6 Bitcoin Apps You Need to Know About

top bitcoin appstop bitcoin apps

If you are a bitcoin enthusiast, there are a few bitcoin apps you need to know about, as they might come in handy. Whether you want to earn a few free satoshis playing games in your free time, or whether you want to constantly keep track of bitcoin’s price, there is an app out there that will take care of your needs. Here are a few examples:

6. CRYPTONATOR

This free app allows you to check conversion rates for over 500 different cryptocurrencies, in over 40 different exchanges. Essentially, Cryptonator makes it easy for users to find out how much cryptocurrencies people own are worth.

It also includes a portfolio tool that allows users to see how their selected coins perform over a specific period of time, as well a “winners & losers” section that shows which coins are doing good, and which aren’t.

5. BITCOIN TICKER WIDGET

Bitcoin Ticker Widget is exactly what it sounds like it is: a widget that gives you bitcoin’s price directly on your home screen. Widgets with the price of other cryptocurrencies can also be set up, showing conversion rates for a few different fiat currencies. The prices shown in the widgets are taken from some of the world’s top cryptocurrency exchanges, such as BTCC and Bitstamp.

4. BLOCKCHAIN GAME

If you want to introduce someone to bitcoin, you need to show them this game. Not only will it give you context to explain what blockchain technology is, but it will also help the other person earn a few satoshis and start playing around with bitcoin before they get serious about it. The game itself is pretty entertaining, and killing free time while earning bitcoin makes it a lot more enjoyable.

3. BITCOIN MAP

Bitcoin Map is a free app you can install on your smartphone that shows you where you can spend your bitcoins. This way you will be able to know whether the local burger joint accepts bitcoin or not. Even if you know every brick-and-mortar store accepting bitcoins in your area, the app may still come in handy when you decide to go for a road trip. There are other Bitcoin map apps out there, but most of them only give you the location of bitcoin ATMs, not actual brick-and-mortar stores accepting the cryptocurrency.

2. BLOCKFOLIO

Blockfolio is a free financial app aimed at cryptocurrency enthusiasts. Not only does it show price information for bitcoin and over 800 altcoins, it can be set to send the user a notification whenever a specific currency reaches a price threshold. Moreover, as if that insane number of altcoins wasn’t enough, it also features over 30 different fiat currencies so it can reach a global audience.

1. ZTRADER

zTrader is the trading client app every cryptocurrency trader needs. It features information from most major exchanges and can show in-depth analysis on different currencies, giving the user a great market overview. The app is pretty complex and gives users tons of information that can, at first, be overwhelming. It will, however, make traders’ lives easier.

The app features secure, encrypted storage of API keys, and even though it’s free to download, there is also a pro version.

[Source:-ME]

6 ways to grow your podcast audience with SEO

microphone-podcast-radio-ss-1920

Along with technical SEO and links, high-quality, interesting, engaging content is one of the three main pillars of any successful SEO strategy.

Traditional content strategies use blog posts, articles, images, and sometimes video as the main sources of content. And while those can be awesome for driving traffic and supporting your SEO efforts, podcasts are an often overlooked and underestimated medium. Podcasts can build your brand and drive direct traffic, while at the same time adding rich content to your site and supporting your link-building efforts.

Of course, you not only need to know how to leverage your podcasts for SEO, but also how to rank well on the platforms specific to podcasts. So whether you’re starting out or are an established podcaster, read on for specific tips on how to SEO your podcast.

1. It’s all in the title

What does it take for your podcast to be found on iTunes and Google Play? It’s all in the title. The iTunes ranking algorithm for podcasts places a heavy emphasis on the title of the podcast, in addition to factors like total number of subscribers and the total number of reviews for the podcast.

What this means is that, while you want to have a title for your podcast which is compelling and interesting, you shouldn’t have a title which is so obscure or non-intuitive that it doesn’t explain in clear language what your podcast is about. Make sure to include your most important keywords in the title of your podcast. If your show is already established, you can do this by adding a subtitle. For example, if your show title is “A 5th Race Podcast,” and your show is about Stargate, you can make sure that you’re found by adding a subtitle such as “An Unofficial Stargate Podcast.”

That said, a generically keyword-rich title that is not distinctive or memorable is also a non-starter. The title of your podcast should be something you are proud of. (Note that with branded podcast names, it would be good to incorporate keyword-rich subtitles.) And while you do want to include keywords in your title and/or subtitle, don’t try to stuff your author tag with keywords. Apple will catch on and send you a note stating that your author tag isn’t representative of what your show is about.

Keep it clean, use the right keywords where it counts, and you should show up for relevant search queries. On Google Play, your show’s description (not individual episode descriptions) is searchable as well, so make sure you optimize it, while still keeping the copy interesting and compelling. (Speaking of keeping it clean, if your show has swear words and is thus labeled as explicit in iTunes, your podcast will not be reaching the very large Indian market.)

2. Optimizing your RSS feed

While the average user doesn’t use RSS nearly as much as in the past, your RSS feed syndicates your podcast on iTunes, Google Play Music and most other podcast platforms out there. Essentially, your RSS feed is what people are subscribing to when they subscribe to your podcast on any of these platforms.

Your feed is also what provides all your podcast information to these platforms. So when you want to update your show’s title or description, you have to update it in your RSS feed. It can take up to 24 hours for any of the fields to update on iTunes or other directories.

The best way to have SEO control over your podcast is by creating your RSS feed using the one that Libsyn provides you or the feed you get from the PowerPress plugin for WordPress (a free plugin).

Make sure you have a good, compatible RSS feed that won’t break or be too slow by using either castfeedvalidator.com or podba.se to validate your feed.

3. Leveraging your website

Yes, your podcast is an audio file, but that doesn’t mean that you can’t score SEO points by leveraging your website and making it a worthwhile destination for Google to send traffic to. As SEO practitioners, we are always trying to attract more trusted links to our sites. A great podcast is just one more type of content you can use to attract those links.

If a writer is looking at your site and considering linking to your podcast content, showing them other authoritative sites where your content has been featured can act as a “social proof” that your content is authoritative, high-quality and trustworthy, and thus worth linking to. For instance, you can show an “as seen on” section on at least your home page, but preferably on every episode page — the way I do on my biohacking/lifehacking podcast, “The Optimized Geek.”

optimized-geek-screenshot

Another easy way to boost your reach is to create supporting content that you want to expose search engines to. Some examples of content you can create are:

  • episode description or recap
  • show notes with timestamps
  • transcript
  • key takeaways
  • checklists/worksheets
  • episode art

The transcript will be a particularly text-rich piece of content to post to your site. Don’t just bury the transcript, feature it and present it nicely, so that users are more inclined to interact with it.

