Top 10 Social Media Plugins for WordPress

Social media is a crucial component for any online marketing strategy. If you’re running your small business website on the WordPress platform, it’s incredibly easy to integrate social. There are hundreds of ready made social media plugins for WordPress to choose from.

Your choice of social media plugins for your WordPress website will depend on which social platforms you use actively, what kind of content you offer on your site, and the best look and placement of social tools that complements your website design. From simple to richly featured, below are some of the best WordPress plugins for social media.

Social Media Plugins for WordPress

Digg Digg

This versatile plugin by Buffer comes with plenty of customization options and integrates with virtually any social media platform. With Digg Digg, you can create either a floating social media bar with left or right scrolling options, or sharing buttons that automatically populate at the top or bottom of each of your blog posts.

Digg Digg can be used with Twitter, Facebook, Buffer, Google+, LinkedIn, Pinterest, Reddit, Tumblr – just about any social channels you might use. Facebook options include both Like and Share, and “lazy loading” helps you cut down on load times for your website.


Simple and eye-catching, the Flare plugin not only gives you customizable share buttons, but also lets you create and display a Follow Me widget, so your visitors can one-click follow your social media channels right from your website.

The plugin is compatible with major social media platforms, including Facebook, Twitter, Pinterest, Google+ and more. You can customize the appearance of the buttons, and place the share bar at the top or bottom of posts, or to the left and right of your pages. The left and right options scroll down the page with viewers, and auto-hide when not in use.


With great customization, tons of features, and more than 120 supported social media platforms, ShareThisis one of the popular social media plugins for WordPress that’s been downloaded more than 1.5 million times. This plugin tool offers more than social buttons, which come in the form of a Hovering Bar that can be displayed on the right or left side of your pages, with counters and your choice of small or large buttons.

In addition, ShareThis has built-in social analytics, a CopyNShare widget that helps you track shares when your content is copied and pasted, and more.

Share Buttons by AddThis

One of the most popular and recognizable social media plugins for WordPress, AddThis Share Buttons let you integrate with more than 330 social platforms and bookmarking sites, as well as email sharing. While there isn’t an option for a floating sidebar, the plugin gives you plenty of layout choices – and you can also get free analytics when you create an AddThis account.

Floating Social Media Icon

Highly rated and popular, the Floating Social Media Icon plugin gives you a customizable, configurable social bar that flies onto the screen and scrolls along with visitors. You can also disable floating and set up static icons with this plugin.

Floating Social Media Icon gives you more than 20 different icon styles to choose from, so you can match the themes and styles of your website. It also supports multiple widgets, so you can display various social media buttons separately on your pages.

Social Media Feather

Lightweight yet powerful, Social Media Feather is a simple, high-performing social plugin that keeps speeds up and load times down by not using JavaScript. The buttons have a clean, modern look, and you can customize the appearance with social icons skins.

This plugin supports shortcodes, and is currently the only social sharing plugin that supports Retina and high-resolution displays used by mobile devices like the iPad 5.

Slick Social Sharing Buttons

If you’re looking for a social media plugin for WordPress that’s easy to implement and comes with plenty of options, try Slick Social Sharing Buttons. This plugin lets you customize button types, specify which pages and posts to display social sharing on, and choose from either a floating or slide-out share bar. You can also customize location, direction, floating speed, animation speed and more.

Slick Social Sharing Buttons supports shortcodes, and gives you a social analytics dashboard to help you track your sharing activity.

Social Media Widget

With a long list of supported social platforms, including email and RSS, and some fun and interesting customizations, Social Media Widget is an easy-to-use plugin that creates a sidebar widget for social sharing, with links that open a separate tab or window when clicked.

Social Media Widget offers three icon sizes, four icon styles (Web 2.0, Sketch, Heart and Cutout), and four animation types to make your social media buttons stand out on the page.


The feature-rich, powerful Shareaholic offers more than social sharing. With a stated aim to help you get readers to “actually discover and submit your articles to numerous social bookmarking sites,” this plugin supports Facebook (both Like and Send), Google+, Pinterest, Twitter, LinkedIn and other major social platforms, with share counters for many of them.

