RPT-GRAPHIC-Take Five: World markets themes for the week ahead

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(Repeats Friday item without changes)

LONDON, Aug 4 (Reuters) – Following are five big themes likely to dominate thinking of investors and traders in the coming week and the Reuters stories related to them.

1/ AUGUST ANGST

With the Dow Jones Industrial Average touching 22,000 in the past week, some investors and traders are bracing for a rocky second half of 2017. The August through October time frame is the only three-month period to have a negative average return going back to 1928, according to Bank of America/Merrill Lynch. Some U.S. stock market internal measures are showing signs of rally fatigue, as the number of new stocks striking 52-week lows on the New York Stock Exchange and Nasdaq has risen for seven straight days while the number marking fresh highs has declined in five of the past seven sessions. While new highs still outnumber new lows, they do so by the slimmest margin in about a month and stand at roughly a quarter of the 200-day moving average difference between the two. A similar dynamic is evident in the recent shift in the number of stocks advancing versus those declining on a daily basis. After a long period when gainers broadly outnumbered decliners, the table has turned in the last two weeks. On average over the past 10 days, the number of stocks falling has outnumbered those rising by the widest margin in four months.

* Dow pole vaults 22,000 but beware the landing

* BREAKINGVIEWS-Earnings power gives U.S. market rally new impulse

2/ WEAK DOLLAR, STRONG STOCKS

Not so long ago, some investors were worried that a strengthening dollar, as the U.S. Federal Reserve raised interest rates, would drive the long rally in global stocks into the sand. In fact an 8-percent fall since May in the greenback against a basket of other currencies has coincided with ever more record highs in MSCI’s All-Country World stocks index. While the fall in the dollar index also happened alongside a reduction in expectations of more Fed rate hikes, many analysts say the dollar weakness does not reflect concerns over the U.S. economy or over the uncertainty emanating from President Donald Trump’s White House. Instead, it reflects the relatively loose monetary conditions and confidence to invest in higher-yielding assets that could see the “risk-on” stocks rally maintained for a while yet.

* INVESTMENT FOCUS-Weak dollar a green light for the global stocks rally

* COLUMN-Raise rates? Inflation shows central banks should be keeping it easy

3/ ASIAN SMALL-CAPS STRUGGLE

Even as Asian main stock markets bask in the glow of improving earnings estimates and scale new peaks, the region’s small-cap markets have been sold off in quick succession. This week, it was Japan’s Mothers start-up market sinking to fresh lows and marking a loss of almost 10 percent from a one-year peak hit in June. Hong Kong’s small-cap Growth Enterprise Market has been under pressure for weeks and China’s tech-heavy start-up board index ChiNext has likewise been sliding on worries about growth prospects and valuations of technology firms. The broader stock markets have so far not seen a spillover, and MSCI’s Asia index has been on a sustained uptrend. These markets have been fairly correlated with Nasdaq in the past. If global stock markets succumb, earnings growth and rising currencies may not insulate Asian stock markets. Researchers at MSCI point out that the first signs of stress in U.S. mortgage markets in 2007 triggered liquidity needs in multi-strategy funds which then were forced to unwind equity positions. The first to feel the hit were small-caps.

* Japan’s start-up stock market plunge could pressure small-caps —

* Small cap plunge drags China stocks lower despite strong GDP growth —

4/ TECH THAT

Inflows this year into tech stocks globally are running second only to the rush into EM debt, according to data from EPFR and Bank of America Merrill Lynch. Surprisingly strong quarterly results from Apple and hopes of a blockbuster launch of the 10th anniversary iteration of the game-changing iPhone lifted its shares to a record high. The tech behemoth is now worth more than $800 billion and potentially on its way to becoming the world’s first $1 trillion company. In Asia, the tech sector, led by Samsung Electronics, is at the forefront of earnings upgrades. That, along with the sweet spot that tech is in as a beneficiary of low rates, global growth and disruption underway across industries from retail to banking, has ensured that tech stocks are the best performers by some distance across each of the world’s major market regions and the gap with sectors such as energy is particularly wide. Slowing inflows into the sector over the past week, as BofA-ML points out, could be the first signs that investors are keen on banking some profits.

* Apple shares sail to record high on healthy iPhone sales

* Investors dump healthcare stocks, appetite for tech fades

5/RESILIENT RAND

With South African President Jacob Zuma facing the ninth no-confidence motion of his career on Aug. 8, the rand and other markets are remarkably resilient, with the currency near three-week highs against the dollar and local rand-denominated stocks at record highs. Five-year CDS near 2-1/2-year lows, according to IHS Markit. If passed, the motion would require the cabinet to step down along with Zuma. While Zuma is unpopular with investors and citizens alike, it would add political turmoil to the mix for South Africa, which is in recession and has suffered a ratings downgrade to junk and seen joblessness soar to 14-year highs. One reason for market calm is that the dollar is at 16-month lows – a plus for the deficit-ridden South African economy – and second, the scandal-prone leader is likely to survive the vote as usual. There is potential for a surprise with the parliament speaker allowed to decide if the motion can be held under a secret ballot. The motion needs a simple majority to pass but this would still be unlikely, given it would need a fifth of the ruling ANC Party’s MPs to vote against Zuma, said John Ashbourne of Capital Economics.

