How can we make sports inclusive for differently abled children?

Children with disabilities engage less in social and sporting activities compared to their peers.

A lot of these children shy away from people, are embarrassed to be with their peers, and do not participate in activities like sports because of physical challenges and related psychological issues.

However, this needs to change and everyone can make this change happen with a few small but positive steps.

What we need is more inclusive practices in sports grounds, and educational institutions and character development by parents to make our spaces open for all children.

There needs to be education and awareness on restructuring mindsets, cultures, policies and practices in our homes, neighbourhoods and schools so that we respond to the diversity of children in our society.

A recent campaign by Blue Band Margarine which comes with the hashtag of #achaibarhanaydo, is trying to show how we can all adopt this change and provide differently abled children an equal, open and participative space.

The campaign tries to pave way for a much-needed social change, inviting discussion on the topic of inclusion of physically challenged children, and also very meaningfully, presenting a solution to how we can all become a part of it.

The ad depicts a group of young boys, including a physically challenged child. These children are shown to be friends and are seen in a game of throw-ball with the game fair for everyone to enjoy.

The ad is also inviting parents to remove barriers to participation for children who feel left out as they are unable to play or join sports and other social activities due to physical or mental challenges. The ad is also an attempt to empower kids who shy away from social interaction because they grow up with the perception of not being ‘good enough’.

Messages like this, especially directed towards the upcoming generation, are exactly what we need to build a society where every individual has equal rights and equal opportunities to define their future and also to contribute their best to help build the country.

There is a need to acknowledge that all children can participate in social activities and enjoy them, with everyone respecting their individual differences.


Being a multi-national company, Unilever spends billions on annual basis on shaping perceptions and is using its power in a positive and responsible manner. Unilever is globally committed to developing purpose-driven campaigns. Be it challeging traditional gender stereotypical roles by bringing men in the kitchen or celebrating the beauty of all women, Unilever’s campaigns hit all the right spots with beautifully incorporated social messages.

With its latest campaign for Blue Band Margarine #achaibarhanaydo, Unilever has yet again brought a positive contribution to Pakistan’s advertising industry.


This content is a paid advertisement by Unilever and is not associated with or necessarily reflective of the views of Dawn.com and its editorial staff.

[“Source-dawn”]

How to make your site user-friendly while boosting SEO

Many Search Engine Optimisation (SEO) specialists, content writers, and web designers think of on-site SEO as distasteful, user-hostile work. However, I believe SEO can actually improve the user experience when implemented correctly.

yourstory_SEO

It requires a paradigm shift in the perception of SEO. You must shed outdated SEO concepts such as keyword stuffing, and getting massive amounts of (irrelevant) backlinks etc. An SEO strategy built on top of these tactics is no longer sound, and leaves a bad taste in everyone’s mouth.

This is because Google has come a long, long way since it became everyone’s search engine of choice in the early 2000s. Search is now smarter, faster, and – more importantly – human.

How fashion bloggers are converting their pastime into full-blown online biz

Mehak Sagar, a former risk analytics manager at financial services firm American Express, started fashion blogging in 2009. On a site called Peach and Blush, she would share beauty product reviews, and tips on everything from denim vests and lipsticks to skin care.

Five years and scores of posts later, when the Delhi School of Economics alumna was about to tie the knot, she realised the opportunity the wedding planning space offered. Whether it was finding a make-up artist, photographer or a suitable venue, the market was completely disorganised.

Sagar decided to find a solution to this information asymmetry. She established WedMeGood, a wedding planning portal, along with her husband Anand Shahani.

The Hyderabad-based startup connects prospective couples with over 3,000 vendors, and houses listings related to decor, jewellery brands, designer wear and catering firms. WedMeGood, which has a team of 25, had secured Rs 2.7 crore in seed funding from Indian Angel Network in 2015.

Making the switch from content publishing to a full-fledged business required learning and unlearning in equal measure. “When one runs a business, one needs to learn a lot about marketing, promotion and advertisements. When you’re a blogger, everything you do reflects what you think…but with a business, what counts is people’s opinions. We focus a lot on user reviews,” Sagar says.

Being a blogger, however, has certain advantages, such as direct access to one’s loyal user base. “You interact with your readers every day. It helps a lot,” she explains.

Sagar is not alone. Several other fashion bloggers in India have turned entrepreneurs, distilling their learnings and internalising them to come up with new, exciting ventures (see graphic).

“I knew that I had a certain number of readers and followers…After three years of blogging, I started my own business,” says Masoom Minawala, who started high-street e-commerce label Style Fiesta in 2012. On Style Fiesta, Minawala sells jewellery, accessories and fringed bags, among other things. The merchandise is curated in a way that it resonates with her personal style.

A funded startup, Style Fiesta is based in Mumbai and currently run by a team of six people.

