which would otherwise improve their cognitive capabilities. Another aspect to consider in this context would be the ethics of AI.

People might just rely on technology so much that their absence might cause a sense of anger or irritation or helplessness. A sense of attachment would be developed between the human – robots, but it is also a concern that they should not overly attached. While AI can have many positive benefits on an individual, the other side must also be taken into consideration.

 (Millennial parents of Generation Alpha kids are nearly twice as likely to agree (45 percent agree, 23 percent disagree) that AI and other technologies minimize their frustrations as a parent. Two in five millennial parents of Generation Alpha kids (39 percent) have a great deal of trust in AI to help diagnose and treat their children if they become sick.  Almost half (46 percent) have some trust. Because AI is giving life to walking and talking robots that are becoming more adept at human behaviour, 40 percent of Millennial parents of Generation Alpha kids say they would be likely to supplement or replace a human nanny with a stay-at-home robo-nanny to help take care of their children.)

 Your report shows that AI will permeate our lives in a major way, are the Indian families geared up to adapt to this change?

Indian families are slowly getting adapted to the changes. They are slowly and steadily embracing the change and moving ahead with it. A few strong initiatives from the local or central government to educate the common masses regarding these new age technologies would be all the more beneficial. As we are aware – AI has huge potential in various sectors. In my opinion Indian families will benefit strongly in terms of education and healthcare when it comes to AI.

(Many experts believe that engineering is driving a myriad of world-changing activities, from space exploration, drones and computer science, to health, medicine and biology; and from vehicle technology to consumer electronics, to name just a few.  About three-quarters of Millennial parents of Generation Alpha kids (74 percent) say they will encourage their child at least somewhat to consider studying and pursuing a career in engineering (including 38 percent who will strongly encourage them) given the world-changing activities in that field.)

What are the technological advancements needed? What is the state of AI developments with major organizations working on AI today?

When it comes to common masses, education is the key. Other technological advancements require government and people working hand in hand to establish strong connectivity, leveraging necessary and required hardware solutions to implement AI. Smart City is no doubt one such initiative where we will get to see a lot of AI enabled technologies.

Major organizations are making breakthroughs in this arena inventing new AI related technologies everyday some of which we get to experience when it comes to life as a product. But, mostly it is all in research state although we have seen some initial steps towards product – Google Assistant, Microsoft Cortana, IBM Watson etc. but certainly there is a long way to go and actually influence people of all levels of the society.

Do you see the home segment or the enterprise segment adopt AI first, and how will that impact Indian market?

Although the early adoption of AI will be in the home segment in the form of small products, but in the near future the rate of AI adoption in the enterprise sector would be more.  AI is going to majorly affect the Indian market. With Smart City, Make in India and Digital India initiatives – many tech giants has already started investing in AI. India has already started transforming and we will get to see its result in the immediate future. As a result of these initiatives – India’s manufacturing sector has largely benefitted and is on the way to become the global hub of manufacturing, thus giving a boost to Indian economy. Many tech giants have expressed their interest to open their Research labs in India. The right implementation of AI in both public and private sectors and enforcing automation in certain sector while implementing proper skill up program for the existing workforce would result to huge potential within India.


“Without a way to properly validate cloud application workload and security controls, customer QoE is at risk”


With today’s complex IT environments, network administrators need end-to-end visibility into their networks from any point to eliminate blind spots. Without advanced network visibility seen through a single pane of glass, organizations put network security, compliance mandates, and application performance at risk. According to a survey done by Ixia, where it surveyed over 220 senior IT staff at enterprise organizations on this issue and found while 67 percent of respondents were running mission-critical applications in public clouds, 76 percent were “very concerned” or “concerned” about security in their cloud environment.   The survey, which was done earlier in 2017, showed that main security concerns about cloud usage were ‘loss of control over network data’ and being able to achieve full visibility across their networks. Ixia provides testing, visibility, and security solutions for the cloud and network, strengthening networks and cloud environments for enterprises, service providers, and network equipment manufacturers. The company, which is part of Keysight Technologies, helps enterprise customers to verify their designs, optimize their performance, and ensure protection of their networks and cloud environments to make their applications stronger.

