5 Silly SEO Mistakes That Even Professional Marketers Make

5 Silly SEO Mistakes That Even Professional Marketers Make

With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines. Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content? Though a bit ignored, SEO is still increasingly important to a site’s overall performance in search.

Utilizing the power of on-page and off-page optimization, you can bring your site to the next level (i.e. increase rankings, drive more traffic, bolster conversion rates). The bad news is, doing SEO the right way is easier said than done. It is evolving quickly, and Google continues to throw out search algorithm updates, one after another.

It can be hard to stay on top of things and keep your site optimized for the new realities of search. No wonder SEO professionals are constantly skimming the Web to fish out crucial bits of info about upcoming changes and updates. But the problem is, being deeply afraid of missing out on the new stuff, they often make basic-level mistakes.

In this article, I review five silly but harmful SEO mistakes that even professionals make. Avoid them at any cost because these errors can ruin your entire digital marketing campaign. Let’s dig in!

5 SEO Mistakes to Avoid

#1 Close Your Site from Indexing in .htaccess

If you do SEO for a living, most likely you have heard about .htaccess. Basically, it is a configuration file which is used to store specific directives that block or provide access to a site’s document directories.

I cannot stress enough how important the .htaccess file is. If you know how to manage it, you can:

  • Create a more detailed sitemap
  • Generate cleaner URLs
  • Adjust caching to improve load time

In short, .htaccess is a crucial tool to polish your site’s indexing process and, eventually, receive higher SERPs.

However, you need to be a true pro to set up an .htaccess file correctly. A single mistake could lead to dire consequences. For instance, you can entirely block your site from indexing, like this:

RewriteCond %{HTTP_USER_AGENT} ^Google.* [OR]
RewriteCond %{HTTP_USER_AGENT} ^.*Bing.*
RewriteRule ^/dir/.*$ – [F]

If you see these lines of code in your site’s .htaccess file, search bots won’t crawl and index it. Ask a developer to delete the code or do it yourself.

Make sure that you check .htaccess every time you start a new project. Some SEOs promote and optimize sites for months, not realizing that all their efforts are in vain. You don’t want to be like them.

#2 Discourage Search Engines from Indexing in CMS

SEO plugins of CMS platforms like WordPress, Joomla, and Drupal can jeopardize your optimization efforts. They have built-in features that allow users to instruct search engines not to crawl the website. All you need to do is go to Settings → Reading → Discourage to stop search engines from indexing the site. Tick the box and you can forbid search bots from indexing your site.

Make sure that you check this box at least once a week. After all, anyone who has access to the CMS might accidentally click the box, which will undoubtedly have a negative effect on your campaign.

To note: Search engines may keep indexing your site even if you tick the ‘discourage’ box. So, if you really need to close the site from indexing, you’d better do it in the .htaccess or robots.txt files.

#3 Leave Your robots.txt File Entirely Open for Crawling

This one is the worst. Remember: Never ever leave your robots.txt file open for crawling because it can result in serious privacy issues. You can lose your site entirely through a data breach.

If you are a beginner, make sure you take the time to learn as much as possible about setting up and managing robots.txt files. Act immediately if you check robots.txt and see something like this:

User-Agent: *
Allow: /

This means that search bots can access and crawl every web page on your site, including admin, login, cart, and dynamic pages (search and filters). Keep your customers’ personal pages closed and protected. You don’t want to be penalized for having dozens of spammy dynamic pages as well.

Either way, ensure that you disallow pages that should be blocked but allow pages that should be indexed. It sounds simple but takes time to learn.

ADVERTISEMENT

#4 Forget Adding “nofollow” Tag Attribute to Outbound Links

SEOs know that links are still an important ranking factor. Unfortunately, they focus on backlinks and completely forget that their own sites pass link juice to other sites. What you should do is drive high-quality backlinks, but keep all the link power on your site.

So, your strategy is simple:

  • Scan your site using a site scanner tool (I use Xenu)
  • Sort links by address to locate outbound ones
  • Create an Excel file with all outbound links (or download a standard HTML report)
  • Check out every link in the list to implement “nofollow” tag attribute where necessary

Don’t be obsessed with the “nofollow” tag attribute, though. By saving all the link juice for yourself, you provoke other SEO professionals to nofollow you as well. In short, don’t abuse it.