In addition, Shareaholic comes with Classic Bookmarks, a Recommendations & Related Content tool, built-in Social Analytics, and official support for Google’s URL shortener as well as Google Analytics.

Share Buttons by AddToAny

Offering support for more than 100 social sites in 19 languages, AddToAny Share Buttons is one of the most popular social media plugins for WordPress with almost 3 million downloads. It’s easy to customize and fully featured, and supports both shares and interactive clicks – including Facebook Likes, a Tweet button for Twitter, a “Pin It” button for Pinterest, a +1 button for Google+ and more.

Bookmarking and email buttons integrate with the most popular email services (Gmail, Yahoo! Mail, Outlook / Hotmail, AOL, and nearly every Web-based or desktop email program).

You can customize the appearance and position of the AddToAny share bar, and integrate with Google Analytics to make the most of your social marketing.

BONUS: Microblog Poster

A different kind of social plugin, Microblog Poster lets you automatically push your WordPress blog content to various social media platforms. This plugin currently supports Facebook, Twitter, Tumblr, LinkedIn, Delicious and more. It also supports shortcodes and multiple accounts on the same platform.


50 Killer Tools You Need for Your Business Blogging

50 Killer Blogging Tools You Need for Your Business Blog

Want to blog for your business? Or maybe you’d like to build an entire business around blogging? You’re going to need some help.

Even if you have the greatest tech know-how and a natural talent for writing, you can’t hope to build a successful blog without utilizing some blogging tools. Luckily, there are tons for you to choose from. Here are 50 killer tools you can use to build a better blog today.

Killer Business Blogging Tools


The number one blogging platform out there, you can set up a basic blog site using or create a more professional looking site using self-hosted WordPress at


Again, GoDaddy is one of the most popular destinations online for people who want to buy domains for blogs or other websites. The company also offers other services like hosting and email.


But GoDaddy isn’t the only web host in town. Others like Bluehost, which is especially popular among WordPress users, offer quality hosting service as well.

Laughing Squid

Laughing Squid is another hosting provider that’s popular with WordPress bloggers. It also has some options for more speciality sites.

Google Keyword Planner

If you want to blog, then you need to have specific topics and keywords in mind. The Google Keyword Planner is an online tool that helps you research and refine the best keywords for your focus and audience.

Google Webmaster Tools

Google Webmaster Tools is a portal you can use to find assistance and support for a number of different website related areas, including SEO, site testing and online courses.

Bing Webmaster Tools

Bing also offers a similar portal for people who want to ensure their sites run properly and rank highly in Bing searches.

Google Analytics

If you want to create a successful blog, then you need to keep track of what works and what doesn’t. Google Analytics gives you access to data about site traffic, popular content and more.


Jetpack is a popular plugin series for WordPress sites. Features include analytics, security and more.

Yoast SEO

Yoast is another popular plugin that focuses specifically on SEO. You can use it to update keywords, analyze your content and more.


In order to research your content ideas and monitor your content, BuzzSumo offers an online platform that lets you find trending topics and more related to your blog.


Most blog posts should include some type of photos or visuals. And if you want those images to look as professional as possible, you might find it useful to invest in some kind of photo editing program like Photoshop.


But you don’t necessarily need to make a huge investment in order to share great visuals on your blog. Canva is a free online photo editing and graphic design tool you can use right in your web browser.


GIMP is another free image manipulation tool that you can download and use to edit photos and create works of art.


Whether you want to share photos or find some Creative Commons images to include in your blog posts, Flickr can be a great resource for any visually oriented bloggers.


You can also find stock photos to include with your posts using sites like Shutterstock if you don’t want to create your own images.

Death to the Stock Photo

For more stylish photos and videos straight to your inbox, you could also consider a resource like Death to the Stock Photo.


Infographics can also be powerful visuals to include with blog posts. And Piktochart gives you an easy way to create your own.


Or you could create more in-depth visuals like videos to include with your posts. And YouTube is the top resource for hosting and sharing those videos.


To grow a successful business around your blog, it’s also a good idea to maintain some kind of email list. MailChimp is a tool with both free and paid options for managing those lists.


