TradingView adds new embeddable fundamental data widget

tradingview

TradingView, the online charting tools developer and social trading platform, announced it is adding a new fundamental data widget that can be added to any site. It can show any fundamental data indicator, such as dividends or earnings and is free to use.

The widget allows users to configure parameters and change the look and then to copy and paste the embed code into their site.

TradingView’s chart widgets provide free real-time forex and bitcoin data (as well as most other coverage for futures and indexes). Stock delayed data is also available for free. They can be added to websites, blogs and forums by simply pasting the pre-made iframe code.

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Besides the fundamental data indicator, TradingView offers widgets for advanced real time charts, Market Overview / Quote Board Widget, Hotlists Widget and a Symbol Overview Widget.

It also provides other tools for financial sites, such as standalone charting library with open API, a standalone front-end trading terminal and various publishing and social tools.

TradingView is one of the major providers of forex charting tools and real-time market data. It offers a wide array of features, drawing tools, technical indicators, technical analysis tools, etc. It also provides a trading platform, used by more than 1 million active traders who use the social trading tools to share and discuss ideas and strategies. TradingView offers charting widgets for embedding free real-time quoting and charts, free charting library, front-end trading terminal and publishing and social tools.

[Source:-Smw Weekly]

Here is the world’s shortest IQ test, made up of just three questions

smarty.jpg

We are constantly seeking to understand, define and validate our existence.

Professional and DIY IQ tests are popular because they offer a formula that allows you to compare yourself to other people and see how average (or above average) your intelligence is.

The Cognitive Reflection Test (CRT) is dubbed the world’s shortest IQ test because it consists of just three questions. It assesses your ability to identify that a simple problem can actually be harder than it first appears. The quicker you do this, the more intelligent you appear to be.

Here are the three questions:

1. A bat and a ball cost £1.10 in total. The bat costs £1.00 more than the ball. How much does the ball cost?

2. If it takes five machines five minutes to make five widgets, how long would it take 100 machines to make 100 widgets?

3. In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?

Here is what a lot of people guess:

1. 10 pence

2. 100 minutes

3. 24 days

These answers would be wrong.

When you’re ready, scroll down for the correct answers, and how you get to them:

 

 

 

 

 

 

 

 

 

 

 


1. The ball would actually cost 0.05 pence

If the ball costs X, and the bat costs £1 more, then it will be:

X+£1

Therefore

Bat+ball=X + (X+1) =1.1

Thus

2X+1=1.1, and 2X=0.1

X= 0.05


2. It would take 5 minutes to make 100 widgets. 

Five machines can make five widgets in five minutes; therefore one machine will make one widget in five minutes too.

Therefore if we have 100 machines all making widgets, they can make 100 widgets in five minutes.


3. It would take 47 days for the patch to cover half of the lake

If the patch doubles in size each day going forward, it would halve in size going backwards. So on day 47, the lake is half full.


 

In a survey of almost 3,500 people, 33 per cent got all three wrong, and 83 per cent missed at least one.

While this IQ test has its shortcomings – its brevity, and lack of variation in verbal and non-verbal reasoning – only 48 per cent of MIT students sampled were able to answer all three correctly.

[Source:- Indy 100]

Bitcoin.com Adds Widgets, Tools, and a Voting Platform

Bitcoin.com has been steadily expanding our resources to spread adoption and to tell the world the many benefits of a decentralized cryptocurrency. Now we’ve decided to kick it up a notch by adding a variety of new features to our portal. Bitcoin.com aims to be the go-to premier destination for all things Bitcoin.

Introducing Bitcoin.com Widgets & Tools

Our dedicated Bitcoin portal covers a broad array of tools and materials for people to grasp the evolving cryptocurrency industry. We have created multiple sections of the site that keep people informed of the price per BTC, the latest news headlines, and a forum to discuss this emerging technology. Now to keep up with the pace of this ever-changing ecosystem we’ve launched our widgets service.

widgets
A few examples of Bitcoin.com embeddable widgets

The new widget service allows anyone to embed informative Bitcoin.com widgets on their website. Our widgets are pretty cool and can be customized by size and color. The widgets include a price widget, price and graph, price and news, forum threads, and even a widget dedicated to our mining pool which displays our hash power.