#5 Fail to Check the Code in Validator

Your website consists of code, and the better this code is, the higher SERPs your site will potentially earn. This is because neat and clean code allows search crawlers to scan and index your site more efficiently, without leaving a single page behind.

So, everytime a new project is assigned to you to promote and optimize, make sure you check the code. You don’t have to be a developer. Just copy your site’s URL and paste it into the address field of The W3C Markup Validation Service. Then, ask a developer to fix the errors. The image below demonstrates a typical validator report:

A Typical The W3C Markup Validation Service Report

While Google doesn’t penalize websites for having invalid bits of HTML and CSS, you’re better off running the validator tool anyway. After all, it doesn’t take much time but improves your site’s performance for both users and crawlers.

Conclusion

Search engine optimization is ever-changing, and you should work hard to keep up with all the tactics and algorithm updates. Keeping your finger on the pulse of SEO is great (a must, actually) but don’t forget about the basic stuff, too. After all, silly mistakes are the most harmful ones.

[Source:-SeJ]

Kingdom Hearts HD 2.8 Final Chapter Prologue is incredibly optimized for SEO

Square Enix and Disney have found yet another loophole in the game-numbering system.

For years, we thought games could only be released as round numbers. Look at any series out there, and you’ll see games with a two or a three after their names. But the Kingdom Hearts series revolutionized numbers with the release of Kingdom Hearts HD 1.5 Remixand Kingdom Hearts HD 2.5 Remix.

These games were flawed. They did not contain all the hashtag content that exists in the sprawling nightmare of the Kingdom Hearts universe. And so once again, the geniuses behind this AU (it stands for alternate universe, dad) fanfiction series changed the way we do business. They discovered that even more numbers exist between 2.5 and 3, and are now releasing Kingdom Hearts HD 2.8 Final Chapter Prologue.

This game is Kingdom Hearts 3D: Dream Drop Distance, but also a short film that no one cares about, but also another game that uses the same engine as the eternally damned Kingdom Hearts 3, which I care about a lot. Look at that gameplay footage! It’s sick.

Anyway, look at this video where I answer questions about that game. It’s part of our weekly series, SEO Play, where Google tells us what the most popular questions are about upcoming games. As game journalists who are very serious about our jobs, we like to answer those questions, in a sense. You can watch the series on our YouTube channel, or in the playlist below:

[Source:-Polygon]

SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth

2016-2017-future-ss-1920

As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers (PDF) say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute.

Additionally, over 70 percent of marketers in both groups plan on producing more content in the new year than they did in 2016. However, content only has real value if it is found and optimized, and if it converts with effective search marketing.

Search is the key driver that opens up opportunity in 2017

Research from BrightEdge (my company) found that 51 percent of traffic to websites comes from organic search. Additionally, another 10 percent comes from paid. This means that over 60 percent of the traffic on your site arrives from the search engine results pages (SERPs) alone.

While organic search is the primary driver of website traffic, the role of ads cannot be overlooked. Google has recently been taking initiatives to increase their prominence on the display page.

In early 2016, they eliminated the ads that once appeared along the sides of the SERP. Now, up to four ads may appear on the top of the page before the organic results. For some queries, this pushes the organic results below the fold.

buyers-journey-research-23-of-search-topics-have-4-pack-ads-2

More changes may be ahead for PPC. There has been discussion about the prospect of Google introducing a paid result to the local 3-pack, leaving PPC to play an even larger role in local search. It has become nearly impossible to build an effective strategy for a strong presence on the SERP without coordinating with paid search.

Customers have also become increasingly channel-agnostic. They interact with brands on several different devices via multiple channels, and they are interested in a variety of types of content.

Brands that succeed in 2017 will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.

Seizing SEO opportunity across a fragmented customer journey in 2017

It is important to recognize, as we move into 2017, that the modern customer journey has fragmented. In years past, marketers were able to clearly identify a linear path that people followed as they moved from their first realization that they had a problem that needed to be solved to making a purchase.

The increasing prevalence of digital technology in modern life, however, has shattered this journey into a series of micro touch points — high-intent moments that Google has termed micro-moments.