For Minawala, investing in the right resources and hiring the right people are the biggest challenges. “It’s important to understand the market you want to cater to and understand why your product is special,” she explains.

Delhi-based Kritika Khurana’s laidback fashion style inspired her to create her own label, The Hype. On the e-commerce platform, she sells boho-themed clothes, jewellery, footwear and accessories, among other things.

A lot of this blogging-to-entrepreneurship movement can be attributed to the rise of social media, with platforms like Instagram helping fashion bloggers amass massive online following. The fan base gives the bloggers a launchpad to build their brand. Besides, platforms like Instagram and Facebook have also helped many an entrepreneur market and sell their products directly to their target audience.

Another edge that bloggers have is that their content marketing is effective and targeted, and they don’t have to spend crucial capital winning customers.

Globally, too, there are several examples of bloggers and social media influencers floating their own ventures.
Milan-based Chiara Ferragni’s blog, The Blonde Salad, paved the way for her label, the Chiara Ferragni Collection. It reportedly generates upwards of $15 million in annual revenue.

Similarly, Argentinian-Italian blogger Nicole Guerriero’s skincare line Best Damn Beauty had become an instant hit among her followers.

California blogger Julie Sarinana, or Sincerely Jules (as she is famously known on Instagram), sells a clothing line that mostly comprises laidback apparel, such as joggers, tank tops and hoodies. Sincerely Jules has over 4.6 million followers on Instagram.

Besides, many Indian bloggers have set up vlogs (short for video blogs) and YouTube channels to showcase their personal styles.

Fashion blogging might still be nascent in India, but its virality potential is encouraging bloggers to look beyond becoming Internet phenomena. That could be a great sign for a country with a sizeable young demographic and rising fashion consciousness.

[“Source-vccircle”]

How blogging is winning clients for local law firms

Haddonfield, N.J.-based Archer scored a case that led to a U.S. Supreme Court win via blogging and other local law firms speak of their own client successes created via similar means.

Weekly Edition

Filled with “must read” stories, industry news and reporter insights, exclusive interviews with local business leaders, and expanded Top 25 Lists.

Exclusive Online Tools

Research the 3+ year digital archive, and People on the Move leads database download.

Book of Lists

Start using the digital Book of Lists today. Print subscribers receive the printed Book of Lists when published.
[“Source-bizjournals”]

Walkthrough – How to Conduct a Technical SEO Audit for Your Site

seo audit

What is an SEO Audit?

Search Engine Optimization (SEO) Audit is an evaluation of search engine friendliness of a website in a number of specific areas.

It identifies issues that need improvement, can be a basis for an action plan and helps to keep a website up-to-date with newest developments in a search marketing. General in-depth SEO Audit strategy usually includes 4 important parts:

  • Technical Analysis
  • On-Page Analysis
  • Off-Page Analysis
  • Competitive Analysis and Keyword Research

When is an SEO Audit needed?

Nowadays SEO industry is changing rapidly, as the content requirements set up by Google are quite high and are getting higher every day. So it is becoming more and more important to keep an eye on the website’s health. For that purpose, SEO industry has both SEO specialists and a number of automated tools.

Latest investigations recommend a quick SEO Analysis every month and in-depth full SEO Analysis once a quarter or at least twice a year, for the website to be competitive and well-visited. Also, it is important to do an SEO Audit at the beginning of a new project or before the first website release.

Why is Technical SEO Audit important?

As a part of a full SEO Audit, the technical analysis is a first thing to do, for it shows whether the website is working properly. If the website has a lot of technical issues, it affects general website performance and a number of visits.

Technical SEO Audit is aimed to ease the crawl and indexing the website in search engine, find broken links, improve rankings and optimize the overall speed of the website work.

It is a basis of the SEO Audit strategy. Technical analysis can be compared to a foundation of a house. If a foundation is bad or broken, everything else will be crooked too.

What is checked by Technical SEO Audit?

As already mentioned, technical analysis is the best place to start a complete SEO Audit. It will bring quick wins and will help to plan the basic improvement of the website. The main aspects to be checked are websites:

  • Accessibility
  • Indexability
  • Site Performance

Let’s make a short overview of each of them.

Accessibility

It is important to make sure that the website’s content is available for search engines. When this step contains even one single mistake, the website won’t be crawled by search engines, which leads to the lack of rankings, for nobody will be able to find such a website. This issue, though, is easy to find and fix. The most used are the Robots.txt Checker tool. It will find whether there are any pages blocked from crawling.

Accessibility checks up also include an investigation of HTTP Status Codes. The process is well-known. A crawler requests a specific page of a website, and a web server gives back an HTTP status code with a response. So the response code should be marked with the number 200, it would mean that everything is working fine. If a status code returns with 4xx or 5xx, it means something went wrong and has to be fixed.