Additionally, we’ve decided to ramp up our tools section which also offers a variety of useful Bitcoin-related applications. Tools include a price converter, paper wallet generator, faucet, and verifier to validate messages using the Bitcoin blockchain. We are pretty excited to introduce these new widgetsand tools so our visitors have the best resources to navigate the Bitcoin landscape.

tools
Bitcoin.com tools

Bitcoinocracy Platform Joins Bitcoin.com

Last year an open source experiment called Bitcoinocracy was launched to create a transparent voting system. The project focuses on determining truth backed by monetary value and transparency. Bitcoin.com has just acquired Bitcoinocracy, and we have rebranded the project to Vote.bitcoin.com. Users simply sign a statement with a non-empty Bitcoin address and express their opinions.

For instance, a user can assert that they believe a certain development should take place within the Bitcoin code. After submitting, the user will see if the economy supports the statement, and the results are verifiable with blockchain signatures. With this feature, Vote.bitcoin.com offers a free and transparent voting mechanism to facilitate decentralized decision-making in the Bitcoin ecosystem.

“Despite the fact that the holders of over 100,000 BTC left cryptographically verifiable signatures to express their views at Bitcoinocracy, the project was in a dormant state until Roger Ver contacted me. I am happy that it will be actively developed and used to better serve the community, I am sure it is in good hands now,” said Bitcoinocracy founder Arsen Gasparyan.

vote
Vote.bitcoin.com Interface

Continuing to Bolster the Bitcoin Environment

The people who work for Bitcoin.com are very passionate about this growing landscape of technological innovation. Our team of news reporters, our store, and our Bitcoin.com website developers are very pleased with what we have created. Our primary intentions are to provide the best possible experience for cryptocurrency enthusiasts both new and old.

Bitcoin.com will continue to be a premier portal that encompasses the entire Bitcoin environment. Make sure you tell all your friends and family members where to go when it comes to Bitcoin resources, because we have them. And if there is something Bitcoin-related you think our website needs, let us know. We are always interested in feedback.

[Source:-Nigeria Today]

‘Fantastic Beasts’ fuses dark themes with plea for acceptance

(L-R) Cast members Ezra Miller, Katherine Waterston, Faith Wood-Blagrove, Eddie Redmayne, Allison Sudol, Dan Fogler, Carmen Ejogo, Ron Perlman and Jon Voight attend the premiere of “Fantastic Beasts and Where to Find Them” in Manhattan, New York, U.S., November 10, 2016.  REUTERS/Andrew Kelly

“Fantastic Beasts and Where to Find Them”, the “Harry Potter” wizarding spinoff movie, had its world premiere on Thursday night, and the cast said they hoped the film would provide both escapist comfort and a message of acceptance in the real world.

The film, the first of five, takes place 70 years before events in the first Harry Potter books and features a cast of new characters with magical powers. Set in 1926, it centers on Newt Scamander, a “magizoologist” who arrives in New York with a case full of strange creatures that quickly escape.

Just like the Harry Potter books and movies that were rich in themes of good and evil, death and family, author J.K. Rowling infuses the “Fantastic Beasts” story with darker topics of xenophobia and intolerance.

“There are a few really beautiful and pertinent messages in the film … There is this fear of the other, this fear of what we don’t understand, a need to blame and segregate. And how hate can grow into something that is just overpowering because of that,” actress Alison Sudol, who plays the mind-reading Queenie Goldstein, told reporters on the red carpet in New York.

Ezra Miller, whose character Credence Barebone is shy and unloved, said the movie has “the comfort and the escapist wonder that she (Rowling) brings” as well as issues “to take back to our world to get to work on.”

Rowling, who wrote the screenplay for the film, said the story was “partly informed by what I saw as a rise of populism around the world.”