* ANC MPs would have to be “bewitched” to vote out Zuma – chief whip

* GRAPHIC-Fragile no more: emerging market funding gaps shrink from 2013

[“Source-reuters”]

Five Reasons Why Entrepreneurs Should Consider SEO As An Investment

CEO at CharlotteSEOFirm.com, overseeing day to day operations including strategic planning for all online marketing brand campaigns.

Shutterstock

Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo of Search Engine Land wrote a list of reasons a few years ago about why entrepreneurs should be optimistic with their investment in SEO.

Contrary to popular belief, the so-called “death” of SEO is just a rumor. According to Lyngbo, “The digital marketing strategy is not a cost but an investment.” Rumors become irrelevant if entrepreneurs look at what top Google placement can do for business growth over the coming years.

With over a decade of experience and knowledge in the online marketing field, I agree with his reasoning on the importance of investing in SEO as an entrepreneur and how impactful the results can be. Therefore, I have five reasons for entrepreneurs to consider search engine optimization as a long-term investment instead of a cost:

It’s cost-effective.

The No. 1 reason why I find SEO to be a smart investment for entrepreneurs is the cost effectiveness. Almost any business can hire a specialist to help grow their business by shifting around unnecessary expenses or cutting advertising mediums that aren’t producing. With proper optimization, businesses can expect long-term results and benefits. Unfortunately, we should also consider how much we spend for the service. Forbes contributor Jayson DeMers recently wrote about the dangers of “cheap” SEO services. You can expect low-quality content, black hat techniques, and inexperienced optimizers usinga cheap SEO. Look for a reliable professional with a track record and a knowledge that surpasses textbook answers. Overall, your investment in a sound digital marketing strategy is crucial to your business growth and success.

It levels the competition.

I often encourage my clients to dream big because I know we can dominate their competition online. With the help of proper optimization, you can reach your target audience with efficiency. Rebecca Stickler, a content marketing specialist, wrote, “With a strong SEO strategy, your small business can compete with even the biggest business organizations.

The biggest advantage of online marketing is that it levels the playing field for small businesses. The highest rank doesn’t go to the company with the most money, but instead goes to the business that understands and deploys effective SEO techniques.

It can yield attractive long-term results.

Rhea Drysdale, CEO of Outspoken Media, told a Search Engine Land writer that “website owners should invest in long-term goals rather than the short-term goals.” She also pointed out that short-term goals will do more harm than good to the business. Although instant reward from a pay-per-click campaign might be enticing, it is better to invest in slow yet effective long-term SEO results that can yield a much higher ROI over time. Google pays attention to how fast links are built to a site. Because of this, entrepreneurs should focus on building their business toward the top with a slow-yet-consistent pace.

In an interview, Lane Ginsberg of Freedom Retirement Advisors told me that, “Investing in your business is a lot like investing in stocks: The short-term stuff can be exciting and can bring some results, however, the long-term investment is where you really see the payoff, but it requires patience and confidence.”

It helps people find your business.

In our modern, digital world, information is just a few clicks away for anyone at any moment. “Times have changed,” Jason Hennessey wrote a few years ago in a Business Insider article: “SEO marketing campaigns ensure businesses make a unique impression to connect with customers.”

With the accessibility of the internet, most people turn to search engines for anything and everything. A well-optimized website can reach new audiences across the globe. With quality content, proper keyword research, the right use of social media platforms and other marketing techniques, your business will be visible to potential consumers across the internet.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

It can help increase your profit.

The last and most important reason of all is the increase in profit for your business. In one post, Seth Godin wrote about two ways SEO can help your organization earn a profit. While there are more ways to make money with a digital marketing strategy, I agree with the points he made throughout his article. When used correctly, entrepreneurs can reap the financial reward, which is a significant increase in profit.

Michael Corcoran of AquaOx – a company that I am a partner in – told me, “Without proper search engine placement, we wouldn’t be doing near the amount of business we are currently doing. It’s amazing how skeptical I was at first, but after gaining visibility online, we have more than tripled the ROI from our initial investment.”

Investing in strong SEO campaigns can turn a small business into solid competition even for medium-to-large businesses. The key is the business owners need to understand that SEO is a marathon and not a sprint. If you want long-term results and the ability to turn your business into a profit powerhouse, don’t forget to include SEO in your goals.