Canonicalization is another important thing to check under Accessibility point. It is dealing with duplicated pages, like

–         http://www.sample.com

–         https://www.sample.com

–         http://sample.com

–         http://sample.com/index.php

For a user, all these URLs seem to be one page, but for a search crawler, each of them is a unique page. On this small example, we illustrate that there is a big number of duplicated URLs coming up when dealing with a single homepage. No need to talk about the entire website. Canonicalization is a process of creating a redirection of all these duplicated pages to an original one.

Popular Read:  AngularJS vs React – War of Facts | An Infographic

Interlinking is the last thing we will mention under Accessibility point. Interlinking is a process of creating internal links between all the pages of the website. If some of the pages stay isolated, crawler won’t be able to find them. Which also means visits decrease.

Indexability

Checking accessibility of the website ensures the visibility of a website in the search engines. Now search engines are actually allowed to access the pages of the website. But this is not enough for a website to be visited.

Next thing in the check up list should be an investigation on how many of those accessible pages are indexed by web crawlers. The more pages of the website are indexed, the higher is the rating of the entire website and the higher status in a search queue.

To check websites indexability there are different tools, like Google Webmaster. They will point out how many pages of the website are indexed.

Site Performance

Speed. Is. Important. This is the big thing to remember when doing a technical analysis. Nowadays people tend to visit websites via smartphones or tablets, which usually means the usage of a slower mobile internet connection. If the website takes more than 5 seconds to load, nobody will wait. They simply сlick ‘return’ and go to the next search result. That’s why the speed of a website load is a very high priority.

There is plenty of different tools to check whether the website is running fast enough and whether it is compatible with smartphones and tablets. Each of them can be used.

2 Ways to Perform a Technical SEO Audit

SEO is becoming a big part of IT industry, and this rapid development hasn’t gone unnoticed. Industry’s ‘big players’ know how important is the upbringing of young specialists with a good insight on SEO tendencies. That is why SEO is not a rare topic for student’s works now. On contrary, students examine case studies of successful SEO strategies and write analytical works about the industry overall, about how SEO has changedand on a  smooth adaptation to these changes.

SEO specialist becomes a popular and wanted position, even though it demands a detailed, attentive and patient attitude to websites analysis. The big increase is seen in developers creating of automated tools and applications for helping people to cope with all the necessary moments in SEO Audit. The industry is attracting a lot of attention.

Now, we can say, there are two main ways to perform a Technical SEO Audit for a website.

  1. Order Audit from SEO analyst

SEO specialist is someone who can perform an in-depth investigation, analyze every aspect of the website health, create a report about the issues and make a good plan how to improve them.

It is important to remember, that there is no need to pay to a ‘specialist’ who will only use automated tools and present the report done by programs. A true SEO specialist surely uses tools and applications, but still, he performs a deep analysis of the reports and creates a strategy to improve the situation.

  1. Use automated tools for SEO Audit

Also, there is an option to perform a Technical Audit without an SEO specialist, and it is available if you are familiar with SEO techniques and have good analytical skills. There is a number of tools and applications to do that. But, we should mention, it is a time-consuming process, that will demand patience, accuracy and strategic thinking. The application or tool most surely won’t come up with a brilliant solution to the web sites problems. The best thing it can do is to point them out. If you are enough self-confident, go straight to the next point of our article. We will briefly overview the most popular tools and applications to perform Technical SEO Audit.

Popular Read:  Why Technology is a Breakthrough Factor in the B2B eCommerce Space in India?

Tools for Technical SEO Audit

  1. Screaming Frog or Xenu

Tools like Screaming Frog and Xenu check how many pages of the website are indexed. They allow to take a website and crawl through its pages like search engines do. These tools detect issues like as incorrect canonicalization, internal redirects and duplicated pages on different URLs. Screaming Frog is free to use if a website has less than 500 pages. If the website is bigger you would need either to pay for a Screaming Frog subscription (apr. 126$ per year for unlimited access) or use another tool, like Xenu, which is free of charge.

  1. IIS SEO Toolkit

Similarly to Screaming Frog, IIS SEO Toolkit works from the desktop and analyze web site’s how searchable the website is. Still, it differs a bit. It helps to improve web site’s relevance in search results by recommending how to make the site content more search engine-friendly.

  1. SEMrush Site Audit

SEMrush Site Audit advantage is crawling a website from a web browser, creating an online report with potential issues in an easy-to-read format with an option to export and perform offline analysis. Also, a customer benefits from comparative and historical sections. They show whether implemented changes had a good or bad SEO impact on the website.

  1. Pingdom DNS Check

A helpful tool to avoid crawl errors, check DNS health and whether DNS servers are set up correctly. Easy and quick check up to save nerves and time in future.

  1. Builtwith

Is good for identifying areas of SEO concern. It checks the architecture of a domain and creates a report on its structure. So, the report will present the information on the server type, operating system, about the installed plugins, etc. So, the user knows the things that make up the website in advance and has the possibility to resolve the potential issues regarding them.