Bhaskar Agastya, Country Manager- Sales, Ixia, India, tells HPC Asia why organisations should opt for end-to-end network visibility and the solutions that help in that:

Why is it important for an enterprise to have network visibility?

Most modern enterprises do not live solely in public or private cloud environments but use a hybrid approach. Moving IT infrastructure to public clouds creates a model of shared responsibility between the customer and the cloud provider. This shared model eliminates the operational burden on the organization using cloud services, however, they are still responsible for the security, availability, performance, and management of all the controls and processes associated with operating over the cloud infrastructure. The move to the cloud needs to deliver the same or better performance and similar security efficacy than the on-premises infrastructure.  Without a way to properly validate these cloud application workload and security controls, customer quality of experience (QoE) is at risk.

What does having network visibility entail? In which scenario is it most relevant and what are the benefits?

Enterprises have specific needs to secure and manage the nervous system of their IT system – which is their network. Network visibility helps ensure application performance because most applications are highly dependent on the network. Compliance, auditing, and security requirements demand visibility into how IT resources interoperate, and network visibility is required to gain insights into how well they are functioning. If IT organizations do not have complete network visibility, resulting blind spots may lead to missing critical security threats and availability or performance anomalies. The use cases that require complete visibility include the introduction of BYOD devices, unknown network devices, and integration with a multitude of security tools. In all cases, missing a complete view of the network can lead to mistakes in critical IT and business decision making, leaving the enterprise open to security vulnerabilities, as well as poor application and network performance that could be detrimental to revenue generation or even cause reputational damage stemming from security breaches. (Analyst Company) Enterprise Strategy Group’s research reports show that network security and performance are among the critical challenges reported by IT decision makers today. By implementing solutions offering modern network visibility, IT organizations can translate network insight into clear business value and derive superior ROI from these solutions.

What kind of security solutions are you bringing for securing the Cloud infrastructure within an enterprise?

There is a mass migration to cloud with 90% of organizations using cloud in some fashion. Coupled with increased internet and mobile traffic, total virtual traffic has proliferated in recent years. This creates a challenge for application performance and security monitoring. Ixia helps an organization get granular access to virtual traffic and help eliminate virtual blind spots that create risk. CloudLens, Ixia’s platform for public, private and hybrid cloud visibility addresses the challenges of granular data access in the cloud. CloudLens Private, the arm that supports private cloud technologies, is able to tap, filter, process and manipulate traffic all in a cloud environment.  It bridges the gap between virtual and physical networks, extending complete monitoring and access to virtualized environments, including inter-VM traffic.

How do you ensure that performance of the cloud environment is at its best, especially when there is a hybrid cloud infrastructure?

In such a scenario you need a platform that integrates network visibility across public, private and hybrid cloud deployments. It enables them to monitor data in the public cloud resources as much as in private cloud. The right hybrid resources give the enterprise maximum flexibility. The same way enterprise must choose the monitoring for maximum output.   Maximum flexibility of monitoring options across the widest range of cloud provider options gives a business a transition path from private cloud to public cloud. Customers of Ixia, which could include cloud providers, service providers and enterprises, can deploy virtual Ixia visibility services into the cloud and view the information in a centralized management platform. This provides a holistic view of all network traffic across all cloud platforms. Our platform offers organizations the visibility they need, while keeping aligned to “all cloud,” hybrid cloud, multi-cloud or any cloud strategy. It lets a partner choose whether they want to tunnel virtual data out to a centralized set of tools or leverage virtualized tools inside each cloud.

How would having Ixia’s CloudLens benefit an organization in maintaining a healthy cloud infrastructure?

While the benefits of cloud deployments are many, accessing and monitoring virtual traffic is a challenge. Without granular access to virtual traffic, organizations may suffer from blind spots in the network that compromise application performance or security. The CloudLens platform provides unprecedented visibility across all cloud environments – public, private, and hybrid clouds. This platform provides the framework for virtual taps and data filtering to meet the elastic demands of cloud customers in a multi-tenant self-serve model. Using products in the CloudLens platform, users are able to deploy a highly scalable traffic monitoring system in a matter of minutes, not hours or days. In future we are adding products in the CloudLens platform that will have powerful embedded automation capabilities to enable virtual taps and analysis tools to automatically shift to changes in demand or failures without the need for operator in-the-loop actions. Virtualizing the analysis tools directly in the customer’s cloud will also provide a significant bandwidth saving option to customers who do not want to tunnel their virtual data back to centralized physical analysis tools.