Each episode should have unique episode art so visitors have something to pin on Pinterest. Have a look at my wife’s show, “Stellar Life,” for an awesome example of the use of episode art:

stellar-life-screenshot

Whenever possible, provide supporting content that drives listeners to your website. For example, on this episode of “The Optimized Geek,” I included multiple photos and videos on the episode page of me at my guest’s facility freezing my butt off in the cryotherapy chamber and then gnashing my teeth by doing the equivalent of a 350-pound bench press on the bioDensity machine.

Make sure each supporting content piece has a human-friendly URL, and include the link to each in your show notes. Remind your audience that if they’re using the Podcasts app, they can easily access the show notes by clicking on the podcast artwork in the player. Add your call-in number and contact email to the top of your show notes so your listeners can get in touch with you as well.

4. Recycling content

Many of the tips featured in this article were pulled from a couple of episodes of my Marketing Speak podcast. Specifically, the one featuring Daniel J. Lewis (SEO Your Podcast to Grow Your Audience) and the one featuring Rob Walch (Podcasting 101: Creating a Successful Show). See what I did there?

Taking existing content and transforming it into another piece is a great way to leverage resources that you already have to boost your authority and improve your ranking on specific topics. You can take the content from your podcast and turn it into articles, blog posts, infographics, slide presentations, videos and so on to get even more SEO value from the recycled content.

5. That ‘other’ search engine: YouTube

YouTube, as you likely know, is the second most trafficked site on the web after Google, serving over a billion users. When considering any SEO strategy, but with podcast content in particular, YouTube should always be a part of your strategy. Not only is YouTube a huge search engine in its own right, but YouTube content frequently appears in the main body of Google search results as well.

There is no reason you can’t take your podcast recording and turn it into a YouTube video fairly easily. There are lots of file converters and video editing software which can translate your audio files into video. In fact, if you host with Libsyn like I do, then you can use their built-in Publish to YouTube feature (see screen shot). You can choose to either record actual video of the podcast participants as you do the podcast and use that video on YouTube, or overlay slides with your brand, interesting images, charts that support what the podcast is discussing at a particular time, and other contact information on top of the audio to create a video presentation.

libsyn-publish-to-youtube

Of course, YouTube/video SEO is a whole topic unto itself, but at the minimum, you should create an optimized title for your YouTube video, have a great description that includes a link to the show notes and episode page, and if possible, provide your own transcription of the podcast to override the YouTube auto-generated transcript, which is full of errors. Having an accurate transcript on your YouTube video isn’t just good for YouTube SEO, it’s great for those who aren’t native English speakers, because they can read the subtitles as your episode plays.

6. Podcasting for link building

Another way podcasting can benefit your overall search engine optimization efforts is through attracting links. If your podcast content is interesting, entertaining, compelling, useful and so on, it may well attract links all on its own, but there are certainly other links that you can pursue.

One of the easiest may be to get a podcast guest speaker to promote the podcast on their own site. If someone takes the time to be interviewed for your podcast, it’s quite likely they are going to want people to hear that podcast episode. By hosting the podcast’s episode page on your own site, in addition to syndicating it out on popular media and podcast platforms, you can give your guests a natural place to link to on your site.

One way to increase your odds is to look for podcast guests who might have a vested interest in promoting the episode because they will get a business benefit out of the increased exposure. These might include a company releasing a new product, perhaps even someone launching their own podcast, or an author promoting a new book. Authors are a particularly good target, as generally when they release a new book, they want any and every source of promotion they can find.

Make sure you talk to podcast guests beforehand about linking back to you, and ensure you follow up to make sure you actually scored that link. A great time to ask them for the link to post to social media is immediately before you start recording the interview. Get their verbal commitment, and you’ll get a much better outcome when you send them an email that the episode has posted and that you’d appreciate a link and some social mentions.

Incidentally, the reverse of the above can also be true. A podcast page on your own site is a completely valid and natural place to link back to the site of anyone participating in the podcast. If you are looking for or pitching people to participate in your podcast, if they understand the value of a link, that may be an additional inducement to close the deal.

In summary

With a little effort, podcasting and SEO can work together to help you assemble that enthusiastic community of supporters that Kevin Kelly calls “1,000 true fans.” SEO tactics can help grow your podcast audience; and in return, as your podcast grows in popularity, it can yield search engine optimization benefits back to your site. It thus creates a sort of “virtuous circle.”

Podcasting can truly set you apart as an authority in your field, but it is a time- and effort-consuming endeavor (believe me, I know!). Nonetheless, the right podcast, done well, is worth the investment. Make the most of that investment by implementing these SEO strategies for podcasts, and watch your audience grow!


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

[Source:-SEJ]


6 SEO Trends to Look Out for in 2017

6 SEO Trends to Look Out for in 2017

When it comes to search engine optimization (SEO), staying on top of trends is about more than sounding savvy when you talk tech with your colleagues. It’s also essential to the strength of your enterprise’s online marketing efforts. Here are six must-know SEO trends poised to make a big impact in 2017.

1. Google’s Accelerated Mobile Pages (AMP)

Google’s new AMP Project promises to deliver optimized content to mobile users at lightning speeds. An open-source project, AMP relies upon specialized HTML files that are designed to load at least four times faster than standard webpages. Many users have already seen AMP results showing up in their Google search results carousel.

While AMP coding doesn’t have any direct effect on search result rankings, faster-loading pages are already getting more clicks and impressions. A more positive user experience has also been noted by many publishers moving to AMP content. Those factors do affect SEO rankings, so AMP is likely to become more and more important as 2017 progresses.

2. Google’s Mobile-First Index

Google is also rolling out a mobile-first index that ranks search listings for a given term based on the mobile version of a webpage. This ranking system is in place even for those conducting searches on desktop computers, which means that it’s increasingly important for publishers to create mobile-friendly content. While Google says it will still rank desktop-only pages, there’s no doubt that having rich mobile content is a must.