  1. GTmetrix

As we already know, speed really matters. Not a single user will stay on the website that takes ages to load. And by ‘ages’ here we mean ‘more than 5 seconds’ time.

A faster website is a website, that is crawled more. A faster website is attracting more visits. A faster website has good rankings.

GTmetrix is a free online tool, that goes through the page and shows the elements that have to be improved as they are causing a slow load. It also includes the history of a website speed, if used several times.

  1. Google Webmaster Tools

The name speaks for itself. Google nowadays is one of the most recognized brands and one of the most trusted. Its Webmaster Tools help a lot in defining issues with the on-page, link and technical health of a website. It is good in looking for crawl errors, to have a look on pages indexation, find structured data issues, blocked resources, and many others.

Summary

An SEO audit itself can be an exhausting thing to perform, still, it definitely will bring benefits for the website. Technical analysis is considered to be the basis of all the Audit. It indicates main technical issues and problems, including:

  • Website’s accessibility
  • Indexability
  • Site Performance

Plenty of automated tools and applications are already developed to perform a technical audit quickly and easily. They differ in their functions and capabilities, but all of them are detail oriented and help to find even tiniest mistakes.

Still, a powerful tool called a human brain is still needed to perform analysis of all the automated reports and outline the state

[“Source-iamwire”]

How to Install a WordPress Plugin on Your Website

If your website was built using WordPress, one of the best things you can do for your small business is to learn how to install a WordPress plugin.

While that may sound like hyperbole, consider this: WordPress plugins, the majority of which are free, extend and expand the functionality of your website up to and including the ability to automate and manage your business — from online marketing to lead capture and from sales to delivery — faster and more consistently than you do today.

How many more clients or customers could your business add and serve using that extra time?

That’s the power of WordPress plugins.

There are currently more than 36,375 plugins available at wordpress.org. That’s a lot. But don’t let the sheer number of plugins scare you away, because we’re going to show you how to pick a good plugin out of that pile. Then we’re going to show you how to install a WordPress plugin you chose on your own site so you can start reaping the benefits of the plugin’s added functionality to manage your business.

Good to Know Before Moving On

Hosted vs. Non-Hosted

Of course, WordPress comes in two flavors: hosted  and self-hosted.

When you create your WordPress site over at wordpress.com, you’re using the hosted option. While not as customizable as the self-hosted option, it’s the perfect platform if you want to get up and running quickly. Unfortunately, your choice of plugins is much more limited when your site is hosted and that curtails the benefits you can realize from using plugins.

If you create your WordPress website over at one of the many available hosting companies, you’re using the self-hosted option. Infinitely customizable, self-hosted WordPress sites can use any of the 36,375 plugins available over at wordpress.org and that’s a good thing.

Two Key Factors to Consider Before Selecting a WordPress Plugin to Install

Because of feature enhancements and bug fixes, WordPress’ code is updated on a fairly regular basis. After each update, there’s always a chance that a plugin that worked with the older version of WordPress may not work with the new one.

To make a particular plugin work with the latest version of WordPress, it needs to be updated as well and therein lies the problem. Since most plugin developers offer their work for free, they sometimes drop the project somewhere along the way and the plugin stops getting updated.

These plugins are “dead” and if a plugin you are using dies, you’ll need to search for a replacement.

To minimize the chance that you’ll face this headache, you should always pay attention to these two factors when selecting a plugin to install:

When Was the Plugin Last Updated?

A plugin that gets updated often is a plugin that is less likely to die.

To figure out if your plugin has been updated to the latest version of WordPress, first visit the plugin’s page on wordpress.org and look underneath the header on the right. There you’ll see up to which version the plugin is compatible (in the image below, that’s version 4.1.1).

how to install a wordpress plugin

Next, head on over to the front page of wordpress.org and look at the lower of the blue download buttons on the right. As you can see, WordPress version 4.1.1 is the latest WordPress update, so the plugin above is A-OK.

how to install a wordpress plugin

Another way to check this is to search for a plugin using your WordPress dashboard (more on how to run that search in just a bit).

As you can see in the search results below, one of the plugins was tested and declared “Compatible” and one was not. Always try to select plugins that are tested and compatible as that means they’re up to date (assuming of course that you keep your WordPress version up to date which you should).

how to install a wordpress plugin

One other thing to beware of is when the “Last Updated” date is more than a year old (and many, many of them are). If that’s the case, it’s likely that the plugin is dead.

Do the Developers Provide Timely Support?

Since most plugins are free, there’s not a lot of incentive for a developer to provide support. They need to have the passion to continue supporting their work and the drive to see it through.