You can also use LeadPages as a way to gather leads online and to set up landing pages for promotions related to your blog or business.

Sprout Social

If you’re going to have a successful blog, chances are you’re going to use social media to promote it. Sprout Social is an online tool you can use to create marketing campaigns across various social channels.


You can also use Buffer to schedule social content across different platforms as well as find inspiration for new content to share.


Hootsuite is another option for social media scheduling and management.


When you’re looking for inspiration for new blog posts, it can help to consider what questions people might have about your particular niche. Quora is a question and answer website that can give you lots of insights about the questions that people might need answered.

Quick Sprout

Looking at your blog analytics is essential to growing your traffic — but it can also be confusing. Quick Sprout is a tool you can connect to your Google Analytics and then use it to get actionable insights and tips for improving your website and blog.

Google Trends

Trending topics, or topics that are especially popular online, can also make for great blog content. And Google Trends is a great resource for finding topics that people are currently searching for.

Twitter Trending Topics

You can also turn to Twitter and look at the platform’s Trending Topics as a source of inspiration for new blog posts.

LinkedIn Pulse

For more professionally focused blogs, you can also turn to LinkedIn Pulse for a way to discover content and influencers that can help you determine new subjects to explore in posts.

Hubspot’s Blog Topic Generator

Just don’t know what to blog about this week? Hubspot offers a Blog Topic Generator that you can use by filling in a few quick fields and then receive a custom post suggestion.


Blogging requires you to constantly think of new ideas and even refine posts on the go. And Evernote can be a great tool for keeping all of your thoughts and notes on upcoming posts organized.


Trello is another great productivity tool that you can use to organize your thoughts or even work with a team around your blog.

Google Calendar

For organizing your post schedule and other tasks, Google Calendar is a free online tool that can help you stay on track.

Editorial Calendar

You can also use a WordPress plugin like Editorial Calendar to manage your upcoming post schedule right from your blog dashboard.


Need to share or store large files for your blog? Dropbox is the go-to online service for this function.

Click to Tweet

When you’re trying to promote your blog online, it can help if you get your readers to do some promotion for you as well. Click to Tweet is an online tool that you can use to create snippets of your blog posts that are easily tweetable.

Post Planner

Post Planner is another socially focused app. You can use it to manage and discover content on Facebook and more.


The last thing you want to find on your blog after publishing a post is a myriad of grammar errors. Grammarly offers a browser extension and online tool that you can use to check for grammar and spelling errors before posting.


Hemingway is a more sophisticated online editor that you can use to identify areas where you can improve your writing style.


If you plan on accepting any payments on your blog or website, PayPal is an easy way for you to get those payments.


Your blog design is an important part of the overall reader experience. If you want to find a professional designer or some design inspiration, take a look at Dribbble.


Behance is another online portfolio site where you can find designers and other creative professionals.


If you want to outsource any of your content or other aspects of building your blog, Upwork offers a marketplace for professional freelancers.


It’s also essential that you have a simple way to reach out to blog sources and collaborators, and for people to reach out to you as well. Gmail offers free email service as well as reasonably priced custom domain addresses.


Skype is another great way to stay in touch with people. You can use it to video chat with your team or even call people for blog interviews.


If you want a more sophisticated or customized commenting system than what automatically comes with your blog, consider using a comment plugin like Disqus.


To run a successful blog, it’s a good idea to stay in tune with what others in your niche are covering. Feedlyis an online reader that makes it easy for you to follow lots of different blogs.


Bloglovin is another online reader that you can use to follow blogs and promote your own.


If you get distracted easily while writing blog post, consider Desk. It’s an app for WordPress and MacOS that eliminates outside distractions on your screen while you write.

CoSchedule Headline Analyzer

Headlines are hugely important to successful blog content. And the CoSchedule Headline Analyzer can give you an idea of how strong your headlines really are.


RPT-GRAPHIC-Take Five: World markets themes for the week ahead

Image result for RPT-GRAPHIC-Take Five: World markets themes for the week ahead

(Repeats Friday item without changes)

LONDON, Aug 4 (Reuters) – Following are five big themes likely to dominate thinking of investors and traders in the coming week and the Reuters stories related to them.