“If you have read the (Harry) Potter books you know this period threatened to become very dystopian. You were looking at the rise of a very dark force,” the British author told a news conference ahead of Thursday’s premiere.”Fantastic Beasts and Where to Find Them” opens worldwide on Nov. 18.

[Source:-Reuters]

Harry Potter: The 10 Greatest Themes From The Film Series

Harry Potter: The 10 Greatest Themes From The Film Series

Sometimes it’s very easy to forget how big of an impact music has on the final quality of films. Starting with the Spaghetti Westerns of the ’60s, including The Good, The Bad, and The Ugly and its unforgettable main theme, to animated films with groovy tunes like #Shrek, soundtracks have an integral effect on the enjoyment and flow of the movies they accompany, and the same goes with the #HarryPotterfilms. Without the wonderful music throughout, a huge part of their charm would surely perish. Four different composers created the music for the film series and composed no less than 181 pieces of sound. Among them, there are 10 who managed to stand out from the rest and made a profound impression on Potter fans around the world. Here are 10 of the best, shall we begin?

10. Lily’s Theme

Opening our list is Lily’s theme, the mother of the boy who lived. The melody appears for the first time at the beginning of last movie, Harry Potter and The Deathly Hallows — Part 2, and is used as its main theme. It is known for its gentle, caressing sounds. At the beginning, sad soft woman’s voice slowly crescendos to a climax and finally fades to the sound of cello, viola and violin. Parts of the tune can even be heard in Snape’s demise scene, as well as at the time of Voldemort’s death.

More than anything, this theme symbolizes the end of an era — not only the end of Voldemort, but also (and foremost) the conclusion of Harry’s endless struggle with the death of his parents through his whole life. This struggle would become a lot easier with the death of his nemesis and the triumph of love over hate. Using this theme in scenes that are significant for Harry as well — including the scene he decides to sacrifice himself to defeat Voldemort — and also at the death of the Dark Lord, indicates the ultimate close for the hero.

9. Obliviate

The ninth place is saved for another melody that opens one of the films. This time, it’s the one that opens the seventh film, Harry Potter and The Deathly Hallows — Part 1. This tune starts slowly and gradually the rhythm increases more and more. In the beginning, this tune is soft and gradual before it perfectly develops into an exciting, powerful climax. This is this first melody out of the two soundtracks of the last two Harry Potter films, of which Alexander Desplat skillfully composed.

“Obliviate” is the name of a spell that erases one’s memory. Hermione used it on her parents at the beginning of the seventh film. However, the melody isn’t only related to memory loss, but also to the loss of innocence. Remember: Harry, Ron and Hermione didn’t go back to Hogwarts for their seventh school year. So for them, not only symbolically, the beginning of Harry Potter and the Deathly Hallows — Part 1 is a goodbye from their youth and from their beloved school, embarking on a new, dark and difficult path for the last fight against Voldemort.

8. Flight Of The Order Of The Phoenix

Lasting only one minute and a half, the eighth place is reserved to this magical, fun melody by Nicholas Hopper. Exactly as its name suggests, “Flight of the Order of the Phoenix” is played for the first time when the order lifts off for the first time. This tune smartly uses its short length in order to build up quickly and reach towards an enchanting climax, which arouses a great desire to get on a magic broomstick and fly for an unforgettable ride in the amazing world of Harry Potter — even if only for one day.

7. Double Trouble

Many believe that HarryPotter And The Prisoner Of Azkaban — directed by Alfonso Cuaron (director of #Gravity) — is the best film in the entire franchise. And indeed, Cuaron’s direction in this film took the series to a whole new place. After the first two films — directed by Chris Columbus (The one who hasn’t discovered any land) — Cuaron introduced a surprisingly new, mature perspective of his own to Hogwarts. He set the gloomy tone and paved a new way for the darker, more matured films to come. And what would be a better way to do so other than using frightening words from Shakespeare’s famous play Macbeth?

Cuaron suggested that the legendary John Williams (the composer of #StarWars and #IndianaJones) use the words of a song sung by a group of witches in Macbeth. Williams agreed, and eventually “Double Trouble” became the main theme of the third movie. The melody, including words in the background, is played for the first time in the beginning of Harry and his friends’ third year at Hogwarts. It implies an apparently warm welcome, but one that also suggests the evil things to come — Something wicked this way comes! Ah yes, next time just say Voldemort.