We are likely all familiar now with the four main categories of micro-moments:

  • The I-want-to-know moment
  • The I-want-to-go moment
  • The I-want-to-buy moment
  • The I-want-to-do moment

These micro-moments can appear in any order at any point in the buyer’s journey, and they all present opportunities for brands to build relationships with their prospects. The SERP has changed in order to better reflect these micro-moments. Google tries to understand the intent behind a particular query, the micro-moment that fits it best, and the type of content most likely to answer the need of the user.

This is why certain queries are answered by images, others by videos, rich displays or local business listings. For brands to effectively optimize for the modern buyer’s journey, they must also be able to understand the intent that customers have behind their queries and be able to optimize different types of content to meet the needs of consumers throughout this fragmented path.

On the modern customer journey, content, local, and mobile have all converged. Customers’ expectations of content changes from moment to moment, and brands must be prepared to meet their needs. Evangelizing search success and its pivotal position in content, social, mobile and local markets will set you up for personal and professional success in 2017.

Evangelizing success in your organization

To successfully grow the role of organic search within your organization, you must evangelize the practice to others, both cross-departmentally and to those in the C-suite or on your board. To drive further organic search success in 2017, you will need buy-in from those higher in the organization.

It is also critical that people in other departments start understanding the language of SEO so they can incorporate the principles into their work. This is the only way you will be able to develop mature, organization-wide optimization practices. Below I leave you with a few tips for achieving this.

1. Focus on your largest channel — organic search

Use concrete numbers to show your progress and results. Organic search remains the largest channel for most B2B and B2C websites, so focus your efforts here to begin to build a strong case for the value of optimization.

Organic search does not have direct media costs, but it has the potential for high returns while also driving brand awareness in addition to revenue, making it a great starting point for your conversations with others.

As you build your organic channel, use data as your source for the strategy to guide your efforts. Then use the numbers to demonstrate your progress and success to the rest of the organization.

seo-success-brightedge

2. Invest in your talent

As the different channels within marketing become more connected with search in the age of the micro-moment and the new customer journey, the value of strong marketers who understand the different channels becomes even more evident.

Your investment should be in both existing employees and new ones. For existing employees, look for both internal and external training opportunities to teach them how the different channels work. Encourage cross-departmental communication and cooperation to provide people with opportunities to grow their skills.

3. Understand the priorities of those in the C-suite

To properly engage the leaders of your organization, you need to align your data and arguments with what the C-suite leaders want to see.

Key data points that interest leaders tend to be the position of your brand against competitors, the value of your marketing efforts, the efficiency of organic search optimization and your ROI.

4. Secure executive sponsorship

Business leaders want to map their strategy to their projected outcomes to allocate budget appropriately. By following the above steps and being able to demonstrate your success, you will build a strong case to secure more budget for your initiatives moving forward.

Use these resources to begin the process of scaling your efforts and further integrating organic search throughout different marketing channels and departments.

5. Focus on overarching digital growth

Succeeding in SEO in 2017 will require brands to put SEO at the core of their organization and Digital Centers of Excellence.

building-a-digital-center-of-excellence-800x446

Rather than acting as a standalone department, SEO needs to be integrated with the rest of the brand marketing functions, from PR to SEM. Brands need to recognize the changing customer journey and how those changes impact the strategies used by the organization.

Digital disruption has shifted how customers interact with brands, where they go to seek answers, and how they build relationships with companies. The brands that succeed in moving forward will be the ones that understand the different intent signals of various types of queries. They will know how to optimize all of the content they produce, from videos and images to social posts, to be present for these customers and address their needs during the micro-moment.

The mature organization is one that understands the value of SEO integration: breaking down silos and functioning as a single promotional unit, rather than having it handled by several separate departments. Once brands accomplish this change in mindset, they will be in a position to establish themselves as leaders within their industry and build a strong sales funnel for the modern digital consumer in 2017.

[Source:-Search Engine Land]

Two killed in Wednesday car crash on Route 7 in Brandon

BRANDON — An elderly couple from Rutland was killed and a New Haven man was injured in a two-car crash on Route 7 in Brandon Wednesday afternoon.

Dead are Charles K. Ovian, 84, and Sally Ovian, 83.

On Dec. 28 at just before 2:30 p.m. Brandon police responded to a report of a  two-car crash with entrapment in front of Otter Valley Union High School south of downtown.