As this is the case, you should always check on the level of attention a developer devotes to support before selecting their plugin. To do so, visit the plugin’s page on wordpress.org and click on the “Support” tab as shown below:

how to install a wordpress plugin

Once you’re at the support discussion forum for that plugin (as shown below), look around to see what you can find. Does the developer respond in a timely manner or do questions languish for weeks? Do they provide service with a smile or are they snippy and rude?

how to install a wordpress plugin

Bad service is a strong sign that the plugin may be dying.

How to Install a WordPress Plugin

There are two ways to install a WordPress plugin using the WordPress dashboard:

  1. Search for a plugin and install the one you want to use, and
  2. Upload a .zip file containing the plugin and install its once it’s ready.

Search for a Plugin and Install the One You Want to Use

Here are the steps to follow:

  1. Login to your WordPress dashboard and click “Plugins” in the left column:

Your WordPress Dashboard

  1. Click on “Add New” under “Plugins in the left column to be taken to the, “Add Plugins” screen:

how to install a wordpress plugin

Here, you can begin your search for plugins using the first of three methods. Using the links at the top, you can look for “Featured”, “Popular”, Recommended” and “Favorites” plugins. This is the best way to search if you want to explore what’s out there for you to use for your own site.

  1. If you know the name of a plugin you want or some keywords for what the type of plugin you want does (e.g. social sharing, image slider), the second way to search is the search field on the top right of the “Add Plugins” screen:

how to install a wordpress plugin

This image also shows the, “More Details” link that we’ll talk about in step 5.

  1. The third and final way to search for a plugin is to use the tags at the bottom of the “Add Plugins” screen. This method combines the exploring of the first search method with the refinement of the second search method:

how to install a wordpress plugin

  1. When you want to take a closer look at a plugin, click the “More Details” link (as shown in the image under step 3 above) and you’ll get this pop-up details screen:

how to install a wordpress plugin

Note the tabs along the top (under the red image). Here’s where you can learn all about the plugin as well as see screenshots of the plugin in action.

If you’re ready to install this plugin, click the blue “Install Now” button on the bottom left of the details screen.

  1. Once the install is complete, you’ll see the following screen:

WordPress Plugin Installed - Activate?

It is possible to install a plugin without activating it (e.g. you install a new plugin but want to minimize the impact if something goes wrong when you activate it so you don’t activate it until the weekend when your website traffic is lower), which is why you see the choice to activate the plugin above. Let’s say we’re ready to forge ahead and click the, “Activate Plugin” link.

  1. And your plugin is installed! Congrats! To start using your plugin, look for it’s menu link in one of three places:
  • The left column,
  • Under the “Plugins” menu, or
  • Under the “Tools” menu as shown in this example:

how to install a wordpress plugin

Upload a Zip File Containing the Plugin and Install its Once it’s Ready

Often, a WordPress plugin will have a free version with basic functionality and a premium version with expanded features.

When you purchase a premium plugin, you typically receive a .zip file containing the plugin. Use this approach to install your new plugin:

  1. Download the plugin according to the developer’s instructions. You can also download any of the free plugins on wordpress.org if you want to use this install method as opposed to the one above. In that case, each plugin has a button like the one shown below:

how to install a wordpress plugin

  1. Once you click the download button, you’ll see a pop-up like this:

Choose to save the file and then click, “OK”:

how to install a wordpress plugin

  1. Next you’ll need to tell your browser where you want the file saved to. Make sure you select a spot that you’ll remember.

Note: if you don’t see a screen like the one below, your file was saved to you “Downloads” directory automatically so look for it there.

how to install a wordpress plugin

  1. Now that you have the plugin .zip file downloaded, it’s time to upload it to your site using the WordPress dashboard.

Head on over to the “Add Plugins” screen and click the “Upload Plugin” button as shown below:

how to install a wordpress plugin

  1. On the next screen, click the “Browse” button:

how to install a wordpress plugin

  1. Then, in the window that pops up, find the plugin’s .zip file, click on it and then click the “Open” button:

how to install a wordpress plugin

  1. Now that you’ve told WordPress which file to upload, click the “Install Now” button to begin:

how to install a wordpress plugin

  1. And finally, we’re back at this screen. Head on back to the, “Search for a Plugin and Install the One You Want to Use” section and pick up from step 6 to finish up. Congrats! You’ve installed a WordPress plugin for your site.

[“Source-smallbiztrends”]

Star Wars 8: Can you really buy an autographed Last Jedi script HERE? How is it possible?

Star Wars Last Jedi script for sale

Star Wars Last Jedi script for sale
Star Wars memorabilia is huge business, especially in the United STates.

A reconstituted R2-D2, constructed from original authentic parts used in the movies, recently sold for over $2million dollars.

A new listing has appeared on Movie Script Zone website which is bound to generate excitement and distrust in equal measure.

The site specialises in movie autographs and scripts and bears the logo of the Motion Picture Association of America – but how is it possible to already have an autographed Last Jedi script available, six months before the blockbuster is even released?

The listing states: “Star Wars EP9 : The Last Jedi Script Signed by 11.