With the Dow Jones Industrial Average touching 22,000 in the past week, some investors and traders are bracing for a rocky second half of 2017. The August through October time frame is the only three-month period to have a negative average return going back to 1928, according to Bank of America/Merrill Lynch. Some U.S. stock market internal measures are showing signs of rally fatigue, as the number of new stocks striking 52-week lows on the New York Stock Exchange and Nasdaq has risen for seven straight days while the number marking fresh highs has declined in five of the past seven sessions. While new highs still outnumber new lows, they do so by the slimmest margin in about a month and stand at roughly a quarter of the 200-day moving average difference between the two. A similar dynamic is evident in the recent shift in the number of stocks advancing versus those declining on a daily basis. After a long period when gainers broadly outnumbered decliners, the table has turned in the last two weeks. On average over the past 10 days, the number of stocks falling has outnumbered those rising by the widest margin in four months.

* Dow pole vaults 22,000 but beware the landing

* BREAKINGVIEWS-Earnings power gives U.S. market rally new impulse


Not so long ago, some investors were worried that a strengthening dollar, as the U.S. Federal Reserve raised interest rates, would drive the long rally in global stocks into the sand. In fact an 8-percent fall since May in the greenback against a basket of other currencies has coincided with ever more record highs in MSCI’s All-Country World stocks index. While the fall in the dollar index also happened alongside a reduction in expectations of more Fed rate hikes, many analysts say the dollar weakness does not reflect concerns over the U.S. economy or over the uncertainty emanating from President Donald Trump’s White House. Instead, it reflects the relatively loose monetary conditions and confidence to invest in higher-yielding assets that could see the “risk-on” stocks rally maintained for a while yet.

* INVESTMENT FOCUS-Weak dollar a green light for the global stocks rally

* COLUMN-Raise rates? Inflation shows central banks should be keeping it easy


Even as Asian main stock markets bask in the glow of improving earnings estimates and scale new peaks, the region’s small-cap markets have been sold off in quick succession. This week, it was Japan’s Mothers start-up market sinking to fresh lows and marking a loss of almost 10 percent from a one-year peak hit in June. Hong Kong’s small-cap Growth Enterprise Market has been under pressure for weeks and China’s tech-heavy start-up board index ChiNext has likewise been sliding on worries about growth prospects and valuations of technology firms. The broader stock markets have so far not seen a spillover, and MSCI’s Asia index has been on a sustained uptrend. These markets have been fairly correlated with Nasdaq in the past. If global stock markets succumb, earnings growth and rising currencies may not insulate Asian stock markets. Researchers at MSCI point out that the first signs of stress in U.S. mortgage markets in 2007 triggered liquidity needs in multi-strategy funds which then were forced to unwind equity positions. The first to feel the hit were small-caps.

* Japan’s start-up stock market plunge could pressure small-caps —

* Small cap plunge drags China stocks lower despite strong GDP growth —


Inflows this year into tech stocks globally are running second only to the rush into EM debt, according to data from EPFR and Bank of America Merrill Lynch. Surprisingly strong quarterly results from Apple and hopes of a blockbuster launch of the 10th anniversary iteration of the game-changing iPhone lifted its shares to a record high. The tech behemoth is now worth more than $800 billion and potentially on its way to becoming the world’s first $1 trillion company. In Asia, the tech sector, led by Samsung Electronics, is at the forefront of earnings upgrades. That, along with the sweet spot that tech is in as a beneficiary of low rates, global growth and disruption underway across industries from retail to banking, has ensured that tech stocks are the best performers by some distance across each of the world’s major market regions and the gap with sectors such as energy is particularly wide. Slowing inflows into the sector over the past week, as BofA-ML points out, could be the first signs that investors are keen on banking some profits.