Officers are still investigating the circumstances of the crash, but they report that when they arrived they found a blue 2012 Chevrolet 1500 pickup truck crashed in the southbound lane of Franklin Street/Route 7 and a silver 2014 Buick Enclave crashed off the roadway in the southbound side lawn.

Both vehicles sustained extensive damage to their front driver-side bumpers, according to police. Airbags had deployed in both vehicles. Charles Ovian, the driver of the Buick, and Sally Ovian were both treated on the scene for extensive injuries.

The pickup driver, Ryan Kennelly, 22, of New Haven, was being tended to by several witnesses to the crash when police officers arrived.

Soon thereafter staff from the Brandon Area Rescue Squad and Rutland Regional Ambulance Service arrived and provided medical aid to all three people involved in the crash.

Brandon police were also helped by the Brandon and Pittsford fire departments, as well as the Vermont State Police and its accident reconstruction team, the Office of the Chief Medical Examiner and the Rutland County State’s Attorney’s office.

Charles Ovian and Kennelly were transported to Rutland Regional Medical Center for further medical aid, and Sally Ovian was airlifted by helicopter to the Dartmouth Hitchcock Medical Center in New Hampshire for treatment of her critical injuries.

The medical examiners declared the Ovians deceased.

[Source:-Addision County independent]

A Guide for Creating Temporary Logins on WordPress Website

Temporary Logins on WP.png

Once you surmount the beginning of WordPress learning curve like how to make a blog and how to login to the dashboard or how to navigate around, it quickly becomes apparent that the WP back-end gets packed with a lot of menus and options. Consequently, at some point, mainly, if operating with guest authors, many WordPress users come across an essential question i.e. what do you do when you need to give someone access to your dashboard, provided that access is limited regarding how long it lasts?

The Challenges of Cloud Integration
Download Now

Many of the users quickly figure out that user roles are the basis of WordPress access, which you can manage from the dashboard. Hence, you can add extra user functions and obtain more control over the specific points of authority, and access by setting and configuring user role plugins.

1. Some of the defaults user’s roles are:

·         Administrator: Administrator is the main admin of the website and has the full access to its features and functionalities.

·         Editor: Editor can publish, edit, and moderate every post. They are usually the user role that approves content submitted by contributor role.

·         Author: Author can publish posts without any need to moderate

·         Contributor: he can write posts, but needs to have them reviewed by an editor or an administrator.

·         Subscriber: The basic user role, which can comment and manage user profile.

You still have the ability to grant and revoke access to specific users, as well as to manage user roles from the dashboard even without adding functionality through plugins. For instance, the moment you need to give access to a new user or customer, through the user’s menu on your dashboard, you can create a new user, set the functionalities of that user’s access by assigning the right role, and then delete the user.

Preferably, and more effectively, you can design a temporary user account that automatically expires so that you don’t have to work on deleting it later. Even better, the access you form for this temporary user isn’t bound to login usernames and passwords. It works off one URL that you create and control. With the help of this post, we’ll assist you in creating temporary user accounts that expire automatically using a particular plugin called Temporary Login Without Password.

2. When you may need temporary access to a website!

Temporary Access To A Website.png

While you’re wondering, why would you ever need to give someone access to your admin area, we have listed few scenarios that fit right to the creation of temporary logins.

        I.            Outsourcing of WordPress: Many a time you would want to outsource your WordPress website to freelancers, developers, designers or security technicians to perform basic or advanced tweaks. They’ll need the complete access to your website to assure a good job that couldn’t get completed when you initially create WordPress blog. You wouldn’t want an administrator-level account dangling out there in the cosmos well past the event that accelerated the requirement. Once the work is complete, you’d most likely prefer accessing your WordPress website to revoke.

      II.            Guest Author: Whenever you want to include guest editor or blogger, you would want to create an automatically-expiring, temporary account for your WordPress website. It can happen when you invite an outside author or writer to join your website for few hours, day or days about certain events or topics like a book launch, a national event, the Election Day and much more. Strategies like guest editors and guest bloggers are highly beneficial in exposing your website to a whole new audience. You can engage in influencer marketing and attract new users and subscribers to your website. To pursue this strategy, you would want to set up lots of guest user accounts i.e. temporary logins to implement it energetically.

Irrespective of the different scenarios we have covered, you don’t want those accesses to be open-ended.