“The Star Wars Last Jedi Script has been hand-signed by: Tom Hardy, Daisy Ridley, Domhnall Gleeson, Mark Hamill, Carrie Fisher, Adam Driver, Benicio Del Toro, John Boyega, Andy Serkis, Peter Mayhew & Lupita Nyong’o.

“Our items are guaranteed 100% authentic. They have been thoroughly examined and will arrive accompanied with a Certificate of Authenticity and are backed by a lifetime guarantee.”

As well as being extraordinary, this would also be a huge scoop, since the vey first name mentioned, Tom Hardy, still has not been officially confirmed as a cast member.

For something so spectacularly desirable (and equally unlikely) the script is also a suspiciously bargain price of $299, reduced from $899. Postage outside the US costs an additional $25.

Surely an authentic script would go for considerably more than that? It would also have to be sold on the black market, since Disney and Lucasfilm are likely to sue any

The image shown seems to display eleven signatures, but it is impossible to verify if these are legitimate, fakes or good screenprints taken from other signed items.

Until someone actiaally buys the item and then reveals its contents it is impossible to know what the Force is on the pages of the alleged script.

[“Source-express”]

‘I never thought it would grow as quickly’: How one couple turned a six month caravan road trip into successful travel blogging careers thanks to stunning shots of Australia

At the start of 2016, Rachel Barwick and her partner Daniel travelled up the East Coast of Australia in a caravan, snapping photos for their friends and family along the way.

Fast-forward more than a year later and those photos have helped create blogging careers for the couple, who have nearly a million followers between them.

Rachel, 29, is now a full-time influencer, sharing gorgeous pictures from her and Daniel’s frequent adventures on her Instagram Life With Three.

At the start of 2016, Rachel Barwick and her partner Daniel travelled up the East Coast of Australia in a caravan, snapping photos for their friends and family along the way

At the start of 2016, Rachel Barwick and her partner Daniel travelled up the East Coast of Australia in a caravan, snapping photos for their friends and family along the way

Fast-forward more than a year later and those photos have helped create blogging careers for both Rachel and Daniel, who have nearly a million followers between them

Fast-forward more than a year later and those photos have helped create blogging careers for both Rachel and Daniel, who have nearly a million followers between them

Rachel, 29, is now a full-time influencer, sharing gorgeous pictures from her and Daniel's frequent adventures on her Instagram Life With Three

Rachel, 29, is now a full-time influencer, sharing gorgeous pictures from her and Daniel’s frequent adventures on her Instagram Life With Three

The account got its name from the fact that Rachel, who now lives in Adelaide, was travelling the country with Daniel and her dog Poppy.

When Rachel and Daniel first decided to set off on the major trip, she had no idea that pictures of their sights and experiences could turn into careers for both of them.

Rachel told Daily Mail Australia that the couple had just reached a point in their lives where they ‘really wanted to go out and explore as much of Australia as we could’.

The former teacher and her partner both wanted to show their family and friends what they were doing and ‘tell a bit of a story’ through their Instagram accounts.

But followers were quick to flock to their accounts, no doubt drawn to the numerous pictures of crystal blue waters and breathtaking sunrises.

When Rachel and Daniel first decided to set off on the major trip, she had no idea that pictures of their sights and experiences could turn into a career

When Rachel and Daniel first decided to set off on the major trip, she had no idea that pictures of their sights and experiences could turn into a career

Rachel told Daily Mail Australia that the couple had just reached a point in their lives where they 'really wanted to go out and explore as much of Australia as we could' 

Rachel told Daily Mail Australia that the couple had just reached a point in their lives where they ‘really wanted to go out and explore as much of Australia as we could’

The former teacher and her partner both wanted to show their family and friends what they were doing and 'tell a bit of a story' through their Instagram accounts

The former teacher and her partner both wanted to show their family and friends what they were doing and ‘tell a bit of a story’ through their Instagram accounts

‘I never thought it would grow as quickly as it did, which was fantastic,’ Rachel said.

‘We didn’t anticipate that it would, but it’s enjoyable to be able to share with other people.’

Rachel believes that one of the reasons people are so drawn to her Instagram is because she always tries to be ‘quite positive’ with her pictures and captions.

‘I think people connect with that,’ she said. ‘They feel they’re committing to something that helps them.’

Rachel has been blogging since the couple returned home, while Daniel works at a full-time job in the daytime.

They try to take a trip, even if its just interstate, once a month and bigger overseas trips every two months.

And the only factor that goes into deciding where they’re going to go is what they want to see next.