Flash Player is Dead, Long Live Flash Player!

Adobe last week detailed plans to retire its Flash Player software, a cross-platform browser plugin so powerful and so packed with security holes that it has become the favorite target of malware developers. To help eradicate this ubiquitous liability, Adobe is enlisting the help of AppleFacebookGoogleMicrosoft and Mozilla. But don’t break out the bubbly just yet: Adobe says Flash won’t be put down officially until 2020.

brokenflash-aIn a blog post about the move, Adobe said more sites are turning away from proprietary code like Flash toward open standards like HTML5, WebGL and WebAssembly, and that these components now provide many of the capabilities and functionalities that plugins pioneered.

“Over time, we’ve seen helper apps evolve to become plugins, and more recently, have seen many of these plugin capabilities get incorporated into open web standards,” Adobe said. “Today, most browser vendors are integrating capabilities once provided by plugins directly into browsers and deprecating plugins.”

It’s remarkable how quickly Flash has seen a decline in both use and favor, particularly among the top browser makers. Just three years ago, at least 80 percent of desktop Chromeusers visited a site with Flash each day, according to Google. Today, usage of Flash among Chrome users stands at just 17 percent and continues to decline (see Google graphic below).

For Mac users, the turning away from Flash began in 2010, when Apple co-founder Steve Jobs famously penned his “Thoughts on Flash” memo that outlined the reasons why the technology would not be allowed on the company’s iOS products. Apple stopped pre-installing the plugin that same year.

The percentage of Chrome users over time that have used Flash on a Web site. Image: Google.

The percentage of Chrome users over time that have used Flash on a Web site. Image: Google.

“Today, if users install Flash, it remains off by default,” a post by Apple’s WebKit Team explains. “Safari requires explicit approval on each website before running the Flash plugin.”

Mozilla said that starting this month Firefox users will choose which websites are able to run the Flash plugin.

“Flash will be disabled by default for most users in 2019, and only users running the Firefox Extended Support Release will be able to continue using Flash through the final end-of-life at the end of 2020,” writes Benjamin Smedberg for Mozilla. “In order to preserve user security, once Flash is no longer supported by Adobe security patches, no version of Firefox will load the plugin.”

Facebook has long hosted plenty of games that invoke Flash, but over time more Facebook apps and games turned to HTML5, the company said.

“Today, more than 200 HTML5 games are live on our platform, most of which launched within the last year,” wrote Facebook’s Jakub Pudelek. “Many of the largest developers on the platform…migrated at least one Flash game to HTML5 on the Facebook platform with minimal impact to their existing customers.”

Finally, Microsoft said it has begun phasing out Flash from Microsoft Edge and Internet Explorer, culminating in the removal of Flash from Windows entirely by the end of 2020. For now, Microsoft Edge, the default browser on newer versions of Windows, will continue to ask users for permission to run Flash on most sites the first time the site is visited, remembering the user’s preference on any subsequent visits.

By mid- to late 2018, Microsoft says, Edge will require permission for Flash to be run each browser session. But by mid 2018, Microsoft will disable Flash by default in both Edge and Internet Explorer. Read more about Microsoft’s timeline for Flash elimination here.

For years, unpatched vulnerabilities in Flash plugins have been the top moneymaker for users of various commercial “exploit kits,” crimeware designed to be stitched into the fabric of hacked or malicious sites and exploit browser plugin flaws.

An analysis of exploit kit activity  by Arlington, Va.-based security firm Recorded Futureshowed that Flash Player vulnerabilities provided six of the top 10 vulnerabilities used by exploit kits in 2016 [full disclosure: Recorded Future is an advertiser on this blog].

Image: Recorded Future

Image: Recorded Future

I look forward to a time when Flash Player is in the rearview mirror entirely. Until then, KrebsOnSecurity will continue to call attention to new security updates for Flash Player and other widely used Adobe products.

Even so, I’ll also continue to encourage readers to remove or hobble Flash Player unless and until it is needed for a specific site or purpose. More on that approach (as well as slightly less radical solutions ) can be found in A Month Without Adobe Flash Player. The short version is that you can probably get by without Flash installed and not miss it at all.