[“Source-forbes”]

CEO at CharlotteSEOFirm.com, overseeing day to day operations includin

Shutterstock

Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo of Search Engine Land wrote a list of reasons a few years ago about why entrepreneurs should be optimistic with their investment in SEO.

Contrary to popular belief, the so-called “death” of SEO is just a rumor. According to Lyngbo, “The digital marketing strategy is not a cost but an investment.” Rumors become irrelevant if entrepreneurs look at what top Google placement can do for business growth over the coming years.

With over a decade of experience and knowledge in the online marketing field, I agree with his reasoning on the importance of investing in SEO as an entrepreneur and how impactful the results can be. Therefore, I have five reasons for entrepreneurs to consider search engine optimization as a long-term investment instead of a cost:

It’s cost-effective.

The No. 1 reason why I find SEO to be a smart investment for entrepreneurs is the cost effectiveness. Almost any business can hire a specialist to help grow their business by shifting around unnecessary expenses or cutting advertising mediums that aren’t producing. With proper optimization, businesses can expect long-term results and benefits. Unfortunately, we should also consider how much we spend for the service. Forbes contributor Jayson DeMers recently wrote about the dangers of “cheap” SEO services. You can expect low-quality content, black hat techniques, and inexperienced optimizers usinga cheap SEO. Look for a reliable professional with a track record and a knowledge that surpasses textbook answers. Overall, your investment in a sound digital marketing strategy is crucial to your business growth and success.

It levels the competition.

I often encourage my clients to dream big because I know we can dominate their competition online. With the help of proper optimization, you can reach your target audience with efficiency. Rebecca Stickler, a content marketing specialist, wrote, “With a strong SEO strategy, your small business can compete with even the biggest business organizations.

The biggest advantage of online marketing is that it levels the playing field for small businesses. The highest rank doesn’t go to the company with the most money, but instead goes to the business that understands and deploys effective SEO techniques.

It can yield attractive long-term results.

Rhea Drysdale, CEO of Outspoken Media, told a Search Engine Land writer that “website owners should invest in long-term goals rather than the short-term goals.” She also pointed out that short-term goals will do more harm than good to the business. Although instant reward from a pay-per-click campaign might be enticing, it is better to invest in slow yet effective long-term SEO results that can yield a much higher ROI over time. Google pays attention to how fast links are built to a site. Because of this, entrepreneurs should focus on building their business toward the top with a slow-yet-consistent pace.

In an interview, Lane Ginsberg of Freedom Retirement Advisors told me that, “Investing in your business is a lot like investing in stocks: The short-term stuff can be exciting and can bring some results, however, the long-term investment is where you really see the payoff, but it requires patience and confidence.”

It helps people find your business.

In our modern, digital world, information is just a few clicks away for anyone at any moment. “Times have changed,” Jason Hennessey wrote a few years ago in a Business Insider article: “SEO marketing campaigns ensure businesses make a unique impression to connect with customers.”

With the accessibility of the internet, most people turn to search engines for anything and everything. A well-optimized website can reach new audiences across the globe. With quality content, proper keyword research, the right use of social media platforms and other marketing techniques, your business will be visible to potential consumers across the internet.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

It can help increase your profit.

The last and most important reason of all is the increase in profit for your business. In one post, Seth Godin wrote about two ways SEO can help your organization earn a profit. While there are more ways to make money with a digital marketing strategy, I agree with the points he made throughout his article. When used correctly, entrepreneurs can reap the financial reward, which is a significant increase in profit.

Michael Corcoran of AquaOx – a company that I am a partner in – told me, “Without proper search engine placement, we wouldn’t be doing near the amount of business we are currently doing. It’s amazing how skeptical I was at first, but after gaining visibility online, we have more than tripled the ROI from our initial investment.”

Investing in strong SEO campaigns can turn a small business into solid competition even for medium-to-large businesses. The key is the business owners need to understand that SEO is a marathon and not a sprint. If you want long-term results and the ability to turn your business into a profit powerhouse, don’t forget to include SEO in your goals.

[“Source-forbes”]

Five observations from Cowboys training camp: Fights! Turnovers! Jet sweeps! More!

Unlike the first three practices in Oxnard, which were conducted in the afternoon, Thursday’s fourth practice was a morning practice. The CBA only allows four consecutive days of practice and the idea behind the Cowboys’ morning practice on the fourth day is to allow the players a little more time to regenerate before the next practice, which is scheduled for Saturday afternoon.

On to our five observations from Thursday’s practice:

Fight!

At the end of practice on Thursday, Jason Garrett addressed the different fights that had broken out during the day, and it didn’t sound like he was particularly concerned.

“You like that. You’d rather have to dial it back than constantly have to light a fire under your guys.”

But the chippy attitude between the OL and DL didn’t just suddenly break out towards the end of practice. I noticed early on in the in OL/DL drills that the OL was playing not just through the whistle, but way beyond it. At some point, the D-line must have decided to push back.