* Apple shares sail to record high on healthy iPhone sales

* Investors dump healthcare stocks, appetite for tech fades


With South African President Jacob Zuma facing the ninth no-confidence motion of his career on Aug. 8, the rand and other markets are remarkably resilient, with the currency near three-week highs against the dollar and local rand-denominated stocks at record highs. Five-year CDS near 2-1/2-year lows, according to IHS Markit. If passed, the motion would require the cabinet to step down along with Zuma. While Zuma is unpopular with investors and citizens alike, it would add political turmoil to the mix for South Africa, which is in recession and has suffered a ratings downgrade to junk and seen joblessness soar to 14-year highs. One reason for market calm is that the dollar is at 16-month lows – a plus for the deficit-ridden South African economy – and second, the scandal-prone leader is likely to survive the vote as usual. There is potential for a surprise with the parliament speaker allowed to decide if the motion can be held under a secret ballot. The motion needs a simple majority to pass but this would still be unlikely, given it would need a fifth of the ruling ANC Party’s MPs to vote against Zuma, said John Ashbourne of Capital Economics.

* ANC MPs would have to be “bewitched” to vote out Zuma – chief whip

* GRAPHIC-Fragile no more: emerging market funding gaps shrink from 2013


Developers: A must-read to get your apps ready for Android O’s new shortcuts and widgets

Tapping and swiping can do so much more in Android O.

Google has showcased the new app and widget shortcuts coming in Android O on its blog, and while it’s a great explainer of how it all works it’s especially important for developers.

With Android O, users (that’s us!) will be able to long press an icon or portion of a widget and have access to specific shortcuts for an app. Examples are opening a blank or incognito page with Chrome, or composing an email with the Gmail app.

While these cool changes are part of Android O, they also require an app to support them. That means developers will have to update their apps, and that’s never fun.

Fortunately, the required changes aren’t a huge burden on developers, and Google makes things even easier with a full page in the documentation about pinning shortcuts and widgets — complete with code examples.

Android Developers: Pinning shortcuts and widgets

I love it when Google uses its developer blog this way. We get a small explainer and some insight on the new features while developers also get pointed to everything they need to implement them. It makes me look forward to Android O even more!


What happened when ‘Insecure’ star Issa Rae read a TV script for 1st time

PHOTO: Actor Issa Rae attends The 2017 ESPYS at Microsoft Theater, July 12, 2017, in Los Angeles.

What’s the secret to landing a hit show on HBO?

Issa Rae, the creator, co-writer and star of HBO’s “Insecure,” will tell you it’s not about following the crowd, or even doing things the “traditional” way.

“Your individuality is such a currency, because it makes you rich. It makes you, you,” Rae said on a recent episode of ABC Radio’s “No Limits with Rebecca Jarvis”, adding, “In all of my work now I just try to tap into everything that makes me, me.”

Listen: Issa Rae on “No Limits with Rebecca Jarvis”
6 things you didn’t know about ‘Veep’ star Anna Chlumsky
Naomi Watts reflects on ‘role of a lifetime’

Her formula seems to be working. In addition to the success of “Insecure,” Rae, whose web content has garnered more than 23 million views, is the founder of Issa Rae Productions and also a best-selling author. She first gained notoriety with the web series, “The Misadventures of Awkward Black Girl.” The show, which she wrote, directed and starred in, caught the attention of writer/producer/comedian Larry Wilmore. They worked together to create “Insecure,” but getting to HBO wasn’t simple.

“For a while … I was like, ‘What is hot right now? What do people want to see? What do I feel like I can write?’ as opposed to ‘what do I want to see, what is it about my voice that makes me very specific and very unique?’ And once I tapped into that, things started changing rapidly,” she explained.

“Awkward Black Girl” was the result. It was most personal thing she had created, Rae said, and it was that authentic and personal feeling that resonated with the audience.

“It really just showed me the value in having a specific voice and tapping into a very specific audience,” she told Jarvis.

The 32-year-old Stanford graduate developed an interest in acting when she was cast as Demetrius in her elementary school production of “A Midsummer Night’s Dream.” It was also around this time that she started writing short stories. But it wasn’t until her family moved to Los Angeles when she was in 6th grade and she attended a live taping of “Moesha” that she realized she could have a career in Hollywood.

“It was a pink script. I want to say that I won it and I was like, “Wow, I have a real episodic script in my hand and this is basically, a template for me to write my own TV shows,” she said.