 3. Temporary access Solution: Plugins

WordPress Plugins.png

As mentioned above, there are two significant ways where you need to give permission to someone to access your WordPress website. For the first option, you can create a new user account with a particular level of access. Delete the account once the job has completed or when the access has passed. It can easily get done by creating temporary login credentials with an automatic expiration time.

For the second one, you can use plugins like Temporary Login Without Password, which is available in the official Plugin Directory free of cost.

It helps to create a set of login credentials for a user whose account expires automatically. Every new user obtains an individual link, which gives them direct access to your WordPress dashboard, without having to use a username and password at all.

The plugin’s settings allow you to establish parameters for the account’s automatic expiration as well as the user role. Various developers even claim that if you integrate this WordPress plugin with another WordPress plugin, i.e., WordPress Security Audit Log, you will be able to track what exactly a user do on your website after using the link you created to give the access.

4. Setting up temporary access for a WP site User

If you want to use Temporary Login Without Password on your website, simply go to your WordPress website’s plugin page and search by typing the exact words. It’ll pull up the plugin which you can install on your account by just clicking on the ‘Install’ button. Once you’ve setup and activated the plugin, click on the plugin menu and go to user menu. After that, click on temporary Logins to set up the accounts you want to give access to your website.

You’ll see a form with heading as ‘Temporary Logins’. Fill the form with name and email. Also, choose the level of access you’d like the user to have and then set the user’s access expiration date. Once done, click on ‘Submit’.

You’ll receive a message with a URL, which means the information has added successfully. Note that, the URL that you’ll receive will give access to whosoever use that. So, be careful before sharing those URL. Provide access to those who are going to work on your website. To send URL into an email message, click and copy the URL to your device’s clipboard and paste it into your email, and then, send it.

End-Note

The given access through that URL expires right when you have set it for, and there’s no need to delete that user manually. Ensure that you set it before leaving your dashboard. If you also have some other method to grant temporary access to your WP dashboard, do let us know in the comments!

Once you surmount the beginning of WordPress learning curve like how to make a blog and how to login to the dashboard or how to navigate around, it quickly becomes apparent that the WP back-end gets packed with a lot of menus and options. Consequently, at some point, mainly, if operating with guest authors, many WordPress users come across an essential question i.e. what do you do when you need to give someone access to your dashboard, provided that access is limited regarding how long it lasts?

The Challenges of Cloud Integration

Many of the users quickly figure out that user roles are the basis of WordPress access, which you can manage from the dashboard. Hence, you can add extra user functions and obtain more control over the specific points of authority, and access by setting and configuring user role plugins.

1. Some of the defaults user’s roles are:

·         Administrator: Administrator is the main admin of the website and has the full access to its features and functionalities.

·         Editor: Editor can publish, edit, and moderate every post. They are usually the user role that approves content submitted by contributor role.

·         Author: Author can publish posts without any need to moderate

·         Contributor: he can write posts, but needs to have them reviewed by an editor or an administrator.

·         Subscriber: The basic user role, which can comment and manage user profile.

You still have the ability to grant and revoke access to specific users, as well as to manage user roles from the dashboard even without adding functionality through plugins. For instance, the moment you need to give access to a new user or customer, through the user’s menu on your dashboard, you can create a new user, set the functionalities of that user’s access by assigning the right role, and then delete the user.

Preferably, and more effectively, you can design a temporary user account that automatically expires so that you don’t have to work on deleting it later. Even better, the access you form for this temporary user isn’t bound to login usernames and passwords. It works off one URL that you create and control. With the help of this post, we’ll assist you in creating temporary user accounts that expire automatically using a particular plugin called Temporary Login Without Password.

2. When you may need temporary access to a website!

Temporary Access To A Website.png

While you’re wondering, why would you ever need to give someone access to your admin area, we have listed few scenarios that fit right to the creation of temporary logins.

        I.            Outsourcing of WordPress: Many a time you would want to outsource your WordPress website to freelancers, developers, designers or security technicians to perform basic or advanced tweaks. They’ll need the complete access to your website to assure a good job that couldn’t get completed when you initially create WordPress blog. You wouldn’t want an administrator-level account dangling out there in the cosmos well past the event that accelerated the requirement. Once the work is complete, you’d most likely prefer accessing your WordPress website to revoke.