Turnovers!

Chidobe Awuzie has been taking snaps mostly with the second team in camp so far, but that hasn’t stopped him from establishing a mini-streak of sorts with interceptions in two consecutive practices.

In Wednesday’s compete period, Awuzie tipped a Dak Prescott pass targeted at Brice Butlerand caught the ball while going to the ground.

On Thursday, he intercepted a Kellen Moore pass during team drills, even if the play was blown dead due to a defensive offsides.

Can he keep the streak going for three practices in a row? And even his mini-streak might not be safe:

Anthony Brown and Mark Nzeocha (yes, the German has more interceptions than all other LBs combined!) each had an interception today as well and will be looking to establish a mini-streak of their own on Saturday.

Jourdan Lewis

Lewis joined the team for the first time on Thursday, and while he didn’t play during team drills, he did take part in position drills for defensive backs. I wasn’t able to tell too much from those drills, even if they were happening right in front of me. He looked as athletic as the next guy, but he looked smoother in his transitions and it seemed that he was able to flip his hips a little faster than some of the other DBs – but that may just have been wishful thinking on my part.

He’s expected to join team drills on Saturday, so see how he performs in team drills soon enough.

Is Rod Smith the No. 3 running back?

Todd Archer suggested yesterday that Rod Smith might be ahead of Alfred Morris on the depth chart.

I have no idea whether this is true or not, but I did try to keep an eye on Rod Smith today, and he did have some nice runs in the team sessions. He also has the advantage of playing special teams (which Morris does not), so having him ranked above Morris may not be that big a stretch. At the same time, Morris had a very good day on Wednesday with the second team while Darren McFadden was taking a veteran day.

A Rod Smith/Alfred Morris roster battle was not something I anticipated going into camp, so this will bear watching.

Who will run the jet sweep?

Despite Lucky Whitehead’s departure, the jet sweep is alive and well in Dallas. The Cowboys ran the jet sweep once on Wednesday with Ryan Switzer (4.51 forty) and once on Thursday with Terrance Williams (4.52 forty). Perhaps they’ll try Brice Butler (4.36 forty) next?

In any case, the jet sweep will likely be much more effective if multiple players can run it.

source:-blogging the boys

Take Five: World markets themes for the week ahead

A computer screen showing stock graphs is reflected on glasses in this illustration photo taken in Bordeaux, France, March 30, 2016. REUTERS/Regis Duvignau

A computer screen showing stock graphs is reflected on glasses in this illustration photo taken in Bordeaux, France, March 30, 2016. REUTERS/Regis Duvignau

Following are five big themes likely to dominate thinking of investors and traders in the coming week and the Reuters stories related to them.

1/ YELLEN ON THE HILL

July could prove to be the month that marked a tipping point for world bond markets. After numerous hints and suggestions from policymakers, investors seem to have decided central banks are preparing to wind down their ultra-loose monetary policies. The focus this week will be on Fed Chair Janet Yellen’s semi-annual testimony to Congress on Wednesday, even though she is likely to stick with the line that one more hike can be expected this year. How the market judges her words will be reflected in the Treasury yield curve. The gap between two- and 10-year yields has picked up this month since hitting its narrowest in almost 10 months in late June as investors wondered how an absence of inflation chimed with expectations of rate hikes. The chart below shows just how far yields have been compressed. The last time all maturities on the benchmark curve, from one-month bills to 30-year bonds yielded at least 1 percent was Sept. 12, 2008, the Friday before Lehman Brothers collapsed.

(For graphic on U.S. yields in rate suppression era click reut.rs/2tYn7T6)

2/ BOJ FIGHTS BACK

Not all central banks are climbing aboard the policy-tightening bandwagon. The Bank of Japan on Friday offered to buy unlimited amounts of Japanese Government Bonds as a broad sell-off in debt markets pushed 10-year JGB yields to their highest since early February and significantly above BOJ’s target of zero percent under its yield-curve-control policy. But will the BOJ be able to keep yields down when all around others are rising? And what will this mean for the yen? The BOJ may have to turn back from its slow stealth tapering efforts but it could mean spreads between Japanese yields and those in Europe, the United States or even in Australia will widen and the yen will become the preferred funding currency.

(For graphic on Asia yield spreads click reut.rs/2ux8004)

3/ HIDDEN STRENGTH

The latest Reuters poll for the euro/sterling exchange rate shows analysts expect the pair to barely move, stuck around the 88 pence level over the next year. But the pair’s actual performance differs markedly from the median forecast from the start of this year. Forecasts suggested sterling would strengthen against the euro but, instead, the euro is up nearly 5 percent higher since January. Some analysts say this reflects a strength in the euro zone economy they had not expected. Layer in continuing ECB taper-talk, and some scepticism about the possibility of the Bank of England raising rates this year, and the euro could strengthen further against the pound in the remainder of 2017.