3. Google’s Penguin 4.0

Google’s Penguin algorithm, which is designed to find and penalize webpages that the search giant deems spammy, now operates in real time. That means that sites penalized by Penguin no longer have to wait indefinitely for an algorithm update to get their pages off Google’s naughty list. Penguin is now designed to work on a page-specific basis, too, which means that rich content across a website is an absolute must for those webmasters who desire high rankings with no penalties.

4. Google’s Quick Answers

Google’s Quick Answers are designed to provide valuable snippets of information to search engine users so that they don’t have to wade through results to find the info they want. In 2016, the number of search queries that returned quick answer results went up by about 10 percent over previous years. Quick answers are positioned to expand even more in 2017.

Quick answers provide a valuable way for businesses to reach potential customers, so getting content to rank in these results is essential. Optimizing both on-page and off-page content so that a site can appear in the quick answers section will become more and more important to attracting traffic from Google. In addition to having rich and easily digestible content, sites will also need to be mobile optimized if they hope to land a spot in the coveted quick answers box.

5. Google’s RankBrain

A part of Google’s overall site-ranking algorithm, RankBrain is an individual algorithm designed to bring the power of machine-based artificial intelligence (AI) to the search process. According to early reports, RankBrain is designed to use AI to better understand search queries. For web designers, this means that clear, high-quality content from which RankBrain can quickly draw essential information is more important than ever.

6. Engagement Metrics

Web pros who study how on-page engagement affects search results are finding that user-driven metrics are increasingly important in securing high Google rankings. This means that tracking engagement metrics and improving the overall user experience on a website are becoming more important to high search rankings. In 2017, keeping website visitors engaged and getting them to visit time and again will likely become important factors in ranking algorithms.

[Source:-Business >in]

How To Write Better Business Blogs – 6 Useful Tools

We’ve put together a handy list of some useful tools to help you get started writing blogs or help you to improve your current blog writing practices.

Some of these tools are ones we use ourselves when developing content for clients – and can help you to refine your B2B blogs so that your content really speaks to prospects and customers.

So, whether you’re a seasoned marketer or a b2b sales rep new to the world of blogging and publishing articles on LinkedIn, we hope our list of B2B blog writing tools can help!

Step 1 – Planning your topic

You might have the overall topic in mind, such as “Reducing IT costs”, but how do you know what the top performing articles and headlines are? Buzzsumo is a useful tool for checking how popular certain articles are in your particular topic area. This helps you to come up with different angles for your blog focus, because – after all – the topic will probably always be the same, but the angle will be tweaked to reveal new insights.

Recommended for YouWebcast, January 12th: Leveraging Urgency and Scarcity for Increased Sales

Step 2 – Writing your blog

A blank page can be the most intimidating thing at times – and usually once you start writing, the content flows. To help you get started, this free blog planner tool from My Sales Academy can help you to plan out a B2B blog, guiding you through the process of writing a blog and figuring out how to structure your content in a compelling way.

Once you get a clear structure for your blog, you can use this again and again to plan out future blogs and ensure your content tells a clear and compelling story.

Step 3 – Reviewing and editing your blog

Now that you’ve written your blog, you need to proof-read it a few times. Our first drafts looking nothing like our final drafts, because ideas build, stories don’t translate and sections are taken out and replaced. Never scrimp on the editing and reviewing section because it can really make all the difference between an average blog post and a compelling piece of content that is shared widely.

We often use readability scores to test if our content is readable and simple to understand. We use a tool that’s built into our blogging platform, but sometimes run our content through web tools such as Readability-Score.com. For example, this blog has a readability score of 61 on the Flesch reading-ease test, meaning that it is described as “Plain English. Easily understood by 13- to 15-year-old students,” (Wiki). Readability is important because it can potentially affect your Google ranking if content is deemed ‘unreadable’ or difficult to understand – but it’s generally just a good idea to make your writing as easy as possible to consume.

It’s also a good idea to check that none of your content has been printed elsewhere online, or that you haven’t lifted text unknowingly from another source. Copyscape can be used to check text against other online published content – especially useful if you contract out the writing of your content, so that you can be sure writers haven’t copied text from elsewhere.

Step 4 – Get the headline right!

Now that you’ve written your article, it’s time to start thinking about a compelling headline to bring readers in. Using a headline analyser can help to guide your headline towards using more emotive and attractive words. For example, headlines with words such as “How to…” tend to attract more readers than those with purely descriptive titles. It’s like first impressions, you have just a few moments to capture a reader’s attention – so make it count.

Headline analyzer

Step 5 – Promotion, promotion, promotion

So you’ve written your blog, you’ve probably published it on LinkedIn – now what? There are tools out there to help you find the most popular hashtags to ensure that the most people possible see your Tweets – tweetreach helps by finding popular hashtags around your chosen topic so that you can be sure you’re using the most valuable hashtags when promoting your blog or article across social media.

These are just a handful of the tools we use – depending on the topic, audience or article, we employ different tools to help create content that drives engagement and is better tailored to the appropriate audience.
[Source:-B2c]

6 Container Themes to Track in 2017

6 Container Themes to Track in 2017

The container craze will turn four next year. Yes, Linux containers have been around longer than that, but the rise of Docker—first released to the public on March 20, 2013—has sparked the surge of interest we’re riding right now.

It’s a fascinating adolescent phase, as containers not only roll into production but also get acclimated to enterprise needs and bigger-money investors. Here’s a glance at the major themes that surrounded containers in 2016 and are likely to continue into 2017.

Scheduler ‘Wars’

Some players are rushing to crown Kubernetes as the de facto standard for container orchestration. Others are just getting started with Kubernetes alternatives.

Amazon Web Services (AWS), notably, started up its own set of open source projects called Blox. Docker Inc. integrated its Swarm container into the Docker platform in June. Meanwhile, Mesosphere and relative newcomer Kontena are continuing to offer their versions of container orchestration.

  • Containers & Serverless Functions Have Their Day on AWS
  • Kontena Goes ‘1.0’ With Its Kubernetes Alternative for Containers
  • Kubernetes Founders Create a New Container Company
  • Mirantis Pegs OpenStack’s Future to Kubernetes
  • Docker Orchestration Is the Focus of Docker 1.12

Statefulness: Serving the enterprise

ClusterHQ pointed out this one when it shut down last week. The startup had pinned its hope on making it practical to run stateful applications in containers—and then watched as the rest of the industry attacked the same problem.