For readers still unwilling to cut the cord, there are half-measures that work almost as well. Fortunately, disabling Flash in Chrome is simple enough. Paste “chrome://settings/content” into a Chrome browser bar and then select “Flash” from the list of items. By default it should be set to “Ask first” before running Flash, although users also can disable Flash entirely here or whitelist and blacklist specific sites.

Another, perhaps less elegant, solution is to keep Flash installed in a browser that you don’t normally use, and then to only use that browser on sites that require it.

Tags: adobe, apple, Benjamin Smedberg, exploit kits, Facebook, Flash Player, google, Jakub Pudelek, microsoft, Mozilla, Recorded Future, Steve Jobs


Image result for SCORE BIG ON PLUGINS FROM SOUNDTOYS - THE SUMMER SALE IS ON!It’s that time of year again, the end of summer and the back to school blues. It’s not all bad though because that means it’s time to score some plugins for your studio from Soundtoys.

Save up to 75% on selected plugins from one of our favorite music software brands. This sale only happens a couple of times a year, so why wait until the holidays, you need these plugins now.

The killer deal – Soundtoys 5 bundle for only $399 – That’s everything!

Hurry, sale ends on August 15th.

Score on some of Soundtoy's most popular plugins. Shop HERE


How blogging is winning clients for local law firms

Haddonfield, N.J.-based Archer scored a case that led to a U.S. Supreme Court win via blogging and other local law firms speak of their own client successes created via similar means.

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Star Wars 8: Can you really buy an autographed Last Jedi script HERE? How is it possible?

Star Wars Last Jedi script for sale

Star Wars Last Jedi script for sale
Star Wars memorabilia is huge business, especially in the United STates.

A reconstituted R2-D2, constructed from original authentic parts used in the movies, recently sold for over $2million dollars.

A new listing has appeared on Movie Script Zone website which is bound to generate excitement and distrust in equal measure.

The site specialises in movie autographs and scripts and bears the logo of the Motion Picture Association of America – but how is it possible to already have an autographed Last Jedi script available, six months before the blockbuster is even released?

The listing states: “Star Wars EP9 : The Last Jedi Script Signed by 11.

“The Star Wars Last Jedi Script has been hand-signed by: Tom Hardy, Daisy Ridley, Domhnall Gleeson, Mark Hamill, Carrie Fisher, Adam Driver, Benicio Del Toro, John Boyega, Andy Serkis, Peter Mayhew & Lupita Nyong’o.

“Our items are guaranteed 100% authentic. They have been thoroughly examined and will arrive accompanied with a Certificate of Authenticity and are backed by a lifetime guarantee.”

As well as being extraordinary, this would also be a huge scoop, since the vey first name mentioned, Tom Hardy, still has not been officially confirmed as a cast member.

For something so spectacularly desirable (and equally unlikely) the script is also a suspiciously bargain price of $299, reduced from $899. Postage outside the US costs an additional $25.

Surely an authentic script would go for considerably more than that? It would also have to be sold on the black market, since Disney and Lucasfilm are likely to sue any

The image shown seems to display eleven signatures, but it is impossible to verify if these are legitimate, fakes or good screenprints taken from other signed items.

Until someone actiaally buys the item and then reveals its contents it is impossible to know what the Force is on the pages of the alleged script.


How AI is changing SEO

SEO is a results business. So imagine if you have access to data that tells you precisely what you need to do in order to optimise your website and improve visibility in search engines.

Well, you don’t have to imagine, the technology is already available.

Although AI SEO is still in its infant stages, in the next couple of years it will dominate how digital marketing companies develop SEO strategies.

AI is already being used in digital marketing to gather data on ad targeting, determine the relevancy of content, identify customer segments for cross-selling, streamline marketing campaigns and analyse emotional values which have the most impact on a target audience.

But, currently few firms are using machine learning to improve search engines rankings.

Whilst using AI offers marketers insights that will improve ad campaigns, adopting AI specifically for SEO presents you with tactics that enable you to rank higher in search engines and get your ads seen by more people.

How doe AI SEO work?

First and foremost, the data gives you insights that enable you to optimise your website, build links with the high-authority domains and identifies the best keywords to use for each webpage.