6. The Chamber Of Secrets

Getting halfway with an epic, symphonic tune that goes from one climax to another without even noticing. Through its mysterious opening with the sound of soft piano vocals to reaching highs and the sound of powerful trumpets, this melody ceases to surprise. Phenomenally, it creates fear and awe in “The Chamber of Secrets.” On the other hand, it builds great mystery and curiosity. This exemplary melody was also composed by John Williams, who composed the music just for the first three films in the series. I wonder how the rest of the Harry Potter films would sound had he stayed as the composer.

5. Harry’s Wondrous World

The top five opens with a melody that can be simply described with one word: Magic. There is no better way to define it. This is another melody composed by John Williams, and like the others, it’s thrilling, compelling and varied in its sounds. Most of all, this tune represents the initial exposure of Harry to the wizarding world and the life-changing event he went through in the first film. The melody is played for the first time when Harry arrives at Diagon Alley with Hagrid. There, he is exposed to a magical world he never knew existed. For those who grew up with the film series, or for those who watched it for the first time as kids: this is probably the most nostalgic tune (along with “Hedwig’s Theme,” which we’ll discuss later).

Allow me to conclude on a personal note: When I think of Harry Potter, the immediate image that comes to my mind is of me as a child. A young boy, only in second grade, not even 10 years old. A kid that just watched the first film in the series with his whole family. He was waiting impatiently for the second film with the most childlike enthusiasm you could imagine. And when it was finally released, he went with his father and younger brother (who was afraid of the Basilisk) to an old, now-defunct cinema. It was before the age of huge complexes, containing 20 theaters or more. Times were different, simpler (or maybe it just seemed so from the eyes of a young child).

To me, Harry Potter and the Chamber of Secrets would always remain the ultimate Harry Potter film. It’s not the best one, nor it is the most moving or most compelling of them all. But, it reminds me of my childhood. It reminds me of my past — a rainy November day in 2002, when I longed for my own magic broomstick or enchanted bird. Fawkes the Phoenix, who shares the name with this tune from The Chamber of Secrets, has an unforgettable melody that plays each time he dies and is reborn. One that, like the mythical bird itself, symbolizes circularity — a cycle.

Perhaps this circularity doesn’t represent only the remarkable Phoenix itself, but the entire film world that always reinvents itself, even if sometimes the results are mediocre, recycled or artificial. Like this phenomenal melody, cinema is art — art that has a colorful variety of endless ideas and so many genres. In this sense, this melody doesn’t only represent the magic and might of the Harry Potter films, it represents the pure beauty and charm of cinema itself.

[Source:-Movie Pilot

2016 Veterans Day Logos & Themes From Google, Bing & Dogpile

Google Veterans Day Logo

Today is Veterans Day and to honor and remember what America’s veterans have done for the country, Google, Bing, Dogpile and others have posted special logos and themes for the day.

Google’s doodler, Diana Tran, wrote:Veterans Day is always special for me. Every year on this day, I spend a little extra time reflecting on my service in the United States Marine Corps. I remember the moments when the task placed before me seemed impossible. Whether that task was traversing an obstacle in training or making it through a mission in Iraq, there was one constant that gave me confidence and strength. I knew that the men and women next to me had my back and together we were focused on achieving our goal. There was comfort in that camaraderie that I haven’t experienced anywhere else.

The artwork for today’s doodle was created by Doodler Olivia Huynh in collaboration with myself and the network of veterans at Google. She’s done a wonderful job of capturing the celebratory and inclusive nature of Veterans Day. Today, I hope you’ll join us in honoring our veterans who sacrificed so that we can enjoy our freedom.

Here are the logos and themes from the previous years, including 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007 and 2004.

[Source:-Search Engine]

A Leading SEO in Sydney Agency Explains Why SEO Is So Important

Top 10 SEO in Sydney explain three reasons why SEO is important for business owners.