      II.            Guest Author: Whenever you want to include guest editor or blogger, you would want to create an automatically-expiring, temporary account for your WordPress website. It can happen when you invite an outside author or writer to join your website for few hours, day or days about certain events or topics like a book launch, a national event, the Election Day and much more. Strategies like guest editors and guest bloggers are highly beneficial in exposing your website to a whole new audience. You can engage in influencer marketing and attract new users and subscribers to your website. To pursue this strategy, you would want to set up lots of guest user accounts i.e. temporary logins to implement it energetically.

Irrespective of the different scenarios we have covered, you don’t want those accesses to be open-ended.

 3. Temporary access Solution: Plugins

WordPress Plugins.png

As mentioned above, there are two significant ways where you need to give permission to someone to access your WordPress website. For the first option, you can create a new user account with a particular level of access. Delete the account once the job has completed or when the access has passed. It can easily get done by creating temporary login credentials with an automatic expiration time.

For the second one, you can use plugins like Temporary Login Without Password, which is available in the official Plugin Directory free of cost.

It helps to create a set of login credentials for a user whose account expires automatically. Every new user obtains an individual link, which gives them direct access to your WordPress dashboard, without having to use a username and password at all.

The plugin’s settings allow you to establish parameters for the account’s automatic expiration as well as the user role. Various developers even claim that if you integrate this WordPress plugin with another WordPress plugin, i.e., WordPress Security Audit Log, you will be able to track what exactly a user do on your website after using the link you created to give the access.

4. Setting up temporary access for a WP site User

If you want to use Temporary Login Without Password on your website, simply go to your WordPress website’s plugin page and search by typing the exact words. It’ll pull up the plugin which you can install on your account by just clicking on the ‘Install’ button. Once you’ve setup and activated the plugin, click on the plugin menu and go to user menu. After that, click on temporary Logins to set up the accounts you want to give access to your website.

You’ll see a form with heading as ‘Temporary Logins’. Fill the form with name and email. Also, choose the level of access you’d like the user to have and then set the user’s access expiration date. Once done, click on ‘Submit’.

You’ll receive a message with a URL, which means the information has added successfully. Note that, the URL that you’ll receive will give access to whosoever use that. So, be careful before sharing those URL. Provide access to those who are going to work on your website. To send URL into an email message, click and copy the URL to your device’s clipboard and paste it into your email, and then, send it.

End-Note

The given access through that URL expires right when you have set it for, and there’s no need to delete that user manually. Ensure that you set it before leaving your dashboard. If you also have some other method to grant temporary access to your WP dashboard, do let us know in the comments!

[Source:-HTML Goodies]

The Marketing Edge – 5 useful WordPress plugins

The Marketing Edge – 5 useful WordPress plugins

Do you have a website hosted on WordPress? WordPress is an excellent content management system used by millions of people. There are a bunch of WordPress plugins that can improve a website, but sometimes finding the best ones for your business is difficult.

Plugins – tools that add functionality to your website – can help improve your relationship with your customers. Here are five useful WordPress plugins that might improve the functionality of your website:

Google Analytics. This WordPress plugin is one that all websites should have. Google Analytics tracks and reports web traffic so you know how many people are visiting your website, which pages they find most interesting, how much time they invest in browsing through your offerings, and more. It’s a great way to get to know your audience and make your website better suited to serve them.

WPForms. Your customers should always have a way to contact you via your website. This WordPress plugin offers that service for you. This online form builder will help you create contact forms, order forms, and more. It’s a simple way to keep in touch with your customers – and keep them coming back!

Constant Contact. This is a great plugin that will help you build an email list so you can contact those who are interested in your product or service. It’s beginner-friendly and helps you tackle email marketing efficiently.

BackupBuddy. This plugin in does exactly what you probably think it does – it backs up your website. If something goes wrong and you experience computer failure or a cyber attack, a backup plugin like this can save you a lot of time and headache.

Yoast SEO. This WordPress plugin will help you optimize your site for search engines. SEO is an important part of your website, and can sometimes be confusing. Yoast makes it a bit more simple for you.

Some of these plugins come with a cost, but they’ll be worth it in the end. These plugins can help you create a website that is best suited to serve your customers.