All you have to do is structure content appropriately.

The primordial functionality of AI works using algorithms that identify patterns in user systems. This data enables the generation of insights and predictions that are often more accurate than human analysis.

But AI has now progressed into ‘deep learning’ which is capable of using raw data to determine a list of possibilities and perform the tasks.

deep learning is capable of using raw data to determine a list of possibilities and perform tasks

This greatly reduces the need for humans to code software and saves huge amounts of time and money.

Google’s RankBrain is a prime example.

This portion of the search engine’s core algorithm looks at search terms that have not been used before and compares the keywords against other searches to determine what type of results the end user is looking for.

But RankBrain also gives Google data about the relevancy of webpages against specific search terms.

This enables the search engine company to rank webpages appropriately against those search terms.

If website owners had access to this high-level data, you would know what information search end users are looking for. You can therefore publish content and optimise your webpages accordingly. That’s what AI SEO does.

Bringing big data to SEO

Machine learning accrues tons of data from around the internet and compares practices which deliver the best results. In Google’s case, RankBrain can identify the type of websites that engage end-users the most.

As a result, Google can categorise good sites from bad sites based on data that includes, information architectures, keywords, depth of content, use of images etc.

machine learning accrues data from around the internet and compares practices which deliver the best results

This data is then used a yardstick to measure the predicted potential of other websites.

Websites that have similar infrastructure as the yardstick websites, will rank higher in search engines. Furthermore, RankBrain assesses search categories and correlates these ‘yardstick settings’ as an industry-based measure rather than websites across the board.

For example, a website that publishes content about psychotherapy will have a different infrastructure and depth of content than an ecommerce site selling kitchen utensils.

Using AI for SEO purposes therefore narrows down the best strategies that are most relevant for your website. It essentially tells you what you need to do to outperform the competition.

Where can you get AI SEO?

Surprisingly there are few AI options available for SEO. At the time of writing only one SEO agency in the UK is providing AI SEO services.

Digipeak use a $3m supercomputer which has a success rate of over 99%.

The alternatives are a few raw artificial intelligence software tools such as SEO Powersuite and Muncheye.

At best these software tools help you stay within search engine guidelines, monitor keywords and identify a handful of strong links.

As search engines algorithms up their game with artificial intelligence, there is a growing importance for SEO practitioners to match them by accessing insights to similar data.

AI supercomputers do that for you, and because the software available on the internet is mediocre in comparison, online businesses can expect to find more SEO firms adopting multi-million supercomputers that do deliver results.

In the next couple of years, we will witness a surge in AI SEO.


Rent in Portland is higher than average. But so is income

Image result for Rent in Portland is higher than average. But so is incomeRenters around Portland have been paying about 10 percent more than the national average as Bangor and Lewiston renters have seen costs drop through 2015.

That’s according to figures released Thursday by the U.S. Bureau of Economic Analysis that measures purchasing power in metro areas around the country.

While goods and services generally cost less in Maine metro areas, rents varied widely. Bangor was about 10 percent below the national average and Lewiston was about 20 percent below, and dropping.


The bureau combines that cost data with income statistics, delivering a better sense of where in the country people stand to get the most bang for their buck.

While the data does compare costs to per capita income, it doesn’t provide a detailed look at housing or rental affordability.

[Here’s where to find the most affordable homes in Maine]

The figures show that while rental costs are dropping, purchasing power per resident around Bangor and Lewiston still hasn’t grown as quickly as in the Portland area since 2008.

The chart below shows short-term changes on the vertical axis and the longer-term change, from 2008 to 2015, on the horizontal axis. Maine’s metro areas are in blue.

Image result for Rent in Portland is higher than average. But so is income

The figures show Portland-area purchasing power has grown more since 2008, at 5.6 percent, but it still lags the national average of 7 percent growth.

As opposed to overall income figures, the per-capita measure controls in some way for differences in population growth across the metro areas.

By that measure, Portland is above-average nationally. Bangor and Lewiston were behind, but showed signs of catching up in 2015 as they grew faster during that period than Portland.