This press release was orginally distributed by ReleaseWire

Sydney, New South Wales — (ReleaseWire) — 11/11/2016 — Although SEO, which stands for Search Engine Optimization is a common word in the business world, research has found that millions of small business owners are not familiar with what it stands for or how important it is for their website and business. A leading SEO in Sydney Agency called Top 10 SEO in Sydney has launched a campaign to make more people aware of how vital SEO is.

Top 10 SEO in Sydney has become one of the most recommended SEO companies in Australia, and now with clients all around the world including the UK, The USA, Canada, and Spain, they have quickly gained a worldwide reputation for their positive results. As well as helping business owners increase traffic to their websites and improve sales and revenue, they also offer a consultancy service that removes the problems a business faces online.

To help small business owners understand more about SEO and how important it is for a business trading online, they have listed three reasons why Search Engine Optimization services are important.

1. More than 3 billion people use the Internet

With more than 3 billion people using the Internet, it has become more important than ever before to have a fully working website that can be seen by potential customers. When a business does not have a website that can be found on Google and popular search engines, then they are losing revenue. SEO can help websites be found in Google.

2. SEO builds credibility

For consumers to purchase online, they need to trust the website and company they are looking to buy from. Consumers are more likely to trust a website that appears on the first few pages in Google than those that appear on page two.

3. SEO brings traffic to a website

When employing a professional SEO expert to improve the site performance and help it become found in the first two pages of Google, it increases the traffic to that website. When a website has increased traffic, it means more potential sales which mean more revenue.

Top 10 SEO in Sydney who offers free advice, as well as a free website audit, aims to help small business owners beat the competition and increase their sales.

To learn more about Top 10 SEO in Sydney and their professional SEO services, please visit https://top10insydney.com/seo

About Top 10 SEO in Sydney
For the past 15 years, the team at Top 10 SEO has been supplying business owners with a unique SEO service that works, with the best possible results.

[Source:-Digital Journal]

4 Ways You’re Undermining Your SEO Efforts

4 Ways You're Undermining Your SEO Efforts

Getting your business in front of the right customers is the key to business success. Search engine optimization, or SEO, is one of the most reliable ways to achieve this. With people performing over six billion searches each day, and visitors from search said to be closer to the purchase cycle than visitors from other sources, one would wonder what — if anything — could really go wrong with organic search marketing.

However, not every SEO campaign is created equal. While some marketers see high performing numbers from their organic search campaigns, which includes lead acquisitions and closing actual sales, others only report frustrating and fruitless results that make SEO feel like a waste of effort.

If you’ve invested in driving traffic to your business through organic search optimization but have not been getting tangible results, you could actually be undermining your SEO efforts. If this is the case, you want to watch out for possible areas in your marketing efforts that could end up turning your search marketing strategy ineffective.

Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google

The following four are some you should watch out for.

1. You don’t measure tangible metrics.

We measure SEO efforts and results for a reason.

Insights and data collected from measuring the right metrics will give you knowledge of where to make necessary changes in your strategy, and learn how your efforts are performing against your expectations. But this will only happen if you’re measuring the right metrics.

Most marketers still fall into the very tricky trap of measuring intangible metrics like page rank, website visits and other metrics such as Domain Authority. Don’t get me wrong, while all these are great metrics to track, and are indications that your campaign is progressing towards its goal, they don’t necessarily translate into sales or cash.

Instead, you should be focusing on tangible factors like conversion rate optimization (CRO), traffic performance and visitors area of concentration. These factors will provide insight into what actionable steps you can take to generate and close more leads.

For example, reporting that your SEO efforts resulted in 1000 unique visitors will not make as much impact as identifying what actions the people that come from a particular keyword referral take before bouncing off.

2. Your content disappoints your visitors.

Experts have claimed that creating great content is not enough for successful SEO. While this holds true, the fact remains that content is the backbone of SEO and the reason is simply because your visitors are seeking value.