The couple usually take 'warm holidays' but recently visited the breathtaking sights in New Zealand for something different

The couple usually take ‘warm holidays’ but recently visited the breathtaking sights in New Zealand for something different

When the couple got to the Aoraki/Mount Cook National Park, the recent snow had pushed all of the ice from the glacier right to the edge of the lake they visited

When the couple got to the Aoraki/Mount Cook National Park, the recent snow had pushed all of the ice from the glacier right to the edge of the lake they visited

Rachel's dog Poppy is the third member of the family, and often features in pictures for her popular Instagram posts 

Rachel’s dog Poppy is the third member of the family, and often features in pictures for her popular Instagram posts

‘We usually try and pick warm holidays because I’m definitely a summer person,’ Rachel said with a laugh.

‘However, saying that, we have done two winter trips in the last few months!’

That included a trip to Milford Sound in the South Island of New Zealand, which Rachel said caught her completely by surprise.

‘It honestly felt like we were on another planet,’ she said.

‘I had seen pictures but I don’t think you fully respect the atmosphere and the nature of the place until you’re there.’

‘The cliffs are so high and tall and they’ve got these trees growing out of rocks because there’s no soil. It’s a very out of this world place.’

And when the couple got to the Aoraki/Mount Cook National Park, the recent snow had pushed all of the ice from the glacier right to the edge of the lake they visited.

Rachel said she tries to photograph places that 'really show off' where the couple are, that gives her followers a sense of how they would see it if they were there

Rachel said she tries to photograph places that ‘really show off’ where the couple are, that gives her followers a sense of how they would see it if they were there

Rachel has been blogging since the couple have returned home, while Daniel also works at a full-time job in the daytime

Rachel has been blogging since the couple have returned home, while Daniel also works at a full-time job in the daytime

Rachel said the best part about her new career has been being able to share her story, as well as meet so many other like-minded people

Rachel said the best part about her new career has been being able to share her story, as well as meet so many other like-minded people

‘That felt surreal,’ she said. ‘It was a magical place.’

Rachel said she tries to photograph places that ‘really show off’ where the couple are and gives her followers a sense of how they would see it if they were there themselves.

‘I try to keep that aspirational part to it as well, and that positive mindset of travel and being in the moment,’ she said.

And although both she and Daniel are now travel bloggers, Rachel said there is no competition between them.

Rachel said the best part about her new career has been being able to share her story, as well as meet so many other like-minded people.

But Rachel does wish that more people realised how much work goes into travel blogging.

‘You do really put your heart and soul into the photos,’ she said. ‘It’s not just purely putting up a simple photo.’

Rachel said one photo can take hours of work depending on the location, whether the couple are travelling, and how much editing it needs before it can go up.

Rachel believes that one of the reasons people are so drawn to her Instagram is because she always tries to be 'quite positive' with her pictures and captions

Rachel believes that one of the reasons people are so drawn to her Instagram is because she always tries to be ‘quite positive’ with her pictures and captions

Rachel said the couple try to take at least one small trip a month, even if its just interstate, and go overseas every two months

Rachel said the couple try to take at least one small trip a month, even if its just interstate, and go overseas every two months

‘I think people underestimate the amount of work that people put into their photos,’ she added.

Rachel calls Byron Bay her favourite place in the world, but it was a hot ballooning experience with Daniel and their mums over Mareeba that she’ll never forget.

‘We actually had our mums fly out for a week of adventure, and we surprised them with this hot air balloon,’ she said.

‘We went up on sunrise, and it was such a beautiful experience because I had never been before, and it’s so surreal.’

‘You’re just floating, there’s no noise, and you’re just gliding in the world.’

A picture can say a thousands words, but some of the most unforgettable experiences can’t be captured in a photo.

[“Source-dailymail”]

How AI is changing SEO

SEO is a results business. So imagine if you have access to data that tells you precisely what you need to do in order to optimise your website and improve visibility in search engines.

Well, you don’t have to imagine, the technology is already available.

Although AI SEO is still in its infant stages, in the next couple of years it will dominate how digital marketing companies develop SEO strategies.

AI is already being used in digital marketing to gather data on ad targeting, determine the relevancy of content, identify customer segments for cross-selling, streamline marketing campaigns and analyse emotional values which have the most impact on a target audience.

But, currently few firms are using machine learning to improve search engines rankings.

Whilst using AI offers marketers insights that will improve ad campaigns, adopting AI specifically for SEO presents you with tactics that enable you to rank higher in search engines and get your ads seen by more people.

How doe AI SEO work?

First and foremost, the data gives you insights that enable you to optimise your website, build links with the high-authority domains and identifies the best keywords to use for each webpage.

All you have to do is structure content appropriately.

The primordial functionality of AI works using algorithms that identify patterns in user systems. This data enables the generation of insights and predictions that are often more accurate than human analysis.

But AI has now progressed into ‘deep learning’ which is capable of using raw data to determine a list of possibilities and perform the tasks.

deep learning is capable of using raw data to determine a list of possibilities and perform tasks

This greatly reduces the need for humans to code software and saves huge amounts of time and money.

Google’s RankBrain is a prime example.