State matters, because most enterprises’ applications depend on it. The ability to preserve state would be key in converting more enterprises to the container cause.

  • ClusterHQ, Stateful Container Startup, Is ‘Clusterf***ed’
  • Mesosphere Declares ‘Container 2.0,’ the Stateful Era
  • Docker Acquires Infinit to Support Stateful Apps
  • CoreOS Creates ‘Operators’ for Stateful Apps in Containers
  • Portworx Aims Container Storage at Enterprise Databases

Security Matters

Early on, containers were flagged as possible security risks, because many containers can share one OS kernel. On the other hand, containers allow for the division of services into microservices—modular pieces that handle a narrow range of tasks, which could make them harder to exploit.

Those questions, combined with the urgency surrounding network security these days, make container security a fertile ground for startups.

  • Aporeto Thinks Container Security Can Really Be This Simple
  • Aqua Scores $9M Series A Led by Microsoft
  • Twistlock Raises $10M for Container Security
  • A Couple of Squares Help Advance Docker Security

The Old Guard Gets Involved

VMware has its own spin on containers with Project Photon. Oracle is promising to add Oracle Container Service to its public cloud, including Oracle-devised networking and orchestration for containers. And Cisco has acquired its way into containers.

Companies that do things the “old way” aren’t ignoring containers. Maybe they’ll fall in line with Docker; maybe they’ll co-opt containers and take them in a different direction.

  • Here’s What’s Inside Oracle’s AWS-Killing Bare Metal Cloud
  • VMware Reminds Us It’s Still Working With Containers
  • Cisco Plunges Into Containers, Acquiring ContainerX

Docker Graduates

Docker continues to grow, both organically and through small acquisitions such as Socketplane and the aforementioned Infinit.

But what might be more noteworthy is Docker’s increasing involvement in bigger circles. A deal with Microsoft brought Docker-based containers to Windows, and those containers will be supported on AWS as well. Look for Docker’s universe to continue expanding in 2017.

  • AWS Intros Windows Container Support in Beta
  • Microsoft Ignite Kicks Off With Docker, Azure Stack & AI
  • Sources: Microsoft Tried To Buy Docker for $4B

Money Keeps Flowing

As containers grow up, so will the associated companies. Here are a couple of the larger deals in the sector this past year; expect more of the same in 2017.

[SOURCE:-SDX]

6 GREAT INTERNET PLUGINS TO HELP YOU SAVE

Online shopping addicts know the #struggle is real.

One minute you’re browsing for a pair of sensibly priced boots, and the next you’re tumbling down a hole of online retailers, piling up the products in your virtual shopping cart and racking up the shipping fees.

Help is here!

Browser extensions, or plugins, can save you money by automatically applying coupon codes, hooking you up with cashback or comparing prices of products at different retailers.

Read on to shop savvier the next time you find yourself surfing the web.

RATE SEARCH: Find the right rewards credit card for you, today.

Honey

One of the most popular plugins among savvy shoppers is Honey.

After installing the extension on your desktop, Honey automatically aggregates all the discount codes you can use at the store you’re currently clicking through.

When you’ve selected your purchase and are ready to check out, just click a button and Honey will try all the coupon codes available for the store and then automatically applies the one that will save you the most money. The plugin even offers cash bonuses at tons of stores. For Amazon shoppers, the Honey extension also has a button that shows you the cheapest price for a product, placing it next to the listed, default Amazon price.

Honey is currently supported on Chrome, Firefox, Safari and Opera.

Coupons at Checkout

Coupons at Checkout is just that — it applies coupon codes before you checkout while online shopping.

It scans the web for coupons you can use if it detects an empty “coupon code” box when you’re about to checkout, and tries all those coupon codes with a click.

Coupons at Checkout is offered by CouponFollow.com, and is available for IE, Firefox, Chrome and Safari.

The Camelizer

Amazon fanatics, rejoice: The Camelizer extension from Camelcamelcamel will save you money. The add-on allows you to see the price history of products sold by Amazon, and gives shoppers price history charts for products they’re browsing.

With The Camelizer, you’ll be able to get a sense of when the right time to buy a particular product is.

The Camelizer extension is available for Firefox, Safari and Chrome.

Pricescout

Pricescout not only scouts the best coupons for you, it also comparison shops.

After installing the plugin, if you’re viewing a particular product in your web browser, Pricescout automatically hunts for a better price at over 21,000 stores. If Pricescout finds a better price somewhere else, a popup bar will appear at the top of your screen, showing you the alternative price.

A Pricescout popup will also appear if the plugin finds coupons and offers available for the store you are currently shopping at. It’s available for Chrome and Firefox.

Sidekick by CouponCabin

CouponCabin, a popular website devoted to online coupons and promo codes, has an extension dubbed Sidekick. If you’re shopping on a site eligible for cash back, the extension shows you deals and how much cash back you can get for a particular product right in your search results, saving you time from clicking site to site.

In order to get cash back, you’ll need to create a CouponCabin account. The CouponCabin Sidekick is available for IE, Chrome, Safari and Firefox

InvisibleHand

For the frugal traveler, the InvisibleHand plugin is definitely worth checking out.

InvisibleHand allows shoppers to compare prices between 3 countries (the U.S., U.K. and Germany), 696 retailers and 589 airlines. In addition to finding the best prices on a slew of merchandise, it also helps you find the best price on flights.

When you’re online shopping, the InvisibleHand will search for a better price. If it finds one, a pop-up will appear notifying you of where the better deal is. InvisibleHand also has a drop-down menu in the notification, so you can what prices are at other sites.

This extension is available for Chrome, Firefox and Safari.

[Source:-Bankrate]

6 Critical Metrics to Add to Your SEO Campaigns

6 Critical Metrics to Add to Your SEO Campaigns | SEJ

A reputable and experienced SEO professional will tell that you if you can measure something, then you can find ways to improve it. That certainly applies to your SEO campaigns, since initial optimization efforts may not bring the results you were hoping to get.

Marketers and business owners who are new to search optimization tend to fall into a common trap where they get stuck on a single metric, like staring intently at search rank and wishing for it to move. A narrow focus on just one or two metrics will blind you to other areas where a campaign could be doing well, or on the flip side, not performing at all.

There’s a lot of data within your reach on ranking, traffic sources, links, and user behavior that you should pay attention to as you launch and manage campaigns.