Related: 8 SEO and Social Media Trends You Need to Know About

You should deviate from just creating content to fill the void to actually creating content that enriches the lives of your users. While what classifies exceptionally great content might be harder to prove than it sounds, content leaders actually experience better business growth.

The next time you’re wondering why your SEO is not performing well, maybe you should take a close look at your content strategy.

3. You’re practicing stale SEO tactics.

You should think beyond placing priority on keyword score and focus on content that actually rewards your visitors for their time. Gone are the days when backlink counts and keyword scores are the bread and butter of organic search success.

With Google introducing artificial intelligence into its website ranking algorithm, its spiders are now smarter, so there’s no need to cut corners by gaming the system. Only real content will get ranked and poor quality websites — regardless of the number of backlinks — will struggle to make it to the first page.

4. Your audience doesn’t come first.

Putting the audience first in your SEO strategy alone can help you overcome the most common SEO traps. According to Jeff Bickley, CEO of Brown Box Branding, you should dedicate as much as 30 percent of your SEO efforts into understanding your audience.

Related: 5 SEO Techniques You’re Doing All Wrong

While this might seem like a lot, there might be no way around it. Jeff says, “conducting surveys and research into the demographics of your audience should not be limited to social media marketing. For successful SEO campaigns, marketers must include learning about the needs of their audience as a strategy. This should be the foundation on which the rest of the campaign is built.”

By learning to focus your content on your audience, experiencing more exposure in related search results then becomes possible.

[Source:-Entrprenuer]

7 SEO Trends That Will Dominate 2017

7 SEO Trends That Will Dominate 2017

Search engine optimization (SEO) is a game that’s all about staying one step ahead of your opponents.

One of the best ways to accomplish this competitive dominance is to be aware of how search engines are changing, and adjust your content and SEO strategy before your competitors have a chance to catch up. The SEO industry is always moving, so it pays to be aware of these evolutions.

It looks like 2017 will be an interesting year for SEO, with the following trends dominating the arena:

1. The Rise of Accelerated Mobile Pages (AMPs).

Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages capable of loading almost instantly on mobile devices. The idea is that a handful of simple structural changes can make your site load up to four times faster and use eight times less data. Already, Google is starting to favor sites that have switched over to AMPs, giving them visibility in a carousel and a small icon (with a lightning bolt) indicating their AMP status. In 2017, I anticipate we’ll see more favoritism for AMPs in search results, with more brands taking advantage of the option.

2. The Rise of “Dense” Content.

People are getting sick of reading the same fluff content over and over again, in different words. Early content marketing efforts were focused on producing as much bite-sized content as possible, but for the past few years, we’ve seen a surge in “epic” content; long pieces that cover a topic comprehensively. But as the market’s been flooded with both types of content, I feel a new trend may ignore length entirely, focusing on providing as much information as possible in the smallest possible space—dense content—to appeal to readers.

3. Machine Learning Will Change the Way the Algorithm Works.

Google RankBrain was released late last year, and opened the door to the possibility of algorithmic machine learning. The extension of Google Hummingbird functions as a way to gradually learn more about how users phrase conversational queries—and update its algorithm automatically accordingly. We haven’t seen another update like it since, but I anticipate we’re overdue for one. Google will probably start releasing more machine learning updates as the years go on, starting next year, and we may even see machine learning in other areas, such as data interpretation or marketing automation, as well.

4. Personal Branding Will Become an SEO Secret Weapon.

I’ve been a proponent of personal branding as a core strategy for SEO for many years now. With a personal brand, you’ll have an easier time securing guest posts, building user trust, and driving more traffic to your website. However, a shockingly low number of brands have taken advantage of this in their SEO efforts. As social media platforms like Facebook continue refining their algorithms to favor individual posts over branded posts, I anticipate we’ll see more companies and organizations take advantage of personal branding. This will simultaneously lead to more opportunities and more competition, so watch out—and make sure your strategy is in order.

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5. User Experience Optimization (UEO) Will Start to Blur the Lines with SEO.