This portion of the search engine’s core algorithm looks at search terms that have not been used before and compares the keywords against other searches to determine what type of results the end user is looking for.

But RankBrain also gives Google data about the relevancy of webpages against specific search terms.

This enables the search engine company to rank webpages appropriately against those search terms.

If website owners had access to this high-level data, you would know what information search end users are looking for. You can therefore publish content and optimise your webpages accordingly. That’s what AI SEO does.

Bringing big data to SEO

Machine learning accrues tons of data from around the internet and compares practices which deliver the best results. In Google’s case, RankBrain can identify the type of websites that engage end-users the most.

As a result, Google can categorise good sites from bad sites based on data that includes, information architectures, keywords, depth of content, use of images etc.

machine learning accrues data from around the internet and compares practices which deliver the best results

This data is then used a yardstick to measure the predicted potential of other websites.

Websites that have similar infrastructure as the yardstick websites, will rank higher in search engines. Furthermore, RankBrain assesses search categories and correlates these ‘yardstick settings’ as an industry-based measure rather than websites across the board.

For example, a website that publishes content about psychotherapy will have a different infrastructure and depth of content than an ecommerce site selling kitchen utensils.

Using AI for SEO purposes therefore narrows down the best strategies that are most relevant for your website. It essentially tells you what you need to do to outperform the competition.

Where can you get AI SEO?

Surprisingly there are few AI options available for SEO. At the time of writing only one SEO agency in the UK is providing AI SEO services.

Digipeak use a $3m supercomputer which has a success rate of over 99%.

The alternatives are a few raw artificial intelligence software tools such as SEO Powersuite and Muncheye.

At best these software tools help you stay within search engine guidelines, monitor keywords and identify a handful of strong links.

As search engines algorithms up their game with artificial intelligence, there is a growing importance for SEO practitioners to match them by accessing insights to similar data.

AI supercomputers do that for you, and because the software available on the internet is mediocre in comparison, online businesses can expect to find more SEO firms adopting multi-million supercomputers that do deliver results.

In the next couple of years, we will witness a surge in AI SEO.

[“Source-marketingtechnews”]

How Blogging Changed My Life

Image result for How Blogging Changed My LifeLife begins at 40, or so the saying goes. I really wasn’t feeling it – single parenting whilst holding down a totally unfulfilling, stressful job, trying to write a fan blog – if this was life then it was passing me by. Something had to give and after what seemed like the last straw, I left work on a Friday and never went back.

At this point, blogging became an occupation that gave joy back to my life. I can honestly say that it turned out to be my saviour from the big bad world of stress and depression. Writing, researching, editing and publishing stories and opinion pieces gave me a reason not to retreat into a shell and hide every day, but instead to engage with the world and find that it was actually a pretty good place. Of course some difficult months followed but I ultimately came out of them a much happier, more settled person and three years on, I can really say that life does indeed begin at 40 (it just took a while to get going). At this point I should say that writing is not the cure all for depression, but for me it does help to keep the worst at bay.

Somewhere along the line I began to feel that blogging was not all there was out there for me, as much as I loved it and still do. I’m often approached by fans, bloggers and artists curious to know how I have achieved success, so I decided to write it down. What started as a few brief notes grew into a book, How To Create A Successful Fan Blog.

Much like my blog, I had no idea whether anyone would want to read it, let alone buy it, I just put it out there because I enjoyed the challenge of making it happen. Checking the Amazon website on the day of publication, I was astonished to see it on the bestseller list. I looked, looked again, hit refresh, just to double check, then did a little happy dance in the kitchen. The cats thought I had gone mad, especially as it was the middle of the night! A few sleepless hours later saw the book slowly creeping up the bestseller lists, closing at #1 in Hot New Releases charts and #2 in both the UK and USA in its category.

How did this happen? Well, this all started from being a self-confessed Alfie Boe superfan and I first created the ThoughtsofJustAFan blog sitting at my dining table with my primary age son and two rather fat cats for company. Not knowing whether my work would be appreciated, or even read, I was surprised and delighted to find an eager and engaged readership amongst other Alfie fans. Three years on, my blog is now the Official Alfie Boe Fan Blog and I’m frequently approached by other artists from the world of music to review their work which has led to interviews with artists such as John Owen-Jones, Laura Wright, Tom Bailey and Jennifer Warnes. I still have to pinch myself that people want to read my work, let alone are interested enough to buy an ebook!

Who would have thought that a mum could create a bestselling book from a dining-table blog? I’m more surprised than anyone. I guess that what I’m trying to say is that the only thing stopping most of us from fulfilling our dreams is us – I always wanted to write and when I tried, I found that I could do it and do it well. If I can leap into the unknown and take a risk, then anyone can. Much better to have tried than to look back in later life and say “I wish I’d done that”. Who knows, you might just succeed.

[“Source-huffingtonpost”]