[Source:-Maine Edge]

Pakistan gave national ID card to slain Taliban leader: Minister

Islamabad: Slain Afghan Taliban supremo Mullah Mansour, who was killed in a US drone strike inside Pakistan, was issued a Pakistani national identity card in 2005, Interior Minister Chaurdhy Nisar admitted on Friday.

Khan, however, blamed the past government of overtly issuing ID cards and passports to foreigners.

The minister said the incumbent government paid enough attention to the issue of fake CNICs and passports, adding that it was not only difficult, rather it is impossible to work honestly in the country.

Mansour was issued a Pakistani computerised national identity card in 2005, Geo News quoted Khan as saying.

Mansour and another male combatant were targeted on May 21 by multiple unmanned aircraft operated by US Special Operations forces as the duo rode in a vehicle in a remote area near the town of Ahmad Wal in Pakistan’s restive Baluchistan province close to the Afghan border.

Mansour had assumed the leadership of Taliban in July 2015, replacing Taliban founder and the one-eyed reclusive long-time spiritual head Mullah Mohammad Omar in Pakistan in 2013.

Khan said, “The government cancelled 32,400 passports and blocked 22,3000 CNICs during last three years. It also verified 101 million CNICs across the country.” he said.

“The past government merely cancelled 500 passports.”
“Besides this, around 95 million unregistered mobile SIM cards were blocked in just 90 days,” he added.

Chaudhry Nisar said the former governments issued passports and CNICs to foreigners, which were used in human trafficking. He, however, said an 18-member committee is being formed to review wrongly blocked CNICs.

He said the ones involved in facilitating issuance of fake CNICs and passports will be taken to task in another phase.

[Source:-Gulf News]

Pakistan gave national ID card to slain Taliban leader Mullah Mansour: Minister Chaurdhy Nisar

Slain Afghan Taliban supremo Mullah Mansour, who was killed in a US drone strike inside Pakistan, was issued a Pakistani national identity card in 2005, Interior Minister Chaurdhy Nisar admitted on Friday. Khan, however, blamed the past government of overtly issuing ID cards and passports to foreigners. The minister said the incumbent government paid enough attention to the issue of fake CNICs and passports, adding that it was not only difficult, rather it is impossible to work honestly in the country.

Mansour was issued a Pakistani computerised national identity card in 2005, Geo News quoted Khan as saying. Mansour and another male combatant were targeted on May 21 by multiple unmanned aircraft operated by US Special Operations forces as the duo rode in a vehicle in a remote area near the town of Ahmad Wal in Pakistan’s restive Baluchistan province close to the Afghan border.

Mansour had assumed the leadership of Taliban in July 2015, replacing Taliban founder and the one-eyed reclusive long-time spiritual head Mullah Mohammad Omar in Pakistan in 2013. Khan said, “The government cancelled 32,400 passports and blocked 22,3000 CNICs during last three years. It also verified 101 million CNICs across the country.” he said. “The past government merely cancelled 500 passports. Besides this, around 95 million unregistered mobile SIM cards were blocked in just 90 days,” he added.

Chaudhry Nisar said the former governments issued passports and CNICs to foreigners, which were used in human trafficking. He, however, said an 18-member committee is being formed to review wrongly blocked CNICs. He said the ones involved in facilitating issuance of fake CNICs and passports will be taken to task in another phase.

[Source:-The Indian Express]

December 30 is National Bacon Day

bacon

For some, every day is bacon day.  However, Friday, December 30, is National Bacon Day.

Here are a few fun facts about bacon:

  • Bacon is one of the oldest cuts of meat in history; dating back to 1500 BC.
  • 70% of all bacon in the US is eaten at breakfast time.
  • More than 2 billion pounds of bacon is produced each year in the US.
  • Bacon fat was the cooking fat of choice in most US households until after World War I, when prepackaged pig lard became commonly available.

According to the National Day Calendar website, “Danya ‘D’ Goodman and Meff ‘Human Cannonball’ Leonard founded Bacon Day in 1997 as the one great day to bond everyone together. ”

There is also an International Bacon day.  It’s set for September 2, 2017.