As a whole, Maine’s per capita real personal income grew 2.8 percent from 2014 to 2015, lagging the national average of 3.4 percent.


karacter Is A Colouring Box For Audio

Image result for karacter Is A Colouring Box For AudioPlugin Alliance has announced the availability of karacter,  a new plug-in which they describe as an “exacting emulation, by Brainworx of  elysia‘s discrete class-A stereo saturator namesake, known affectionately as ‘The Coloring Box’ because of the wondrous ways in which it fattens and adds sparkle to tracks.” Here’s a press release with the full details…

karacter is actually a bundle of two plugins — karacter mix and karacter master, the former providing a straightforward set of controls for treating mono and stereo tracks, while the more surgical latter lets users process full mixes, stereo stems, and subgroups, thanks to its independent left and right channel controls or, in MS Mode, mid and side channels. Choose either, and characterful sounds shine forth for sure, separating them from the plugin pack. After all, elysia has a well-deserved reputation for building pioneering products of quality and distinction that really represent a paradigm shift in studio processing; plugins bearing the manufacturer’s notable name capably convey those admirable attributes in digital form.

For both the karacter mix and karacter master plugins provide three different modes with which users can paint project tracks with colorful harmonics — hence that (“Coloring Box”) tagline thrust upon their hardware counterpart. Creatively, the standard saturation mode makes for fattening gently while heightening (odd) harmonics — heavenly when it comes to mastering and also for adding subtle size to pristine-sounding instruments such as acoustic guitars and grand pianos. FET Shred mode mimics the pleasing distortion of a driven tube amp, adding a relative boost to (even) harmonics that transform clinical-sounding electric guitar and bass tracks into bad boys! Turbo Boost mode — only available in FET Shred mode — should surely carry a warning! Why? Waging total harmonic destruction, it hard-clips signal tops like a weed whacker and sounds superb whether used for far- reaching processing of individual tracks or being tasked with severe sound design duties.

Days of yore required racks packed with outboard gear to achieve elusive and highly-desirable styles of tonal saturation. Such serious outlay is not necessarily needed today, thanks to karacter… choose the desired saturation mode, then push it harder or softer using the Drive control to dial in ideal amounts of beautiful-sounding sparkle or meat-grinding grit. For floor-rattling bass tracks, turn up karacter’s Color control counter-clockwise to simultaneously jack up the saturated signal’s bottom end while softening its highs. Conversely, clockwise rotation of the Color control could rough out the smooth edges of clean FM (Frequency Modulation) synth tracks to dirty things up. Up top, try raining musical mayhem down on drum overheads in MS Mode by applying Turbo Boost to the kick and snare in the mid channel while creating crystalline-sounding cymbals on the side channel. Or overdrive the total kit to take things to the extreme! Either way, whether working on full mixes, drum subgroups, or stringed instruments, karacter’s Mix control can blend colorful distortion with pristine input signal to sculpt a perfect balance of girth and sonic detail. Duly transform tracks into beauty or beast with karacter!

Cutting — or boosting! — to the chase: karacter creates a wonderful world of tremendous tones and timbres courtesy of a carefully chosen small set of controls that can completely change the character of a sound, alongside a stereo M/S (Mid-Side) control that opens up several possibilities for creative effects. The choice is in there… and all keeping elysia’s well-deserved reputation alive and kicking (ass) within a convenient, creative plugin workflow without treading on the toes of any other saturator software solution out there.

Pricing and Availability:
karacter is available for purchase — as an AAX Native & DSP-, AU-, VST2-, and VST3-supporting plugin for Mac OS X (10.8 through 10.12), Windows (7 through 10), and Pro Tools 10.3.10 (or higher) — exclusively from Plugin Alliance for $199.00 USD.

Note that the proprietary Plugin Alliance Installation Manager means users can select, download, and install only the products and formats needed for their system.


10 Reasons Why Your Blog Is Underperforming

Image result for 10 Reasons Why Your Blog Is Underperforming

It’s true that 47% of consumers read between 3-5 pieces of blog content before making a purchasing decision.

Are you making sure your content is connecting with your audience?

Millions of businesses are writing content every single day (myself included) but you will find that they aren’t achieving the results they are looking for.

Writing content is time consuming, but after understanding what doesn’t work, you will find that the time you are spending writing content, will pay off for you.