Shortly after the taping, the then 12-year-old Rae wrote her own television show and sent it off to TV executives.

“The naiveté of being a 12-year-old … I looked up the addresses for, like, NBC and ABC and just sent them to [the] CEOs.”

She went on, “You know, some of the networks wrote me back and said, ‘we don’t take unsolicited scripts.’ And so then I was like, ‘OK. Well, I guess I’ll just go to school then.'”

Rae may be sending her content out a little differently these days, but her perseverance and passion have remained the same. Her motivation?

“I just couldn’t picture my life and happily living my life not doing what I love,” she said.

Hear Issa Rae’s full interview on ABC Radio’s top business podcast, “No Limits With Rebecca Jarvis,” available on iTunes, Stitcher, Google Play Music, Spotify and your ABC News app.


How to Start a Blog – A Blogging Guide for Beginners

Image result for How to Start a Blog – A Blogging Guide for BeginnersStarting a blog has never been easier. In fact, anyone with 20 minutes of spare time can start blogging and building an online empire. With coding knowledge no longer a prerequisite and a plethora of online guides to making money on the internet, the most important things needed are the dedication and hard work. If you think you have what it takes to make a website and create a part-time income online, there’s never been a better time to start a blog.

Where to Start a Blog

The biggest challenge most bloggers face is simply learning where to start. The process seems intimidating, especially with so many platforms offering free options. But not all blog sites are created equal.

Many free options, like Tumblr, Wix, and Weebly, aren’t professional blogging platforms. What you get for free can severely limit your blog’s potential growth and income. Similarly, even paid services like SquareSpace lack the support, design choices, and flexibility to be competitive.

For total control and maximum potential, the WordPress infrastructure is your best bet to starting a successful blog. In fact, it’s what is run on.However, what platform you choose ultimately depends on whether you want to blog for money or as a hobby!

How to Become a Blogger

If you’re serious about becoming a blogger and need a comparison chart to illustrate the pros and cons of each site, check out the resource below. And when you’re ready, find a step-by-step guide to walk you through setting up your business, food, fashion, or lifestyle blog like a professional would!



Most important and highly used WordPress SEO tools and plugins for everyone

Powerful SEO tools and plugins that not only improve the speed of your WordPress website but also making the rank of the website better. Below I have shared some of the best and most used SEO tools and plugins suggested by lots of SEO companies that can take your business to the next higher level.

WordPress SEO by Yoast:

Yoast is one of the perfect SEO solutions and caters various benefits to its users. It’s free and can be installed easily on any self-hosted WordPress website. For additional functionality, you can also purchase premium Yoast SEO.
With the use or help of Yoast we can:-

• Create and submit sitemap of our websites in XML format that also supports images.
• Add SEO title, Meta description, and Meta keywords to each post and page of your site
• Add custom title for your main site, archives, and category and tag pages
• Add Open Graph Metadata that shows you the correct title, description, and image for Facebook, Twitter Cards, Sitemaps and ping search engines at the time of site updating.
• Add custom RSS footer for our WordPress posts


It’s a most important and most accurate SEO tool used in long term keyword researching. Various SEO strategies you can deploy with the help of SEMRush. Nothing and no other SEO tool can beat SEMRush to do competitor analysis. Backlink analysis, the discovery of top keywords, estimate the passage of any site etc. can be accomplished via this perfect competitor research tool.
A SEMRush dashboard offers an open platform to check our website’s health or how a site is performing or to fix any SEO issue if it has. In addition to it, SEMRush also provides Organic keywords, traffic, Ads, position tracking visibility, SEO ideas etc. SEMRush is a paid invaluable see go-to tool that tops the charts to increase search engine traffic and always rank better. SEMRush is one of the favorite tools used by most of Website Development Company who also caters WordPress development services.