User experience has always been important to SEO—at least to some degree. Google favors sites that are properly optimized for mobile devices, ones that load quickly, and ones where it’s clear that users are enjoying their experience (with prolonged time spent on page, etc.). But in 2017, we may see an increased emphasis on user experience—especially as it relates to mobile devices. AMPs, which I’ve already mentioned, could be the first sign of this, but look for other ways that Google will favor pages that offer better user experiences overall.

[Source:-Forbes]

10 SEO marketing tools every pro should know in 2017

You wouldn’t attempt to build a house with your bare hands, so why try to practice search engine optimization without the proper tools? Fortunately, whether money is no object or...  <a class="excerpt-read-more" href="http://www.brafton.com/blog/seo/10-seo-marketing-tools-every-pro-should-know-in-2017/" title="Read 10 SEO marketing tools every pro should know in 2017">Read more »</a>

You wouldn’t attempt to build a house with your bare hands, so why try to practice search engine optimization without the proper tools?

Fortunately, whether money is no object or free software is a must-have, there’s no shortage of SEO tools available to help. The trick is recognizing which ones are worth your time.

From content enrichment to technical analysis, the following are the premier tools of the trade for SEO heading into 2017.

Content

Content is the backbone of SEO. Content marketing leaders achieve annual website traffic growth of nearly eight times others, according to Aberdeen. What’s more, the Content Marketing Institute reported that although it costs significantly less than outbound marketing efforts, content marketing generates more than three times the leads.

In short, content is an SEO priority.

Free: EpicBeat is a data-driven platform that highlights content trends. In addition to seeing how many shares a post receives, it spotlights the number of comments generated.

Paid: BuzzSumo’s cheapest pricing option, $99 per month, offers the opportunity to see what content is most shared on social media. As with EpicBeat, this provides insight into specific topics and angles to increase engagement. You can create outreach lists based on people discussing your brand or topics relevant to your industry. You can also track your content’s performance on social networks, seeing who shared your content and when.

Searchmetrics makes selecting the right keywords easy.

Keywords

Quality of keywords has become more important than quantity, yet targeted words and phrases remain a valuable part of SEO strategy.

Free: Searchmetrics offers a free but limited version of its Essentials package that includes keyword research. This provides ranking and search volume information. You can also examine the demand and competition for specific keywords.

Paid: The paid version of SEMrush not only provides detailed analytics regarding the top keywords of your competitors, it also highlights which pages on competitor websites receive the most organic search engine traffic. In addition to packages ranging from $69.95 to $549.95, SEMrush offers custom plan creation.

Links

Moz has singled out external links as the most important search engine ranking factor. Capture them with the right SEO tools.

Free: The free version of Majestic shows you which websites are linking back to you and your competitors. This can make it easier to identify link-building opportunities, as well as ensure previously established external links are still functioning.

Paid: Starting at $24 a month, BuzzStream lets you research link-building possibilities, analyzing publisher and influencer metrics. You can also send outreach messages and manage ongoing link-building projects.

“External links have been singled out as the most important search engine ranking factor.”

Ranking

SEO is all about increasing the likelihood of your website ranking high on search engine results pages. Whether utilizing free SEO tools or paid options, it’s vital to know where your strengths and weaknesses lie.

Free: Google Search Console provides numerous free tools intended to help you measure the performance of your website. While keyword data is limited, you can easily see what words and phrases you’re currently ranking for.

Paid: Ranging from $41 monthly plans to custom pricing based on enterprise needs, you can analyze keyword strength based on domain, location and device with SERPs. You can also test SEO changes to your website to see how they affect ranking, informing you of any specific effect.

Audits

Website audits are routine to support SEO. It’s essential to analyze your site’s various components, from content to technical functionality.

Free: Screamingfrog’s free iteration offers up fast website audits that analyze everything from links to images similar to a web crawler. However, the crawl limit is set at 500 URLs.

Paid: Raven Tools provides both SEO technical analysis and online marketing tools starting at $27 a month. Its site auditor functionality shows precisely what SEO issues are interfering with ranking higher and attracting organic traffic. Additionally, its marketing platform allows for automating, scheduling and sending comprehensive marketing reports.

[Source:-Brafton]