[Source:-Whnt Nt]

In Defense of Canada’s New—and Mediocre—National Bird

Gray Jay

During the past year, as America embarked on the treacherous task of selecting a new president, Canada selected, for the first time, a national bird. Its decision, which also came in November, was the result of a year-and-a-half of public voting hosted by Canadian Geographic magazine. It even included a debate— Canada’s leading ornithologists, conservationists, and even the poet laureate gathered to discuss the top five vote-getters before a winner was finally selected.

The final choice, as proposed by the magazine, was not the common loon, which already inhabits a spot on the country’s one-dollar coin. Nor was it something big and powerful, like a snowy owl or the gyrfalcon or some emblem of military might and chest-puffery. No, Canadian Geographic and the Royal Canadian Geographical Society rejected the popular vote and instead recommended the gray jay, a little-known but charming species that exhibits that rarest of national emotions, especially in this day and age: subtlety.

Gray jays were a bit of a surprise choice, and so the recommendation was met with some controversy. (Or, in a headline that few editors can resist: “ruffled some feathers.”) Some Canadians wanted something more familiar and were upset that the winner of the public vote, the common loon, didn’t get the ultimate nod. I am here to tell those people that they are wrong. The gray jay is an excellent bird and, as far as national birds go, a bold and innovative selection.

Around the globe, national birds can be split into three basic categories: the Endemics, the Esteemed, and the Eagles.

Endemic species are those that live in that country and nowhere else. These birds are, naturally, a point of national pride. Montserrat has the Montserrat oriole, Saint Helena the Saint Helena plover, the Philippines has the Philippine eagle. Pretty simple.

Esteemed birds are just ones that everybody likes. Lots of these are flashy and colorful, like Peru’s Andean cock-of-the-rock, Angola’s red-crested turaco, Nicaragua’s turquoise-browed motmot. Others are species that are otherwise associated with the country, like the little owl, an important symbol in Greek history, or the cute European robin, which won a recent public vote to become the U.K.’s national bird, though it isn’t official yet.

Finally, are the eagles. These are the macho birds, for those insecure nations who constantly feel the need to show you how tough they are. At least 15 countries have some species of eagle as their national bird, including the African fish eagle (Malawi, Namibia, South Sudan, Zambia, and Zimbabwe), golden eagle(Afghanistan, Mexico, and several other countries unofficially), and of course America’s bald eagle. A host of other noneagle raptors fit into this tough-guy category, including Hungary’s saker falcon, Iceland’s gyrfalcon, and North Korea’s northern goshawk.

Canada’s choice of the gray jay, however, breaks the mold. Though it is found in every Canadian province, it isn’t endemic to Canada, ranging into Alaska, northern New England, and down the Rocky Mountains as far as Arizona and New Mexico.  It isn’t a particularly beloved national symbol (at least not yet). It’s not colorful, and it’s not big and tough.

But it’s got personality. Gray jays are members of the corvid family, which also includes crows and ravens, known as among the smartest of bird species. Their intelligence presents itself as inquisitiveness and boldness; they’re unafraid of humans and are so well-known for their willingness to pilfer food from people that in many places the species goes by the colloquial name of “camp robber.” They’re spirited, you could say.

They’re also dignified. While other countries tend toward gaudier specimens, the gray jay has a clean, gray-and-white plumage; a bespoke suit instead of a wild costume. They look good, but they don’t need you to notice them. They’re comfortable in their own feathers.

Canadian Geographic considered other factors to bolster the bird’s Canadianness. While many species only visit Canada during the summer breeding season, gray jays don’t migrate, choosing to stick it out through the country’s harsh winters. Plus, they’re important to Canada’s native peoples. The Cree name for the bird, Wisakedjak, has been Anglicized into another common colloquial name: the Whiskey-Jack.

As a birder, I am wholly impressed with Canadian Geographic’s selection. It’s a smart choice, occupying a thoughtful middle ground between populist banality like the common loon and the twee, ornithological elitism of, like, the Harris’ sparrow or something. Like Canada itself, the gray jay is a pleasant surprise, comforting for its lack of pushiness and dramatics, endearing for its wit and poise.

It’s not up to me, though, and it’s actually not up to Canadian Geographic, either. While the magazine ran the national contest and selected the winner, nothing is official until the issue is taken up by the people’s representatives in Parliament. And if Canada’s Parliament is anything like ours, a thoughtful choice like the gray jay could soon be out the window, in favor of some dodo. Typical.

[Source:-Slate]