There’s no single metric that provides all the answers, and every website prioritizes different metrics based on the brand’s goals and the types of campaigns going on. Tracking multiple metrics at the same time has become a standard procedure for online marketing campaigns, so don’t fall behind the competition by focusing on too few metrics.

Here are six metrics that you should definitely be on the lookout for, and you can pick and choose which metrics to ultimately incorporate into your SEO campaigns:

1. Monitor Time On-Page

Every piece of content you create has a purpose, and you’ll typically have a few goals related to that content:

  • Increase organic visibility for the content
  • Keep a visitor engaged when they land on the page where the content is published
  • Get the visitor to take action after they finish reading it

You probably know from personal experience that landing on a page that doesn’t match your search intent or provide any answers makes you want to leave that website immediately. This is how most people react online.

On the other hand, when you find exactly what you’re looking for on a page, then you’re going to spend more time there until you find an answer or you finish reading. When you create high value, compelling content with the right conversion message, you’ll have a more satisfied audience that lingers to see what you can offer them.

image13

Extended engagement can help your site’s organic visibility and rank, so you need to pay attention to the time-on-page metric for any content that’s not performing up to snuff.

Don’t waste time looking at the average time-on-page stat for your site. You want to drill down into the page-specific times so you can discover opportunities to improve engagement on poorly-performing pages.

2. Track Your Site’s Usability

The time-on-page metric is an important one because you want visitors to reach the end of your content. But what do they do after the finish reading? Have you created a call-to-action that will encourage them to stick around and read more?

There’s a simple metric you can use to check if your audience is remaining on your website. In your Audience Overview in Google Analytics, you’ll see a segment called Pages/Session. This number should be monitored regularly so you can get it as high as possible while you run campaigns and build out your on-site content.

image10

If you have a relatively new website and your traffic count is low, then this number will likely be low as well. Give it some time and make some tweaks to try to lift the numbers. Here are some ideas for improving usability:

  • List related or most-popular posts at the bottom of your other content. This can encourage your readers to check out another article that will catch their attention
  • Create a more consistent internal linking strategy: every page and every post should link to another relevant page within the content or through a call-to-action at the end
  • Use sidebar widgets or segments to showcase content and create a compelling call-to-action to gain clicks
  • Use exit-intent popups or messaging that encourage users to stay on your site for a special offer, great piece of content, etc.

If you find that visitors are still bailing despite improvements to your internal linking structure and higher-quality content, then there may be another usability concern that is driving them away. It would be worthwhile to conduct usability tests on different browsers and devices while also checking for load time issues to maximize your site’s performance.

3. Monitor Traffic By Device

Mobile traffic makes up a majority of online traffic for many businesses. Monitoring both mobile users and incoming traffic by device is important because those users have very different experiences from those who browse on desktops.

Google recognized the mobile trend early on, including tech barriers that made the user experience slower on mobile and updated their algorithm accordingly. Now, load speed and mobile-friendliness are factored into ranking considerations. As more users switch to mobile devices as their primary devices for browsing and searching the web, the emphasis on mobile-friendly accessibility is likely to increase.

It’s important to remember that your on-page optimization efforts should target users first and search engines second. You should make it your goal to monitor mobile-specific analytics to see if there are any issues with usability.

You can view this metric in your Google Analytics by going to Audience > Mobile and then to Overview. Compare your mobile metrics and desktop metrics. You can expect some variation between the two and mobile is usually a little worse, but if there are significant differences, then these should be addressed right away.

image15

Here are a few resources to help with tracking and addressing mobile compatibility issues:

  • Test Your Mobile Site
  • Making Your Site Mobile-Friendly

4. Set Completions and Track Conversions

Driving traffic to your website with SEO campaigns is a great start, but what you really want to aim for is targeted traffic that will actually take action after they arrive on your site. You can get a general idea of conversion rates if you look at opt-ins or sales figures, but you can get a more accurate picture by setting up your Google Analytics to set and track goal completions.

A goal is just a simple event that you want to track. For example, you want to measure the number of people who reach a confirmation page after opting-in to your newsletter. A goal can be anything, like tracking the number of visitors who read your “About Us” page or purchase something.

To create a goal in Google Analytics, go to the Overview segment under Goals in the left navigation sidebar. If it’s your first time here, you’ll have to click the “Set Up Goals” button to get started once it appears.

There are available templates with pre-filled configurations or you can create your own custom goals.

image14

Once Google Analytics has had time to collect data, you’ll be able to revisit this overview tab to see general information on your goal completions. If you click on the Source/Medium segment under Goals, it will divide your goal completions/conversions by the traffic source.

If you assigned a value to your conversion, then Google Analytics will display that here as well, presenting you with an estimate on what those conversions were worth.

5. Keep an Eye on Your Crawl Data

In your Google Search Console you’ll be able to monitor the way Google crawls your website. The more effective your campaigns are at building links and relevant inbound traffic, the more frequently Google will crawl your website.

Likewise, the better you are at delivering a good experience to a search user (fast load times, engaging content, extended time-on-page, and increasing pages per visit), the more Google will want to crawl your site to ensure the freshest content is being delivered to its users.

In your Google Search Console, you’ll see a menu item called “Crawl.” Click there and select Crawl Stats. These will provide you with three reports that show the total number of pages crawled per day; the kilobytes downloaded per day, the time spent downloading a page.

image07

Each of these charts displays data over the last 90 days and there’s no way to adjust the date range, so it’s a good idea to regularly monitor it.

For the sake of simplicity, this is what you should look for while tracking your crawl stats:

  • Total number of pages crawled should be high; you want as much of your content indexed as often as possible
  • Time spent downloading a page should be as low as possible: this reflects on your site load time, which factors into rankings
  • If the load time stat increases, then something is impacting site load speed and needs to be addressed
  • If the number of pages crawled drops, then you may have crawl errors or there might an issue preventing your content from being indexed

6. Audit Campaign Effectiveness with Returning Visitors

Most SEO campaigns are content-driven, including offsite content marketing that drives traffic back to you as well as the content on your website that brings in new traffic.

Acquiring new visitors is important, but you also want to regularly measure your returning visitors. This metric is a clear indication that your content is good enough to keep people coming back for more. There are two ways to analyze new and returning visitor stats in your Google Analytics.