Google Keyword Planner

Keyword planner allows the user to identify, analyze and select the most popular and relevant keywords with high search volume to their niche, products or services. Investing a significant amount of time and money in keyword research will repay your every little SEO efforts and assure the success and high revenue of your business.
With the help of best free keyword research, you can

• Search out and swipe your competitor’s keywords
• Find out long tail local keywords in much faster way and easily outrank all other sites
• Search out for niche markets and other topics to blog about
• Create ad words campaigns easily

Google XML Sitemaps

Sitemap accomplishes fundamental requirement of search engines that the new or modified content is crawled and indexed. You can submit the sitemap by free sitemap creator or by paid sitemaps. Google XML Sitemaps is free, most reliable and easiest way to submit a website to search engines. After creating and submitting a sitemap in XML language, the content of sites such as category, tags, and media will update automatically. Best thing is that Google offers free service to submit your sitemap to Google, no charges. Other finest benefits of XML sitemaps are that your site or content can be efficiently and effectively crawled.

W3 Total Cache

Best WordPress plugin offered by the Google loading the websites much faster for users. High page speed via W3 Total Cache plugin can also increase page hits. With the help of W3 Total Cache plugin you can:-

• Cache pages and use browser caching
• Page compression for static pages
• Content Delivery Network (CDN)

Google Analyticator

You can connect your website with Google Analytics via Google Analyticator plugins. Most used this SEO plugin offers unique and ultimate features to their users and some of them are mentioned below:-

• Filter log of logged-in users
• Website loading speed and inbound linking can be tracked easily
• Adsense Ads can also be tracked.


This premium plugin helps you to control all the web links on your website. You can clean up all your anchor text, spammy links, and link juice problems as well as can monitor all the outgoing links on your site.

Open Site Explorer

With the help of this free tool, you can get significant information for any domain name such as what anchor texts and links a particular domain is using, top pages, linking domains etc.


SEO: Design for People, Develop for Bots

Image result for SEO: Design for People, Develop for BotsOne of the frequent reasons given for ignoring search engine optimization is this: “We’re not selling to bots, we’re selling to people.” This argument highlights an ignorance of the role that SEO plays in modern digital marketing and development, an ignorance that is unfortunately difficult to dissuade.

Years ago, the search engine bots that crawled the world wide web seeking and cataloging all of the information possible were able only to access stark pages made up of plain text and plain HTML links. Those bots fed content into algorithms that valued keyword repetition. Strong SEO therefore meant generating sites with limited and, often, poor user experience.

Rich Experiences

Today’s bots are just a short step behind what humans can access and experience on modern sites full of JavaScript and CSS, multi-device interfaces, synonyms, and contextual meaning. In other words, it’s more necessary than ever to work with SEO professionals as you’re designing and developing sites with rich user experiences.

Search engine bots can crawl and index many experiences today, but there are still some pitfalls that they encounter that cut off the crawl and shut down the ability to rank in natural search. Many of those pitfalls amount to choices made in design or development that could just as easily be made a different way.

For instance, say a link in JavaScript could be coded using three different methods. They all produce the same result for shoppers on the site, but only one is optimal for SEO. In that case, working with SEO costs nothing and gains potential revenue.

I rarely see a site strategy and design that cannot be optimized for natural search performance, short of experiences that rely solely on natural language input or require users to log in before they can proceed past the home page.

A Seat at the Table

In partnership with a digital marketing team committed to creative exploration of options and resources, natural search should be one of your site’s top traffic drivers. That team needs to include players from across the board — strategy, merchandising, branding, user experience, creative, and development. SEO needs to have a seat at the table when they make decisions.

The key is to embrace SEO instead of holding it at arm’s length. When everyone commits to working with SEO, and the SEO professional commits to solving potential challenges creatively rather than dogmatically clinging to every single best practice, the result is a digital experience that customers enjoy and search engines can send natural search traffic to.

In fact, instead of hindering digital experience in the strategy and design stages, SEO can actually help. Keyword data used to optimize for natural search is a simple form of customer research. Think of every search query that someone enters as an expressed desire for products or information.

In fact, instead of hindering digital experience in the strategy and design stages, SEO can actually help.

You can collect data on millions of those desires in a short period of time at no cost, and analyze them in much the same way as other forms of qualitative research. Read more about keyword research as customer research at “SEO: Using Keyword Research to Better Your Business.”

Armed with the rich information that keywords can provide to the customer research landscape, you’ll not only understand your customers better, but you’ll have a tool to use to start to bake in SEO, from the beginning, for stronger natural search performance.