For graphic on Euro/sterling actual vs Reuters poll forecast click reut.rs/2tZJ982)

4/THE HEAT IS ON

 

The second half of the year for U.S. stocks is setting up for a battle among sectors as the tech sector flounders after the runaway gains seen earlier this year. The sector is close to ceding its crown as the year’s best performers to healthcare. At the other end of the table, telecoms have nearly slipped under energy stocks as the year’s biggest laggards. The remaining sectors are clustered around the 9 percent return on the broad S&P 500. Capturing sector shifts and beating the benchmark has become crucial for fund managers facing an onslaught from ETFs which now own more than a third of the top U.S. benchmark.

(For graphic on S&P 500 sector performance click reut.rs/2toxaPE)

4/ WAITING FOR WAGE GROWTH

A key metric coming into sharp focus for financial markets is wage growth, or lack thereof, across most developed markets. While the global economy and corporate profits are on a synchronized upswing for the first time in more than 6 years, this is yet to trickle down to salary slips. With labor markets running at or near full capacity the pressure to raise wages is slowly rising. That could see profit margins getting squeezed at companies that are not able to pass on higher costs to their customers.

(For graphic on real wages – UK, U.S. and Japan click reut.rs/2tZ9JOq)

(Reporting by Dan Burns in NEW YORK, Vidya Ranganathan in SINGAPORE, Ritvik Carvalho and Vikram Subhedar in LONDON; Compiled by Nigel Stephenson Editing by Jeremy Gaunt)

 [“Source-reuters”]

Five Potential Cap Casualties For The Dallas Cowboys In 2017

Our sister site Pride of Detroit, the SB Nation community for fans of the Detroit Lions, had an interesting piece earlier this week on Detroit’s potential cap casualties.

As teams around the league get ready for free agency, many have started cutting players to create some additional cap space. The New York Giants for example released Victor Cruz and Rashad Jennings on Monday, freeing up $10 million in cap space. The Dolphins on Thursday released defensive linemen Mario Williams and Earl Mitchell to free up $12.5 million in cap space, and offensive tackle Branden Albert will likely follow either via cut or trade, clearing an additional $7.2 million in cap space.

For the Cowboys, Tony Romo is the most obvious candidate to be cut or traded, but he’s not the only one.

1. Tony Romo

Cap Saved: $5.1 million/Cash Saved: $14 million

The Cowboys can clear $5.1 million of cap space by trading or releasing Romo now, and could clear even more space by making Romo a June 1 cut, which would free up $14.0 million in cap space. However, as a June 1 cut, Romo would remain on the Cowboys’ books in 2018 with $8.9 worth of dead money counting against the cap.

Romo will not play for Dallas in 2017, and his impact on the 2017 salary cap will depend on whether the Cowboys find a trade partner for Romo or release him outright

2. Alfred Morris

Cap Saved: $1.6 million/Cash Saved: $1.6 million

Morris arrived in Dallas as a two-time Pro Bowler and a three-time 1,000+ yard rusher and was expected to share carries with Darren McFadden. That all changed when the Cowboys drafted Ezekiel Elliott and McFadden was injured, but in the end, he totaled just 69 carries for a career-low 3.5 yards per attempt, and was inactive when McFadden was back in the lineup over the final two regular season games and in the playoffs .

The Cowboys will restructure some big contracts to get under the cap by March 9, and may not need the $1.6 million cap savings from Morris, but they are likely to move on from him at some point, as they can get that type of production for a lot less.

3. Cedric Thornton

Cap Saved: $0.5 million/Cash Saved: $0 million

Cedric Thornton signed a 4-year, $17.0 million contract last year, including $9.0 million guaranteed, which means his entire $3.0 million base salary this year is fully guaranteed. The Cowboys can’t save any real money by cutting him, and the $0.5 million in cap savings isn’t going to make any difference in the grand scheme of things.

Thornton didn’t start a single game last year, and only played 262 defensive snaps, but he was fairly productive in the process, recording 18 tackles, 3 TFLs, 1.5 sacks, and 9 QB pressures, along with one forced fumble and a fumble recovery.

The Cowboys will almost certainly stick with Thornton for now, but if they find an upgrade in free agency or the draft, that could change. If the Cowboys make him a June 1 cut, they could create $3 million in cap space for 2017 (though they’d be left with $3 million of dead money in 2018).

4. Joe Looney

Cap Saved: $0.8 million/Cash Saved: $0.8 million

On paper this looks like a substantial potential saving for a backup interior lineman who played just 156 snaps on offense, but those are “fake” savings as the Cowboys would have to find a replacement for Looney, and it’s not clear that that replacement would be any cheaper.