For a broad overview, you can look under the Audiences tab and click on Overview. This will present general info on your audience along with a graph that shows you the ratio of new users to returning visitors.

image09

You can also look under the Behavior tab and click on Site Content. In the Landing Pages segment, you can see what percentage of traffic to your top landing pages are new users or returners.

image12

If you’re consistently growing your site and creating high-value content, then the totals for your new and returning visitors should continue to grow monthly. If these figures are stagnant or decreasing and your returning visitor stats are not increasing as much as your new visits, then you’ll need to examine the content you’re sharing to ensure there’s real value there. Don’t forget to improve the user experience along the way to ensure you’re not driving visitors away from your site.

Conclusion

The metrics you track are important indicators of your site’s growth, and they also help you measure the value of your SEO campaigns. The right metrics will validate your efforts while also providing insight into opportunities for improvement. Set reasonable goals for your campaigns and monitor the necessary metrics accordingly to keep your finger on the pulse and quickly recognize when it’s time to take action.

[SOURCE:-Search Engine Journal]

Make extra money running a blog With those 6 pointers

Make More Money Blogging With These 6 Tips

follow now to be an Enterpreneur360™ corporation and allow us to inform the sector your success story. Get commenced »

all people who reads an editorial knows that there are good articles, and there are great articles — but what makes a incredible article first rate? running a blog or article writing serve more than one purposes including merchandising and advertising as well as self-success, but the easy truth is that now not all bloggers — and not all blogs — are created same.

proper articles are knowledgeable, but exceptional articles are passionate. appropriate blogs are posted weekly, however fantastic blogs are published every day. desirable articles are shared by loads, at the same time as splendid articles are shared by means of tens of thousands.

related: a way to weblog and get paid

recently, my inner communications manager, Taylor Nash, and that i decided to investigate numerous hundred pinnacle-performing articles on Entrepreneur.com and two other principal blogs with the intention to perceive not unusual traits of the world’s pinnacle bloggers and individuals. If you are attempting to apply article writing or running a blog to build your online following, right here are six developments we observed in not unusual with elite-degree bloggers and contributors.

1. Consistency
Bloggers can invest energy and time only to comprehend that their voice is not being heard. In terms of writing style, test with one-of-a-kind deliveries till you hit the proper word. it’s going to come. but, you should publish — and you need to submit often. as soon as every week appears to be the most normal, but twice a week seems to grab more interest.

critical bloggers publish more. steady posts reflect your dedication to the matters you want to jot down about. Being seemed as an expert is a herbal progression and byproduct of consistent posting. We see that professionals have bigger audiences than amateurs.

2. target market focus
Your target audience is an ever-evolving institution of readers and visitors who want to pay attention what you’ve got to mention. The greater you recognize approximately your content, the more you need to understand approximately who could be involved. meaning you should know how they want you to write down, and they need facts approximately present day subjects. identifying those pieces is prime to connecting along with your followers.

three. Transparency
Be personal. encompass a few personal anecdotes — and lead them to snigger. if they snort, you grow to be actual to them, and they may be again. Being non-public is being obvious, and we’ve seen that transparency works. Transparency is credible. Transparency encourages the reader to accept as true with you, the blogger. Transparency calls for accuracy, research and determination.

related: 6 techniques for Launching a a hit weblog

4. phrase desire
whilst speaking on your readers, don’t try and be overly clever together with your words. You never realize who’s reading your blog. They might be an extended-time follower or a first-time subscriber. both way, they want with the intention to without difficulty connect to what you are pronouncing.

five. Staying centered
the overall rule of thumb is to pick one topic in keeping with publish — and stick to it! Blogs aren’t long, so masking multiple subjects within one put up can cause the reader to emerge as careworn and disinterested. through sticking to 1 topic, you enable the reader to gain a deeper understanding of what you are speakme approximately and stroll away with a clean message.

6. No nonsense
blog readers want their statistics to be succinct. modifying out the fluff out of your writing will maintain your factor clear and eliminate all the unnecessary filler info that readers don’t need or care about. A excellent workout is to put in writing an 800-word post after which edit it all the way down to 500 phrases, while still keeping your major factor intact.

through maintaining these six suggestions in mind while you write, you will always have the inspiration for a remarkable weblog or article. Don’t forget about to take note of your “remarks” phase, too. Readers frequently offer feedback there in addition to super questions. by means of answering those questions thru weblog posts, you display them that you do study their feedback and care approximately what they suppose.

If you are attempting to construct a commercial enterprise in nowadays’s global, you need to severely consider writing articles or running a blog. the usage of these six tendencies as a guideline will bring limitless new customers and customers.

JOIN THE STUDENT BLOGGING CHALLENGE NOW – STARTS MARCH 6!

sbc2016

Don’t miss out! The Student Blogging Challenge is starting soon and is a great way to connect your students with a global audience while helping develop their blogging skills.

sbc2016The Student Blogging Challenge is run twice a year beginning in March and October.  It is made up of a series of 10 weekly tasks which you can customize for your class.

It is organized by Sue Wyatt (@tasteach) with help from me, Sue Waters, and the team at Edublogs.

There are three registration forms:

  • Educators who would like to mentor a group of students
  • Teachers who have a class blog who want to connect with other classes globally
  • Individual students who have their own personal blog and want to connect globally with other students

The Challenge is open to both class blogs and to individual student bloggers from all over the world and of all ages – blogs don’t need to be hosted by Edublogs to participate, but your blog must be public.

The Weekly Activities 

Each week a post is published on the Student Blogging Challenge blog with a list of activities for students to choose from. The students only need to complete one activity each week, but if they want to do more they can.

During the challenge students learn about:

  • Creating pages and posts
  • Creating avatars
  • Digital citizenship
  • Commenting skills
  • Connecting with students globally
  • Using tools and embedding on their blog

Some weeks are the similar every time the challenge is run – that is because they are important skills for both teachers and students to have.

  1. About me – creating their avatar and about me page so visitors get to know them – includes being digital citizenship and cybersafety
  2. Let’s comment – teaching what makes a quality comment, how to connect through commenting and again cybersafety and digital citizenship
  3. Using images – teaches about using creative commons images, giving attribution for images, videos etc, tools for using images in posts

The other weeks of the challenge are based around a topic such as food, games, government, history, maths, nature.

To Register

There are two ways to register:

  • Class blog registration form – teachers with a class blog who want to connect with other classes around the World.
  • Student blog registration form – student with own individual student blog.