After understanding my audience, and thousands of successful pieces of written content over the last nine years, I want to share with you 10 reasons why your blog is underperforming.

1. Un-Engaging Headline

When it comes to creating written content, the first thing someone will see is your headline, and one of the biggest reasons why your blog is underperforming is because your headlines are not engaging with your audience.

Research your industry to see what your audience are most engaging with, and take a look at your past articles to understand the type of content your audience wants to read.

2. Having A Boring Tone Of Voice

Every single company you come across that has a successful marketing strategy will have their own tone of voice that connects with their customers. People will always buy from people, so your brand has to have emotion, and a personality which they can connect with and relate to.

3. Using Short Keywords For Your SEO

Using one word keywords for a focus keyword for your metadata will not drive you traffic. You need to get more niche, and use long-tail keywords to make sure that when people are searching for the type of content you are creating, your blog is showing up in their search results. Think about how your audience searches, and make your long-tail keywords more conversational.

4. There’s No Powerful or Persuasive Hook

When you are writing content, you need to make sure that you are sharing compelling facts and statistics to connect with your audience. Having a powerful hook by writing something that will persuade your audience to read your content will help you when it comes to building trust and helping your prospect make that purchasing decision.

5. Lack Of Variety

You will notice that I have articles which are just written content, and then I will also have other articles that have visuals. It is important that you are always varying the type of content you create, as your audience want information in a variety of different ways.

6. No Call-To-Action

This is something I have been doing more of over the last 12 months. I always make sure to offer a call-to-action at the end of my blogs whether this be to sign up to a webinar, resource or just answer a question. Use a call-to-action as a way to encourage a two-way conversation.

7. Short Content

Just two years ago, optimum content used to be around the 300-word mark, but now, content that is 600 words + is performing better. I make sure that my content is at least 700 words long. If you find it hard to write longer content on a more regular basis, focus on writing less content that is longer, and more in depth.

8. You’re Not Telling A Story

In every piece of content I write, I like to share some sort of anecdote to give what I am saying credibility, and use it as a way to connect with you audience on a more personal level. Think about how you can talk about your story to help your audience.

9. Repurposing All Of Your Content

Only recently I discovered that repurposing every single piece of content, and sharing it on the likes of LinkedIn Pulse and Medium within a week of posting on my website actually decreases the traffic I get to the article. Because LinkedIn Pulse and Medium are considered more “authoritative” websites, content of yours that sits on your website, and on these sites within a month of each other are in essence competing for traffic and you don’t want that.

10. Not Promoting Your Blog

Are you sharing your content across all of your Social Media platforms? To get traffic back to your website, sharing a link to your blog posts on Social Media is important. You should also look at other ways to promote your blog including email marketing, and other forms of digital marketing.

I hope that the above 10 tips will help your blog perform more effectively for your business.

Over the last nine years I have written over 1,000 articles, and have acquired more than ONE MILLION visitors reading my blogging content. How would you like to be able to achieve the same?

In the modern world, every business needs to communicate with their customers through content, and the best way to do this is through blogging.

To understand whether this webinar is for YOU, I have four questions I would like you to ask yourself:

  1. Do you know how to set up a blog?
  2. Are you happy with the blog traffic you are generating?
  3. Are you on the first page of Google for your blog content?
  4. Do you know how to find your target customers online?

If you answered NO to the above questions, this will be one of the best blogging learning opportunities you’ll have this year, and it’s 100% free, certified and live!

Here’s Why You Should Care:

  • Websites with a blog tend to have 434% more indexed pages
  • 47% of buyers view 3-5 pieces of content before engaging with the company
  • B2B marketers that use blogs get 67% more leads than those that do not

In my NEW and EXCLUSIVE 1 hour webinar, I will share with you how I have generated thousands of leads through the content I create on a weekly basis.

As a small business, writing content is something that should be a huge focus for you, especially if driving traffic is important to your success.

Join me on the 21st June at 7pm and in just 60 minutes I will take you through my formula to small business blogging success that has helped me generate thousands of leads, and can be attributed to a 6-figure income.

Places limited to 100 people, so be sure to sign up below to secure your place. If you cannot make it live, still register to make sure that you receive a link to the recording post-webinar!

This is one of the best blogging learning opportunities you’ll have this year and it’s 100% free and certified.