5. James Hanna

Cap Saved: $1.5 million/Cash Saved: $2.3 million

Hanna may come as a bit of a surprise on this list, and it’s unlikely that he would be a cap casualty. But there is a chance Hanna could get released with an injury settlement.

Hanna had developed into a solid No. 2 tight end behind Jason Witten, and the Cowboys signed him to a 3-year, $8.25 million contract extension in March 2016. But then Hanna entered training camp complaining about knee soreness and was subsequently placed on the PUP list with what was initially described as a “bone bruise.”

For Cowboys fans, “bone bruise” set off all kinds of alarms because that was the same description the Cowboys used to describe an injury that effectively ended the career of Anthony Spencer. In Spencer’s case the term was used as a euphemism for potential microfracture injuries, and those almost never resolve well.

In mid-August, Hanna and the Cowboys opted for knee surgery to address his knee issue, but that apparently didn’t result in a significant improvement, so Hanna underwent a second knee surgery in November.

The Cowboys are not going to cut Hanna now as they are going to wait and see how his recovery progresses. But if he is unable to play by training camp, the Cowboys could cut him, thereby creating $2.3 million cap space in 2017.

[Source:-Blogging The Bpys]

Five Themes And Matching Songs To Expect From Lady Gaga’s Super Bowl Performance

Lady Gaga will perform the halftime show at Sunday’s Super Bowl game and is expected to put on an eye-popping spectacle. Here are a few things to look for and some song choices.

1. A Statement About Equality: For an artist who has always been about inclusion, this is no big surprise that she is stressing that will be the theme of her performance. But given that everything in the current climate tends to take on some political weight, expect her actions to be interpreted as a political statement— either for gay or immigrant rights or both. Potential song choice: “Born This Way”

2. Guest Stars: There’s been speculation that her buddy Tony Bennett would join her, but that seems unlikely beyond his already announced role in her introduction. If the Super Bowl were in San Francisco or New York, it would make sense, but Bennett isn’t famous for singing about Houston.  You know who is from Houston? Beyonce. Any while Beyonce has been busy breaking the internet with her announcement that she and Jay Z are expecting twins, Lady Gaga’s recent Instagram post featuring an emoji of a bee has folks going crazy that Queen Bey will join her. Potential  song choice: “Telephone.” .

3. High-flying Entrance: The half-time show is an exercise in military precision-like execution and not always prone to special effects beyond lots of fireworks and lights given that the first rule is to do no harm to the field. However, Lady Gaga has hinted that she will perform while hanging from the roof of NRG Stadium at some point. She credited her sister with coming up with the idea during  a Boston radio show interview. Potential song choices: “Edge of Glory” or “Perfect Illusion”

4: An Athletic Performance: She has around 13 minutes to stake her claim in Super Bowl history and despite getting sidelined with a hip injury a few years ago, Lady Gaga has stressed that hers will be a very high-energy performance. During a press conference, she noted that she and her dancers have been working on the set for two months and spies apparently saw the dancers working out their routine to some material. Potential song choice: “Bad Romance”

5. No Left Shark: While there will likely be plenty of water cooler moments to dissect, Lady Gaga’s style isn’t cutesy.Instead expect flashiness, lots of dancing, some feel-good moments possibly  involving kids,  tremendous vocals, and some wow moments that are shocking, but not deliberately provocative. Lady Gaga seems to know that she has a real opportunity to provide a moment of unity when we really need one. And yes, it’s just a Super Bowl performance, but more than a billion eyes will be on her and on the USA. Potential song choice: “Poker Face.”

Bonus: Beyond the performance, it’s now become commonplace for artists to use their Super Bowl platform to announce a new career move, such as a tour, and there have been rumors that Lady Gaga will use the opportunity to announce a world tour behind her latest album, Joanne. Keep your eyes peeled for that.

[Source:-Forbes]

Sony launching five new Xperia retro themes featuring PlayStation’s iconic design

Sony launching five new Xperia retro themes featuring PlayStation's iconic designEvery once in a while Sony Mobile releases the so-called Xperia Themes for those who rock Xperia smartphones. Most of the time they are launched as premium themes, so even if you have a compatible Xperia smartphone, you still have to pay to installed them on your device.

The same goes for the new retro Xperia themes that Sony Mobile announced it will release soon. In fact, the first one is already available for download via Google Play store and it’s dedicated to the PlayStation 1.

The PlayStation 1-inspired theme is available for purchase for $1.99, but you can get it for free if you’re an Xperia Lounge Gold member. It appears that Xperia Lounge Gold owners will be able to download all five PlayStation Xperia retro themes for free via the Xperia Lounge application.

According to Sony, this specific theme features new textures, tones, icons and more for users to enjoy throughout. The theme is supposed to remember those who are now fans of the newly launched PS4 Pro and PlayStation VR, where the journey really began.