To Help

There have been over 1300 students in the last few challenges and it isn’t possible for Sue Wyatt to visit them all regularly.

Can you help?

You might be a teacher, principal, educational coach, parent, retired teacher or a trainee teacher and would like to get involved with student blogging. You can register as a mentor and help mentor small groups of 10-30 students during the challenge.

 

[SOURCE :-theedublogger]

The 6 Types of Content That Will Boost Traffic and Engagement

The 6 Types of Content That Will Boost Traffic and Engagement

In a fantastic post on Distilled, author Hannah Smith talks about the importance of creating content that is goal-driven—that is, what you create should be driven by what you want to achieve.

She explains that in order to succeed, most websites will need four key types of content:

1. Content to entertain

Most content marketing efforts focus on education and helpfulness, and while this is a great track to take, as I’ll discuss below, it can also be a missed opportunity to interact with readers and connect to them on a very basic human-to-human level.

Content that entertains is often funny, frequently highly shareable, and often is able to quickly transform a “company” into a “group of people just like me.”

This aspect of just like me can be crucial in building trust and separating the true fans from the random visitors. As Hannah explains:

Content which has been created to entertain might not be directly related to your products/services, however in order to do its job, it does need to appeal to your target audience.

2. Content to educate

Content that’s created specifically to educate achieves the same goals as content to entertain, but is often a next step in showing readers and potential users why your website or product is worth sticking around for. While content to entertain appeals to a reader’s emotions, content to educate appeals to their rationality.

Content to educate is what we go for here at Buffer with posts such as the one that you’re reading. Again, shareability is key with content that’s meant to educate.

3. Content to inspire

In inspiration contagious? It can be when done right, when something you publish resonates with so many people so quickly that they can’t help but pass it on.

Inspiration doesn’t necessarily have to be quotes on a picture.

In fact, the best kind of inspiration often comes in the form of case studies, customer testimonials and stories of failures and challenges that successful people have faced along the way.

4. Content to convert

Content created for the purpose of conversion is typically meant to nudge a reader in the direction of some sort of action, for instance, signing up for a newsletter, taking a free e-course, or buying a product.

This infographic by Distilled shows how your content can be divided up into the above four categories:

the-content-matrix

6 Types of Content To Experiment With on Your Blog

1. Infographics

It’s been proven repeatedly that human beings are, by a large majority, visual learners. Speaking to the power of images, one study showed that after three days, a person would retain only 10-20 percent of written or spoken information but almost 65 percent of visual information.

Another study showed that an illustrated text was 9 percent more effective than text alone when testing immediate comprehension and 83 percent more effective when the test was delayed.

It’s no surprise then, that readers not only enjoy looking at infographics, but are much more likely to remember them and the information contained in them. This makes infographics a particularly good type of content to use on your blog or for your brand messaging. They’re digestible, they’re good to look at, and sometimes they can be a lot of fun. Infographics are particularly good when you have data-heavy research or numbers and statistics that can make for dry reading.

The best part about infographics? They get shared, and shared frequently. Up to three times more often than other content, according to this study.

visual-content-other-sensesSource: http://www.mammothinfographics.com/why-infographics/

When creating infographics, remember to:

  1. Focus on quality and visual appeal: While there are several free tools for creating infographics, if you’re not skilled at the art of visual design or don’t fancy learning now, investing in a professional to create one really great infographic will always trump creating many mediocre ones.
  1. Have fresh content: Though it can be tempting to create an infographic from regurgitated research, we suggest you always go for new and fresh ideas that haven’t previously been shared (or shared widely). New research or studies in your industry that haven’t yet been released can be a fantastic way to share new content. You might have some numbers or theories from your own research, too. Or put together findings from companies that aren’t well known. Whichever way you choose to do it, remember to make your infographics fresh, current, and relevant for your readers.
  1. Be generous. It can be a little counterproductive to spend time, resources, perhaps even money in creating an infographic only then to keep it exclusive to your own website. By their very nature, infographics are meant to be shared widely, and you’d truly benefit from yours if you make them shareable. A great way to do this is to include the embed code on your website with the infographic, so that for anyone who might want to use it, it’s simply a matter of grabbing it from your website and pasting it on to theirs.

Here are some examples of infographics that we’ve highlighted before. at Buffer:

2. Lists

Brands and bloggers are now discovering what women’s magazines have known for decades: Lists work. And top 10 lists work even better.

A couple of years ago, marketing scholars Mathew S. Isaac of Seattle University and Robert M. Schindler of Rutgers University searched the term “top [number]” in Google using all numbers 1 through 100. Those ending in zero dominated, followed closely by those ending in five.

inline-i-topten-pipp

They argued, in the Journal of Consumer Research, that people largely exhibited a so-called top 10 effect, that is, we have a tendency to lump things into round-number groups and viewing everything outside them as inferior. So the difference, they say, between items ranked No. 10 and No. 11 feels enormous and significant, even if it’s actually quite minimal or unknown.

In an interview with Co.Design, they say,

“Our own experiences sort of led to this impression that if it’s not in the top 10, then it’s in the next category. The overall idea is that numbers generally are considered to be equidistant, but subjectively they’re not.”

What does this mean for you?

  1. Create lists.
  2. Create more lists.
  3. Keep creating lists.

In fact, given that 30% of all blog posts are lists, you’re unlikely to go wrong.

When creating lists, however, remember to:

  1. Meet a need: Try not to create a list for the sake of creating a list, but because it will help your users and readers solve a problem or fill a need.
  1. Experiment with numbers: While top 10 lists are, and always have been, popular, lists of dozens, sometimes hundreds of resources, tips, and strategies, often tend to do very well also, especially online, where users can save them for later and refer to them as they move through the list.
  1. Make them skimmable: Lists are frequently skimmed through and not read, so make sure to number them and headline them nicely so that someone who’s looking through quickly can still get a bulk of the information they need.

Here are some examples of lists that have worked for us at Buffer:

  • Find Your Strategy: 6 Actionable Social Media Strategies From Successful Brands
  • ‘What Should I Post on Facebook?’ 12 Facebook Tactics Working Right Now
  • The 43 Best Books and Twitter Accounts to Inspire Your Social Media Sharing

3. Case studies and success stories

We’re wired to love stories and the benefits of storytelling are well documented.