When it’s factored in up front, SEO ceases to be aggravating rework and becomes a valuable part of the way that you design and build digital experiences.


Google Adds Verification Screens for Plugins Following Phishing Attacks

A cursor hovering over a URL address bar.

Google is stepping up its efforts to ward off malicious plug-ins following phishing attacks that targeted Google Drive users with new controls for the use of plug-ins and third-party apps. Traditionally, plug-ins are necessary for many games and quizzes, as well as other add-on functionalities for both social and work-related apps, so it’s difficult to make consumers pause before granting them authorization.

Google Takes Action

In a G Suite blog post outlining the changes, the company made no direct mention of the phishing attacks last May that used phony Google Docs as bait. Instead, the focus was on a screen that will pop up to warn about “unverified apps” that force users to type “continue” and click “next” to grant access. The notification and verification process will also be rolled out to Apps Script, which helps developers test out products.

This is far from Google’s first response to the phishing attacks, which used the phony files as an invitation to collaborate and duped victims into granting access to their Drives. The company has even moved to apply machine learning to its products to bolster antiphishing capabilities.

Phishing Attacks Turn Plug-Ins Into Weapons

Unfortunately, as a story on The Verge pointed out, cybercriminals are getting ever-more sophisticated in how they turn plug-ins into weapons. This includes OurMine, a cybercriminal group that has used this method in the past. OurMine leveraged third-party apps that had been given permission to post to the social media accounts of well-known figures, including Twitter CEO Jack Dorsey, to carry out exploits.

Google has no plans to slow down its crusade against phishing attacks. CNET reported that the company will roll out the same verification and permission screens to its other apps in the months to come.

It’s a fine balance between protecting users from data and making the process of adding a plug-in too onerous to bother. Given the popularity of its apps and the size of its installed base, however, Google may have little choice but to make sure users aren’t having so much fun online that they’re failing to practice due diligence.


How can we make sports inclusive for differently abled children?

Children with disabilities engage less in social and sporting activities compared to their peers.

A lot of these children shy away from people, are embarrassed to be with their peers, and do not participate in activities like sports because of physical challenges and related psychological issues.

However, this needs to change and everyone can make this change happen with a few small but positive steps.

What we need is more inclusive practices in sports grounds, and educational institutions and character development by parents to make our spaces open for all children.

There needs to be education and awareness on restructuring mindsets, cultures, policies and practices in our homes, neighbourhoods and schools so that we respond to the diversity of children in our society.

A recent campaign by Blue Band Margarine which comes with the hashtag of #achaibarhanaydo, is trying to show how we can all adopt this change and provide differently abled children an equal, open and participative space.

The campaign tries to pave way for a much-needed social change, inviting discussion on the topic of inclusion of physically challenged children, and also very meaningfully, presenting a solution to how we can all become a part of it.

The ad depicts a group of young boys, including a physically challenged child. These children are shown to be friends and are seen in a game of throw-ball with the game fair for everyone to enjoy.

The ad is also inviting parents to remove barriers to participation for children who feel left out as they are unable to play or join sports and other social activities due to physical or mental challenges. The ad is also an attempt to empower kids who shy away from social interaction because they grow up with the perception of not being ‘good enough’.

Messages like this, especially directed towards the upcoming generation, are exactly what we need to build a society where every individual has equal rights and equal opportunities to define their future and also to contribute their best to help build the country.

There is a need to acknowledge that all children can participate in social activities and enjoy them, with everyone respecting their individual differences.

Being a multi-national company, Unilever spends billions on annual basis on shaping perceptions and is using its power in a positive and responsible manner. Unilever is globally committed to developing purpose-driven campaigns. Be it challeging traditional gender stereotypical roles by bringing men in the kitchen or celebrating the beauty of all women, Unilever’s campaigns hit all the right spots with beautifully incorporated social messages.

With its latest campaign for Blue Band Margarine #achaibarhanaydo, Unilever has yet again brought a positive contribution to Pakistan’s advertising industry.

This content is a paid advertisement by Unilever and is not associated with or necessarily reflective of the views of and its editorial staff.