What better way to show that you’re a true fan than installing the PlayStation 1 inspired theme on your Xperia smartphone. The theme was tested on Xperia Z5, Xperia Z5 Compact, Xperia Z4 Tablet, Xperia Z3, and a few other Xperia phones that haven’t been mentioned.

[Source:-Phone Arena]

five reasons to maintain doing mobile seo despite the fact that ads are anywhere

ss-mobile-seo

“look,” says your boss, directing your attention to the Google seek consequences on her iPhone. She just searched on “existence insurance fees,” and the organic listings are nowhere to be visible. She absolutely has to scroll down past the 1/3 advert before she receives to the primary natural list.

Screenshot_20160428-145815
“Why might we keep to pay any attention to natural search on mobile whilst Google is handiest showing commercials?” she says. “I simply examine a report from a distinguished company that said natural seek visits have been down seven percentage 12 months over year in Q1, as increased monetization of cell outcomes is pushing more traffic to paid listings, and that cell site visitors proportion has been flat for organic seek within the beyond yr, however it’s far up 10 factors for paid search. let’s simply shift the budget into paid and be finished with it.”

if you’re interested by growing your site visitors universal, you should withstand that proposal.

while it’s real that organic seek visits are down average, in keeping with recent reviews, there are numerous motives you should preserve doing mobile seo in 2016. right here are 5 of them.

1. the first natural listing in mobile still gets seventy three% extra clicks than the first and second backed listings blended.
the primary 3 points I’m going to mention come from studies done last month with the aid of Mediative, a Montreal-based digital advertising and marketing organization and originator of the Golden Triangle examine. Their white paper referred to as “How do customers conduct searches on Google using a mobile device?” is simply well worth downloading (registration required) in case you’re inquisitive about stable studies on cellular search conduct.

The seo enterprise is really worth $sixty five billion; will it ever forestall developing?

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seeing that its early days, search engine optimization (search engine optimization) has always had naysayers insisting that this advertising area is a passing fad, or that it’s dead.

not only has search engine optimization survived this long, it’s thriving: in line with a latest examine by means of Borrell friends, companies are going to spend $sixty five billion on search engine optimization in 2016. that is more than triple what they predicted for this 12 months again in 2008, before principal game-changers like Panda and Penguin even entered the equation.

What’s more, the business enterprise is predicting that the search engine optimization enterprise will keep growing to an envisioned $72 billion with the aid of 2018 and $seventy nine billion by 2020.

even though estimates can be fallible, this does recommend that search engine optimization has grown even more than previously predicted, with a trajectory to keep that growth well into the future. In reality, every other latest survey of 357 marketers determined that greater than 90 percentage plan to boom their search engine optimization budgets or hold them the equal over the subsequent 12 months. Assuming these projections are at the least kind of accurate, is there whatever with the intention to forestall seo from growing?

factors for perpetual search engine optimization growth
allow’s take a look at a number of the motives seo would possibly keep growing indefinitely:

greater person searches. It’s in all likelihood that the range of searches in step with user will develop well into the destiny. Older generations, averse to era, will make manner for more youthful generations, who rely upon era for the whole lot. Plus, technology becomes quicker and extra convenient, allowing even extra seek traffic for every person in stream.
greater users. The sheer number of search users may also feasibly increase, compounding the consequences of the in step with-person search increase. This is largely due to the net turning into more low-priced and greater to be had to distinct demographics. in the future quickly, thanks to efforts with the aid of Google, fb and other companies, we may additionally enjoy prevalent availability of the internet. And technology which include self-using motors will give customers more time to perform searches at times once they previously couldn’t. these adjustments will make it viable for nearly each person to search for some thing at any time.
greater retailers for search visibility. There can also be extra retailers for search visibility, beyond the conventional engines like google we’ve come to recognize (e.g., Google and Bing). opportunity search engines like google and yahoo will genuinely rise, however there are two principal areas in which I anticipate radical increase: first, using digital assistants, which bridge the distance between online and offline seek; and 2d, search engines like google and yahoo precise to character platforms, like app shop-based totally engines, Amazon.com or YouTube search.
reducing energy of traditional advertisements. traditional advertising and marketing methods were demise for a long term, and that they’ll preserve dwindling in power till they ultimately fade away. after they ultimately do chew the dirt, a number of businesses depending on conventional ads as a means of client acquisition will don’t have any preference but to look to inbound advertising campaigns in the online international to complement their acquisition strategies.
growing seo sophistication. We’re getting better at growing and managing more extreme search engine optimization campaigns. As a easy instance, what was a be counted of keyword stuffing and reasonably-priced link constructing has now emerge as an difficult method of content material improvement and publication. moreover, we’ve access to more records than we’ve ever had earlier than, and our capability will only develop from here.
factors in opposition to limitless boom
And now, a number of the motives why search engine optimization may additionally face an eventual halt or decline:

opposition and prohibitive prices. search engine optimization spend growing approach that more organizations are becoming involved in seo. meaning more competition to address. For some time, this will be pleasant, however ultimately the fee of entry turns into prohibitive, and there may be a “tipping point” wherein the rise in spending tapers off.
The information Graph and visibility decline. thanks to the information Graph (and similar future technological trends), customers are being given extra on the spot sorts of answers, lowering their reliance on character website online visitations to discover what they’re seeking out. this can finally begin compromising the ROI of seo, pushing people out of the sport.
opportunity seek modes. search is starting to evolve in some weird forms, consisting of personal virtual assistants, which marry on-line and tool-particular seek. these alternative modes of seek are more difficult to are expecting and tougher to “rank” for, when you consider that oftentimes they forgo a “ranking” system entirely.
RankBrain and lowering rank predictability. system learning is already large, and it’s simplest getting bigger. technologies like RankBrain are beginning to upgrade seek systems in real time, with strategies best AI applications can include. That’s going to make it harder and more difficult to correctly investigate ranking factors and reply for that reason.
The problem with definitions
It’s also vital to recognize what may also without a doubt qualify as “search engine optimization” in the strict experience. today, this term largely refers to optimizing a website to be featured better in organic search ratings, however already it’s starting to apply to other regions, from nearby effects to knowledge Graph entries, or even digital assistant-based outcomes.

As new varieties of seek generation evolve, it’s likely that seo will adapt with the instances, instead of demise outright. If that’s the case, spending on what we see as “seo” nowadays may also disappear, however spending on what we label “search engine optimization” inside the future may also continue to perpetually rise.

the bottom line
It’s difficult to appearance quite a number years into the future with so many variables and capability technological tendencies in play. but, it’s probably that search engine optimization will continue to grow in recognition, in one form or another, for the foreseeable destiny.

With that statistics, you should at least sense secure making an investment similarly into your present approach. For search optimizers, that also manner a superb outlook in your task safety — so long as you’re willing to adapt.

five super qualities of powerful on-line content material

content marketing's five essential elements

after I put together for a presentation on virtual business and content material advertising, I suppose loads approximately what I need the target market to eliminate.

Of path, there’s constantly the first Rule of Copyblogger, which I hold forth to all and sundry who will concentrate. however telling humans “don’t put up content that sucks” has a tendency to need a touch extra clarification if it’s going to be useful.

What could deliver content advertising and marketing rookies the proper basis? and the way can i assist content advertising and marketing veterans who aren’t locating the success they want? Is there a framework they could use that could start them off on the right foot?

What makes a few content material marketing prevail, while other efforts fail?

like all framework, this one can be said clearly. absolutely executing it’s far going to be greater complex. however in case you use it, you’ll avoid the pitfalls that bring down most content advertising.

The framework: schooling + character = powerful content material

1. effective content material educates

over the years, you’ve heard us say: Don’t sell, teach.

content that sells (whether or not you’re in the top class content commercial enterprise or you use content to promote every other services or products) is content material that makes itself useful.

effective content material teaches your target audience something they need to recognise extra about.

It is probably fitness recommendations, parenting capabilities, or career advice. however it answers pressing questions and makes your readers’ lives better in some key way.

2. powerful content material has personality

purpose to create a content material-pushed internet site that has personality, that’s reader-friendly, and that’s written to each educate and entertain.

Bringing a consistent voice and persona on your content is a lot of labor — but it’s also notably worthwhile, both personally and professionally.

three. powerful content has a top notch headline

We’ve stated it before, and we’ll maintain pronouncing it till we flip the lighting fixtures off for excellent:

if you’re going to put in the paintings to create sturdy content material that educates in a reader-pleasant way, please don’t bury it with a awful headline.

amazing headlines make it clean for readers to proportion your content material. They attract greater hyperlinks, social media sharing, readers, and customers.

take some time to discover ways to write better headlines. It certainly does repay.

4. powerful content material maintains seo in mind

creating content that’s each academic and reader-friendly has seo benefits. It’s exactly the content search engines like google desires to serve.

simply do not forget, powerful content works for human readers first and serps second. If balancing the ones two nevertheless seems mysterious to you, take a look at our unfastened search engine optimization Copywriting ebook.

5. powerful content puts the reader first

all of the “guidelines” of terrific content advertising and marketing come from one rule: put your target audience first.

It’s not about how tons money you want to make with this release, where you want to rank in search engines like google, or what your cat had for breakfast this morning.

It’s approximately your target audience — the readers, possibilities, and customers — no longer you.

That doesn’t suggest that you may’t have desires to your commercial enterprise and your content material. however while you create content that both blessings your readers and makes them experience properly, you’ll locate that your advertising goals emerge as lots extra plausible.