The best kinds of stories almost always follow a three-act structure, a model used in screenwriting that divides a fictional narrative into three parts:

  1. The setup: This is where the world is created and the level set for what people are expected to do, be like, and behave like. This act shows what normal life looks like in this world and by the end of act one, something happens to disrupt this normal life and cause our protagonist to jump into action or make a decision.
  1. The confrontation: The second act is where our protagonist must find solutions to his or her problems, only to keep finding bigger problems and bigger bottlenecks. The protagonist does not yet have the skills or experience, perhaps even the confidence, to deal with the problems that are thrown in his or her way. In order for the protagonist to succeed, they must learn a new skill, have a new experience, or have a eureka moment that elevates them to the level they need to be in order to make their world right again.
  1. The resolution: This is the final act. The story is brought to its most intense moment and the final climax. Victory has arrived, and the protagonist and other characters have a new sense of who they are.

Source: http://www.nownovel.com

Why am I telling you about storytelling?

Because if you approach your customers and users as protagonists and tell their stories with all the highs, the lows, and the dragons they have beaten down to get to their success today, you will find amazing resonance with the rest of your audience.

People may want to hear about the awesome features of your product, and you should definitely tell them. But try telling them stories, too, about people who built businesses while vanquishing their own personal demons, finding mentors, and eventually reaching the summit with a new sense of self. Share with them the trials and tribulations of your customers and users; indeed, tell them about yourself.

While case studies can be told in a number of different formats, it is one of the rare content formats that is almost exclusively designed for storytelling. It can be very helpful to take advantage of that.

When creating case studies, remember to:

  1. Talk about failures and successes: Case studies, and any stories really, are much more relatable when they’re about real people, and real people almost always experience failure before they experience success. When you talk about how your users have succeeded with your products or services, don’t also forget to mention the journey they took to get there.
  1. Make it about them: A case study is not about you or your product, it’s about how your product aided in the journey of a person. The story is about them. Remember to keep that focus on them with your product only being a small part of the equation.

Here’s a fantastic case study that achieves results without being salesy:

How One Couple is Making $600,00 Per Year Selling Digital Products

4. How-to guides

When you’re thinking of writing a how-go guide on your website, go long. The perfect post is known to be 1,500 words but the more in-depth you go with an idea or topic, the meatier it is, the more likelihood that it will get read and shared.

Medium’s research on this shows that an ideal blog post comes in to be a 7-minute read, which is approximately 1,600 words:

We do how-to guides pretty regularly here at Buffer, where we’ll take all the elements we’ve discussed so far—infographics, lists, etc.—and play with them, but we use them in the context of long, detailed blog posts that tell you everything you need to know about the topic at hand.

A great way to think about how-to guides or longer blog posts is to think of them as list blog posts with only two or three bullet points, where you’re diving really deeply into each of those bullet points.

When creating how-to guides, remember to:

  1. Solve a problem or fill a need for your specific audience: A detailed how-to guide is only helpful if it actually solves a real problem for your audience. If your audience consists of solopreneurs who have been in business for 5+ years, a tutorial on setting up WordPress is probably not going to help them much. A tutorial on building additional passive revenue streams, on the other hand, might be exactly what they’ve been looking for.
  1. Break it up: When things start getting too complicated in your how-to guides (as they often do), break them up visually by creating checklists, quotes, and simplifying with the help of bullet points. Long guides, especially those that run 3,000-5,000 words as some of ours do here at Buffer, can be especially difficult to read if they’re also then written in large chunks of text.

Here are some examples of how-to guides that have worked for us at Buffer:

  • How to Create a Social Media Marketing Plan From Scratch
  • How to Choose the Right Stock Photo for Your Next Project
  • The Eternally Clickable Headlines of Buffer (And How to Write and Find Your Own)

5. Personal stories

It is no secret that when it comes to social media, emotion rules the day. It stands to reason then, that if you’re creating content for your audience, getting them to engage with it on an emotional level is a fantastic way to connect with them.

  • Personal essays: Stories told through the lens of an experience you’ve had in your life that taught you something or changed you as a person.
  • Opinions/rants: Handle this one with care, but sometimes, going against the grain and taking a stand against a position everyone else is taking can be a good way to get some attention and share your ideas and theories with the rest of the world. A very good example of this is James Altucher, who is known for his controversial ideas on why not to buy a house or invest in your 401k.
  • Inspirational tales: Whether yours or someone else’s, the best way to engage emotion is to show or tell someone that touches them deeply. A lot of inspirational stories have a way of doing this. Educating your audience is a fantastic goal. Inspiring them to take action of what you’ve taught them might be an even better one.

When sharing personal stories, remember to:

  1. Inspire, not bait: It’s easy (and tempting!) to rant about things for the sake of riling up emotions, but this is almost never a good idea unless you actually care about an issue and are passionately sharing a thought you hold. Readers can see through attempts at garnering clicks, which leads to a lack of trust in your content and therefore, your brand.
  1. Be vulnerable: Writing instructors will often tell you that there is one, and only one, secret to good writing: Be vulnerable. Open yourself up. Allow for the idea that someone may disagree with and perhaps even criticize your work. As it happens, at Buffer, we believe that too.

Here is an example of a personal essay that my friend Jennifer Lawler posted on her blog that will take your breath away:

For Jessica

6. Resources and Tools

A list of resources and tools can be a fantastic way to deliver value to your audience while simultaneously working with a content type that isn’t quite as time and work-intensive.

The best resources and tools lists tend to go long. At Buffer, we tend to prefer giving users a choice of every resource we can get our hands on and letting them make the decision for themselves based on their preferences.

When creating lists of resources and tools, remember to:

  1. Create longer lists: Longer lists tend to do better in this category because they tend to deliver more value and cater to a wider variety of users than just a quick list of five or six resources.
  1. Don’t forget the visual aspect: Especially for blog posts of this nature, it’s very easy to forget to think about visual elements. Those are important, however, because they can help break up the text and make for easier reading.

Here are some examples of resources and tools lists that have worked for us at Buffer:

  • The Big List of Twitter Tools: 91 Free Twitter Tools and Apps to Fit Any Need
  • 19+ Free Tools to Start Your Podcast From Scratch
  • 37+ Tips and Resources for Building a Fine-Tuned Content Marketing Machine From the Ground Up

 
[SOURCE :-entrepreneur]